Luca Troise | Personal blog
Luca Troise
Phone: +61 426 831 206
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22.01.2022 First interaction advertising does not work! When you purchase a product, how many interactions do you have with the business or product before purchasing? Other than impulse buys (which is a completely different story and requires a different marketing approach) it’s likely that you’ve interacted with said business and/or product at a MINIMUM more than 5 times prior to purchasing. ... So if it takes you a MINIMUM of 5 interactions with the product or business before committing to a purchase, how can you expect a consumer (or business for b2b) to make a purchase decision on the first interaction? You can’t, it just doesn’t happen consistently enough to generate positive ROIs and to make digital marketing worth it. #business #marketing #digitalmarketing #lucatroise #digital
21.01.2022 Are you only looking at data like impressions, reach, engagements, landing page views and purchases on Facebook Ads? If so, you’re missing out on viewing the data that could literally change your business forever. Watch the video to find out how to view this data ... #business #digitalmarketing #data #roi #lucatroise
20.01.2022 Working on our businesses every day #motivationmondays #business #marketing
18.01.2022 There's so much you can do with Google Analytics to capture powerful data. I think the most important things to utilize in Google Analytics (and things I recommend utilizing no matter what) are: 1. Setting up goals, from purchases to button clicks to page views. I would recommend setting these goals up via Google tag manager and then syncing in Google analytics. If you look into it online there's a bunch of tutorials on how to do this. 2. Analyzing acquisition per goal. Acqui...sition tells us where our traffic comes from, but it's more valuable to know where our conversions come from. So go to acquisition, select a goal, and then compare goal conversions across specific channels. 3. Utilize segmentation of audiences. In analytics you can create segments to look at specific audiences I.e. Behavior of converters vs non converters, or new website visitors only etc etc. This can tell us a lot about specific website visitors. 4. Tree map (I think that's what it's called). The tree map shows us the user journey users take on our website, drop off rates on particular pages etc. We can highlight the journey of users through a specific page, which is perfect when we want to test what's happening after users land on a specific landing page. 5. Measuring campaigns via goal conversions. If we do a paid campaign in Facebook, we can only see the conversions associated with the pixel event we've set up. However in analytics, we will be able to track all the goals we have set up for that particular campaign. This can tell us a lot about what is happening in our paid campaigns, so that we spend our money more wisely in the future. 6. There's obviously much more you can do, but doing these alone will give you tremendous levels of insight. Thanks @sallyillingworth for inspiring this post. @jay___ah you might be interested in this. #business #marketing #googleanalytics #lucatroise
11.01.2022 It’s enormously easy to create a campaign in ANY advertising platform and get a bunch of impressions and clicks. However, what isn’t so easy, is generating positive ROI. Positive ROI is when your returns from advertising are greater than your investment in advertising. In order to actually achieve a positive ROI, there are a bunch of steps that absolutely must be followed. If you take a look at that data and use an ROI calculator like this one you will be able to see your e...xact investment gain, ROI %, and Annualised ROI. Of course, this can be manually calculated, but I prefer to leave no room for mistakes, so I use this. When you input the numbers into the calculator, for the first campaign, the results are: Investment Gain: $1799.87 ROI: 453.65% Annualised ROI: 4,146,538,352,076.54% (which means over a year period you’d be expecting over 4 trillion % ROI, assuming the results were consistent and the audience was large enough to consistently provide these returns, which for this specific campaign is not possible). When you input the numbers into the calculator, for the second campaign, the results are: Investment Gain: $2840.36 ROI: 157.92% (notice how this ROI is lower than campaign #1, despite the higher investment gain). Annualised ROI: 75,581,176.55% If you’re running advertisements online, you should be doing this, and if you’re not, then you have no idea where you’re money is going and whether the marketing is working. You need to know exactly how much you’re spending and how much you’re making. Also Mini rant: There have been cases where I wasn’t able to make a positive ROI in a certain period of time, however the problem doesn’t lie in not being able to make positive ROI, because that can always be fixed. The problem in the marketing industry today is that so many agencies and professional marketers run advertisements WITHOUT recording and taking into account $$$ data. Maybe they’re scared to fail a client? Maybe they just don’t know how to record that data (it took me a while to figure it out!)? But I say, you should fail them! And if you don’t know how to record that data, you bloody hell better learn quickly. Isn’t it better to go to a client with a negative ROI and say, Hey, this is how much money you spent on FB ads, this is how much you made, and we now know that in the future, you should focus on A B and C to make more return on your ads than going with The ads are working look at how many impressions you got despite the fact that they’re not seeing any cash in their bank accounts? Long story short, record ROI. Even if it’s an awareness campaign and the objective isn’t sales, you should still be recording that data because it can provide highly valuable insights.
