Mana Social in South Brisbane, Queensland | Consultation agency

Mana Social

Locality: South Brisbane, Queensland

Phone: +61 7 3911 1863

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• Consultation agency
• Marketing agency
• Advertising agency

25.01.2022 The Top 7 Ways to Get More Students in 2018 - # 5 LinkedIn Great to connect with industry experts and groups, and to post career advice articles and bring in traffic that way. You can often find $50 vouchers to try advertising campaigns through their site as well. Although LinkedIn is a great way to generate interest, make sure your page is up to date and well put together, otherwise your content or advertising may go to waste.

25.01.2022 In our ongoing search for new marketing g technology, we occasionally come across other interesting bright shiny objects- thought this was amazing! https://petapixel.com//sony-patents-contact-lens-camera-j/

24.01.2022 Weve been making quick 2 minute videos showing how to use little tricks in facebook ads manager to reduce your ad spend by carefully targeting your audience- here is how to target by location (and not fall into some of the traps)

24.01.2022 Have fun everyone!

24.01.2022 Guess how many sales and marketing tools were available to use in 2019? Heres a clue .... in 2011 there were about 150. Actually thats probably not a clue at all lol! If you get it right without watching the video well be impressed :)... But seriously, you dont need to use ALL of them. Heres a recording of a training session that our chief strategist (Melanie MacDonald) ran recently to explain one of the most effective tools you could use now https://youtu.be/KhJBVy_fgkk

23.01.2022 Relax this Christmas while our chatbots, specially designed for your RTO, handle any and all incoming enquiries about your courses! To get a free instant demonstration via Messenger, type the word `RTO into the comments below, and watch the magic happen!

23.01.2022 Imagine a world where the cost of acquiring a new customer is 1/10th of what it is now...... Imagine coming back after a relaxing holiday, checking your messages, and finding your automated system has collected 100 new customer enquiries........ Well the future is here. We have spare capacity this week (all the sensible people have gone on holidays already!) so are offering CRAZY holiday bargain prices on customised chatbots for your organisation! To get a free instant demonstration via Messenger of what a chatbot can do for your business, and to see the silly season pricing, type the word `yes into the comments below and watch the magic happen!

23.01.2022 Imagine a world where you get enquiries from prospective students for 1/10th of todays cost...... Imagine coming back after a relaxing weekend, checking your messages , and finding your automated system has collected 42 new student enquiries........ And sent them the course information they wanted! All for the cost of just one or two enrolments...... To get a free instant demonstration via Messenger, type the word `RTO into the comments below and watch the magic happen!... https://m.me/manasocial?ref=w1420439

22.01.2022 The Top 7 Ways to Get More Students in 2018 - # 3 Targeted Facebook Ads A lot of RTOs have tried Facebook ads with limited success, and theres a reason for that as well as a solution. Many RTOs wanting to increase enrolments through Facebook marketing make the mistake of boosting a post (which is usually a complete waste of money!), or they target the completely wrong audience, or forget to make sure they have a pixel installed before they start their marketing campaign. T...he best way to get enrolments through Facebook is by using very targeted audiences and matching ads. For example, our agency ran a very successful campaign to get enrolments for a Diploma of Project Management. We worked out that a typical student in this course at this college was a tradie, over 35 years old, with a family and a mortgage, and was buying a lot of painkillers or visiting the chiropractor often. We purchased an audience who matched these criteria and ran an ad along the lines of `When it is time to get off the tools and move into a management role... and got the ad cost per lead down from $65 for the generic campaign to $21 for the targeted one. To summarise- the more targeted you make your audiences, the less you need to spend per lead. Retargeting with a very clear goal and campaign is also key to getting cost effective leads from facebook. And putting lots of work into posting to your page and boosting posts is usually a complete waste of time and money unless it is integrated into an advertising strategy.

22.01.2022 "Social Media for grown-ups" says it all really :)

22.01.2022 One of the useful features in facebook advertising is you can buy very specific audience data (like `all the women with children at home who buy designer labels) from the `big data companies and run your facebook ads to them. It costs next to nothing and can be as specific about their characteristics as you want it to be. Here is how to set that up so you only pay for that targeted audience to see your ads.

