MAP Marketing in Newcastle, New South Wales | Market Research Consultant

MAP Marketing

Locality: Newcastle, New South Wales

Phone: +61 2 4929 7766

Address: 2/2 Scott St 2300 Newcastle, NSW, Australia

Website: http://www.mapmarketing.com.au

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24.01.2022 The revolution in B2B is with us. If you are unconvinced please see the chart below.

23.01.2022 If you know someone who’s struggling in their own small business and there are plenty of them right now let them know they’re not alone. Get them to call the Small Business Debt Helpline on 1800 413 828.

23.01.2022 A crisis can stem from a data security breach, a criminal investigation, a product recall or a workplace accident. Some advice in managing a crisis include: Top managers, CEOs and Boards are responsible for crisis management. Share details and show concern. Know all the facts, address the issue at hand and leave out extraneous information. https://www.mybusiness.com.au//8025-pr-experts-share-their

23.01.2022 How is this for a business targeting divorcing or separating individuals?

23.01.2022 "As such, 86 per cent of Millennials in Australia compared to 78 per cent across the globe said that technology plays a particularly important role in helping them manage their money, while 57 per cent use technology to track how they spend, compared to 47 per cent of older generations in Australia." https://www.mybusiness.com.au//6720-are-aussie-millennials

21.01.2022 Offending Viewers is Bad Ad Strategy. All Sensitive adverts (if not all ads) need to focus group tested. Product No Complaints Libra 738 Sportsbet 366 Universal Pictures 244... Ultra Tune 161 Love Honey 130 Hanes 69 Pretty Little Thing 58 Roadshow Films 40 View Libra trying to defend the indefensible! also a bad look suck it up and do better!! Asaleo Care https://www.youtube.com/watch?v=8xiN2TwWIJQ

20.01.2022 FREEDOM OF SPEECH UPHELD & EMPLOYERS PAY FOR STAFF RIDICULE OF THEM ON SOCIAL MEDIA The Fair Work Commission said: It is apparent that the video does not liken BP management to Hitler or Nazis in the sense of stating or suggesting that their conduct or behaviour was in some sense comparable in their inhumanity or criminality. What it does do is to compare, for satirical purposes, the position BP had reached in the enterprise bargaining process as at September 2018 to the situation facing Hitler and the Nazi regime in April 1945. https://www.mybusiness.com.au//6694-fwc-reinstates-worker-

19.01.2022 Make it a memorable reason to choose

18.01.2022 ASYMMETRY EXCITES Asymmetrical logos tend to be more arousing, leading to increased perceptions of excitement. As such, consumers tend to perceive asymmetrical logos as more congruent with brands that have an exciting personality. https://brandingbeard.com//symmetry-asymmetry-logo-design/

16.01.2022 Although data from the Australian Bureau of Statistics shows an annual retail sales growth of 2.66 per cent in December, the Australian Retailers Association said the rate is disappointing, especially following what looked like a resurgence in November. https://www.mybusiness.com.au//6623-retail-data-dashes-hop

16.01.2022 In my opinion the lack of product differentiation and value for price are major factors in the collapse of fashion empires. "According to Mr Spring, retailers of all size should be seriously examining their awareness of the following points: Understanding what’s happening in the market, such as changing product demand Understanding the barriers to entry Knowing your target audience... Developing a strategy for going to market and attracting customers Having a customer retention strategy Establishing what you want to be known for, and knowing how to tell the world Knowing how to create brand loyalty Knowing how to use data gathered, such as through loyalty programs Having strong back-office management Always taking time to know your numbers and accrued liabilities (such as taxes)" https://www.mybusiness.com.au//6560-bleak-warning-for-reta See more

16.01.2022 Simple, integrated, product-specific logo

08.01.2022 "Organic content can be a useful means of building profile and brand awareness, with paid content working alongside this to push more immediate sales results, he suggested. According to commerce marketing firm Criteo, paid display advertising was the most popular form of marketing spend by businesses in 2017, with digital marketing now comprising almost 90 per cent of all marketing spend." https://www.mybusiness.com.au//4544-the-worst-way-to-spend

06.01.2022 "Eco-friendly business Shampoo With A Purpose has done away with liquid shampoos and conditioners and instead created a range of solid forms, then combines both hair care products into a single bar that looks like a standard bar of soap." https://www.mybusiness.com.au//6557-aussie-made-shampoo-sa

06.01.2022 A STOP TO PLUNDERING OF AUSTRALIAN CONTENT Global giants such as Google and Facebook will be forced to pay for content in a radical overhaul of Australia's $10 billion internet advertising business, in a bid to shield local publishers from the economic wreckage of the coronavirus crisis. https://lnkd.in/gSdVE9Z # # #onlinenews #newsmedia #localnews #mediacoverage #localmedia #newsroom #mediaagency #journalism #advertising #publishers #mediaplanning

05.01.2022 Marketing to Millennials "Instead of running a paid advert on social media which consists of text with images and conveys a message, marketers have better results by posting an interactive advert. For example, allowing people to answer a series of questions in order to reveal some aspect of themselves which leads to a product recommendation based on the result of the quiz. " https://www.mybusiness.com.au//6620-let-s-talk-marketing-w"

04.01.2022 Favourite quote

02.01.2022 The main obstacle to online shopping is the lack of global sizing standardisation. For example I am a size 8 but buy clothing from Sizes 6-12. https://www.mybusiness.com.au//6889-retailers-explore-perm