Lush The Content Agency in Perth, Western Australia | Marketing agency

Lush The Content Agency

Locality: Perth, Western Australia

Phone: +61 8 9228 3380

Address: 295 Lord Street 6000 Perth, WA, Australia

Website: https://lushthecontentagency.com

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• Marketing agency
• Broadcasting & media production company
• Writing service

24.01.2022 We support Pride Month. We support the LBGTQIA+ community. We belong to the LGBTQIA+ community. And, when we create content, we know that representation matters. Its in our culture and the way we do work. These two articles one from last week, one from 2019 speak to the marketing world during Pride Month. This conversation comes back to our earlier post on affecting positive change vs virtue signalling. Weve all got the opportunity and platform to be part of a solution... and these articles could help guide conversation; even champion action and impact. https://www.impactbnd.com//marketing-with-pride-vs-rainbow https://www.entrepreneur.com/article/352044

24.01.2022 APM are all about getting people with injury, illness, or disability into jobs that enhance their lives. It was our job to tell their stories - those who battled diversity to find employment, their new employers, and their APM case workers. Sure, were their storytellers but, more importantly, were now their biggest fans. Were so privileged to get to know these incredible individuals during the shoots. Very much my favourite project of this year, so far - Alex Lush ... Check out Josephs story, he certainly put a smile on our faces: https://www.facebook.com/APMAustralia/videos/2452843865027686/

24.01.2022 We agree with our senior copywriter, Clare Reid, on her perspective of writing a creative brief. Heres a quote from episode three of Dear Storytellers 'The Week in Brand Storyteller' that we can absolutely vouch for. We need to be celebrating briefs and the brief writing process as much as we are celebrating the creative outcome. Clare has led many writing workshops where she dives into the brief writing process. I think the most important thing in brief writing is und...erstanding who youre speaking to and what they care about. People want to read about themselves, and how you can solve their pain points. One of the most important parts of the brief? Knowing your target audience! Especially with content creation, you have to know who youre making the content for. Its common to write demographics, but I always encourage people to think of their target audience in a real life scenario; one person ordering a coffee. Are they rushed? What time of day is it? What is their order? Do they only make coffee at home? When you get those insights, you feel like youre speaking to a real person - coming back full circle to your objectives. Because at the centre of all that, your target audience is a human being. You get so much more insight than just a list of statistics.

23.01.2022 We loved working on this feature for Finbar's pre-launch of these luxury apartments in South Perth. Take a look for yourself and if you're in the market for an apartment, be sure to check these out!

23.01.2022 Check out this article published by The Drum: Learn the rules... and then learn how to break them: top tips from the Chip Shop Awards jury, written by Imogen Watson. "What I like about these awards is they promote outside the box thinking. Consumers are pretty savvy these days and they can usually predict a marketing message coming from a mile off. Flipping the script, taking a different route, saying the thing that everyone's thinking but nobody's willing to say interrupt...s that pattern. When we made Mineral Resources Covid-19 spot "Isolation" we knew the fatigue around those messaging conventions had set in. Knowing the rules allowed us to break them and that's similar to what you're seeing from these entries. Breaking the rules can be entertaining, it can earn your audience's attention and more importantly their approval." - Mike Drysdale. Read it for yourself: https://www.thedrum.com//learn-the-rules-and-then-learn-ho And let us know what you think.

22.01.2022 This year has been a year like no other for Lush. When COVID hit, we weren’t sure what the future was going to hold for the business as we had been so travel and location centric prior, but as always our team is agile, quick thinking and innovative. We have a fantastic team, all of who play an integral role in keeping Lush The Content Agency & DS moving forward - Gavin Carroll, Head of Production Here are some of the 2020 highlights: We worked with Legacy WA to bring the sp...irit of Anzac Day into a live, virtual service We got to film the closure of the Argyle diamond mine (the only camera team allowed in) for a global audience We helped create an virtual tender for Argyle with 14 days of live-streaming around the globe for their virtual sales meetings We streamed the global structure symposium at the new Boorla Bardip WA Museum We created a virtual reality experience for medical graduates with WAGPET to increase rural GP enrolments We filmed the launch event for RAC’s new intellibus in Geraldton We worked alongside Curtin University on the Trachoma Campaign We even managed to carry out work for all of our east coast clients, through the shut borders and COVID restrictions, as well as shoot for Santos, Rio Tinto & Image7 Plus, we focused more on local community work this year with WAFL Swan Districts Football Club, Warwick Stadium, and Warwick Senators This year would not have been possible without our incredible clients and our resilient team. We are beyond excited to do even more next year as we grow as a business in both Lush and our sister agency, Dear Storyteller. - Brendan Lobo, Client Services Director. Wishing you all a Happy Holiday and a great start to 2021! Sincerely, your Lush team

21.01.2022 While no AFL football is on, local WAFL club Swan Districts Football has put on a great initiative to engage their young supporters online. We helped them create a series of skill-based content videos so that kids can keep their footy sharp while football isn't on. Here is some behind the scenes content from the day!

