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25.01.2022 Has the Futurecast series inspired you to apply foresight and become a better leader? Marketing Mag and Abode have teamed up to bring one lucky person the opportunity for a one-on-one virtual coaching session with the brilliant Sherilyn Shackell, the founder and global CEO at The Marketing Academy. The winner will receive a one hour one-on-one virtual coaching session where they will also have the opportunity to ask some personalised questions about marketing and leadership. ...Now is the time to become a true leader and step-up as a marketer. To enter simply click here and tell us in (25 words or less) ‘what skills you think marketers need to lead into the future’ to be in the draw to win: https://www.marketingmag.com.au/competition/ The Marketing Academy (TMA) provides free but highly selective development programs to talent in marketing, media and advertising. Sherilyn believes that true leadership is the process of empowering, enabling and inspiring others to be their best selves. This competition is proudly sponsored by Adobe. In the name of education, Adobe and TMA have kindly made a donation to the Indigenous Literacy Foundation. This competition is not not endorsed, sponsored or administered by Facebook. For a full list of terms and conditions: https://www.marketingmag.com.au/adobe-comp_tems-and-condit/ To learn more about TMA: https://themarketingacademy.org/ To learn more about the Indigenous Literacy Foundation: https://www.indigenousliteracyfoundation.org.au/
25.01.2022 Online affiliate marketing is one of the most valuable growth areas for advertisers, but a recent report from CHEQ states that affiliate marketing fraud will cost advertisers an astonishing $1.4 billion worldwide in 2020. We recently caught up with Mick O’Brien, the managing director (AUNZ) of global cybersecurity company CHEQ, about ad fraud and why it is potentially siphoning your advertising budget. Read the full interview here:
23.01.2022 A clearly defined ‘brand purpose’ is the foundation of a sound brand strategy, yet it’s often the hardest thing to execute. Brand strategy consultant Brent Heatley writes about the challenges of brand purpose and why it’s now more critical than ever for marketers to overcome them. Read the full article here:
22.01.2022 The ‘Holiday Here This Year’ campaign is the second campaign partnership between online travel company Luxury Escapes and Tourism Australia aimed at encouraging Australians who previously travelled overseas to book domestic trips. Read the full article:
22.01.2022 This year the world experienced the famed Tour de France in a completely new way. In an extraordinary pivot the race that generally attracts up to 10 million spectators had to create a new a brand new experience for fans and staff using technology. Marketing recently caught up with Ruth Rowan, global CMO at NTT Ltd. the company that, partnered with A.S.O and Zwift, worked to create an enhanced virtual experience for fans. Read the full interview:
22.01.2022 "The popular social media channel has revealed Spotlight, an additional platform for users to share individualised personal Snaps in a public display. It marks the first time in the famously ephemeral channel’s history that it will host and promote user-generated content that can be seen and shared by everybody. To launch the initiative, which will see the Snapchat community’s most entertaining Snaps appearing in one place, the channel is giving away US$1 million each day to ...the users who submit what are considered to be the most creative and entertaining Snaps to the new platform." Read more:
20.01.2022 Climate change is the number one concern of Australian consumers. In this interview series Warren Davies speaks to marketing professionals about values, purpose and what responsibility businesses and brands have in making change for the greater good. This week he speaks with the CMO of Amber Electric, Emily Rubin, about disrupting the energy sector, with an emphasis on customer experience and shared values. Amber is a company that gives consumers access to wholesale electricity prices, in an effort to power the move to 100 percent renewable energy. Read:
18.01.2022 The pandemic has put the pedal to the metal when it comes to digital adoption and innovations in customer experience (CX). Four senior leaders consider what emerging CX trends will be more relevant than ever in 2021. From voice technology to agile measurement strategies what’s next for CX? Read now:
18.01.2022 "Mobile marketers have been waiting with bated breath for the release of Apple’s latest operating system update, iOS 14. The update is one of the company’s biggest to date, with several major improvements to security, the home screen and updates for existing apps. The update presents a whole new world of opportunity for marketers, but also one or two challenges along with it. Thankfully, with the right strategies in place, marketers have the chance to turn those apparent challenges into opportunities for real growth. Here’s how to get it right." Read the full article by Jamie Shostak here:
15.01.2022 Melbourne Convention and Exhibition Centre (MCEC) partnered with FutureBrand Australia to rebrand and become the ‘home of the unconventional’.
