Marcomms Australia in Emerald, Victoria, Australia | Marketing agency
Marcomms Australia
Locality: Emerald, Victoria, Australia
Address: Level 1, 329-331 Belgrave-Gembrook Road 3782 Emerald, VIC, Australia
Website: http://www.marcommsaustralia.com.au/
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25.01.2022 The Moulin Rouge is a mindset. So is your brand. Mindset is synonymous with culture. A person’s mindset, made up of their values and beliefs, drives their thinking, language and behaviour, the same way values and beliefs of organisational culture drive the attitudes, words and actions of employees. ... The values and beliefs that bonded together the mindsets of bohemians and artists of the Moulin Rouge were the ideals of truth, beauty, freedom and love. This collective mindset became the brand of the nightclub and released a potent energy that inspired a way of life. Similarly, the ideals underpinning organisational culture galvanize employee mindsets, positively or negatively. This not only impacts employee morale, productivity and retention but also influences the customer experience as the attitudes, language and actions of staff play out in service delivery. When you cultivate an organisational culture built on shared values and beliefs, the resultant collective mindset will define your brand and, ultimately, shape your reputation.
23.01.2022 Company culture, communication and customer experience are inextricably linked to reputation. Culture reflects what a business 'thinks' expressed through the beliefs, values, sense of purpose, language and behaviours of its people. Communication reflects what a business 'says' expressed through the brand image and marketing messages it conveys to the outside world.... Customer experience reflects what a business 'does' expressed through direct delivery of its products and services. When these three business elements are aligned that is, when company beliefs, values and a strong sense of purpose are embedded within messages and interactions across all marketing channels and customer touch points, and then faithfully delivered upon through the product/service - credibility is built from the consistency of thoughts, words and actions. This credibility builds trust and trust enhances reputation. However, when these three business elements are out of sync, credibility diminishes, trust is compromised and reputation suffers due to mixed messages and interactions across marketing channels and customer touch points, and unfulfilled expectations in product/service delivery. Credibility and trust are built when brands align what they think, say and do. A great reputation is then earned.
22.01.2022 You know your product/service inside out but do you know how to articulate its true value to the customer? In my last article, I talked about the 'value' part of a value proposition. In this article, I help you discover and clarify the true value of the solution you provide by considering your product/service from the perspective of the customer. This requires understanding how you take your customer from A to B. In other words, how you close the gap between the customer's c...urrent state (stuck in their problem) and desired future state (having their problem solved). You can read the full article in this week's edition of 'Enhance Your Reputation' at: https://www.rosweadman.com//how-to-create-a-signature-val/
19.01.2022 Approximately 70 per cent of Australia's 2.3+ million businesses are family-owned. So, on this National Family Business Day, we would like to acknowledge the invaluable contributions made by all family businesses to the Australian economy. Pictured is one of our wonderful family business clients McLaughlin Consolidated Fishermen Ltd a trusted name in Australia's wholesale seafood industry for over 50 years.
17.01.2022 HOW TO COMMUNICATE EFFECTIVELY IN A CRISIS Communication is the most valuable skill in a crisis, according to the Australian Institute of Management's 2020 Pulse Survey (www.aim.com.au/blog). In my experience leading many crisis communications teams such as for the methane gas crisis of 2008 and Black Saturday fires of 2009, I have found that it is the quality of communication, not just communication per se, that is critically important in helping people to deal with the tra...uma caused by a crisis and the emotions that go with it. Using the structure of narrative is a simple and effective way for a business or organisation to communicate in a crisis because it ties together the past, the present and the future. This style of story-telling provides context in a crisis, helps people make sense of events and can give hope for the future. The four main elements of narrative are: 1. changed circumstance (past) 2. challenge to overcome (present) 3. goal or desired state (future) 4. protagonist (stakeholders) Using the COVID-19 crisis as a case in point, the past is the changed circumstance that lead to the crisis (ie, what triggered the virus), the present is the challenges / impacts of the crisis to be overcome (eg, reduced hours for staff, changes to service delivery) and the future is the desired state/goal you aim to achieve following the crisis (eg, adjusting to the new normal through new ways of working and doing business). Protagonists are those affected by the crisis, both internal and external to the organisation (eg, staff, customers, suppliers, investors). You now have the basic elements to effectively communicate what has happened, how it has impacted and what you are doing about it. This can give confidence to your staff and customers for a brighter future ahead. If you'd like to build your skills in effective communication, please visit the events section of our website to see forthcoming training programs. https://www.marcommsaustralia.com.au/events/
17.01.2022 Transformation of the former Nunawading Primary School site by Whitehorse City Council into a magnificent new green community facility is complete. Today the new Nunawading Community Hub was declared officially open by the Mayor. We are proud to have been part of the project team that brought the vision to fruition for the people of Whitehorse. The facility will be open to the public when COVID-19 restrictions allow.