21.01.2022 The Use of Language in the Media: Following on from our previous post about how words and the construction of phrases can change the meaning, check out this article written by our Senior Copywriter, Clare Reid. The Impact of Language via Mass Media Communication on Migrant Belonging and Identity. ... https://clarereidwriter.com//the-impact-of-language-via-ma Yes, it was written 2 years ago, but the message is still prevalent. Now more than ever.

21.01.2022 Yesterday we transformed our studio at Lush HQ into an interactive live-streamed production for the Openn Negotiation Excellence Awards. Typically livestreams are one way, but on this occasion we had participants from all across the country who joined via video call to watch and even accept their awards live on stream. Hosted by Peter Rowsthorn, it was truly a night to remember! Well done to all the winners ... Dont let COVID stop your awards night from going ahead. Make it a virtual event!

21.01.2022 Last week James Lush offered practical training sessions online for those eager to become better online communicators, especially within the environment of social distance. Here are some of the top insights: 1) We are too busy doing exactly what everyone else does! Use this moment in time to think totally differently. If ever there was a time to embrace new ideas its now.... 2) Small business owners are looking for that silver bullet that guarantees ROI and solves all of their problems. The unfortunate thing is that all creativity inherently involves risk and risk creates uncertainty. If you can embrace that uncertainty, pair it with good instincts and skilled creatives, youre more likely to find long term success. 3) Very soon we will be emerging from Covid restrictions. When the "lights turn green" theres a danger that unless youre ready and have strategically thought through your communication plan, youll be doing more of what youve always done; spending money youve always spent and finding you are getting no return whatsoever. The world has shifted, your audience has shifted - this is the perfect opportunity to put plans in place to engage with your audience like never before.

18.01.2022 Our sister agency, Dear Storyteller, released an episode of their YouTube show dedicated to the BLM/ILM movements, titled: Affecting Positive Change vs Virtual Signalling. Because, if your brand has stayed silent during this time like we have, it needs to be done with purpose. To take the time to educate, to have real life conversations around the way you do business, and to make lasting change (not just change that aligns with the already fleeting news cycle). This change is... about cultural change, policy change, leadership change massive change. And that needs to come from the DNA of your company. Leaving this conversation up to your marketing department to post something on socials that says the right thing from your brand is, well, BS. If the black square is your signal of solidarity, then it must stand for something. Otherwise, it becomes a symbol to maintain your existing organisational values rather than transform them, something Layla F. Saad calls lip service in her post, The Revolution Will Not be Colonised. The Black Lives Matter movement and Indigenous Lives Matter Movements are not a moment in time for marketers to capitalise on, they are an ongoing civil rights movement that should not and cannot be exploited by brands in any way. The only recourse that a company seeking to engage in these issues should take is becoming a part of the long term solution taking consistent actions that map to an alignment with these movements. Mike Drysdale, TWIBS, episode eight. https://www.youtube.com/watch?v=1ZBj9Vcp3CM

18.01.2022 For those looking to elevate their content, our senior strategist, Michael Drysdale, offers a new perspective on the future of advertising - genre marketing. Featured on #SMPerth Bringing the idea of genre into marketing does two things. It gives marketers a whole host of new conventions, visual language and vocabulary to speak to a customer’s world view. It also allows us to approach marketing as an art form. Read the full article here: https://www.smperth.com/news/genre-marketing/

17.01.2022 We are so proud to have been part of this project - come watch Australia's Golden Outback 's Premiere with us

16.01.2022 We always watch the media closely and we urge you to do the same. Language, symbolism, imagery, and structure are all storytelling tools that are used to design narratives in every piece of media we consume so, what story are we being sold during the BLM/ILM movements? What agenda is being served? When the media holds such power in shaping the stories we trust, we need to call out the obvious dichotomy. And then theres whats not being said there is only 1 story about the BLM/ILM movements above the fold of most WA online papers today. If youre part of the ongoing change, join us in keeping this change on your businesss agenda. Prioritising the lives of indigenous, BIPOC, Australians is not cyclical, its permanent.

