Lisa Byrne Ecommerce Marketing in Booker Bay, New South Wales | Coach

Lisa Byrne Ecommerce Marketing

Locality: Booker Bay, New South Wales

Phone: +61 447 248 392

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• Business service
• Business consultant
• Advertising/marketing
• Coach

25.01.2022 Be better, do better. For me, thats what the past couple of weeks have come down to. Like a lot of you Ive been quiet on socials as I lean into feelings of shame, anger, and action. Listening, learning, and processing how I have contributed to the pain the world is feeling. But most importantly how I, and my family, *must* be part of the solution to break down systemic racism. ... Ive also spent the time planning practical and sustainable ways I can use my skills to lift up *ALL* women to financially stable in their eCommerce business, not just the women who are privileged enough to pay for my services. So as the week draws to an end, and the ground is still shifting beneath us, I wanted to step back into social media and ask... how are YOU? How have you navigated the past couple of weeks? See more

25.01.2022 If you would like to know more about the work I do, my friend and fellow marketing nerd Desiree from Naked Digital Marketer has invited me to speak to her Facebook group about how I help women transform their online stores with simple and strategic marketing. Join her group to access the free online event, its a great group with a tonne of valuable information shared to help small business with their organic marketing: https://www.facebook.com/groups/organicdigitalmarketing

24.01.2022 Do you struggle with marketing and planning ahead? Do you know whats working or whats not working? Do the months whizz by and youre always feeling like you missed the boat on this or that opportunity? I got you. I created a super fast and simple marketing plan template to help you plan 12 months of marketing based on data and insights. ... Subscribe to download here: https://bit.ly/3b8grTj

23.01.2022 It’s so important I buy and use my clients products when we start working together I need to experience the product and customer journey, like the customer! It allows me to see things the client may mot, as they’re *so* close to it Identify information gaps, spot checkout friction points, highlight missed sales or customer relationship opportunities and even down to packaging, customer emails or instructions! Or sometimes simply road test a new product for a new client like I am tonight!

23.01.2022 Interesting news from Zuck today impacting ecommerce businesses. I shall take a better look and report back with my thoughts tomorrow (Im currently mid dinner/bath/bedtime )

22.01.2022 What am I holding in my pockets? Just 2 x hot little business-changing 30min 1:1 sessions with me! These are yours for FREE when you join The eCommerce Marketing Bootcamp *before* Friday midnight Thats $750 worth of value and extra time with me (in addition to the 16 hours we spend together LIVE during the 8-week program ). Think of it as your not-so-secret-weapon to success! ... You choose when you use them - before, during or after the program to give you that extra boost and extra personal view on your business. We can get down into the nitty-gritty such as unscramble tricky areas of your biz in private create an outsourcing plan create detailed plans for upcoming launches or projects brainstorm ways to broaden your product range revamp your brand strategy pinpoint the right influencers or brand collabs Basically, anything that is going to move you towards your goals with the least amount of stress! How to join submit your details via this page, or simply proceed to cart https://lisa-byrne-marketing-coach.mykajabi.com/registerboo

22.01.2022 More consumer brands like Ben & Jerrys https://www.benjerry.com//media/dismantle-white-supremacy

22.01.2022 My method is unique to other business coaches or marketing strategists. It combines custom strategy, personal 1:1 coaching, a mastermind community AND skill-building. I spend time to deeply understand your business so it feels like *almost* know as much about it as you do your strengths, weaknesses and the life you want your business to allow you... sales and marketing data products, brand, customer, logistics opportunities to maximize and the areas to evolve We get clear on your business as a whole before spending a second or cent on tactics. No cookie-cutter approach No "hustle-hard" No "hi and bye" Only supported, strategic, sustainable growth. Subscribe to my email to find out when I open my diary for free 45-minute initial consultations https://www.lisabyrne.com.au/subscribe

22.01.2022 eCommerce business ladies - get the most effective elements of my services wrapped up in my new 8-week group coaching program The eCommerce Marketing Bootcamp. Dont waste time or money on another group/course/coach that doesnt *specialise* in what you do. Selling products. There are 1000 options out there to help service-based businesses with their marketing, and I bet youre sick of being lumped into the mix! This is designed for you, women trying to grow their eC...ommerce business but feel STUCK in marketing overwhelm. This program is focused on ACTION (not just theory) and my experience helping eCommerce business owners transform their bottom lines, brands, and lives. Get unstuck. Learn lifelong skills and strategies. Implement as we go. Be supported in your growth by ME. Get your early bird price before it disappears v v soon. I cant wait to HELP YOU! https://lisa-byrne-marketing-coach.mykajabi.com/registerboo