17.01.2022 With only 4 sleeps to go, the countdown to the Vision 2020 Business Summit is on! 6 dynamic sessions 3 subject matter experts 1 full day of learning with like-minded business people... Ian Ash, Lana Johnson and I look forward to delivering forward-looking, practical perspectives on business strategy to give attendees the benefit of hindsight now. Sessions include: mindset sales marketing publicity goal setting profit Come join us!
17.01.2022 CRISIS SHINES A LIGHT ON PURPOSE Amid the negativity, turbulence and uncertainty of the current COVID-19 world crisis, what people most value is crystal clear. We value care and compassion - health workers, first responders and others working on the frontline are our heroes. ... We value truth and integrity politicians, business leaders and government bureaucracies are defining their reputations by the presence or lack of these qualities. We value communication and connection physical distancing has highlighted the importance of social connection with family, neighbours and work colleagues. We value the pure and simple things in life images of people singing, dancing and baking are flooding social media. We value optimism and purpose stories of resilience, of lessons learned, of a healing natural environment, give us hope for a more positive future. The value placed on these positive traits of humanity combined with a yearning for a more purpose-driven world has implications for all businesses and public sector organisations. More than ever, brands need to connect with workers, customers and other stakeholders by making clear what they stand for more beyond profit and products. Being purpose-driven is about embracing a vision that moves humanity forward, living your core values and acting in socially-conscious ways that help create a better world. Beyond the current crisis, people will remember those leaders and brands whose messages and actions embodied what people most valued care and compassion; truth and integrity; purity and simplicity; communication and connection; optimism and purpose. That’s why clarifying your purpose and connecting with what you stand for as a brand has never been more important.
16.01.2022 Effective communication occurs when the response of the receiver matches the intent of the sender. However, the beliefs, values, personal experiences, social milieus and cultural nuances of the audience will influence individual perception and understanding of your message. That's why communication is hard!... And that's why professional communicators are worth their weight in gold
16.01.2022 The team at Marcomms Australia - including mascots Rocky and Rory - wishes all of our clients, business associates and other supporters a very merry ChristmASS and a fabulous new year. We thank you for your continued support throughout this very challenging year and hope that 2021 will be one of abundance and joy for all. Stay safe, have fun and be lighthearted.
13.01.2022 Having a great REPUTATION is one of the keys to long-lasting business success. When you’ve got a great reputation, people want to work for you and do business with you. Reputation is largely about credibility; your trustworthiness, your authenticity, your integrity, your character. ... And in a highly competitive marketplace, credibility, or lack of it, is the number one factor shaping reputation. I'm excited to share with you my latest book The Reputation Equation, which discusses a model that helps you build brand credibility and shape a great reputation. The model proposes that credibility is based on the convergence of four key business dimensions - company culture (what it thinks), brand communication (what it says), customer experience (what it does) and corporate citizenship (what it gives). When these dimensions are aligned, credibility is built through consistency of thoughts, words and actions, and the satisfaction of customer expectations. Conversely, when these dimensions are out of sync, credibility suffers due to mixed messages, unfulfilled expectations and lower levels of engagement. Your reputation is your most valuable intangible asset. Although you can’t directly control it, you can help shape it. The Reputation Equation tells you how. You can find out more at https://www.marcommsaustralia.com.au//the-reputation-equa/
13.01.2022 There is no difference between culture and brand. Like the foundations of a house, the elements of culture values, beliefs, language, traditions, sense of purpose - are the pillars of an organisation, and influence what it thinks, says and does. Although culture is intangible, it is palpable and comes to life through the brand messages on every marketing channel and experiences at every customer touch point. The intentions, language and behaviours of these interactions are... a direct reflection of organisational culture. Brands that communicate from a place of purpose and principles rather than products/services focused - are more likely to achieve a deeper level of connection with their audiences because beliefs and values tap into emotions. When brands enshrine their organisational culture beliefs and values in their marketing messages and customer experiences - whether it’s teamwork, leadership, beauty, sustainability, health, empowerment, community, resilience, generosity, optimism, integrity, justness - they become a brand that stands up AND stands out. This is why effective communications programs start with organisational culture