16.01.2022 Australian poultry brand, Lilydale, has launched a new brand platform Dedication you can taste. https://www.youtube.com/watch?v=xPJxnRkBoKk&feature=emb_logo Here are our thoughts from two different in-house perspectives. ... From the Creative Strategist: I think this leans into the idea that controversy always catches attention. The direction M&C Saatchi decided to take has chosen to appeal to its base at the expense of those who oppose the brand. In some ways that makes sense. In a world where you're never going to please everyone, creating content that says "this isn't for you" can be a powerful move. The spot itself is 'cheeky' and 'disruptive' but the discourse it will generate will likely be divisive (just check the comments). - Mike Drysdale From the Senior Copywriter: With this spot you can really see the brief coming to life I wouldnt be surprised if the title of the ad, dedication you can taste, is actually the original campaign proposition. With a strong proposition like this, you can then ask yourself, How can I show (rather than tell) the story of dedication you can taste? You can even see it in the structure of the ad: first the dedication, then the taste. And their satirical approach is one that may make you laugh or cringe, but either way, youre definitely watching it until the end. - Clare Reid What did you think of M&C Saatchis cheeky and disruptive TVC? Campaign Brief article: https://campaignbrief.com/lilydale-celebrates-its-farmers-/

16.01.2022 We are excited to have been able to pull this documentary together for Australia's Golden Outback after another crew dropped out. As a content agency with a media mindset and storytelling background, we thrive in projects like these. We are thrilled to be able to share this with you, so join us for the documentary's premiere tomorrow at 5pm!

16.01.2022 The Chair of Western Australian General Practice Education and Training - WAGPET saying thank you to the team for their dedication and hard work during Covid times. Its always good to use the green screen because it allows us to align your video content with your branding. - Gavin Carroll

15.01.2022 Have you seen the Finbar group television adverts we created for the stunning Sabina Apartments in Applecross? The Lush team had a chance to sneak in before the residents to produce a new 30second and 15second TVC. As part of this production we also created a project completion video for online marketing purposes. When creating any piece of content it's important to consider all aspects of where the content will be used before jumping straight into production! ... Check out the TVC here: https://youtu.be/Tnlf_XKiBu4

15.01.2022 When so many people told them, You cant do that, they made it work! This 6-minute ad is filmed in one shot. From the beautifully written script and the perfectly timed single tracking shot, to the appearance of props and storytelling set dressing; this ad is begging for your attention.... But, why is it mesmerising? The timing is everything - All planned through pre-production. Every single time section against every single word. Sometimes a longer pre-production and nailing a creative brief, pays off. I like that posture of "sure it might seem impossible, but if we could do it how would it be done?" Then, because the story comes straight from the history of the company, it's both authentic and has an air of story-doing to it. This isn't just a list of achievements, it's things the brand has done to show what they believe in. That makes it emotional, infused with meaning and passion, which makes it more than just a chronology but a story worth telling and worth listening to. - Mike Drysdale, Creative Strategist. https://campaignbrief.com/my-most-immortal-ad-sir-john-heg/

15.01.2022 Twelve months ago today we launched our sister agency, Dear Storyteller, with Perth marketers, creative teams, and leading professionals in the comms space. The Sapling was alight in West Perth as our guests experienced branded entertainment first hand; an immersive silent disco and our in house artist, Holly Fox, illustrating scenes from the evening. That evening, we were the brand and the entertainment. Not only was the event beautifully put together by Known Associates Eve...nts, but the night also resulted in coverage from Campaign Brief : https://wa.campaignbrief.com/lush-the-content-agency-launc/ Built on the premise (and the promise) of story-driven marketing, Dear Storyteller is delivering branded entertainment that tips audiences over an emotional threshold and inspires them to act. - Martin Trevaskis, Campaign Brief. This event marked the fruition of the first dedicated branded entertainment agency in Perth, and from the year Dear Storyteller has had, we couldnt be more proud. Bring on the next twelve months! To learn more go to dearstoryteller.com

14.01.2022 Storyboards are an integral part of the pre-production process, where our very talented artists create representations of what each scene will look like. These storyboards have two jobs to do - on one hand, they help to show our clients what the final shot will look like. On the other hand, they guide our creative team on set. Its such a valuable part of the process to bring everyone on the same page.