19.01.2022 On the podcast! How Anna from Lunchbox Mini grew a multiple 6-figure eCommerce business without spending a cent on Facebook ads or relying on influencers. Learn just how she did it on the eCommerce Marketing Society Podcast! https://podcasts.apple.com//ecommerce-marketi/id1544686717

19.01.2022 Want to make more sales from your social media efforts? You need to start using content themes! I have narrowed this down for you - The 4 content themes every online business needs to start using now! https://www.lisabyrne.com.au//social-media-content-themes-

19.01.2022 Happy Fathers Day! Celebrating the legendary Dads who are with us and watching over us from above Wish my Dad got to meet this awesome Dad. I think hed very impressed Have a great day everyone xx

18.01.2022 Sales funnel sounds so boring. But getting your head around the concept is important. Most women I chat to have a vague idea what a sales funnel is, but not so much how it relates to their business and especially how to use it in their marketing strategy. So, here it is, the most simple way I generally explain it ... Keeping things simple and do-able is one of my biggest missions. Because female business owners certainly do not need any more things to figure out! They need easy-to-understand and ready-to-implement frameworks. This is a big part of my new group coaching program ECOMM GROW STRONG. I am distilling the best bits into time-saving cheat sheets, templates and guides so you can get cracking on whipping your marketing into shape without the brain fog and procrastination! That is your: brand customer message website plan social email video launches Oh yes, IT IS A CHUNKY MONKEY! For serious growers only Link in bio to get more details x @ Booker Bay, New South Wales

18.01.2022 What can you achieve in a month working with me? LOTS. Today Im showcasing the wins a client of mine has achieved in just 1 month working together. I must admit, I get a bit teary when I see their results, lives, and businesses evolve and grow so quickly. Best job EVER! Also, its not just business shifts - its mindset, lifestyle, time-off, relief, belief, confidence! Alllll the good stuff ... What goals big or small did you achieve last week? See more

18.01.2022 "Tidda" is an aboriginal word meaning sister, best friend, Aunty or mentor. Like many of you, this past week or so has been a process of peeling back the layers of guilt, shame, anger, action. Im nowhere near the end of this journey and I am working on a personal plan to help create systemic change which I will share with you in time. Along the way, Im finding fantastic pieces of information, like this article which I wanted to share with you. ... 50 inspiring Tidda Queens compiled by an indigenous founded e-commerce brand Ta&Belle, check them out too https://www.teaandbelle.com//10/01/50-Amazing-Tidda-Queens

18.01.2022 Today I want to talk about stepping into our leadership & leading with light Firstly reminding you of a few things about YOU that it may be hard to see right now. Every day I am in awe of the women I speak to you. As business owners you are all born leaders, even if you dont see that quality in yourself - KNOW THAT YOU ARE!... Starting a small business is no small feat. You have to be BRAVE, RESILIENT, CREATIVE and GENEROUS. Often starting with the only intention is to help others or create positive change for the environment. Its these qualities that the world needs now more than ever. As entrepreneurs we chose to create our own path, we wanted something different. We said no to the 9-5, and that comes with risk but more so reward. Because we get to choose the role we play and thats what I want to talk about today. Leadership is stepping up, looking at the big picture, having a plan, being future-focused, being community-minded and giving what we can. So I will continue to step into my leadership and let you know how Im choosing to serve my audience My existing clients will receive an extension of their program free of charge For new clients, both my upfront 6-month payment and my monthly fees will be discounted to make it easier for people to get quality help right now Tomorrow afternoon between 12.30 and 3.30pm you can book a 30 min phone consult with me for online store owners / product based businesses who feel anxious about their marketing and need a professional opinion. message me to book a spot xx I hope this finds you well. Well get through this

16.01.2022 "Management is doing things right. Leadership is doing the right things". The most successful eCommerce founders choose to invest their time and money into 1-2 marketing or growth strategies *before* moving onto the next thing. Upskill > consistency > optimise > scale. ... A common trap I see small to medium eCommerce founders fall into is putting a lot of time and energy into doing a little bit of everything yet seeing only moderate results. I find business owners feel its safer or easier to hedge their bets across multiple channels and spread out their efforts vs getting laser-focused on just one or two strategies. Is this something you find yourself doing?

