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25.01.2022 #hottipmonday 6. Links to resources and products you love What tools make your life easier on a daily basis? What do you use in your business or in your personal life that you cannot recommend enough? If you notice yourself bringing up a specific product, resource, or service in several conversations, consider posting a link for your wider social media audience as well.... Link posts won’t work for every platform but they can be incredibly powerful on sites like Facebook.

23.01.2022 #hottipmonday 5. Answers to common questions Do you see newbies to your niche asking the same questions on social media time and time again? One of the best social media marketing tips is to collect these questions and then write up your answers to them. You can publish them one at a time or create a large Commonly Asked Questions Answered thread, article, or video.... Another thing you can do is post excerpts of the FAQ on your website to your social media. This will only work for some brands since your answers will need to be both informative and entertaining to get shares on social media, but it’s worth trying.

22.01.2022 #hottipmonday 14. Customer reviews and testimonials The easiest way to use reviews or testimonials for social media is to select the best quote from the site and share them in a status, but I highly recommend creating an image around the quote to maximize engagement.

21.01.2022 ' Happy Mother's Day to all the Mum's out there, including my own. This year has seen a lot of challenges for Mum's this year. From those of us working from home, isolated, kids home-schooling, keeping everyone occupied and safe. ... Cheers Mum's! Enjoy your day

21.01.2022 #hottipmonday 2. Practical tips Your social media channels should provide value to your audience, and one of the easiest ways to do this is by publishing practical tips. Brainstorm a list of practical tips related to your industry and turn them into several different types of content:... Post the tips directly to social media Write your tips out on a simple one-colour background and post the images to Instagram Create videos of you demonstrating each tip and post them to YouTube or Instagram Stories Compile all your tips into an infographic and share it across social media See more

20.01.2022 #hottipmonday 8. Questions for your audience Asking your audience questions is a great way to encourage engagement, get to know your followers, and even gather more social media ideas. You can ask them anything from how their day is going to what your next blog post or video is about.... The easiest way to do this is to post a status with an open-ended question. For platforms like Instagram and Pinterest you can publish your question on a colourful background. Other platforms, such as Twitter and Facebook, allow you to create polls so your followers can choose between pre-selected options.

17.01.2022 #hottipmonday 7. Curated content Last week we touched on the subject of sharing others’ work, let’s talk about curated content. This is content you find around the web, both on social media and from other sources, and share on your social media platforms. Anything originally published by somebody else can qualify as curated content.... You don’t exist in a bubble, and your social media profiles shouldn’t either. You want to show that you’re in touch with what’s happening in your niche by regularly posting curated content. See more

17.01.2022 #hottipmonday 15. Special discounts What better way to reward your audience and encourage them to become paying customers than to offer them a special discount? Even a small discount of 10% off, or free shipping, can inspire your followers to take the leap and buy your product. ... You probably don’t want to offer special discounts all the time but offering your audience a special discount every few months is a great way to keep people engaged. These discount posts are also great opportunities for paid promotions.

16.01.2022 Introducing the #UHWIB ladies Lavinia and Lisa have been working together intermittently for eight years, first at the Hunter Valley News as colleagues and... now as the initiators, instigators and inspirators of Upper Hunter Women in Business Having both lived and worked in the local area for many years, L&L have a passion for connecting people & communities as well as personal & professional development. Lavinia owns her own media and marketing company, LivMedia and Lisa is a Business Advisor with The Business Centre. Between them they have worked with hundreds of people to grow their businesses and support them as they go from strength to strength These fab ladies both know just how important it is to connect and communicate with other women. To build your circle and find your tribe, especially in regional towns just like the ones we live in. As women in business, we often need to seek opportunities and support a little further afield and through Upper Hunter Women in Business, we want to change that. We want you to have everything you need to succeed, right on your doorstep. You can find L&L on LinkedIn, so be sure to connect!

15.01.2022 Hope everyone is keeping safe and practising safe distancing. If you or someone you know is struggling, please reach out to Beyond Blue They have some wonderful resources available. Call 1800 512 348 or check out their website at https://coronavirus.beyondblue.org.au/

15.01.2022 #hottipmonday 4. Infographics I mentioned infographics in practical tips, but an infographic can be created with any set of facts. Infographics can increase web traffic by up to 12%, making them a vital part of many marketing strategies.... You don’t need to be a graphic design expert to make your own infographics either. All you need is a free Canva account.

11.01.2022 #hottipmonday 9. Challenge your audience Want to boost audience engagement even more? Challenge your audience to do something interesting and new.... You can post any kind of challenge on social media, but the most successful challenges ask people to post images or videos of them doing a specific thing on social media. People love these challenges because they encourage creativity and provide inspiration for what to post on their own social media profiles. And if they tag you when they participate, some of their followers will naturally end up checking you out too.

11.01.2022 A great website on why social media is important for your business https://commonsensemarketing.com.au/social-media-for-busin/

11.01.2022 Social media marketing tips to fill your social media calendar A consistent publishing schedule is essential to success on any social media platform, but many business owners struggle to know what to post day after day. I will be sharing a #hottipmonday on social media marketing tips you can use to build a regular publishing schedule.... 1. Jokes One of the best ways to gain notice on any social media platform is to publish and share jokes. You don’t need to be funny yourself, either. If you take an already popular joke and present it in an interesting way, people will be drawn to it. Don’t know any industry-relevant jokes you can re-purpose for social media? Chances are you can find at least a few good ones with a quick Google search. You can also ask employees or other colleagues what jokes they’ve heard working in the industry.

10.01.2022 #hottipmonday 12. Sneak peeks Sneak peeks are great for two reasons: they get your audience excited about what you’re working on, and when done right they make your audience feel like part of a special club. After all, they’re seeing something first.... The easiest way to do this is to create images and short videos revealing your next product or service in action.

06.01.2022 #hottipmonday 13. User-generated content Once you’ve started to build up an audience you can start filling your feeds with user-generated content. One brand that does this particularly well is GoPro. They frequently run campaigns asking fans to submit their best videos or to post them to their own social accounts with a specific hashtag.... On most social networks the easiest way to add user-generated content to your feed is to re-share content your followers have already published on their social media accounts. You can ask them to post something specific, or you can simply share appropriate content when you see it in their feeds. The other way to post user-generated content is to get users to submit their content to you, then publish it to your own feed and tag the creator. This tends to work best for brands with large audiences, as only a small percentage of people will go through the extra step of submitting the post. However, if you have the audience, this is one of the best ways to fill your social media calendar and show your fans that you appreciate them.

03.01.2022 #hottipmonday 10. Themed days One of my favourite social media marketing tips to run regular themed days on your social media channels. And the best part about this strategy is that some of the most popular social media platforms, like Instagram and Twitter, already have popular themed days you can become part of.... Some themed days you might want to participate in are #MotivationMonday, #ThrowbackThursday, and #FF (Follow Friday). You should also research popular hashtags in your niche to look for themed days that are more specific to your niche. Once you’ve established an audience you can even create your own themed days and get them to participate!

03.01.2022 #hottipmonday 3. Quotes from industry leaders This is one of our favourite social media marketing tips because posting quotes from industry leaders shows others that you know who is important in your niche. As long as you attribute the quote to the right source (if it’s contested, you can say ‘Anonymous’ or ‘Source Unknown’), you can use quotes in many of the same ways you can use practical tips.... Always keep an eye out for quotes that can become potential social media ideas. You can even follow specific social media accounts or newsletters just to source quotes.

02.01.2022 #hottipmonday 11. Holiday-themed posts Using a holiday theme for your social media posts is a great way to generate content ideas and to connect with a wider audience. Every major holiday has at least one popular hashtag associated with it. For example, the hashtag #christmasdecorations has over two million public posts. These hashtags can put your images in front of users who are interested in your work but may not know the best keywords to search for in your industry.... You don’t have to stick with the big, recognisable holidays either. A quick Google search will reveal that somebody, somewhere has created a silly holiday for every single day of the year. There’s even a Dentist’s Day! Most of these holidays won’t have a popular hashtag (with certain exceptions like #talklikeapirateday), but if your business uses a humorous brand voice they can be a great way to fill your social media calendar.