Luxion Media | Company
Luxion Media
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25.01.2022 Starting from a small boutique in Westfield Sydney, Furla has managed to expand across Australia with 15 different outlets in just four years! Despite intentions of expanding into regions like Asia and Europe, recent circumstances has driven this Italian handbag brand into buying back their Australian stores. Join us as we look at what has led to this urgency, and what Furla's vision will look like in the foreseeable future.... https://www.luxion.com.au//premium-handbag-maker-furla-bu/
23.01.2022 China only lets in 34 foreign movies every year. And Hollywood is making movies designed to win those slots.
19.01.2022 Comparison of wealthy Chinese and wealthy American spending and saving habits
19.01.2022 Luxion and Zoomspeed are proud partners of Hot Import Nights Australia. Our passion for cars transcends cultural barriers, our appreciation for beautiful cars is universal. We look forward to using cars as a way to bridge the gap between young Australians and Chinese. Photo: Thanks to 300C-PO
18.01.2022 Inside look at a Social Media (WeChat) click farm in China!! Definitely NOT the way to do Social Media marketing in China. To do it the right way, contact us! - http://www.luxion.com.au #fakeclicks #wechat #chinesemarketing Credit: Via @EnglishRussia1
18.01.2022 5 Photo sharing sites in China that you must know.
13.01.2022 Chinese millennials, what drives their massive spending on high-priced goods and experiences? Find out here! https://www.luxion.com.au//driving-heavy-consumption-chin/
13.01.2022 Should WeChat be used as a sales tool for Luxury Brands? Check this post to find out! https://www.luxion.com.au//should-luxury-brands-allow-sal/
12.01.2022 Check out the new website we designed for our Zoomspeed car club! http://zoomspeed.com.au
09.01.2022 Join us as we revisit how brands like Victoria's Secret messed up during the Chinese New Year! https://www.luxion.com.au//luxury-brand-designs-ridiculed/
09.01.2022 Get caught up with the results of Alibaba's Tmall's 2017 Singles' Day shopping bonanza! https://www.luxion.com.au//alibbas-tmall-breaks-sales-rec/
07.01.2022 Chinese consumers have reshaped the luxury industry, read this article to see what your brand can do about it! https://www.luxion.com.au//chinese-consumers-reshaped-lux/
07.01.2022 Let's have a look at how Luxury Fashion brand Fendi increased their follower interaction by 536%! https://www.luxion.com.au//fendi-asks-weibo-followers-to-/
07.01.2022 Let's take a look at how Tourism NZ attracted over 592,000 likes and almost 20k referrals using KOLs! https://www.luxion.com.au//tourism-new-zealand-showcases-/
06.01.2022 54 Awesome Chinese Marketing Case Studies and counting! Including new ones from BMW, Clinique, SK-II, Cartier, Furla, Michael Kors, Montblanc and more! #chinesemarketing #chinese #socialmedia #onlinemarketing
05.01.2022 2 years ago, Burberry brought about the 'See Now, Buy Now' model for Luxury Fashion Brands. Since then, the model has seen varying results, with some brands abandoning the idea of it and others pursuing it religiously as a business strategy. Last year for China's Singles' Day (a public holiday celebrating being single held on November 11), 'See Now, Buy Now' played a pivotal role, leading to a total gross merchandise spend of $17.8 billion, 18x that of Amazon Prime Day.... This year, brands have once again taken advantage of the 'See Now, Buy Now' model. In this article we will be looking at how this live fashion show strategy is being used in China in light of China's Singles' Day. https://www.luxion.com.au//alibabas-tmall-leads-return-of/
03.01.2022 Some key insights from industry leaders and top brands about the future of China and digital!
03.01.2022 China has "mobile phone lanes". Good idea or too much?
02.01.2022 We have just launched our Chinese Marketing Case Studies Library with over 40 case studies already organised by platforms (Wechat, Weibo etc), Industries and more! http://luxion.com.au/case-studies
02.01.2022 In recent years, Gucci has seen falling figures and dwindling digits across their growth charts in China. With a corporate culture focused so much on the past and playing it safe, it really isn't that much of a surprise that it had lost so much traction among the Chinese luxury shoppers -- an audience that is constantly seeking only the shiniest and latest in luxury. Has there been a change in 2017 though? From huge growth figures and high end fashion influencers promoting t...hem more than ever, one can only ask: "What has Gucci been doing!?" If you're asking that question like the rest of us, come have a read! We'll be looking at how this Italian brand was able to recapture the attention (and wallets) of their Chinese audience. https://www.luxion.com.au//guccis-return-to-glory-in-chin/
02.01.2022 Join us as we revisit the Chinese New Year and look at our findings in hindsight! https://www.luxion.com.au//chinese-new-year-international/
01.01.2022 The rapidly evolving Chinese traveller is one that will dramatically shift the state of the tourism industry in Australia, and more. In this article, we'll be touching upon many different topics. From what companies in the tourism business will need to do to access the Chinese FIT demographic, to the importance of building a presence on Chinese Social Media. Join us as we provide you with the 'why' behind these travellers, and the influence that they will have on Australian ...businesses going forward. https://www.luxion.com.au//the-new-chinese-traveller-the-/