16.01.2022 Amazing things happen when you have: Focus Support Strategy ... and of course a cracking product! Jo from LOVESKIN has doubled her monthly revenue in just 2 months of working with me. Jo takes all the credit though - she is a powerhouse! Its been a pleasure to watch her thrive What else can we achieve in the next 4 months LOVESKIN?! If you would like these kind of results for your business, fill out the form on this page and we can arrange a time to chat https://www.lisabyrne.com.au/bookcall

15.01.2022 5 pm wine time has quickly become 4.30 pm I have given myself permission to go slower, and that I am enjoying. Along with the kids loving both parents with them 24/7. Silver linings, hey? Do you feel you have sped up or slowed down?

15.01.2022 What is your message? Here's a truth bomb for you: Faceless eCommerce brands don't work. Today's consumers want to see and connect with the person behind the brand. It's time to embrace your story and sing it from the rooftops! Here are some questions to start pondering:... what is the message you're trying to communicate? how are your brand and products different? who you want to attract? (get specific!) what emotional response are you trying to create? what can your customers really rally behind? We are so close to our brands and businesses, it's hard to see our own story or appreciate it's beauty, value, and worthiness! I see this all the time. Women down-play just how interesting and important their story is - and don't get me started on putting their face to their brand! I get a real buzz helping women define their story and then embody it in every piece of marketing they do. This is often a real turning point for a growing eCommerce brand. Because people buy from people, not faceless brands

15.01.2022 An episode from the heart this week My 'why' is to help women make more money so they have choice and freedom to decide when and how they work and live. One of the greatest barriers to this is how women view their worthiness of financial, time, and emotional investment into themselves and therefore their own success. ... No one can change this but ourselves. No amount of marketing or avoidance is going to shift a mindset of "I'm not important enough" or "I'm happy with mediocre" or "my husband's career is more important" or "I'll just keep going and see what happens". We need to be the change. So, this week I'm talking about how more women need to back themselves first and foremost to see the results they want. Let me know what you think! Link in bio x See more

15.01.2022 Today I chatted with the incredible Stephanie Pryor - Founder and CEO of Montii.co. I had the absolute pleasure of working with Steph 2 years ago and since then her lifestyle product business has exploded Watch the video: https://www.lisabyrne.com.au/mytestimonials We chat about ... What she struggled with at the start of her business journey Where her business was 2 years ago The benefits of working with me Where her business is now And if you dont own a Montii-Co product - you have to change that now! https://montii.co/

14.01.2022 e-Commerce penetration: 10 years vs 8 weeks How does this make you feel?

14.01.2022 You hire a marketing coach when you want to know the right things to do, not when you want "all the things". Someone to tell you where to focus your efforts in order to achieve maximum profit for minimum effort. Getting your email marketing working for you is one of those things. This week my client and I kicked a massive goal and we havent even scratched the surface!

13.01.2022 How do you plan your year? Do you plan at all? In my first podcast episode launching tomorrow I take you through my 3 go-to planning exercises that will set your year up for success How do you want to feel? How much do you want to earn? How can you plan based on what’s worked this year? All these questions answered tomorrow in my new podcast @ecommercemarketingsociety I hope you enjoy it!

13.01.2022 Are you hiding behind your brand? Does your audience know your NAME? Its time to step out because its stopping you from growing. Watch for my interpretation

13.01.2022 Freebie eCommerce biz ladies! If you struggle with planning your marketing this one is for you! Download my free marketing plan template to help you focus and plan out your next 12-months of marketing in a jiffy! https://www.lisabyrne.com.au/subscribe

12.01.2022 My happy place. Headphones in, learning or building. Either for myself or my clients. Ive been quiet this past week as I lean into supporting my clients one-on-one. Just because the world is a little crazy, doesnt mean we stop achieving. Every week we build something big! I support them every step of the way, thats the greatest benefit of having a coach. Client highlights for the past week include:... - Collecting juicy customer data and insights from a customer database survey for a kids product client. It got over 100 responses which allowed us to easily identify the most critical wants/needs of the customer. Then we create the most effective copy & messages that will hit the spot every time. - Creating a 3 x email abandoned cart sequence for a fashion client. If you dont have an abandoned cart sequence set up you are waving goodbye to money in lost sales - Nailing a new brand and positioning strategy for a brick & mortar gift shop that is now going online. Its such a busy market, if youre not specific, memorable or unique? You wont be seen or heard online. - Writing a brand new tone-of-voice and personality document for a website refresh And lots more fun marketing stuff! Love my job

12.01.2022 ListenI chatted with Google Ads Expert Kaity Griffin recently on her podcast - here is the ep! Save it for when you have a spare minute to listen, its a really good one We chatted about how to simplify what you focus on to avoid marketing overwhelm ... what to invest your energy on in the early years how I help my clients transform their business Thanks for having me Sunday Digital https://sundaydigital.com.au/episode-9/

