Liish Lansdown | Businesses

Liish Lansdown

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• Businesses
• Local service
• Photographer
• Photography and videography
• Advertising/marketing
• Video creator

24.01.2022 Before you create your next piece of content, ask yourself these 5 questions: ONE: What’s the overarching goal of my business? TWO: What’s the purpose of this content? i.e. to educate people, create awareness, inspire people or convince people through case studies and testimonials.... THREE: How does this piece of content contribute to my overarching goal? FOUR: How do I want to make people feel? e.g. do you want people to feel inspired to take an action i.e. feeling great because they’re back at the gym. FIVE: What is the best medium (you feel comfortable creating) to express this content (written/spoken/video/graphics etc). Photograph by Evie Wynters x

23.01.2022 Photo for @jm_fitness_page team photography.

21.01.2022 Testing out a new ND filter (mainly for video) - loving the richness of colour!

21.01.2022 One of the most common questions I get asked is, what lighting should I use when creating my own videos. The answer really depends: - What your video is about - What are you taking video of... - The location of your shoot - Time of day - The mood you want to create Etc To give you an example, I just came back from shooting a retreat over the weekend where I used available light the entire time. There were two reasons for this: 1. There was sufficient available light, and 2. Natural light reflected the mood of the retreat - which itself was very natural. Lets say you want to shoot some educational videos where you’re talking to camera, you’re shooting inside and don’t have much available daylight. In this case you will most likely want the light to be constant. LED ring lights are a great option for this. Vloggers absolutely love them. I think they’re great, but again - it all depends on the end goal of your video and mood you want to create! If you have a particular scenario you’d like to shoot, get in touch!

20.01.2022 That morning coffee #cinemagraph at @pusherespresso

20.01.2022 Bts personal branding shoot with @melissa_j_scott

19.01.2022 Thanks to the lockdown being lifted in Sydney (ever so slightly), I had the pleasure of being back on the tools to film a client who is building her first online course. To help promote the course she’s been working on a high value video that filmed, which we’ll use to help educate her people and promote the course.

18.01.2022 Wondering if you can get quality video footage for your fitness business on your smartphone? Yes! Just make sure you have good lighting like @jes_murphy has here in the video she made! If you are wanting how to launch your online fitness business I have created an eBook you can find via the link in my bio. In the eBook I share 5 steps on how you can take your business online - the same steps I take to take my own clients online. Enjoy!

17.01.2022 One of my fave shots of 2020. Model: @lucyjohnsonn__ MUA: @klasuzanne

16.01.2022 Those reflective moments, taken for the @urbanshamancollaboration visual content library.

16.01.2022 The perfect time for shooting into the sun, sunrise and sunset!

15.01.2022 ...and we have lift off!! I recently launched Botanical Content (@botanicalcontent) - a visual media agency that brings together over a decade of knowledge and experience in marketing, advertising, photography and videography to help local and small business build credibility and strengthen brand identity.

14.01.2022 Social Media content photography for Lucy Piper Fitness

12.01.2022 Sneak peek from the JM Fitness (@jm_fitness_page) shoot with @momo_wert

11.01.2022 When golden hour could not be any more perfect!

10.01.2022 Photos taken for @onelast.au

09.01.2022 The life I’m sure we could all get used to... taken for @urbanshamancollaboration

06.01.2022 What gets you out of bed every morning? @ Bondi Beach

05.01.2022 Hey fitness professionals! In a world that has gone completely online, how are you capturing the attention of your audience? Yesterday I launched a free eBook (lead magnet) for one of my clients who is building a database of highly engaged people. How we did this: 1. We came up with a killer topic 2. Built a high value eBook, and... 3. Launched the eBook on her website and social media channels. The benefits of having your own email database is having direct contact with your clients and potential clients (leads) who you can deliver valuable content and offers to. You might ask, why should I build an email list when I have a social media following? Social media is a great way to be social with your audience, but their algorithms can prevent you from reaching 100% of your followers, and if your followers are not online they will not receive your messages. You can start to build a free email database with Mailchimp, or start building one with the likes of Active Campaign. I would love to where you’re at. Let me know in the comments if you’re a 1, 2 or 3: 1. I already have an email database that is growing 2. I have an email database but don’t know how to grow it 3. I’m thinking about or currently setting one up atm. 1. I have no idea - I just use social media Looking forward to your response, and if you’d like more tips I welcome you to download my eBook, the 5 Steps to Take Your Fitness Business Online

05.01.2022 Today I am grateful for the rest our planet has gotten, as a result of us all being stuck inside for the past two months. Look how amazing and clear the water is here!! Hopefully we can continue being a little more kinder to the world moving forward

03.01.2022 That winter sunset, peaking over the mountains and through the trees, and over the fire pit we stood by gazing at the stars later that night. taken for @urbanshamancollaboration visual content library

01.01.2022 Had a great meeting with the lovely @melissa_j_scott who had booked her personal branding shoot with me tomorrow. Repost: Kicking off the new financial year with a fun new personal branding photoshoot, a big marketing drive around my online courses, a super series of education webinars, creating more online courses, websites and memberships sites for clients, and inviting more business owners into the fold for personal 1:1 marketing strategy sessions and coaching is just the... ticket! The next 6 months are going to be very telling for everybody. Not every business is going to be left standing by Christmas. Conscious marketing that is relevant is going to be ESSENTIAL. So first up let me show you behind the scenes of my upcoming shoot! This morning I had a great meeting with @lishlansdown to map it all out. If you want to see more of this, check out my personal FB stories (Melissa J Scott) and enjoy watching how it all unfolds from planning through to the shoot. Enjoy! #photoshoot #personalbrand

01.01.2022 Photo taken for @jm_fitness_page client @momo_wert