11.01.2022 Inspiring Brands Are Built on Visions That Move Humanity Forward Your company’s vision is more than a culture statement; it’s a wonderful opportunity to make clear what your business stands for. While there are diverse views about what constitutes a great vision, as a PR and marketing professional, I have found that a vision statement is more powerful when it is expressed as an outward-facing statement (directed at others), rather than as an inward-facing statement (directed ...at self). To illustrate, a vision that expresses a better future for customers, the local community or society in general, is more likely to build a stronger emotional connection with staff, customers and other external stakeholders. Whereas a vision that expresses a desire to be the biggest and most profitable business in the country is more likely to resonate with the owner, investors and shareholders. Most of my clients say they want to get clear on what they stand for. In my view, an outward-facing vision is a wonderful way to achieve this by stating the impact you want to make in the world as a result of the work you do every day. Some examples of aspirational, outward-facing vision statements are: Dove A world where beauty is source of confidence, not anxiety Oxfam A just world without poverty Microsoft Empower every person and every organisation to achieve more Tesla To accelerate the world’s transition to sustainable energy Facebook To give people the power to share and make the world more open and connected Green Building Council Australia To create healthy, resilient and positive places I believe that inspiring brands are built on outward-facing visions that move humanity forward. Beyond delivering a product or service, brands can be a force for good by helping to create better health, education and economic opportunities for people, improving environmental outcomes and making a more humane world, whether on a local or global scale. Your vision is the perfect opportunity to express your belief for a better world and by so doing, make clear to everyone what you stand for.
10.01.2022 CAN YOU ARTICULATE YOUR TRUE VALUE? In today’s competitive and commoditised global marketplace, it’s more important than ever for businesses to articulate the specific value they deliver if they want to attract their target market. And while many businesses know their product/service inside out, many struggle articulating the true value it provides to the customer. ... In a two-part series, I'll share how you can create a signature value proposition and connect with your target market in a most powerful way. Here's part one which discusses the 'value' part of a value proposition. The link to the article is in the first post.
07.01.2022 2020 has been a year of crises with impacts no-one could have predicted - on individuals, businesses, families, whole communities. So today on RUOK? Day, check in with others AND importantly, also check in with yourself and ask am I ok, really? RUOK? I’m here and ready to listen.
07.01.2022 YOUR BUSINESS MAY BE IN HIBERNATION BUT THAT DOESN’T MEAN YOUR BRAND HAS TO BE... Marketing is about building your brand and extending your audience reach, so there’s something ironic and quite comedic when your Times Square billboard image is displayed while New York is in lockdown from COVID-19! While perhaps not the best timing for the launch of my new book The Reputation Equation, the wonder of webcam means I still have an interesting story to tell to help get my messag...e to the market. This week I was reminded of Benjamin Franklin’s famous words: Out of adversity comes opportunity, so here are some tips to help keep your brand top of mind during this business-as-unusual period: Communicate how your business is operating and transacting in the current environment. Publish content relevant to the issues and impacts of COVID-19 on your customers. For instance, provide links to news updates and useful resources or publish an opinion-piece blog on what the new normal might look like for your industry in the future. Publish ‘how-to’ videos or downloadable checklists, or run an online masterclass relevant to your product/service. Run online competitions, games and giveaways. Foster connectedness among customers by hosting webinars or virtual meet-ups and reminding them that we’re all in this together. PS - thankfully, the image will run again at an appropriate time in the future!
07.01.2022 Trust with target audiences is built over time through brand familiarity and consistency. That's why even during times of crisis, it's important to ensure your communication is congruent with your brand's vision, mission and values.
05.01.2022 When it comes to the ability of individuals and teams to thrive at work, a team’s culture will repeatedly trump most individuals’ mindfulness practice, according to this article by the Harvard Business Review. This is a great article about the latest research into team mindfulness, a particularly valuable philosophy and practice during times of crisis, such as now!
05.01.2022 LOCAL GOVERNMENT COMMUNICATIONS & ENGAGEMENT TRAINING Tues, 17 & 24 March 2020 - Melbourne If you're a local government employee and your role involves communication, stakeholder / community engagement, advocacy, project management or service / program / event delivery, then this two-day workshop could be for you.... This is a highly-interactive, small-group training session to ensure optimum learning for each participant. To learn more and for bookings, please click on the image below.