15.01.2022 The incredible James Squire story has become synonymous with selling beer. Adam Joseph uncovers a history of the man that we hear less about his relationship with Aboriginal people, including the renowned Woollarawarre Bennelong. Read the full article here:
14.01.2022 ourism Australia calls upon Australians to take a trip to the country’s most epic holiday destinations. The next step of its Holiday Here This Year campaign, ‘Epic Holidays’, launched last week featuring ambassadors Hamish Blake and Zoe-Foster Blake. Read:
13.01.2022 This case study demonstrates how Australian graphic design start-up and tech unicorn Canva used Impact’s Partnership Cloud platform to build a 12,000+ diverse network of referral partners in six months. Read the case study here:
11.01.2022 Entering the marketing sector as a graduate can be intimidating, particularly in the midst of a recession caused by COVID-19. Sam Wood offers his advice on how new recruits can enhance their employability and find the right opportunities for growth. Read the full article:
10.01.2022 "Just when we started paying attention to the power of Gen Z here comes Gen Alpha. Australian social researcher Mark McCrindle coined the youngest among us as ‘Generation Alpha’ back in 2005. The generation is defined as those born after 2010. Marketers do not usually start valuing a generation from a consumer standpoint until that generation reaches its teen years. However, Gen Alpha has more spending power than any pre-adolescent generation before them. The exponential gr...owth of technology has led to accelerated separation between generations. Due to the reach of social networks like YouTube and Instagram, many of these Gen Alpha kids already have an incredible influence over culture. Gen Z made their mark by building their personal brands on social media. Gen Alpha have started even earlier making money online selling toys, making Minecraft videos and defining the year’s coolest trends for kids." Read the full article by Mark Randall here:
09.01.2022 Many of us are now attending virtual events and meetings every week, if not daily. But as virtual event fatigue emerges, Sara Drury examines how can we work with the human brain instead of against it to make our own events more memorable and engaging. If you’ve been experiencing what has colloquially become known as ‘Zoom fatigue’ lately, you’re not alone. Read the full article:
09.01.2022 There are incredible environmental and social benefits to gain from renewable energy, but also unique opportunities for marketers. Nick Martyniuk writes about how advancements in blockchain technology can allow Australian businesses to promote greater transparency and better market corporate sustainability. Read the full article here:
08.01.2022 Consumers have embraced online shopping like never before and while retailers have rapidly transformed to make the most of the opportunities, their B2B counterparts have a lot of catching up to do. Marketers facing the challenge of digital enablement must look to process, people and platform changes to embrace the new digital marketplace, writes Fabian Di Marco. Read:
08.01.2022 The paradigms of digital marketing are shifting due to the demise of third-party cookies, increased privacy measures and the shrinking publishing industry in Australia. Melanie Hoptman writes about the changing advertising ecosystem and how adtech might be the future for small and medium-sized publishers. Read the full article:
08.01.2022 A two-part documentary called ‘Save This Shark’ produced by M&C Saatchi’s film studio will air on National Geographic Australia tonight.
08.01.2022 Many retailers might have considered investing in an app at some point but are often dissuaded by the development cost. Kelly Slessor explores whether brand apps improve customer experience and are ultimately worth the investment. Read the full article:
08.01.2022 In our current COVID-19 world there has been a big emphasis on digital adoption, but Zeina Khodr makes a case for print media and explains why the concept of tangible touch should still be highly important to CMOs. Read the full article:
06.01.2022 In an undoubtedly tough climate for the Australian media industry, publications are finding inventive new ways to connect and tell stories. So, what lessons can brands learn from the publications that have defied the odds and forged new pathways? We recently caught up with Joanna Hunkin, the editor of Gourmet Traveller (GT), about pivots that are happening in the food and travel sector. Hunkin discusses how technology and new ways of working have opened opportunities for advertisers and marketers moving forward. Read the full interview here:
06.01.2022 Episode 7 of Futurecast is now live! We speak with Sherilyn Shackell, the founder and Global CEO of The Marketing Academy. Sherilyn has spent the last decade or so devoted to leadership in the marketing industry. We talk about what leadership traits are required to overcome the challenges we are currently facing, from pandemics to climate change. Futurecast is available on Apple Podcasts, iTunes, Spotify or wherever you listen to podcasts. Remember to subscribe to never miss an episode. Or listen here: https://buff.ly/2IhSnFz Thank you to our November Futurecast sponsor Adobe Marketo.
06.01.2022 In the latest episode of MarCast we hear from the founder and CEO of Precise Value Michael Ziviani about how data has become the new roadmap to business growth and success in our post COVID-19 world. The episode is live now. Wrap your ears around it now on Apple Podcasts, Spotify, or Google Podcasts.
05.01.2022 The internship program is called Thrive@55 and is designed to bridge a growing age gap in the majority of companies operating in the advertising, public relations and media industries. According to a recent Forbes article about ageism, only 5 percent of ad agency employees globally are over 50, with the median age for employees sitting at 3. Read the full article:
04.01.2022 "Today the power of digital technology has given us tools to connect our own experiences and share this with the rest of the world. The ability to merge art and science, storytelling and software, enables us to create technology-powered experiences deeply connected to human culture." Read the full article by Suzanne Steele here:
03.01.2022 Resonance Sonic Branding is a new audio branding agency and joint venture from Eardrum’s Ralph van Dijk and Song Zu’s Ramesh Sathiah. Read the article here:
02.01.2022 Australian Podcast Ranker published the newest report on Australia’s favourite podcasts. Casefile holds its number one position since February, when it outranked Stuff You Should Know. Read:
01.01.2022 With more consumers purchasing online than ever before, Colin Barnard writes about the advantages of brands switching to digital catalogues, from personalisation to remarketing and tracking data. Read the full article here:
01.01.2022 Travis Tyler shares three important lessons that he has discovered in the fast-paced world of Fintech, including understanding future customers, using data to drive decisions and how to be playful on social media. Read the full article here:
