Marketing Entourage in Melbourne, Victoria, Australia | Business service

Marketing Entourage

Locality: Melbourne, Victoria, Australia

Phone: +61 1300 171 363

Address: Level 4/ 10 St Andrews Place 3002 Melbourne, VIC, Australia

Website: http://www.marketingentourage.com.au

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• Advertising/marketing

25.01.2022 your secret weapon

25.01.2022 One of our favourite quotes is 'the best way to predict the future is to create it' by Abraham Lincoln (allegedly). Futures thinking needs to be a part of every profession, however, it is especially important for those whose responsibility lies with understanding the customers. Excellent article here by Kathy Benson and a great read for those future thinkers interested in innovation or applying behavioural science. https://bit.ly/2R7LSG1

25.01.2022 Some great tips for finding out what your customers pain points are - key to getting your messaging right. We always say the fastest, easiest and cheapest way to understand this is to talk to your current customers. Now is the perfect time to reach out to see how theyre doing and discover how you can help them https://bit.ly/2GM2mlf

24.01.2022 A customer-centric (human) approach is so important for a business to stand out. In our upcoming masterclass, ‘How to make your business stand out’ - we’ll show you why taking a customer-centric approach is important for business decision-making. We’ll help you assess your current approach and show you where you can make changes to move your business forward. When:... Wednesday 10th March 10:30am - 12pm, online via Zoom Cost: $47 At the end of the session there will be time for questions - get help from the experts with any marketing or implementation questions you may have. Find out more https://bit.ly/3dZzi8z

24.01.2022 REMINDER: Sam Hurley, Co-founder of Marketing Entourage will be jumping on here live in 5 minutes to give you some marketing tips.

23.01.2022 ANNOUNCEMENT: Sam Hurley, co-founder of Marketing Entourage will be jumping on here live tomorrow at 4 pm to talk about Employees and Partners. Come along if you are free - would love to see you there.

23.01.2022 Phil Ore, our co-CEO & Co-founder was interviewed on ACE Radio by the Morning Rush team yesterday morning! Talking about the Regional Growth Summit and the focus on driving innovation and increasing the competitiveness of regional and rural business. There is an amazing line up of speakers and so much opportunity for regional Australia into the future. Listen to his interview here... https://bit.ly/2QGPqyJ

23.01.2022 ANNOUNCEMENT Sam Hurley, Co-founder of Marketing Entourage will be jumping on here live tomorrow at 4pm to talk about MEASUREMENT Come along if you are free - would love to see you there.

22.01.2022 Transparency and communication is key to being ethical in your business and marketing, however, would you class the companies cited in this article as ethical? What does an ethical brand mean to you? Forrester: How to differentiate your brand with ethical marketing https://bit.ly/2ZfdqNW

21.01.2022 Were especially fond of #1 - Positive social impact pays Even though the stats are from the US with 65% of consumers being more concerned with sustainability and the environment, an EY report in June reported 62% of Australian consumers would also preference companies that are contributing to society or the environment in some way. #bethechange... https://bit.ly/3374sUm

20.01.2022 An interesting take on the changing buying behaviours in America, there are some similarities to Australia - although I feel there will be a boom in domestic travel as soon as restrictions are lifted. What about you as a consumer, what have been your changing habits and have you got any predictions about the future? https://bit.ly/32MgbHA

19.01.2022 If you don't MEASURE IT you can't IMPROVE IT.

19.01.2022 REMINDER: Sam Hurley, co-founder of Marketing Entourage will be jumping on here live in 5 minutes to talk about Employees and Partners.

19.01.2022 As a small business, how can you get more bang for your marketing buck? Think about the CUSTOMER EXPERIENCE across all brand touchpoints. Focus on DELIGHTING at the pre-purchase, purchase, and post-purchase phase.... Treat your customers like kings and queens throughout the entire CUSTOMER JOURNEY. Delight customers always so they tell their friends and come back. In your mind always think how can I make this customer experience better? Build those relationships! #customerexperience #marketingbudgets #marketingtips #startup #smallbusiness #smallbusinesstips

19.01.2022 What a strong emotional IQ means is using marketing authentically to motivate and empathize with your audience. https://bit.ly/2EWgS8R

18.01.2022 Do you find it hard to get your business to stand out in your market? Businesses are always looking for ways to differentiate, and we believe a human-centred approach to business decision-making is key. In our upcoming masterclass, ‘How to make your business stand out’ - we’ll break down why taking a customer-centric approach is important for business decision-making, help you assess your current approach and show you where you can make changes to take your business forward. ... When: Wednesday 10th March 10:30am - 12pm, online via Zoom Cost: $47 Last chance to get involved and book your spot https://bit.ly/2P2175p

18.01.2022 Managing customer relationships is important if you are marketing on a budget Keep communicating to customers. It's cheaper to get more money out of existing customers than it is to ATTRACT new customers.... Always think about what can you do to get more value from your existing customers. If you are a start up invest in some exploration, testing and hypothesizing. Try to understand who will find what you do or sell of VALUE. #customerrelationships #smallbusiness #startup #marketingbudgets

18.01.2022 With a good value proposition and messaging you can create content. Content allows you to be found. Content helps with SEO... Content helps you attract people Content helps build trust. People can get to know you through your content. You can convert people with your content. Content helps you start conversations and upsell. Content is one of the best tools when you are on a budget! #marketingbudget #marketingtips #smallbusinesstips #startup

17.01.2022 We are so proud and delighted that the Regional Growth Summit is, once again, part of this year's Bendigo Invention and Innovation Festival! The theme of this year's five-day festival is Optimism through Innovation and our Summit is the key event on day 3. This year there is a stellar lineup of speakers and contributors from all industries and sectors around the globe that brings together pioneers and experts from industry, innovation, optimism, education, leadership and st...art-ups. Congratulations to the City of Greater Bendigo and all partners for what will be an amazing week of events. You can find out more at https://bit.ly/3gCUcYB. To register specifically for the Regional Growth Summit please use this link: https://bit.ly/3gxdeQd #regionalgrowth #2020BIF #DIFVic

17.01.2022 We have always said your marketing needs to be human-centred 'Most marketers arent successful for long if they dont put the customer first.' https://bit.ly/31wzaGV... #marketing #humancentredmarketing

16.01.2022 Join Sam Hurley, Co-Founder and Co-CEO of 25eight Group, and Co-Founder of Marketing Entourage at the Reigniting Melbourne Business FREE virtual event dedicated to supporting City of Melbourne business readiness and resilience. Sam will talk through how consumer behaviour has changed and how this can present new opportunities. It’s been a tough year, but as restrictions ease, we’re finding a new rhythm as a city. ... Join Sam, City of Melbourne, and other industry experts to hear about how we’re moving beyond the pandemic, how we’re supporting businesses now and in the future, and get practical tips and advice on how to take your business forward into 2021. When: 25th November 2020, 10.00 am to 12.00 pm + Business networking lunch from 12.00 pm to 12:45 pm. Register now for this FREE event. https://bit.ly/35D5E49 If you can’t make it on the day, we will send you access to all the recordings.

16.01.2022 One of our favourite quotes is the best way to predict the future is to create it by Abraham Lincoln (allegedly). Futures thinking needs to be a part of every profession, however, it is especially important for those whose responsibility lies with understanding the customers. Excellent article here by Kathy Benson and a great read for those future thinkers interested in innovation or applying behavioural science. https://bit.ly/2R7LSG1

15.01.2022 We're especially fond of #1 - Positive social impact pays Even though the stats are from the US with 65% of consumers being more concerned with sustainability and the environment, an EY report in June reported 62% of Australian consumers would also preference companies that are contributing to society or the environment in some way. #bethechange... https://bit.ly/3374sUm

15.01.2022 Customer experience comes down to making people feel something. So how do you create a really good customer experience? Some businesses achieve this through humour, which can be tricky.... THINK about what you can do to make your business MEMORABLE! #marketing #startup #customerexperience #marketingtips

15.01.2022 ANNOUNCEMENT Sam Hurley, Co-founder of Marketing Entourage will be jumping on here live at 4pm, to give you some marketing tips. Come along if you are free - would love to see you there.

15.01.2022 ANNOUNCEMENT Sam Hurley, Co-founder of Marketing Entourage will be jumping on here live at 4 pm, to give you some marketing tips. Come along if you are free - would love to see you there.

15.01.2022 'What a strong emotional IQ means is using marketing authentically to motivate and empathize with your audience.' https://bit.ly/2EWgS8R

15.01.2022 During a recession or crisis, as a business, it's important to think about what are you good at, and is it still of value to your customer base? If the answer is no, THINK about if there is anything you can change to make your product or service valuable to your existing customer base. A good example of this is Fashion houses making masks or making loungewear - due to the increase in people working from home.... Can you tweak what you offer? Think what is the growing need around your community and can you be of service. Is there an opportunity to look at your competition and acquire or even partner? Can you tweak or leverage a larger customer base? Spotting opportunities is the key to being able to pivot. Know where you can be of SERVICE, know what you are good at, and what can you do to help. #marketingstrategy #marketingadvice #marketingtips