14.01.2022 It has been such a pleasure working with Finbar on their pre-launch TVC campaign for Civic Heart South Perth. The creative was well received and successful pre-sales have meant that Finbar are moving into the brand experience phase of the campaign. The Grand Launch is set for this weekend, and we know that theyll show potential buyers what it really means to come home to Civic Heart. We love seeing our creative concepts brought to life. Next up from us, their content partners, is a more tactical TVC execution showing off the features and functions of Civic Heart. This staggered creative strategy speaks to potential buyers at different points of their purchasing journey. Consumer behaviour is never far away from creative output.

13.01.2022 This could have been a post about a new clients site going live and, sure, thats the visual outcome. But, a website is never the whole project. In fact, a good website is usually the product of a thorough brand strategy, a detailed creative process, and a investigative briefing that first identifies the clients need. Sure, a client may say, I need a website but what we uncover is that their needs run a lot closer to business objectives. For Weather Index Solutions, it w...as about telling the stories of the businesses they helped. And, clarifying a very complex service deliverable with a balance of EQ and IQ. Are they selling parametric index-based weather contracts or control? With audio case studies formatted as lead magnets, brand strategy, design, and copywriting; Weather Index Solutions now tell a story their readers care about. https://www.weatherindexsolutions.com.au/

13.01.2022 Gen Z are speaking out and championing global change. Were seeing it in traditional media and certainly online; but, what makes them tick? (besides Tik Tok?) This article offers some serious insights into the influential generation, linking their life experiences with media preference and purchasing behaviour. ... These consumers are re-assessing the role of money in their lives, rejecting overt displays of wealth, or wealth hoarding. Even a phrase like wealth hoarding points to a shift in values. And, as communicators, we can take insights such as this to gather storytelling data. https://www.adnews.com.au//gen-z-want-brands-to-use-normal

12.01.2022 We have a big heart for not-for-profit work and, with a longstanding history with Ronald McDonald House Charities, we're a forever supporter of their events and community contribution. When it comes to our creative offering, one of the most notable campaigns helped secure funding for a new home for sick children and took home an International Content Marketing Award for 'Best Motivational Video or Video Series'. Back to 2020 and their newest fundraising campaign, Up All Night, is one we can all get involved in!

12.01.2022 In half an hour well be streaming Legacy WA's landmark virtual event for Anzac Day! Online, FB live, and News Talk 6PR 882 will all be broadcasting the event in commemoration of veterans and their families. Its been a big two weeks in the making and were excited to see it all kick off at 11am. Hosted by Legacy WAs CEO, Vivian Blycha, and Media Stables, Nic Hayes, this event is all about bringing our WA community together in remembrance this Anzac Day. ... As an agency, were very proud to lead this project and join prominent WA businesses as event supporters too. https://legacywa.net.au/

11.01.2022 What an honour it is to be working with Legacy WA to bring together a landmark virtual Anzac Day this year! The community is at the forefront of our mind as we come together (virtually) to remember our veterans and their families. The event will go live on legacywa.net.au and Facebook Live at 11am on Saturday the 25th of April. Thank you to Fortescue Metals Group, Mining and Hydraulics, Babcock International Group and Go Offshore for partnering with Legacy WA and us, to bri...ng this event to life. https://wa.campaignbrief.com/lush-the-content-agency-set-t/

11.01.2022 Our team is locked and loaded; ready for an upcoming RAC WA shoot in Geraldton. If youve ever been curious about what we take on the road, heres a gear break down: Canon C100 Sony A7s GoPro360... DJI Phantom Pro2 DJI Ronin Canon L-Series lenses 16-35, 24-40, 70-200, & 50mm prime Sennheiser wireless mics Rode NT1 top mic Not to mention, the dedicated crew, a drone license, lots of coffee, and a neck pillow for the flight. More on location updates to come this week as we capture the rural launch of RACs Intellibus.

11.01.2022 This week we asked our staff about the most rewarding projects theyve had the pleasure to work on and the responses were overwhelming. Gavin Carroll, our Creative Director, said that the Trachoma project for Curtin University and the Public Health Advocacy Institute of Western Australia was the most rewarding for him. Being able to work on something collaboratively with the client and to make a difference through the content itself at the same time is always a stand out fo...r our team. It was technically difficult to pull off but creatively rewarding because we collaborated with the client on the creative. It took the whole production team to pull off the post production but the response Curtin got from the industry was incredible - Gavin Carroll. Take a look at the end result of this project: https://youtu.be/GyHefnXIQ9s #endingtrachoma

