Mastered Marketing in Brisbane City | Social media agency

Mastered Marketing

Locality: Brisbane City

Phone: +61 402 421 495

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• Social media agency

25.01.2022 A lot of businesses see marketing as a cost (or a nice-to-have), and its often one of the first things to be cut during tough times. We totally understand the need to cut costs, but this type of thinking can be quite limiting. Its a chicken and the egg scenario...... You need new customers so you can spend money on marketing. But you need to spend money on marketing to get new customers! Now this doesnt mean spend money recklessly. BAD marketing is definitely a cost, but GOOD marketing can be one of the best investments you can ever make. Still not convinced? Heres a quick story... During covid, gyms had to completely shut down. Most gyms hunkered down, cut as many costs as possible and tried to ride it out. Club Bunker did the opposite. We created a content and ad strategy that focused on two things: home workouts and supplements. To keep members and followers engaged we shared and sponsored a home workout EVERY single day of lockdown, and ran Facebook ads to their online supplement store (which they made on the fly to adapt to covid). While everyone had gone quiet and cut spending, Club Bunker ramped it up and each day was gaining market share in the minds of the local. When the gym re-opened they had an overwhelming influx of new members, which is still happening as youre reading this! Weve also just launched google AdWords which within 1 day has brought in 3 new clients. Retained members. An influx of new customers. A new revenue stream with online supplement store sales. This is the power of marketing!

24.01.2022 We move so fast in todays world that sometimes you forget to celebrate and its onto the next thing. If you crushed something take a minute to enjoy it!

24.01.2022 Want an easy way to create more content? Take something youve already shared and put a new spin on it. Aside from the fact it saves you time, its quite likely a lot of people didnt see your original piece of content.... You can actually use Instagram insights to see which posts performed the best, and re-share it. You might have even forgotten how good a post was! Stalk your old Instagram like a creepy ex boyfriend and give it a try

23.01.2022 People go on social media to be entertained, not to see ads! Dont just brag you need to establish yourself as an authority while also creating a personal relationship with fans. Here are the 3 types of content you need Authority content to show youre a credible expert (60%). Add value and share insights to help people solve problems. ... Likability content to show youre fun to work with (30%). Share fun stuff like behind the scenes, people smiling, maybe theres a dog in the office could be anything! Promotional content to promote your business (10%). This content is aimed to generate new business so feel free to brag a bit and post testimonials, a story about how you sold something or even giveaways. Integrate all 3 types of content into your marketing and youll see a shift in your business and the way people perceive you.. And if youd like a hand with your marketing, get in touch with our friendly team. Photo from @RZCREATIVE See more

23.01.2022 Struggling for #content? You might be overthinking it! There are so many great companies out there who do amazing work literally every day, but you wouldn’t know it by looking at their #socialmedia. Here’s the #tip... Rather than trying to create ‘content’ (which is hard), simply broadcast what you’re already doing. Who did you help this week? What was the last #inspiring conversation you had? What are you doing later today? That’s all content! Ironically, you have more content than you could possibly need, you just need to capture it. It comes down to: 1 Getting in the habit of ‘recognising’ content in the moment. 2 Taking a brief moment to take a #picture and a quick note. If you can do this, all the great stuff you do offline will be reflected #online for the world to see. Then, thousands of people can see it instead of 1 on 1! Every day you #help someone or something. Talk about it! Mastered Marketing

19.01.2022 If your brand was a person, what would they sound like? Nailing your brands voice and messaging is important it needs to be authentic and relevant to your customers. For example if youre in a premium or high-ticket industry, you dont want to be all whacky or clickbaity. Youd want to be sophisticated, professional and insightful.... If youre a pet store or a gym, you can be a bit cheeky and fun. Theres no right or wrong answer, it comes down to your business and your customers. Have a think about how you want to be perceived, and what tone matches that. Sounds simple, but a lot of people get it wrong! Mastered Marketing Image credit: @anchorandcrew See more

19.01.2022 The key to success in digital marketing is understanding the REAL goal. Let us explain... If youre running Google search ads the actual goal ISNT isnt to write a catchy ad or get clicks. ... The real goal might be to generate leads so you can grow your business. These are whats called vanity metrics where they look good on paper, but dont actually help much. Clicks and impressions dont mean anything if the real goal isnt being achieved! See more

19.01.2022 Feel like youre putting in lots of effort with your content but its just not reaching anyone? This is a very common problem we hear from people. It takes a lot of time, just to have nobody see it. If that sounds like you, you should definitely consider running ads. Even if its just $5 - $10 a day boosting your top posts, you will explode your reach and engagement.... And if youre worried about spending money, think about it as leveraging your time. Spending $5 a day on one awesome post that will get you 4 - 10x more reach can save you hours and hours having to create multiple posts. Its not about cost, its about leverage. (Just make sure your content is awesome, of course!) Mastered Marketing @mrporterlive See more

19.01.2022 Heres a thought...how about adding gifs in your emails? Fun fact...Gif files were created in 1987 (yeah!) and yet people still havent got tired of fun and relatable videos overlaid with text 30 years later. So why not take advantage of technology to sneak a gif or two into a newsletter or an email?... If your gif game is strong, you can be surprised by how your recipient reacts. You may even increase your open rates!! See more

19.01.2022 Did you know that for every 100 meters of beach, there are 1053 items of #litter in the Solomon Islands ~15,800 kilograms of #plastic and polystyrene is burned, dumped or thrown into the #ocean every single day. This is having a devastating effect on the natural #environment, the economy, and the community. ... The good news is, there’s still hope! We’ve teamed up with Positive Change for Marine Life and created a #digital campaign to help them raise funds and awareness. They have a great plan in place to eliminate plastic, create waste management systems, increase education and more. Your contribution can make a difference! Read more about the cause and how you can help at https://donate.pcfml.org.au/solomon-islands

19.01.2022 Some very kind words from one of our clients Drew Crump and Simon Whitehead at Harcourts Solutions. We actually wrote a case study about it if you want to learn more about building your profile check out the blog at https://bit.ly/cs-whitehead-crump Mastered Marketing

19.01.2022 Here’s a question business owners should frequently ask themselves... Why should people even care about my product? It’s not about being negative, it's about capturing everything that’s great about your product and making sure your passion translates in your marketing.... You'd be surprised, a lot of people know in their head why their product or service is great, but when you look at their website or online presence, it doesn't look compelling at all! We call it productive pessimism. By playing devil's advocate and picking apart your offering, you end up with an incredibly engaging message If you nail your messaging in a short, concise and compelling way, all your marketing and advertising become a WHOLE lot easier. Don't undervalue the basics! Mastered Marketing

17.01.2022 How should your marketing change during a crisis? The biggest thing you have to realize right now is if your marketing isnt associated with whats happening, it will fall on deaf ears. All of your content, ads, and marketing needs to be about hope, positivity and solving a pain. ... Ask yourself... what do my customers REALLY want? What would they find most useful at this time in their life, and how can we help them get it? If you understand your customer, the situation and how it affects them, you can keep your marketing timely, relevant and sensitive.

17.01.2022 The most important thing in marketing (and business in general) is the ability to adapt. This was (and is) especially true during this pandemic. When it started to hit the fan, people freaked out. We made a plan to educate our clients and our audience, to guide them and offer a bit of certainty in an uncertain world.... We focused on creating relevant, valuable and timely content for what they should be doing with their content and marketing. (By the way, we actually do what we tell people to do. Unlike a lot of marketers who just say do this but dont do it themselves!) The result? We had a load of enquiries and actually had to hire someone to keep up with demand! Adaptability is so important for any business but especially in marketing because it changes, literally every day. Keep up or be left out!

17.01.2022 Looking at your ads manager can be confusing Its a sea of information if you dont know what youre looking at, or looking for. Heres the solution...... Focus on the cost per result, and nothing else. Cost per result tells you how much its costing to achieve your objective. For example if you have a post engagement ad, this will be cost per engagement. If its traffic, it will cost per click etc. Decide what youre comfortable with and literally ignore everything else. To make this even easier, heres a few loose benchmark metrics you can use. Engagement - Less than $0.50 per engagement. Traffic - Less than $1.00 - $3.00 per click. Video Views - Less than $0.30 per 10 second view. Lead Ads - This really depends but a ball park under $30 per lead if youre collecting name, email and phone. Hopefully this made Facebook ads metrics a little bit less confusing for you! If you still feel a bit overwhelmed, drop a comment so I can help simplify it more for you. Mastered Marketing