13.01.2022 Wed also add in knowing your customers really really well, however, these are good tips: 1. Ensure that you have an alignment of language. 2. Build contextual links between your objectives, strategy and tactics. 3. Use your strategy to drive the choice of tactic (instead of the other way around).... 4. Proactively communicate your strategy to drive alignment within your organization. 5. Consistently update your strategy to reflect industry/market shifts. https://bit.ly/2ED2F1b

13.01.2022 Are you looking for your business to stand out from the crowd but don’t know where to start? We believe it starts with being more human with our customers. In our upcoming masterclass, ‘How to make your business stand out’ - we’ll teach you what a customer-centric approach is and why it’s key to business decision-making. We’ll help you assess your current approach and show you where you can make changes to take your business forward. When:... Wednesday 10th March 10:30am - 12pm, online via Zoom Cost: $47 At the end of the session there will be time for questions - get help from the experts with any marketing or implementation questions you may have. Find out more https://bit.ly/3bCno1v

12.01.2022 Create PARTNERSHIPS with people that might speak to your TARGET AUDIENCE. Are there businesses that you could be working with? By working with partners you can double your TARGET AUDIENCE.... Think about : - Collaboration - Co-promotion - Run a competition together #marketing #marketingforsmallbusiness #business

11.01.2022 Want to find the types of customers who love what you do, and will pay you for it? Taking a human-centred approach to business decision-making is key. In our upcoming masterclass, ‘How to make your business stand out’ - we’ll break down why a customer-centric approach is important, help you re-assess your current approach and show you where you can make changes to find those ideal customers. When:... Wednesday 10th March 10:30am - 12pm, online via Zoom Cost: $47 Find out more and book your spot today https://bit.ly/3aTS6ny

11.01.2022 It’s been a tough year, but as restrictions ease, we’re finding a new rhythm as a city. Join City of Melbourne and industry experts to hear how they are moving beyond the pandemic, how they are supporting businesses now and in the future, and get practical tips and advice on how to take your business forward into 2021. When: 25th November 2020, 10.00 am to 12.00 pm + Business networking lunch from 12.00 pm to 12:45 pm. ... Reigniting Melbourne Business FREE virtual event focuses on: Understanding the local impact of COVID-19 and the road ahead How consumer behaviour has changed and the opportunities this provides Showcasing practical local business stories Inspiration for business leaders Practical steps to get support, grow your network, and link with the community Tips on how to operate in a COVID-safe environment City of Melbourne Business Support Program, the initiatives in action and support available Don't miss out register now: https://bit.ly/3lIklbU If you can’t make it on the day, we will send you access to all the recordings.

10.01.2022 Sam and Trudy chat about how to help your business stand out

10.01.2022 Reminder: Sam Hurley, Co-founder of Marketing Entourage will be jumping on here live at 4 pm to talk about Measurement. Come along if you are free - would love to see you there.

09.01.2022 We thought this was important 5 years ago when we founded Marketing Entourage, however, in this increasingly digital world, it is imperative to building and sustaining your business. Think about your customers journey, which is unique to your customer and ensure they feel valued, and not harassed in every interaction they have with you. Make your marketing human-centred. This lack of empathy in marketing is costly https://bit.ly/3aV4TEK... #marketing #humancentredmarketing

09.01.2022 Be creative in how you reach your customers, Try and reach your target audience in a different way than your competitors do. Think about where you can stand out.... Think about who your target audience is, where are they when they are not at work? Do they hang out in a Facebook group? If they are on Facebook groups start posting, engaging, and responding to comments. Don't just think of traditional advertising methods as this is what your competitors will be doing. #marketing budgets #marketingtips #smallbusiness #businesstips #startup

09.01.2022 If you dont MEASURE IT you cant IMPROVE IT.

08.01.2022 ALWAYS start with a HYPOTHESIS Know what you want to ACHIEVE Collect Data... Does the DATA confirm your hypothesis? Yes? Or No? If the answer is no TWEAK the activity. Getting it wrong HELPS you learn quickly what might work next time. #marketingforstartups #marketingtips #measurement

07.01.2022 Are you a startup or business owner and are struggling with marketing and knowing where to start? Learn the 10 simple steps you need to know for Startup Marketing Success. In this FREE email course you will learn:... How to get people to buy in to what youre doing Learn how to stand out from the crowd Find the people that will love what you do Make an impression on your customers, partners and investors Say the right thing at the right time Get technology working for you Find and be found by your most ideal customers Create moments that make your brand unforgettable Create advocates that will shout your name from the rooftop Track and measure your success to help you reach your goals faster without exceeding your budget Sign up now https://bit.ly/32HkK65

07.01.2022 ANNOUNCEMENT: Sam Hurley, co-founder of Marketing Entourage will be jumping on here live at 4pm to talk about Customer Experience. Come along if you are free - would love to see you there.