12.01.2022 4 x making actions to spend more time on I talk to many eCommerce business owners who spend a lot of their time and energy each day/week worrying about what to post on socials. Your organic social media is important. However, for a growing online business, view it as part of your "always-on" strategy as opposed to your "only strategy".... To really see your sales and profit jump you want to narrow your focus on the money-making actions like the ones I have outlined here. I want you to start thinking like the CEO of your business, not the social media manager. This will dramatically change where you spend your time. Would you like to book a call with me to talk about improving your marketing strategy? I have 2 slots free next week, snap one up for yourself by sending me a message! @ Booker Bay, New South Wales See more

11.01.2022 Mums! Looking for something to do today? My amazing neighbour and friend Kathryn Stoneman from A Mindful Start is doing live & free kids yoga at 10am today - click on the link for details.

11.01.2022 Ok ladies, eCommerce is booming. FACT. Yes, its a pretty crappy time right now, but if you have a retail or eCommerce brand? It can actually be THE BEST TIME to grow and keep on growing. 44% of consumers tried new brands during COVID-19 Australia Post delivered an extra 26 million packages during the pandemic... Christmas and Black Friday/Cyber Mondy is just around the corner. Are you ready? Do you know what your marketing needs to be doing? Plant the seeds now. Get organised. Plan your marketing. Get clear and make the most of online shopping. I have a new group coaching program starting in a few weeks. Details will be released this week, put your name on the list to get the deets xx POP YOUR NAME DOWN! https://bit.ly/3f5GHjk

11.01.2022 "The world will be saved by the western woman." Dalai Lama Today I feel powerful, grateful and excited. Kamala Harris, smashing that glass ceiling - this is to be celebrated! Women have so much deep, innate wisdom to offer the world that men simply can not. Change is happening Imagine what our daughters can do? Goosebumps

10.01.2022 Presenting to @katetoon’s Digital Masterchef’s today on my fave topic. Why doing too much marketing could stunt your growth and what growth strategies to focus on instead! Do you feel like you’re doing too little or too less?

09.01.2022 What do you need *before* you make a plan? A) Clarity on where you are now B) Know what success looks like (to YOU!) C) What needs to change in order for you to get there ... D) All of the above? Tell me in the comments And if you need help with these things? Add your name to the waitlist for my new course ECOMM GROW STRONG. We are going to be ticking these and soooo many more important things off the list. Early bird offer ends tomorrow before the price increases $300 Link in bio - be quick! See more

08.01.2022 A CV-19 story with a happy ending? Yes! When things went pear-shaped a few weeks ago, I started to meet with my clients over Zoom and chat through how they were feeling. We looked at possible short-term and long-term scenarios and in some cases, we came up with solutions to help soften the bumps ahead. For one client, that was broadening her product range. Why? Because we knew the needs of her ideal customer were about to change given isolation. So adding products that help...ed her customers with their new pain points, meant her brand remained relevant and in need even during a crisis. Diversifying her range was something she had thought about before, but this was the push she needed to take that leap. How did it work out? Well, this was the message she posted in my private group last night! In just one day she hit 50% of Aprils revenue target we set back in Jan. Yassss Queen! There are silver linings and opportunities everywhere. Sometimes you just need a little help to see them

07.01.2022 Whats this?! Something new is coming...can you guess what it is? Looking good A Brand Is Not A Logo

07.01.2022 If you have been thinking about hiring a marketing coach, but youre not sure if its for you? Check out this article I wrote. A 4-minute read which could change the direction of your business (and finally help you to start seeing true GROWTH!) https://www.lisabyrne.com.au/post/ecommerce-marketing-coach

06.01.2022 Youll want to save this post for later if you are an eCommerce business interested in making more sales with email marketing. If your welcome sequence isnt bringing in sales or you dont have one at all, follow my go-to formula to start seeing the roll in! Your welcome sequence is THE most important email campaign youll ever send. Why? Because it has the highest open and click-through rate. Also, most new browsers to your site dont make a sale the first time they vis...it (about 92% in fact!) so you want a snazzy way to lure them back Shoppers are most engaged with a brand in the 48 hours after they subscribe, so you want to make the most of it and put your best foot forward while theyre and ready to . This 4-step sequence packs a punch because it includes all the important selling and trust-building elements used in eCommerce marketing: Personalised Sense of urgency Incentive to buy FOMO Social proof Humanise your brand If youre using a quality email service provider like @klaviyo or @omnisend youll have templates and flows ready to go and it wont take you much time to personalise, brand it up and start making sales! Try this and let me know how you go! YOURE WELCOME!