02.01.2022 A RISING TIDE LIFTS ALL BOATS With light now visible at the end of the Australian COVID-19 ISO tunnel, it’s time for businesses to ready themselves for the new normal. One universal truth this enforced time of reflection has highlighted is that we are stronger together; the whole is greater than the sum of its parts. ... We have seen the domino effect of whole industry shut downs and the resultant decimation of the economy, business closures, massive job losses, lifestyle pressures, mental health escalation and the list goes on. In the new normal, let’s use our collective strength to grow, prosper and become more resilient. Although we prepared this article pre-pandemic, the key message of we are stronger together in Manufacturing myth-busting why we must get behind Australian manufacturing published in the April/May 2020 edition of the Australian Manufacturing Technology Institute Limited’s AMT magazine, is still cogent. Electronics manufacturer Ray Keefe, MD of Successful Endeavours, says A rising tide lifts all boats and manufacturing is the engine to do the lifting. That’s why Australian manufacturing, like all Aussie industries, needs us all consumers, governments, businesses and the industry itself to get behind it, so we can leverage the opportunity to support future generations and the prosperity of our nation.
02.01.2022 CARVING OUT A NEW MARKET CATEGORY Understanding and defining your point of difference is crucial for standing out in today's crowded marketplace, but it takes an extra special dose of courage, persistence, passion and unwavering belief to achieve sustained success when your left-of-field business idea is the first kid on the block. This article in today's "Inside Small Business" magazine highlights some great lessons and insights into carving out a new market category.
02.01.2022 We are thrilled to be involved with this fabulous initiative by Cardinia Shire Council to assist businesses impacted by the global pandemic. With sessions on sales, doubling your net profit, social media, human resources, innovative thinking, finance and more, there is plenty on offer to help businesses on the road to recovery. In Ros Weadman's session on Powerful Marketing at 3.30pm this Friday, 6 Nov, we'll explore how brands can forge a deep connection with their customers... by aligning their company culture, communications and customer experience. This alignment builds brand credibility, fosters trust and drives a positive reputation. We hope you can join her then. To register for the free business recovery sessions, or for more information, visit https://lnkd.in/gTzJbyn or email the Cardinia Shire Economic Development team at [email protected]
02.01.2022 Successful brands project a defined image and communicate with a language and tonality that’s aligned with their culture beliefs and valueswith relentless consistency. Virgin, for example, as an innovation brand, speaks the language of vision and creativity with an energised tonality, consistent with a culture that values entrepreneurship and youthful zest.. If you’re a prestige brand like Mercedes-Benz, you speak the language of excellence and distinction with a confident ...tonality, consistent with a culture that values status and significance. If you’re a love brand like Dove soap, you speak the language of nurturing and relationships with a warm tonality, consistent with a culture that values self-esteem and caregiving. When you align the words and tonality of your brand's verbal, visual and digital communications with your brand’s culture (beliefs and values), you streamline the creative process, maintain the integrity of your brand’s image and ensure consistency across marketing channels and customer touch points. The result of this unified approach is greater brand credibility and trust.
02.01.2022 Always wanting to be close to his human family means nestling in a makeshift doggy bed under the whiteboard while mum works from home during COVID-19 lockdown.
01.01.2022 We had a fabulous day delivering the inaugural Vision 2020 Business Summit with OrgMent Business Solutions. Thank you to all the business entrepreneurs who attended. We hope we have given you some useful tools and tactics on business strategy to move from passion to profit.
01.01.2022 As passionate brand communicators, it's as exciting for us to launch a new brand as it is for the business owner to launch their new business! Ranges Property Maintenance has just opened its doors for business in the Dandenong Ranges and Yarra Valley areas, and we were delighted to develop their new brand and marketing collateral with our strategic partner Ki Creative. As always, Caroline has done a magnificent job on their logo, business card and brochure. ... We wish Ranges Property Maintenance all the very best in business success.
30.12.2021 A graffiti background might help you to stand out in a café but to cut through in a highly competitive, commoditised and distracted marketplace, brands need to embrace what makes them different on two key fronts. Find out what these are in this week's Enhance Your Reputation enews. See link to enews in first post.
15.12.2021 Read why Ros Weadman believes that an index of a brand’s credibility is the ‘health’ of its reputation in today's Enhance Your Reputation! enews at https://www.rosweadman.com//being-a-credible-and-trusted-/
01.12.2021 EXPRESS YOUR BRAND IN A MANIFESTO AND ENGAGE HEARTS AND MINDS The start of a new year is the perfect time to write a manifesto and make clear to the world what you stand for in a most powerful way. In this week's Enhance Your Reputation! enews, Ros Weadman gives some practical tips to help you craft a meaningful manifesto, that’s authentic to your brand and provides a foundation stone for your marketing message.