07.01.2022 ANNOUNCEMENT: Sam Hurley, co-founder of Marketing Entourage will be jumping on here live today at 4pm to talk about Channels to market. Come along if you are free - would love to see you there.

06.01.2022 We are so proud and delighted that the Regional Growth Summit is, once again, part of this years Bendigo Invention and Innovation Festival! The theme of this years five-day festival is Optimism through Innovation and our Summit is the key event on day 3. This year there is a stellar lineup of speakers and contributors from all industries and sectors around the globe that brings together pioneers and experts from industry, innovation, optimism, education, leadership and st...art-ups. Congratulations to the City of Greater Bendigo and all partners for what will be an amazing week of events. You can find out more at https://bit.ly/3gCUcYB. To register specifically for the Regional Growth Summit please use this link: https://bit.ly/3gxdeQd #regionalgrowth #2020BIF #DIFVic

04.01.2022 As restrictions ease, Melbourne’s finding a new rhythm as a city. Join us on Wednesday 25th Nov at 10am for the ‘Reigniting Melbourne Business’ event - hear City of Melbourne and industry experts come together to discuss actions around: * The local impact of COVID-19 and the road ahead * How consumer behaviour has changed and the opportunities this provides * Inspiration for business leaders courtesy of Village Well * A showcase of practical local business stories from The Sn...eaker Laundry, City Hatters & Urban Alley Brewery * Practical steps to get support, grow your network and link with the community * Tips on how to operate in a COVID-safe environment * City of Melbourne Business Support Program, the initiatives in action and support available This 2-hour webinar is followed by a networking lunch giving you the opportunity to join and meet with other businesses and attendees for a virtual networking session. Book your spot today! https://bit.ly/35rD3Pc

03.01.2022 Gain TRACTION on a limited budget. If you have employees, ensure they are ADVOCATES of what you do. Make sure your employees know your VISION and VALUE PROPOSITION.... Create a great CULTURE, so your team will always speak about your business in a positive light. #businessadvice #startuplife #marketingstrategy

02.01.2022 We'd also add in knowing your customers really really well, however, these are good tips: 1. Ensure that you have an alignment of language. 2. Build contextual links between your objectives, strategy and tactics. 3. Use your strategy to drive the choice of tactic (instead of the other way around).... 4. Proactively communicate your strategy to drive alignment within your organization. 5. Consistently update your strategy to reflect industry/market shifts. https://bit.ly/2ED2F1b

02.01.2022 Why you should use Facebook for Business 750 million people use Facebook globally 25 million of those Facebook users are here in Australia 9 out of 10 businesses have a Facebook business page... How can your business benefit from using Facebook? It's a low-cost marketing strategy You can share information about your business It provides a platform for you to connect with existing and potential customers You can use it to provide customer support Promote brand awareness Facebook can drive traffic to your website #marketing #marketingadvice #smallbusiness

02.01.2022 We have always said your marketing needs to be human-centred Most marketers arent successful for long if they dont put the customer first. https://bit.ly/31wzaGV... #marketing #humancentredmarketing

02.01.2022 The good news is after the GFC there was a boom in online sales. Post-Covid 19 predictions are for another boom across online sales of: - Grocery and Liquor... - Health and Beauty - Recreation - Homeware and appliances - Apparel - Automotive DATA provides an indication of general trends, but it's important to: - Talk to your customers - Talk to your suppliers - Talk to your staff and community To understand their needs, what they are going through, and what's changed for them. When you understand what type of customer they are you can then adapt your offer or you might need to change whom you are talking to. Use global data available to you but also use your own qualitative and quantitative data from your own customers. #marketingstrategy #smallbusiness #marketingtips #marketing advice

01.01.2022 For the third year running Marketing Entourage are proud to be supporting this year's Open Innovation Competition! This year's theme is 'City Reactivation and Recovery post-COVID-19' and the City of Melbourne are offering free pitch training to all applicants via our online pitch training program- https://bit.ly/2P7ii69. It will help participants define their purpose, market position, target audience, brand and develop the perfect pitch. Additionally, free in-depth one-on-on...e pitch training with Phil Ore will be offered to the finalists chosen to pitch at the final showcase event. Submissions for the Open Innovation Competition close on the 2nd of May so there's still plenty of time - make sure to sign up for the free pitch training if you're interested!