06.01.2022 Getting my out today! Recording a podcast all around the ecommerce marketing trends I see coming our way this year. Hit me up with your predictions

05.01.2022 The eCommerce Marketing Bootcamp is now open for the first time - yippee! My new 8-week group coaching program is for women in the early stages or years in their eCommerce business who just arent seeing results from their marketing. If you have followed me for a while, youll know I am all about strategy, steady steps and support. I have wrapped up all the best bits from my 1:1 coaching and created this fun and action-filled program. Add your name to my list and I will se...nd you all the deets PLUS a very special early bird offer https://lisa-byrne-marketing-coach.mykajabi.com/registerboo

05.01.2022 I think we all need to hear this gentle reminder Thanks for sharing Jo Murphy!

04.01.2022 Now, more than ever, women trying to grow their online business need support, honesty, and direction. A good marketing coach will show you how to do less in order to grow faster. It is not about the volume of work you do, its what youre working on that matters. A lot of business owners arent clear on how to choose the best marketing specialist or coach for them, so I wrote this article to help. ... https://www.lisabyrne.com.au/post/ecommerce-marketing-coach

03.01.2022 August has lasted 365 days has it not? Its been a whopper! I felt called to offer some support and love in case you needed it today (and especially for one of my loveliest friends who is always there for me, you know who you are ) Tag a biz-bestie who might need to hear this today! It takes a village to run a business, let alone be a Mumma too. We have to stick together xx

03.01.2022 "Perfectly imperfect" This pic from NYE sums up 2020 for me! Flawed, but still fantastic Welcome to new followers! If we are yet to meet, I'm Lisa - Mum of 2 (Bowie 5 and Missy 3). I live on the beautiful Central Coast of NSW in a half renovated beach shack. I am crazy passionate about the work I do and the women I help. Marketing comes easily to me (I'm not good at anything else, really!) so I use my superpowers to help women grow their online stores and eCommerce brands ...by: - discovering and uncovering insights from their marketing & sales data to give clarity and direction - strip back activity and mindsets that are not serving them - strengthen their brand and business foundations so their marketing ROI is higher - help them transition from doer-of-all-things into CEO - implement automated marketing strategies to allow them to grow whilst they focus on what's most important to them Tell me - what do you want to achieve in 2021? Thanks for being here x

02.01.2022 Ever wished you had someone on your side who you could message and ask for help when you got stuck? Here she is All the women I work with have unlimited access to me. That means, in-between our Zoom strategy sessions (also unlimited) they can message me at any time and get my help. It might be bouncing ideas, asking for advice or simply a yes or no to something they are considering. Other times its me sending them messages when I see something that I know would work perf...ectly in their business. Women THRIVE when supported. But real, personal support. You just cant get that from an online course or limited times per month. Real-life happens in real-time! Sometimes you need answers when stuff is happening to help you keep moving through it. Is this something you think would help you navigate your business? If so, book a time to chat with me about how I can support you. https://www.lisabyrne.com.au/bookcall

02.01.2022 Not everyone will agree with my approach Thats ok, Im not here to help everyone. Im here to help women that are ready to do things in sequence. Because theyve tried the back-to-front way and thats cost them a lot of time, energy and $$. Growing a strong and sustainable online business does take order and focus. Especially if youre also juggling family, home, and taking care of yourself. There is only so much you can do well at once. ... Jumping all in is thrilling, fast, and furious. But that level of steam can only take you so far. You either collapse in a heap from doing too much, or your business collapses because you havent built those strong foundations first. Which way appeals to you right now? Steady or fast?

01.01.2022 Would you pour water into a bucket riddled with holes? Lay expensive carpet without the roof on first? Sending traffic to a site that's not set up to convert and capture the traffic is wasting money, time, and energy. ... And I see this a lot. Marketing that's out of sequence. It might not be as exciting or on-trend as Facebook ads or paid influencer collabs, but focusing on your foundations first pays off in the long term. That is: Your numbers Your customer Your offer Your brand Your website Your big picture plan I'm teaching my students in ECOMM GROW STRONG exactly how to get clear, strong foundations before we move into attracting and converting. There are only 4 SPOTS left - so if you're on the waitlist, head to your inbox and sign up right away to start growing STRONG See more

01.01.2022 What would happen to your sales and business if you couldn't run Facebook ads anymore? I talk about this and other external influences to your business in 2021 in my latest podcast episode. Listen on iTunes, Spotify, Stitcher, or at my website! ... TAP THIS LINK TO LISTEN NOW https://www.lisabyrne.com.au/ecommercepodcast