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Marketing Crunch Podcast
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25.01.2022 Ep 8: When you hear the word "content" what do you think of? Do you immediately think this refers to blogs, articles and video content? Leticia Mooney, a content strategist, says you should look much deeper than that. A conversation your reception has on the phone, that can be considered content. A client meeting, that's also content. Listen to episode 8 of the Marketing Crunch Podcast to hear why content is more than just blogs and articles:
25.01.2022 Just like any buyer in any business, our clients go through a bit of a journey in their purchases decisions. It’s the process they go through to become aware of, evaluate, and purchase a new product or service. As business owners and marketers, it’s up to us to be guiding our buyers through their journey. How do we do that with content? Tune in to this week’s episode to find out how! http://marketingcrunchpodcast.com.au/how-to-align-your-con/
24.01.2022 Every element of your brand, from your colour scheme to the culture code statements, the logo, products and people, every element forms a part of a story. Amey Lee from Heart Content shares her wisdom on brand story, what it actually is, how to find it, and how brand story fits into your overall marketing strategy.
22.01.2022 Writing a blog post that is valuable to your readers and gets the engagement you are chasing isn't rocket science if you follow these 10 aspects of a perfect blog post. http://buff.ly/2rZtpRA
21.01.2022 Ep 5: Ben Walker and Harvee Pene from InspireCA, a Brisbane based accounting firm, joined the podcast to share their marketing journey and how using Facebook and video has helped drive their firm forward.
19.01.2022 Find out why professional services need to integrate their traditional and digital marketing to get more value from their marketing dollars
15.01.2022 So many of us are all caught up in creating video content for our website and social media channels to attract and convert new customers, we tend to sometimes forget about our existing customers. If you’re wanting to know how to scale your existing client relationships through personalised video content, tune in to this week's episode with Matt Barnett from Bonjoro.
15.01.2022 By staying focused on the needs of your existing customers and building on those relationships, they are less likely to give in to competitors. Tune in for this week's episode with Steph Hinds from Growthwise.
13.01.2022 Ep 9: Guy Pearson of Practice Ignition joins the podcast to talk about how he positioned his firm in the market as the start-up accountants. In this episode, Guy explains why he believes that you need to deal with clients who are the right fit and then be where those clients are in order to build your client base and grow your firm. http://marketingcrunchpodcast.com.au/dealing-with-clients-/
12.01.2022 Next week on the Marketing Crunch Podcast: Connect with your clients and prospective clients in an empathetic way using inbound marketing.
11.01.2022 Ep 4: Inbound Marketing is a marketing technique that attracts, converts and delights clients using content, social media publishing, search engine optimisation and keywords. Dave O’Connor from HubSpot joins the Marketing Crunch Podcast to talk about how you can attract the right clients to your firm using inbound marketing.
10.01.2022 A common misconception with SEO is that you need to either be an expert in SEO, or hire the expert to implement a sound SEO strategy for your firm. Often, it’s quite the opposite and you don’t need to be the expert at all to have a basic SEO strategy. In this episode, Jamie Davison, Founding Partner at Carbon Group give insight into how his business successfully implements solid SEO strategies to attract new clients and generate new business.
10.01.2022 Our search results, news feeds and inboxes are flooded with content covering all kinds of different subjects. It’s no longer good enough to merely produce content around a broad theme or industry. Tune in for this episode as our guest, Kurt Sanders, talks about why finding your content niche can help your content standout in a crowded marketplace.
08.01.2022 Ep 2: John Knight of businessDEPOT joins the Marketing Crunch Podcast to talk about how he embedded marketing deep within the firm to achieve fast growth for businessDEPOT.
05.01.2022 Ep 10: Beth Powell, a digital marketing strategist, joins the podcast to talk about a simple 4 phase digital marketing framework to implement into your business and boost your online marketing efforts. Listen Now:
05.01.2022 Next week on the Marketing Crunch Podcast: How Facebook and live video has helped amplify this firm’s online presence - with Ben Walker & Harvee Pene.
04.01.2022 Previous MCP guest Leticia Moody gives some good insight here on why legal professionals should harness the power of social media but use it diligently to avoid unintended repercussions. http://buff.ly/2r0omLL
04.01.2022 Ep 3: Clarissa Rayward joins the podcast to reveal how her personal brand, "The Happy Family Lawyer", contributes to the growth of her firm, the Brisbane Family Law Centre. Listen now: 3:
02.01.2022 Tune in to Ep 12 of the podcast to hear Matt Barnett from Bonjoro's value bombs on video content in professional services - http://marketingcrunchpodcast.com.au/scale-existing-client/
01.01.2022 Ep 6: We all know how important data is to our business, but just how important is it when it comes to marketing? Chris Hooper, an accounting Futurist and CEO of Accodex Partners joins the Marketing Crunch Podcast to share how he\is firm uses data and hard numbers to make informed decisions when it comes to marketing. Listen to this episode now:
