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Lovin' Local

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25.01.2022 NOMINATE A LOCAL HERO! Do you know someone who has been going above-and-beyond to give extra love <3 and support to local business since the start of the pandemic?? We would love <3 to hear from you! Comment below to tell us their story: #unsungheroes #supportlocal #lovinlocal

21.01.2022 Eat local to support local? Don't mind if I do #visitqueensland #goodtogo #eatlocal #lovinlocal #theurbanlist

12.01.2022 Lovin’ Lake McKenzie #fraserisland #kingfisherbayresort

10.01.2022 In my quest to shine the light on amazing Sunny Coast business owners, I caught up with Michael Molloy, Co-owner of Mooloolaba-based dtb! Advertising. A vetera...n marketer with several senior management roles across the finance and blue chip consumer brands sectors, Michael came to the Sunshine Coast in 2001, joining dtb! Two years later, the stars aligned, and Michael asked then New York-based sister Joan to come home to the Coast and the pair bought the agency. We concentrated on Queensland with a focus on regional tourism organizations. Our approach then and still today is what I’d call an old school style of face-to-face meetings to build trust and strong long lasting client relationships. It might sound simplistic, but we believe that understanding the client’s needs is the mandatory first step in creating a brand and marketing program to help them grow their brand, reputation, and revenue. Once we gain that understanding, we give clients what our experience, research and best thinking tells us they need, even when it might not match what they initially think they want. Michael is bullish on the Sunshine Coast citing key factors including significant population growth, expansion of the Sunshine Coast International Airport, construction of the Sunshine Coast University Hospital, the landing in Maroochydore of the 7000km Japan - Guam - Australia South (JGA-S) submarine broadband cable, and the steady growth of the University of the Sunshine Coast. And their focus on regional tourism? He explained with all the Covid-19 travel restrictions, people need their break more than ever. Australians love their vacations and Queenslanders are now discovering there are a heap of terrific getaway options here in the state and many within a few hours drive of the coast. The big challenge for local tourism based operators is to make simple for travellers and families to understand the value of their offerings and with most folks now depending on the internet for travel information make it easy to book online. When I asked what makes dtb! different and what he’s most proud of, Michael smiled and said, we create ideas that sell. What got me into this business wasn’t the money, but the creativity, and the helping people. I’m most proud that we’re still here 17 years later, that our work makes a difference and bringing many young people along in the industry. It’s a great feeling when we’ve been able to give someone their first job right out of Uni and after a few years with us, their acquired skill and ambition help them move on to larger or more focused roles. For old school personal service and fresh approaches that leverage the latest digital technology to building your brand, reputation, and revenue, it’s time to get down to business with dtb! Advertising.

02.01.2022 Queensland is good to go! #goodtogo #visitqueensland #varietychildrenscharity