22.01.2022 Had to share this - priceless

21.01.2022 Just a few of the current marketing tools available...

21.01.2022 The structural changes in education are a global issue...... https://www.nytimes.com//rural-colleges-money-students-lea

21.01.2022 We've been working with this beautiful client for over 12 months and this is the first time I've seen her!

21.01.2022 We know many in VET-land will be missing the conference season this year. No mass gatherings which means no conventions, conferences, for concentrated PD, no in...terstate travel, welcome functions, after parties, catch ups with industry colleagues, additions to the lanyard collections... :( Thats where #GrowthWeek steps in. Sure, theres none of most of the above, BUT, it does offer a dedicated week of professional development designed to Connect you with new ideas, Strengthen your VET practice, and Grow your approaches to compliance, facilitation, digital delivery and overall RTO improvement. Check out the full program with all sessions at special event pricing: https://lnkd.in/gsp8Crb Allison Miller from Digital Capability | Tamara Simon from Take Another Look | Phill Bevan from vetr | Tony Kirton from Engage Learning and Development | Melanie MacDonald from Mana Social | Chemne Sinson from Blackwater Projects | David Jepsen - Accountant from RTOAccountants| Michelle Charlton from VET PD Group #vet #vetpd #skillseducation #webinars

19.01.2022 Lovely clients like this help us enjoy our work even more :)

19.01.2022 For most of us, we just had to accept that if our landing page was working well and 18% of the prospective students were filling out an opt in form then we were paying for the other 82% to arrive and leave and thats just how it was. Question: Is that alright with you?... If not, check out some of our tips for RTO marketing models to help nurture the leads that youre paying to connect with https://manasocial.com.au/the-perfect-rto-student-recruitm/

19.01.2022 We shared some great feedback about it, but thought you might actually like to watch the training webinar that it referred to! An update on the changes to Big Data and the best way to use it ... https://youtu.be/rgPYiEBZ0hs

18.01.2022 We know how this is going to sound But 10+10+10 can actually equal 33.3 Dont believe us? Check this out: https://manasocial.com.au/do-i-need-to-increase-my-marketi/... (You can make magic with maths in marketing) See more

18.01.2022 Excellent infographic of all the targeting options within Facebook ads manager without having to buy data from an external data company

18.01.2022 Skills Education Growth Week is here... Unlocking the Power of Big Data to Grow your RTOs Enrolments http://ow.ly/nJJP50BoBBl

18.01.2022 Would you like to triple your student enquiries while your sales team are on holidays? One of the problems for RTOs is that most of the students are looking for courses over the Christmas holidays and during the January weekends- and when are the sales staff away enjoying the beach? Yep- exactly at the time when the students are looking. We are a digital agency who specialise in using big data to increase enrolments for RTOs.... Let us show you how this can significantly increase your enrolments and reduce your marketing costs: Example 1: If you find yourself saying `oh if only I could show my community services course info to all the women over 40 who live in country NSW and are returning to work after raising a family - we can make that happen for you! Its amazing isnt it? But we can actually set up a stream of data for you so everyone who falls into that category (and nobody else!) sees your advertising. Example 2- if there is a careers expo on, you can show your course info to anyone who walks in there with a smart phone- and you dont even have to be there! So forget paying $10000 for a stand at the expo- just use the gps on the visitors phones to find the visitors and show them your ads! The best thing is- its super quick and cost effective- if you get one or two more enrolments/month it will pay for itself (and we know we can help you do that- if not we really should just go to the beach ourselves :) ) The best way to show you how effective this is is to prove it. Right here. Right now. Free. To get a free instant demonstration- type the word `RTO into the comments below, and check your messages and see the magic happen......

