Marketing Architect in Sydney, Australia | Marketing agency

Marketing Architect

Locality: Sydney, Australia

Phone: +61 423 822 349

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• Marketing agency

23.01.2022 If you’re not one with the data, you’re not giving yourself your very best chance at success.

22.01.2022 Email marketing automations the gift that keeps on giving. One of our clients has had an increase in revenue of $15k+ in just 3 months simply down to the email automations we set up. for the win.

19.01.2022 Well hot damn. When you analyse a funnel bottleneck... and sort it out. The results? A ROAS that went from about 200% to 400%... we almost doubled sales. Pays to know the funnel stages and more importantly, how to optimise every single step involved.

17.01.2022 There’s the tofu you eat ... and then there’s the tofu you need for your sales funnel to work. We’re talking about the latter. The sales funnel is a numbers game, with several layers and strategies to it but fundamentally, no matter how strong your funnel is, if your TOFU activities (top of the funnel game) isn’t on point, your growth will be very limited. Here are 2 key things you need to consider at the TOFU:... Traffic generation. Leveraging different digital strategies and platforms to drive brand awareness and traffic to your website: social media, SEO, Google ads, FB ads, blog posts etc. Lead generation. Using gated educational & valuable offers / content to increase your lead count. There you have it. TOFU as the appetiser to your growth plan.

16.01.2022 Results . As late, we’ve been working with a crew of experts in the medical / dental and allied health fields to create a digital summit. Aim of the game: get leads. And with an average FB Ads registration cost of $3.15 straight out of the gates as part of the testing phase, things are looking pretty

14.01.2022 iOS 14... like it or not, it’s making things more difficult for FB advertisers. What was once a 28-day attribution window is now 7 days... #frustrating! What does this mean? If your ads drive a sale outside of 7 days, FB will not attribute that sale to your ad. The result? A declining ROAS (particularly for long customer journey offers like high ticket ecommerce brands). UNLESS! You can prove the sale came from your ad. The good news? There are certainly tools out there t...o help you understand the true ROAS of your ads. So between iOS14 and increasing traffic costs... when I get asked whether there still a place for the likes of FB ads... The answer is yes, 1 million times over. FB ads / Instagram ads are your primary traffic source. In short they are what will drive your growth.

13.01.2022 We got you. Reach out to us with a PM; we’d love to learn more about you, your business, where you’re at and most importantly - how we can help you achieve your goals. And... a tip to start your week right.... Set 3 big goals for the week that involve working ON your business vs. IN your business. What will help you shift the dial? ... Here are ours: 1. Commence looking for a FB ads manager to help us expand the team 2. Continue training with @digitaldistillery Academy Program 3. Refine and optimise current paid traffic sales funnel Go get’em

12.01.2022 Food for thought What’s your ascension strategy? How are you giving your prospects that very first paid taste when it comes to your expertise and services? Getting a client in the door the very first time can be challenging ... but once they like, know and trust you, it becomes a lot easier to help them again... and therefore, to sell to them again.... So what is that first paid experience you can give your audience that will deliver them value and keep them coming back for more?

10.01.2022 It’s a fine line the old free card. On the one hand, we have the law of reciprocity that would tend to work in your favour as a business... give your audience something for free - and they will have the urge to give you something in return: cue pay for your services. On the flipside, ‘free’ can be known to work against you. So what’s the go? To go ‘free’ or not to go ‘free’?... Here’s our 2 cents on ‘free’ when it comes to your business and marketing strategy: A free lead magnet like a PDF or webinar or small upfront one-off discount in return for an email address is fine. Everyone wins and these are the sort of interactions that will enable you to nurture your prospects with the view to drive them down your sales funnel. Don’t give your time away for free unless you’re doing this for very qualified leads. Be weary of giving too much for free in general as your audience will come to expect this. You are in the drivers seat on how you indoctrinate your audience; don’t forget this.

10.01.2022 So? If that’s a negative... do yourself a favour and get this done today. Even if Facebook ads aren’t your thing... right now... they may well be in a few months. And why not give yourself your best chance at success when the time comes? Start to season your pixel now so that tomorrow...... Your pixel knows exactly who your audience is You can retarget certain audiences based on different actions they’ve taken on your website You can build lookalike audiences based on your existing website visitors... You will achieve better results overall GO! If you need help with the set up, shoot us a message and we will send you a quick 2 minute Loom video on how to.

09.01.2022 On average you need 6+ touchpoints to convert a prospect. All well and good but when your organic reach on socials hovers around 5.20% on average - businesses are being increasingly challenged on how to cut through the noise, get noticed by their ideal clients and take their prospects on a value-adding and trust-building journey. Cue strategies like email automations, lead generation, funnel builds, paid traffic strategies. How are you attracting the right audience to your business... and better yet - how are you staying front of mind for them in an authentic and valuable way?

09.01.2022 Our Monday advice... Niche down and ... Own it. Niching can be daunting. I get it. FOMO kicks in... what if I don’t attract as many clients? What if I miss out on potential revenue and profits? Here’s the thing You will still attract the outliers. BUT the power in declaring your niche is that when those individuals come across you - they will know right away that YOU are exactly what they need. That you are their perfect match.... So go on... be the big

05.01.2022 That view When you build out a few email automations and the rest is history.

05.01.2022 But who are your people? Let’s cut to the chase; here’s your Marketing 101 lesson for the day You need to know exactly WHO your ideal client is before investing in any paid traffic marketing. And we’re not just talking about ‘kind of having an idea about who these people are.’ ... But instead, it’s about getting up close and personal with your client avatar... that ideal client who loves doing business with YOU and vice versa! Give that person a name, understand where they live exactly, what they do for a living, how old they are; get the nitty gritty on their demographic profile. And then expand on their psychographics; what are their greatest pleasures when it comes to your offering? and what about their pain points? What keeps them up at night when it comes to what you do? And how can you help put their mind at ease and solve their problem? Get your people sorted. It’s the first step in getting anywhere with your marketing strategy

02.01.2022 What if I told you that Facebook has ~425,000 pages of information on you? Facebook and Instagram ads. With 2.7 Billion+ users on Facebook alone, it’s safe to say that your target market is hanging out on the book and / or the gram. The data that FB has on its users is extraordinary; detail beyond anything you could ever imagine. From every like, reaction you’ve ever made on any post to events you’ve responded about to, pages you like, to posts you’ve shared / hidden...... the Whole. Nine. Yards. I for example accessed my personal information file. It took days for the download to complete. And the file of information was equivalent to roughly 425,000 word docs. What does this all mean? Advertising power at its finest. As FB Ads Managers, we are able to zero in on your audience with exact precision, creating funnels for every which stage of their buyer decision process. Cue conversion ads, engagement ads, traffic ads, retargeting ads... and more. But setting up and managing FB Ads is no mean feat. It takes years of experience to inherently know the platform (let alone the frequency with which it all changes) and how to successfully run ads that not only bring you droves of ideal traffic, but that also convert. Give us your two cents on FB ads. Love them? Hate them? Tried them even?

02.01.2022 Lesson for today People connect with people - not with brands or logos. Don’t be afraid to put yourself out there. Your business will thank you for it.