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24.01.2022 Better marketers know that the critical success factor in customer reach is "engagement". The sort of customer engagement that creates interest and action from physical interaction with a brand and on the face of it. Recent studies from America indicate that YouTube is the most widely used platform globally, followed closely by Facebook. Furthermore recent eCommerce studies indicate that over 60% of online users trust brands and businesses on the face of it when they find positive feedback, interactions and brand experiences from other online users, leaving very little doubt that businesses must invest time, resources in innovation and creation to leverage and maximise on these current trends, facts and figures. [ 328 more words ] https://marketinginfocus.com.au/customer-reach-through-eff/

09.01.2022 There is a lot of uncertainty on what the term "branding touch point" actually means nor how and when these branding touch points are applied. Branding touch points are at the very core of your brand. They are the journey your customers experience when they interact, buy, sample or communicate with your business. As your feed pops up, when they land on your homepage, take that CTA or to when the promise you sold is delivered. [ 422 more words ] https://marketinginfocus.com.au/5-key-benefits-of-effectiv/

07.01.2022 As a member of Expert360 after reading the following article in #strategy and #strategicplanning, I thought that sharing it may be of interest to fellow business people, SME's and like minded individuals. More than happy to shed some more light on the principals of strategy.

05.01.2022 As the online market floods B2C businesses must recognise and ensure that internal capabilities can deliver exceptional customer fulfillment, end to end. Brand affinity, brand equity, brand trust begins on the very first click. From a marketer’s perspective, it is vital that when we develop digital or overarching marketing strategies that the critical success factors in business operations and customer service are working like clockwork (these factors being areas of operations that must be put in place to deliver on exceptional customer experiences). [ 260 more words ] https://marketinginfocus.com.au/10-interesting-facts-on-cu/

01.01.2022 10 Trends on Social Media 2019..... https://marketinginfocus.com.au/10-trends-on-social-media-/