17.01.2022 We’re looking forward to this too :)

16.01.2022 Its going to be interesting to see what happens to the legislation around data collection- I suspect the stable door is wide open and the horse has galloped into the next state by now https://www.brisbanetimes.com.au//accc-gears-up-for-court-

14.01.2022 Interesting article in the Fin Review this week- if you have ability/interest/aptitude in any of these (except maybe number 11 ) get in touch with us. Can confirm these are definitely skills in demand!

14.01.2022 Infusionsoft Rebrands as Keap, Launches New Smart Client Management Software for Small Service Businesses. Chandler, Ariz. Jan. 29, 2019) Infusionsoft announced today it has rebranded the company as Keap, a name that represents the very essence of the grit and passion small businesses put in each day to keep going, keep serving and keep growing. With the rebrand, comes the launch of a new product, also named Keap, the industrys first smart client management software built s...Continue reading

13.01.2022 The Top 7 Ways to Get More Students in 2018 - # 1 Geo-fencing & Beacons Geofencing is a way to target customers who visit your competitors locations or other places your customers congregate by pushing ads to their phone when they visit a specific location. Geofencing is software based and can be done from anywhere in the world. For example if a beauty college wanted to target every other beauty college in the country they could show ads to everyone that walked in to each col...lege. To use it you buy blocks of impressions and can also show the ad to anyone who visits for up to 30 days afterwards. Beacons are like geofencing but use hardware about the size of a phone that broadcasts for up to 100m and pushes ads from the beacon to the phone of anyone in the vicinity. You can have one in your office, your pocket when walking around town, in your car at a sports event, attached to a billboard, pretty much anywhere that you can think of! You can walk around a careers expo broadcasting ads from your pocket instead of paying thousands of dollars to have a stand there. The disadvantage over Geo-fencing is that the device needs to be in the proximity of the people it is advertising to. The advantage is you just pay a monthly fee and can transmit to as many people as you like at no extra cost.

13.01.2022 Is your Customer Relationship Management system meeting your needs? Perhaps we can assist as we are now an Infusionsoft Certified Partner.

12.01.2022 We could offer this free marketing training as a Christmas present to all RTOs - but we wont. I mean, who would want to wait until Christmas to get this stuff?! So here it is NOW - watch it now if you want - because theres no time like the present LOL :)

11.01.2022 With all the stuff that is happening in the world at the moment we offered to run a very last minute free training for members of our local business association on simple/cost effective tech tools to work from home. We were at full capacity on the webinar so for anyone who missed out, here it is.

11.01.2022 Last chance ....

11.01.2022 Finally after all these years of running RTOs Ive figured out the answer to the question should I put an ad in the HR journal or would a sign on the back of a bus seat be better? And the answer, like it is to anything important, is it depends. But Ive finally been able to articulate what it is it actually depends upon. I was explaining it to a client the other day and realised those were the words Id been looking for.... It depends on your STRATEGY. As both of those ideas are just tactics. And tactics have to come after strategy. So for example in your strategy you decide who your target student is. What do they want to study and why? And what else can you work out about them? So your course might be a Diploma of Counselling and your perfect student turns out to be a nurse who is tired of the health system but still wants to help people. Once you know that you can dig in and work out what their hobbies and interests are, where they go, what they like and dont like. And once you know that youll know where to find them. Do they read HR magazines? (Hint- no- they have zero interest in HR) Do they catch public transport? (Hint- no- they are on shift work and there are no buses for them) So then its just a simple matter of working out where they are and advertising there. That could be online or offline. And getting a message in front of them. For the tired nurses Id probably be finding them in Facebook groups but its going to be different for each target audience. For example if you were targeting courier drivers you would probably prioritise a billboard on the side of the road over something that needs a computer to access. Anyway hope that helps, it took me 20 years to come up with a simple explanation for this

10.01.2022 The Top 7 Ways to Get More Students in 2018 - # 4 Google AdWords Ahhh google adwords... Remember the days in the early 00s when this was a cheap and easy way to find students? This method was very effective 10 years ago, when there wasnt much competition in the AdWords space, but now it has been used by nearly every RTO and their dog. ... There is some good news though! With the death (well maybe induced coma) of Vet Fee Help its becoming a lot cheaper to get leads again in AdWords! If you do plan on using Google AdWords to secure new leads, also consider re-marketing to any clients that clicked on the ads but didnt buy, that way you get the most bang for your buck and it reduces the cost per lead.

