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24.01.2022 We could not imagine the last five years without you Mike, and are eternally thankful for the opportunity to do them with you. Looking forward to watching you grow a little greyer, crazier, and wiser in the five ahead. #teammarketsoft #happy5years

24.01.2022 Leveraging 30 years of experience from our parent company Marketsoft Services, LemonTree was created to help fundraising managers across Australia connect with ...their donors in a more meaningful and valuable way! LemonTree was launched in 2014, to challenge existing unsustainable DM fundraising approaches, and to bring commercial best practice multi-channel data services to the For Purpose industry. Critical to this best practice we wanted to ensure fundraisers most valued asset - the donor relationship - protecting and sustainably growing over the long term. Our mission is to CONNECT + COLLABORATE the best fundraising minds around the world, to co-create a future where more donors and fundraisers are further inspired to help those in need. #australianfundraising #cocreate #nfp #fundraisers #sustainablefundraising #donorvalue #lemontree #lemontreefundraising

24.01.2022 Where do you want to be? The new ADMA IQ courses will get you there. Get the skills today Book a course with code EOFY2019 and save 20%. Offer ends 30 June 2019

24.01.2022 You don’t want to be caught out by these changes and find that you have been slugged with unforeseen postage costs when your mail file is lodged with NZ Post. The silver lining...we've been working with NZ address data for over 30 years! To learn more about how we can help your business, check out our latest blog post below... #marketsoft #AAP #postageincrease #marketing #marketingmanagers #directmarketing #campaignmanagement #mail #offlinemarketing

23.01.2022 Bauer Media is Australias leading multi-platform publisher, with investments spanning magazines, digital and live experiences. The portfolio includes some of the countrys longest-running and most successful brands. Here is what Bauer Medias Subscriptions Marketing Manager, Michele Willis had to say about working with Marketsoft! "I have always found the Marketsoft team extremely professional, reliable, friendly, knowledgeable and trustworthy. Not only do they offer great s...ervice and advice with excellent turn-around times, their prices are unbeatable. For any work involving data processing and database marketing they are one of the best in the marketplace (if not the best)."

23.01.2022 #TeamMarketsoft loves a good challenge, thats why weve committed to completing 3,046 push-ups (each!) over the next 21 days, to raise awareness and funds for mental health. Check out our official fundraising page below, wed love your support! #pushforbetter https://www.thepushupchallenge.com.au//6328-team-marketsoft

23.01.2022 All of our services are designed with one thing in mind to ensure great customer relationships are grown through equally great use of #data The #MarketsoftTeam can help you to manage and maintain a conformed view of your customers; generating insights and intelligence through #machinelearning and #AI. We execute effective marketing through orchestrated automation. #retailmarketing #marketingmanagers #singlecustomerview #unifiedcustomer #marketsoft #marketsoftservices #redpointglobal #unify #personalise #engage #consumers #customers #CDP #customerengagement #dataplatform #technology #data #customerdata #retailers #integration

22.01.2022 #teammarketsoft taking on the #jpmorgan Corporate Challenge 2019, well done gents!!

22.01.2022 Marketsoft is proud to sponsor the Sydney Uni Flames WNBL Thank you for the awesome signed photograph, looking forward to adding this to our collection . . #proudsponsors #wnbl #thisisgoingstraighttothepoolroom #marketsoft #marketsoftservices

22.01.2022 This week we celebrated 4 years working with this champion (and resident photographer ) Congrats Pete!!!

21.01.2022 Our newest addition to the team, Adam is a lover of mathematics who enjoys collaborating on complex problems and getting sticky with data Adam loves meeting new people and has experienced a lot through his travels around the world. His favourite hobbies include reading, working out at the gym, and playing football #teammarketsoft #softies #meettheteam

20.01.2022 The countdown is on!!! Starting 8 July, Team Marketsoft will be completing 3,128 push-ups (per team member) for 3,128 lives lost to suicide, raising awareness and funds for mental health. The Push-Up Challenge was started by a bunch of mates who are passionate about bringing people together and to date has raised over $200K. Please support us as we #pushforbetter this July.... Our official fundraising page: https://www.thepushupchallenge.com.au/team/softies

20.01.2022 HOW WE DO IT At Marketsoft we help businesses make the most of their data assets, and execute on it through effective (and practical!) marketing. Weve been doing it in the Asia Pacific market since 1988 and reckon weve learnt a little bit about data-driven marketing along the way! Check out our website for more info - https://bit.ly/2EQajEO... #marketing #digitalmarketing #data #marketsoft #datadrivenmarketing #customerrelationships #cdp

20.01.2022 QUICK UPDATE from the Softies Team...Collectively we have banked 2,763 push-ups over the past 3 days! Any donation (BIG or small) to our official fundraising page is welcomed!! However, you can also show your support for mental health by sharing our posts (as raising awareness is just as important!) https://www.thepushupchallenge.com.au/team/softies ... Thanks in advance

20.01.2022 We are proud to announce #TeamMarketsoft have completed 2,063,691 steps for #steptemberau and have raised $680 for people living with cerebral palsy! A BIG thank you to our sponsors for supporting us and this awesome cause, we really appreciate your generosity Looking forward to getting involved again next year!!

20.01.2022 At Marketsoft we take a long-term lens to our marketing automation approaches, ensuring our customer communications develop a relationship and ongoing dialogue based on trust, not incentives. We strongly believe that successful marketing should not be about short-term returns. Learn more - https://bit.ly/3aAZJ23... #customerloyalty #customercentric #marketingsuccess #data #dataaccuracy #dataaudit #dataimportance #datastrategy #datadrivenmarketing #marketsoft #CRM

19.01.2022 At Marketsoft, we know the pressure Call Centres face when it comes to telemarketing performance, which is why weve created Connecterly, to make sure you get the most from your data, quickly and easily. We dont want to over complicate things, which is why you can access Connecterly immediately, without IT involvement. Simply push your calling data to us via our secure portal, receive automated updates, and pick up final output within 5 minutes (on average) and we charge on...ly for the usage within a given month. Nothing more, nothing less. We believe that if the product delivers results, customers will use it. No contract should ever replace the need to deliver effectiveness. Check out the Connecterly site for more info and pricing www.connecterly.com.au #callcentre #telemarketing #marketing #leadgeneration #ROI #connectAI #AI #customerexperience #calloptimisation #marketsoft #connecterly #automation #API #data #insight #analytics

19.01.2022 Today we took to the trees (some very high up trees!!) #treetops #teambuilding #teammarketsoft

18.01.2022 Todays team building event - Marketsoft learns to BBQ! Great fun day with the team and culinary skills gained too!

18.01.2022 Today marks 1 year in our renovated Marketsoft HQ!!! Creating this truly unique space, to reflect who we are was our goal, and those expectations were met far beyond what we could have imagined. Not only has this renovation been amazing for our Marketsoft Team, it has been a sheer delight inviting clients and partners into our space! Happy 1 year to our humble office, we look forward to many more years creating memories together here!

17.01.2022 The MS Run club - working off some of the Christmas season calories with the final group run in 2019! Been a great year with Adam joining the crew and also some new personal best times repping at JP Morgan! To many more runs and pbs in 2020! Before and after pics of todays run, cant even tell with this fit bunch

17.01.2022 The Customer Data Institute (CDPI) educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms (CDP). According to CDPI, the main industries to watch for CDP are retail, telecommunications, ecommerce and finance along with government and travel. Our Marketsoft CEO, Daniel Cummins gave his professional opinion on CDPs in the APAC market for the CDPI June blog post, We are seeing emerging awareness... [in Australia/New Zealand] with early adopters of genuine CDPs coming on board, Click the below link to read the full article: https://bit.ly/2Zq0EKu

17.01.2022 OUR UNIQUE VALUE IN THE MARKETING WORLD At Marketsoft all of our services are designed with one thing in mind - ensuring that great customer relationships are grown through equally the great use of data. The Marketsoft team can help you to manage and maintain a conformed view of your customers; generating insights and intelligence through machine learning and AI - executing effective marketing through orchestrated automation.... Check out our new website for more info! - https://bit.ly/3lkWAa3 #data #analytics #machinelearning #marketing #AI #dataanalytics #customerexperience

16.01.2022 Our LemonTree Fundraising team, have taken on the #walkforautism challenge this week, with the goal of making a difference to the lives of those living with Autism in Australia. By coming together and taking action, we can help provide opportunities for those on the #autism spectrum to participate, engage and thrive in the world around them. We would LOVE your support (any donation is welcome, BIG or small) as we help change lives one step at a time. Click the link below for... direct access to our official fundraising page: https://www.walkforautism.org.au/fundraisers/lemontree Today is day 4/8, youre half way there guys, lets bring it home strong!!!! #autismawareness #teamlemontree

16.01.2022 Wishing all of our clients & followers a very Happy Easter from all of us at #marketsoftservices! Our office will be closed over the long weekend & reopen on Tuesday 23 April 2019

15.01.2022 At the going down of the sun, And in the morning, We will remember them.

14.01.2022 With only 4 days left in our #Steptember challenge, we thought it was time for a quick update! Collectively, our 3 Marketsoft teams have taken 2,375,981 steps for those living and effected by Cerebral Palsy and to date we have raised $470 for research, services and equipment! BUT we need your help to increase this amount and raise awareness for CP (any donation BIG or small can make a difference)!!! A few of us took to the pavement at lunch time yesterday for a run to get ou...r steps up! Check out our official fundraising page here https://stept.io/MQdKwtl

13.01.2022 And the birthday celebrations continue... Happy birthday to Malihe & Adam who both celebrated a birthday this week!!

12.01.2022 On behalf of all of us at Marketsoft, we wish all of our all of our clients, partners, friends & family, a very Merry Christmas. We would not be who we are without your support and partnership, and are deeply grateful for the chance to make a difference with you. Our office is now closed for the Christmas break, reopening on Monday, 6th January 2020. We look forward to another great year ahead, love from #TeamMarketsoft

11.01.2022 DID YOU KNOW? Cerebral palsy is the most common physical disability in childhood. Its caused by damage to the developing brain either during pregnancy or shortly after birth directly affecting a persons movement and posture for life. This year, were stepping up to support our client Cerebral Palsy Alliance and people living with cerebral palsy by each taking 10,000 steps a day for 28 days.... Check out our official fundraising page, where you can make your donation (big or small it all makes a difference!) - https://www.steptember.org.au/fundraisers/marketsoft (All donations over $2.00 are tax deductible). #steptemberau #CPA #cerebralpalsyawareness #teammarketsoft #marketsoft #lemontree

11.01.2022 At Marketsoft, we believe in the power of people. Data, technology, and process are important, but without trust between a working group everything fails. Wed love the chance to talk to you and show you why people-driven marketing technology is so special! Head over to our website for more info - http://www.marketsoft.com.au/ #data #marketingdata #peopledrivenmarketing #datamanagement #datascience #dataqualtiy #marketingautomation #marketsoft

11.01.2022 What does Data Quality mean to your business? Many businesses talk about it and understand that its important, however, the majority are not really sure how to tackle data quality issues when they arise. The good news is Marketsoft can help! Visit our website for more info www.marketsoft.com.au #dataquality #dataenhancement #datainsights #analysis #compliance #marketsoft #marketsoftservices

07.01.2022 https://www.marketsoft.com.au/at-a-glance/

07.01.2022 We’ve captured some of the challenges and observations that have been shared by our friends battling on the retail front line, as well as from our perspective looking in... Do any of these sound familiar to you? #retailmarketing #customerjourney #customerengagement #customercentric #onlinemarketing #redpointglobal #marketsoft #digitalmarketing #retail #retailexperience #unifiedcustomer

07.01.2022 "Exceptional service, clear and quick responses. A proactive response to overcoming any issues and a fiendly approach to go with it. Could not recommend highly enough." -Andrew Dean, Kessler Group

06.01.2022 Happy 6 years at Marketsoft to Alonso and Alison! Legends!

05.01.2022 Wishing Pete a very happy birthday from all of us!!!

05.01.2022 Did you know, cerebral palsy (CP) is the most common physical disability in childhood? CP affects people in different ways and can affect body movement, muscle control, muscle coordination, muscle tone, reflex, posture and balance. #TeamMarketsoft are showing our support for our valued LemonTree Fundraising member; Cerebral Palsy Alliance, by taking on the #Steptember challenge! Well be taking 10,000 steps a day to raise funds for those living with and effected by CP. ... Your help to fundraise for such a purposeful cause would be greatly appreciated, along with creating awareness for cerebral palsy. Check out our official fundraising page here https://stept.io/MQdKwtl

05.01.2022 Last but not least of the September Birthdays! Happy Birthday to Ali for Sunday! From the team.

04.01.2022 WE ARE PASSIONATE ABOUT OUR CLIENTS We deliver an outstanding service to each and every one of our customers big or small. "The pre-service and support offered by Daniel was very professional. Alonso was the technician who worked onsite at Revenue NSW. His work was of a very high standard and was very knowledgeable in respect to RedPoint."... -Colin Hadland, Manager Data Management @ Revenue NSW #ourclients #marketsoft #marketsoftservices #customerfeedback #datamanagement #marketing #dataanalytics #automation #AI

03.01.2022 Our client Carnival Cruise Line Australia is getting into the Easter spirit with this awesome giveaway, be sure to enter! #MyEasterShow #CarnivalCruise #ChooseFun Sydney Royal Easter Show... @sydney_royal_easter_show See more

02.01.2022 Visit our new website to learn more about us! www.marketsoft.com.au #marketsoft #machinelearning #AI #datamanagement #datascience #marketingautomation #singlecustomerview #CDP #datainsights #analytics

01.01.2022 Celebrating 3 years of this character being apart of our #marketsoft team. Happy anniversary Jackson #marketsoftlegends