29.11.2021 NEW LOCAL GOVERNMENT COMMUNITY VISION WHITEPAPER Enshrined in legislation, Community Visions now drive strategic direction and priorities for all Victorian councils. The challenge/opportunity for councils is to take their Community Vision beyond a simple compliance exercise; to embrace their Community Vision throughout the organisation so that corporate messages and everyday business activities align to the North Star of their community. Why? Because aligning council communic...ations and everyday work to a Community Vision can improve results, relationships and reputations. If you’d like to learn more, you can request a copy of my new whitepaper - "ALIGN! - How local councils can align their communications and everyday work to their Community Vision" by sending me an email to [email protected].
19.11.2021 BRAND V REPUTATION - WHAT'S THE DIFFERENCE? Although customers and members of the wider public likely view brand and reputation as the same thing, it's important for business owners and organisations to understand the distinctions between them. Ros Weadman explains the critical differences in her latest article at https://www.marcommsaustralia.com.au/newsroom/
11.11.2021 Christmas is a time to reflect, celebrate and thank all those who have supported us during this challenging year. From me and my little oompa loompa helpers Ollie, Rory and Rocky thank you! Thank you to my wonderful clients for the opportunities to work together to improve your results, relationships and reputations. ... Thank you to my strategic alliances for our productive partnerships. And thank you to my wonderful team of consultants Maryann and Kerry for your great work and support throughout the year. I hope that 2022 is a year of abundance and joy for you, your family and business.
24.10.2021 It was such a lovely surprise to receive this hand-delivered gift of goodies today from one of our wonderful strategic partners Zain Digital. Magic happens when like-minded people and values-driven companies come together. So, thank you to Ricky and your awesome team for another great year of working together on some exciting client projects.
18.10.2021 Hi everyone, I’m delighted to introduce the first edition of my new enews 'Enhance your reputation!. Reputation has been at the heart of everything I've done as a strategic communications professional for more than 35 years. So, I've decided to share my insights, ideas and inspirations on the topic of reputation via a regular new enews called "Enhance your reputation!". While 2021 has thrown us all some COVID curveballs, I'm pleased to say I was able to celebrate some great ...milestones this year, including: celebrating 10 years in business moving into a new office moving masterclasses and workshops online delivering free workshops for small businesses to assist with COVID recovery In 2022, I'm looking forward to kicking off a new training program for the local government sector. With all Victorian councils now having a Community Vision in place, I have created an exciting new training program to help councils embed their vision into their corporate communications and everyday work. I was delighted with the kind words received by an employee of Ballarat City Council who attended a two-day program with his colleagues. It was once again an absolute pleasure to take part in a training with Ros. Her energy and passion for communications and engagement is infectious and she really helped us as a team articulate our purpose. The groundwork that we have done here is going to be enormously beneficial in creating a Communications Team Strategy moving forward. Sam Shalders, City of Ballarat The challenge/opportunity now is for councils is to take their Community Vision beyond a simple compliance exercise; to embrace their Community Vision throughout the organisation so that everyday business activities and corporate messages align to the North Star of their community. If you’d like to learn more about how you can align your council’s work to its Community Vision, request a copy of the ALIGN! Whitepaper - How local councils can align their everyday work to their Community Vision by sending an email to [email protected]. You can subscribe to the full enews at www.rosweadman.com
06.10.2021 It was great to see one of our client projects reach an exciting milestone last week, with the turning of a sod to mark the start of the construction phase of the new Whitehorse performing arts centre. A smoking ceremony was also performed by Traditional Owners to cleanse the land.
01.10.2021 So, you’ve got a Community Vision, now what? Enshrined in legislation, Community Visions now drive strategic direction and priorities for all Victorian councils. The challenge/opportunity now is for councils to take their Community Vision beyond a simple compliance exercise; to embrace their Community Vision throughout the organisation so that everyday business activities and corporate messages align to the North Star of their community. ... A Community Vision is more than an aspirational statement for the future. The words describe a vivid picture of the kind of life people want for themselves and their families. A Community Vision represents the beliefs and values of the people; it is an expression of optimism and hope for a brighter future; it can provide the community with an anchor when times get tough. Embracing a Community Vision internally can improve results, relationships and reputations, through: having more engaged employees, with a strong sense of shared purpose and clear understanding of how their role fits into the bigger picture a more cohesive organisation, as the planning and messaging of all services, programs, events and activities will align with the Community Vision strengthened stakeholder and community relationships by building on the goodwill already established through the Community Vision engagement process greater accountability to the community on how Council is bringing the Community Vision to fruition consistency of corporate messaging across communication channels and customer touchpoints.