09.01.2022 The Top 7 Ways to Get More Students in 2018 - # 7 Referrals A referral can be in the form of an existing student referring you onto a friend/family member/colleague. Often RTOs forget to ask for this at the end of a students course. Most marketing advice leads people to remarket to existing clients and this can be difficult for RTOs as remarketing to students may not always be effective or ethical. Keeping government regulated rules in mind, asking for referrals or testimo...nials at the end of a course graduation may be the best way to take on this task. An alternative method may include putting comments or photos up on Facebook congratulating graduates and they will share from there. See more

08.01.2022 If you dont want to just target ads to a specific suburb or a radius around location here is how to target whatever shape area you like (half circle, rectangle, whatever!)

07.01.2022 Get your marketing questions in by Tuesday ...

06.01.2022 The Top 7 Ways to Get More Students in 2018 - # 2 Chatbots/Sales Automation Chatbots have finally become accessible for the average RTO. They are a great way of capturing leads while your staff are doing other things. A chat bot is a written sequence using artificial intelligence which talks to people on your website. It can also be initiated from an ad or a link on your business card or even a code on a poster.... It is like having live chat available 24/7 without needing an actual human involved until the person is ready to talk. They are useful for nurturing web visitors who arent ready to commit to a conversation and then for communicating with clients or potential clients instead of email (the bot talks to them using facebook messenger). They get 80-95% open rates instead of maybe 30% average for email. They can be structured to suit different scenarios from collecting contact details for new enquiries to managing the whole enrolment process. So far our RTO chatbots are achieving over 80% open rate and 21% response rate from users. The bot can turn into an email, a phone call, or a Facebook conversation and can send out videos, documents, pictures or even take payments. They are really only limited by your imagination. Heres a link to a demo bot for you to play with: https://manychat.com/l2/manasocial

06.01.2022 The Top 7 Ways to Get More Students in 2018 - # 6 Blog Posts Blog posts are a great way to contribute to your SEO results, which will determine your ranking in an organic google search listing and your likeliness to be found under a range of different scenarios. If you dont have a proficient article writer, or you lack the creative force behind a blog post, a good journalist can be contracted for as little as $50 per 500 words. You can also post weekly and use the analytic...s from those posts to determine new topics. Pop-up windows can also be placed on blog posts, so when the visitor goes to move away from the blog, it will show up and can be used to capture their details. See more

06.01.2022 Thank you to the person who left this feedback after the Webinar Melanie presented yesterday - we dont know who you are but Melanie is glad you enjoyed her bad jokes :) Question 5: The best part of the event was... Everything - this has been by far one of the most informative and helpful webinars ive participated in for some time. Melanie was articulate, informative and funny! Very engaging.

04.01.2022 Why would you use Email marketing these days? What is an Email Health Check? Thats just a couple of questions Melanie answered during this online training session she compiled and presented for RTOs recently. We thought wed share the information and training with you too ...

03.01.2022 And another bit of feedback - thank you! Question 5: The best part of the event was... Simple marketing ideas that don't cost anything except the time to initially set them up including the 2 things not to do eg don't boost Facebook ads.

03.01.2022 That will be interesting... and humorous no doubt too :)

02.01.2022 "Social Media for Grown-ups" is a great way to describe LinkedIn :) For any business that runs on B2B rather than B2C, this is arguably the most appropriate and effective platform for you - as long as you use it effectively. Melanie MacDonald developed this training session to help RTOs understand and use LinkedIn but whatever your business, we hope you find this useful too :)

02.01.2022 Thought wed share this training from Melanie MacDonald. Its easy to make mistakes and completely waste your money on Facebook marketing. Theres quite a bit of specific how to detail in this video, so we hope you find it really useful!