09.01.2022 It's World Meningitis Day today and therefore the perfect time share a creative campaign we developed for Meningitis Centre Australia https://youtu.be/lEqfLiE-HWI A key component of the campaign strategy was this animation and the custom music and songwriting (warning: it 100% gets stuck in your head). The messages are a lot like what were hearing now but tailored towards an early childhood audience - remember to keep clean, wash your hands, and get regular updated vaccines... to prevent yourself from getting sick. It was a pleasure to work with Meningitis Centre Australia on executing this brief and bringing such an important message to life in Australia! #campaign #hygieneawareness #washyourhands #meningitisaustralia #staysafe

09.01.2022 R U OK Day is such an important message, so when Mineral Resources came to us, we were more than happy to get back out on site and help shape their content. While they masterminded their contribution with the bright yellow 'R U OK?' road trains, we captured the footage in a way that aligned with their brand message. Mental health is important every day. More than anything, R U OK Day should be a reminder for us to check in on our friends and family, more often. Even in the workplace, communication around mental health should be common. We are proud to support this message and continue to check in on our team, friends and family.

08.01.2022 Capturing culture in a testimonial video can elevate the film from ‘corporate self promotion’ to ‘a story I care about’. This translates to more views, an emotional connection, and a brand story that ultimately generates a higher click through rate. "Every morning Shannon walks around the premises and shakes everyone’s hand. He told us his favourite day is Friday when he brings in cakes for the team. He obviously makes a huge difference to the culture in the office. Says Alex Lush, Producer at Lush. Our work with APM has given us the opportunity to meet inspiring people like Shannon over the years and contribute a lasting impact through media.

08.01.2022 The key to any successful piece of internal content is holding the audience’s attention. When it comes to training videos, that becomes even more vital. It needs to a) capture interest of the trainees, and b) handle the long form content with a creative vision. The team at Acting Consulting Training (ACT) works closely with Bankwest and, as the customer service landscape shifted in 2020, they needed to produce a training video that upskilled the entire team. We used professi...onal and award winning actors to deliver outstanding performances alongside skillfully written scripts by our lead writer, Andrew Hale. The intent was on keeping the story and purpose at the forefront and maintaining the trainees’ attention with an entertaining and skillful production, says Susan Fleming, Founder and Managing Director of ACT Australia and New Zealand. The team at Lush delivered the top production quality necessary and it was a delight to work with Elliot Nieves again. You wouldn’t think you could make two people sitting in a room look beautiful, but they did. While you may think of dry, corporate content when you hear the words ‘training video’, this project proves that production quality can hold the key to lasting impact.

08.01.2022 It was a huge effort by our dedicated (and very tired) broadcast film team to pull together Legacy WAs virtual Anzac Day Family Tribute today. Thank you to everyone who tuned into the event online, via FB Live, or on News Talk 6PR 882. Our lead producer, Alex, and director, Gav, made some serious magic happen and getting feedback from our clients like this makes it all worth it: I just wanted to say thank you so much to all the team for your work on this project. I still ...cant believe how it has all come together and how hard you guys have worked to pull it together. Tenielle Doutre, Legacy WA Marketing Manager. If you missed the livestream, you can watch it here: www.legacywa.net.au

07.01.2022 From word choice to the order in which you write them, titles and headlines are crucial to capture the attention of your readers. Did you know readers are most influenced by the first three and last three words in your heading? If its time to upskill your blogs, or editorial content, check out our animation on the 11 Tips for Writing Better Headlines and Titles - https://www.youtube.com/watch?v=DAfPMfgmDWQ&feature=youtu.be

07.01.2022 Last week our go-to film production duo, Gav and Alex, spoke to the team behind Live at Five. Hosted at the Guerrilla Establishment, our duo trained the East Perth Community Group Inc members on all things media and capturing newsworthy stories. Video is not just the future, it's here now. says Glennys Marsdon, The Ponder Room. I arrived wanting to know more about how to make my own video content, so not only was it helpful for the East Perth Community to learn more about... film, but it will help me grow my business. I was just overwhelmed with the amount of knowledge that they shared and in such a way that it was really easy to understand, even for someone who doesn't necessarily have great IT skills. So, what was covered in the workshop? How to capture quality footage on an iPhone, what makes a good story, how to interview people, and mining for information. They also covered basic editing tricks of the trade to pull the footage together. This group of inclusive entrepreneurs want to create a community feeling behind the activities they provide and projects they undertake, says Alex Lush, Head of Production. These workshops give the community the skills and confidence to capture East Perth stories - the ones their audiences seek out - and incorporate them into their Live at Five channel.