10.01.2022 This has enabled me to increase conversions on websites time and time again. I highly recommend you begin using this. #business #marketing #digitalmarketing #digital #lucatroise... Sally A Illingworth Ehte Sikander Saad Hassan
08.01.2022 Before you define yourself as an unmotivated person, think about this... #motivation is shaped by the perceived output per the perceived input. In other words, it's shaped by the perceived result for a given amount of effort. If you're defining yourself as an unmotivated person, are you truly inherently unmotivated, or is it just that your environment supposes an end result that isn't motivating for you.... Instead, change your environment to one where you can shape the perceived end result as you please. This will change your level of motivation. So before you define yourself as an unmotivated person, check your environment and the end result it supposes for you. #business #bestadvice #personaldevelopment #productivity
07.01.2022 Do you have the patience to watch this video? It's definitely longer than the Facebook time frame but it's a serious value-adder (At least I hope so!) In this video I show you how to use Google Analytics to find metrics that allow you to:... Find what channels are generating the most profit for you. Find which channels are generating the most conversions for you (dependent on the conversion you want to track - could be anything from a button click to a page view to a newsletter opt in). Find which keywords are generating the most profit or conversion success for you in your paid search/Google Adwords efforts. Annnnnnd you'll probably notice other areas that you can gain insights into that I haven't mentioned in the video. **NOTE** While the numbers in this particular account are real the examples I gave don't actually relate to this specific account, but I wanted to give examples that would make sense without having to give details about the account. ** #business #googleanalytics #digitalmarketing #growyourbusiness
06.01.2022 #emailmarketing tactic which I use within a larger framework to help achieve the goal of phone consultation bookings OR purchases. This video is actually a snippet of a ~10min video which details a marketing strategy that I love to use. It gets results because I've used it before. I plan on using this strategy +a few other things to scale when I'm ready for that. This is definitely something worth looking into and trying for yourself. Credits to Sabri Suby for coming up wit...h the scepticism/trust graph - I love it! For the full video which explains the entire strategy, see the link in the comments. #digitalmarketing #business #content
06.01.2022 Failing is equivalent to a gem covered in a thick layer of dirt Sometimes we focus on the things that will not help us in any way shape or form, when what requires focus is standing right in front of us. In all things, you fail, at least once, right? ... The same goes for digital marketing, but everyone is so afraid to admit it, because if they do, it’ll ruin their guru status on social media. The problem is, having this attitude forces everyone to focus on the fact that digital marketing doesn’t work when these gurus fail. However, it’s not necessarily a bad thing in the long term, when we fail in digital marketing. Rather than focusing on the fact that we’ve failed, we should be focusing on the question, Why did we fail? Focusing on this question allows us to come up with answers that can help us grow our businesses in ways we never imagined possible. In this way, isn’t failing just a gem covered in a thick layer of dirt? #business #digitalmarketing #digital #lucatroise #marketing Shannon Rogers, Yazmin Thomas Thoughts?
05.01.2022 Capturing data helped me avoid a mistake that I was making... Every marketer says its important to capture data etc, but why? Data helps us make better decisions. Today, I wanted to give you a REAL example of how data helped my business save money.... Make sure you have data people! #business #marketing #lucatroise #askyourself #datadriven
04.01.2022 First interaction advertisements do not get sales in the majority of cases When you purchase a product, how many interactions do you have with the business or product before purchasing? Other than impulse buys (which is a completely different story and requires a different marketing approach) it’s likely that you’ve interacted with said business and/or product at a MINIMUM of 5 times prior to purchasing.... These interactions might mean you seeing their ad while browsing YouTube, or it may be a more involved interaction such as you browsing through their website and checking out their products. Point is, if you don’t buy things after first interactions, then how can you expect to post an ad and make sales on users who have never seen or heard of your business before? I use a specific strategy to prevent this problem, but I’m not revealing that here - I only share that info with those I work with (sorry! ). Nonetheless, this is definitely something to think about and get right for your business. #business #digitalmarketing #digital #lucatroise #marketing
03.01.2022 Last week I revealed some amazing results that I’ve achieved through FB Ads Manager (in terms of producing positive ROI) and I provided a mini-guide on how I achieved that. However, what I never spoke about, was the opposite. Failing in marketing. Or, to say it more practically, not achieving a positive ROI. ... Most marketers stray away from this topic. But I think it’s an important one to speak about. Hear my thoughts in the video below - I explain how failing in marketing can be a good thing, and can be utilised in a strategic way. #business #marketing #digitalmarketing #lucatroise #digital Sally A, Ehte Shannon, Saad Thoughts?
03.01.2022 A marketing engine is essentially a mix of marketing channels, tools, and techniques which all work together to produce cash, meet KPIs, and achieve goals. Generally, a marketing engine includes AT LEAST all of the following: - Detailed Market Research: keyword research, market research, competitor research, customer profile/s. ... - High Quality Lead Magnets: high value pieces of content that answers customers biggest concerns, barriers and uncertainties and that targets and focuses on their pain points, hopes and dreams. - Funnel: matches with the consumer buying journey and sets up lead magnets, ads, and emails at certain checkpoints of the journey. Includes opt in and sales landing pages. - Data Integrations: pixel events, GTM conversions, Analytics. - Email Automations: with specific goals i.e. sale/phone call booking/form fill out - Conversion Rate Optimisation: utilising UX tools like Hotjar and A/B testing tools like Google Optimize to test and improve conversion rates on landing pages. - Ad Strategy: utilisation of specific ad strategy to reach audience at the right stage of the customer buying journey. I won’t be revealing this strategy here for free, because it’s too valuable. - Multi-channel Advertisements: utilising various ad channels rather than one to create a complete engine will garner better results than just one channel. #business #digitalmarketing #digital #marketing #lucatroise Andrew, Andy, Anna, Sandro, Ehte Saad