07.01.2022 The TVC we shot for COTA Western Australia is premiering across tv screens this Sunday. This is a behind the scenes capture of the actors on set. Bringing this campaign to life was a pretty stirring experience. When COTA WA asked us to come up with a creative campaign to raise awareness around elder abuse, we knew it had to be memorable. Seeing the end result was really satisfying. It's a gut punch, a short story that's really bracing and causes the viewer to reflect. I'm excited to see how people react to it." - Mike Drysdale, Creative Strategist. This TVC serves to address the severity of elder abuse. If you witness something that you think is unjust, take action. Elder Abuse is everyone's business.

05.01.2022 Short film Climate Changed reminds Aussies that we still need to think about the environment. Short, sharp productions like this are great for reinforcing the messages associated with climate change. My worry is that many of us already know about the situation and so nothing changes. I believe we are in the next phase, which is one of what do we do next, what can I do about it and what does a world that is clean, green and sustainable actually look like. Paint this pict...ure more effectively and positively and more people may well say thats the world I want to live in. - James Lush, Founder of Lush The Content Agency. Full article here: https://campaignbrief.com/collider-and-cybele-malinowski-c/

02.01.2022 What do you do when there is a limited pool of quality applicants and an increasing competition with the Eastern states for those skilled individuals? For Lauren Jones, Marketing Manager at Spenda, it was to make a recruitment video that put their workplace culture, and subsequent employee perks, at the forefront. We wanted something that presented the perks of working with us; specifically we wanted to show off our tight knit team, says Lauren.... The solution? Alex and the production team at Lush joined the Spenda employees at a Go-Karting ring. Odd? Not even remotely. I spoke to Alex about the idea and invited her along to our company catch up, hosted at a go-karting centre. Her team filmed on location, capturing the fun our employees were having, whilst Alex coached the employees through the scripts we produced. The result? An endearing video that demonstrates the effort Spenda put into their office culture and team members. The video was exactly what we were looking for and will be featured on the bottom of every Seek advertisement moving forward, as well as on our website careers page and social media Simply put, the best way to stand out from the crowd is through authenticity. And Spenda has it in bucketloads. https://www.youtube.com/watch?v=FZ42cVN86DI&feature=emb_logo

02.01.2022 Our sister agency, Dear Storyteller, has just released their final episode of The Week in Brand Storytelling for season one. The duo - who are also a huge part of Lushs creative team - discuss Canne Lions creativity report of the decade and Redbulls branded entertainment approach to marketing. Its an interesting discussion and well worth a watch. https://www.youtube.com/watch?v=NNYLPLkkxzQ... We excitedly await season 2

01.01.2022 Our client, Vivian Blycha, Legacy WA CEO, was on 9 News speaking about their landmark virtual Anzac Day event! Well be live streaming the whole thing and making sure that Legacys story is told with impact, care, and connection this Anzac Day. Hosted by our good mate and media partner, Nic Hayes (also the one responsible for the 9 news coverage) This event is all about bringing our WA community together (virtually) so that we can remember our veterans and their families. Join the Facebook event for all the details: https://www.facebook.com/events/897795667333405/

01.01.2022 Time to pivot. Its the new buzzword, but why? Joshua Spanier, Googles global marketing VP for media, said that one of the key media principles in the wake of Covid-19 was to constantly reassess. Yep, hes telling us to pivot. In the latest survey results from Klaviyos ecommerce insights those with decreasing sales said that pivoting their ad strategy during this time helped them capitalise on the change in consumer behaviour. ... So what does all this pivoting mean for your marketing? 1) Now is the time to get personal. Content development is important to continue, as well as advertising online, but be conscious of your impact and continuously shift towards a message that has meaning today. 2) What you are putting out needs careful consideration about where you are in this current cultural landscape and who you are in the context of this crisis. Go back to your brand values and tell a story that has meaning for your audience. 3) Basically, a change in consumer behaviour means a need to *ahem* pivot (sorry) your content strategy. Where is your audience today? More than likely on social media with stats showing an exponential rise in screen time!

01.01.2022 Behind the scenes filming for APM at the Crooked Spire Cafe in Midland. We interviewed 3 of their Aboriginal staff members for National Reconciliation Action Week. With this years theme, In this Together, we asked, What does this truly mean for you? and, How can APM consider this inclusion throughout the year? It was really powerful to hear the thoughts around reconciliation from the APM staff involved in their local communities. - Alex Lush, Manager of Video Production.