15.01.2022 If youre an REIQ member, tune in this Wednesday (July 29th) where our Director Mitch Hills will be hosting a super practical digital marketing workshop. How to Supercharge your Digital Marketing in 2020 is part 2 of a 3-part bouncing back from Coronavirus series where youll learn how you can take your marketing to the next level, create relevant and engaging content, increase reach and awareness with Facebook ads and more. Topics covered include:... The goal of marketing (relevancy + consistency) The overall strategy + nailing the touchpoints (awareness / consideration / conversion) How to create content that cuts through the noise (easily) What platforms to use and how to schedule posts How to increase reach and awareness with Facebook ads Mitch will also be providing the workshop slides for download a bunch of action items to make sure you get results fast! Free for all REIQ members, $20 for non-members. Click this link to find out more -> https://bit.ly/MM-REIV-webinar and see you there!

15.01.2022 If you’re a #sports fan, you’ve no doubt seen that #Wallabies great, David #Pocock (one of the best backrowers ever) has just announced his retirement from professional #rugby. And his future plans are awesome! David will now be dedicating his efforts to The Rangelands Restoration Trust which restores the land, saves #wildlife and supports the local people in #Zimbabwe. It’s such an amazing concept and we wanted to help! We created their initial branding, built their ...website (rangelandsrestoration.org), set up their #socialmedia pages and are now helping them get the word out. You can check it out at The Rangelands Restoration Trust We can’t wait to see what David, Steven and the rest of their awesome team can accomplish, and we’re here to support the entire way! Mastered Marketing

14.01.2022 Youre busy putting out consistent content isnt easy. So you either post nothing, or post something kinda crappy to fill up a spot (we dont recommend this!) To make it easier, try a weekly segment. For example, you might share some industry insights every week, do a whats happening this week or maybe even just a brief opinion piece every Monday. If you commit to doing at least 1 segment each week, it makes it easier. Also, you can sponsor that content so even if you...re not posting each day, its going out into the feeds of potential customers all day, every day. Have a think about it what would your customers find the most interesting? Make 1 piece of content a week on that. Mastered Marketing

13.01.2022 The best time to do marketing is actually when you dont need it. Huh? That sounds backwards! Let us explain... If you desperately need customers ASAP, you have a lot of pressure to get instant results. Not only is this very difficult and stressful, it means youll prioritise speed and short term gains over a properly executed plan that will bring lasting results.... Its like trying to get shredded at the gym and want to take shortcuts which will end up hurting your health later. Either that or its just not possible and youre wasting your time. Marketing is critically important, but its not instant. What you need is strategic consistency, not random spurts or short term tunnel vision. If you have a steady amount of customers and youre not desperate, you can put together a proper marketing plan that will have lasting, sustainable results without the pressure of needing to see instant returns. This keeps your pipeline full, grows your brand awareness and maintains your level of comfort. Besides, having more leads than you can handle is always a good problem! (Right now we are literally at capacity but we keep our marketing rolling anyway.) Food for thought!

13.01.2022 Structure and delivery matters when it comes to writing good captions. We know its not always easy to do and it can be a struggle to write catchy captions. That said, here are a few tips: Write a punchy first line. Grab attention right away and set the scene so they know what theyre about to read. If youre stuck, one of the best things to do is ask a question so that some readers might think ooh, thats me!... Use line breaks. Dont just have a huge block of text, people see that and think eek nevermind. Break it up with lines or even use what we call teaser transitions like let me explain... or why does it matter? to keep them hooked. Use emojis and bullet points. Youll see us do this a lot (youre seeing it right now!). It makes it easier to skim read, especially if youre giving quick tips. Ask yourself... "Whats the moral of the story?". Aka, whats the point of this post. Why are you writing it at all, and whats the moral of the story. Its not always easy but as with anything... practice always helps! Mastered Marketing

13.01.2022 The key to social media success is consistency. You cant do it for 2 weeks then take 4 weeks off. You need to constantly share content and be on the platform, ideally every day. Not just from a posting perspective, but to see what your customers are doing, and whats happening in your industry.... We see a lot of people try social media for a bit, but then it just fizzles out. Hang in there. If you have a content calendar, artwork templates and a regular posting schedule, youll be able to stay more organised and consistent. If you never seem to have the time to do it (or maybe you just dont want to do it at all), send us a message and were happy to help. Mastered Marketing @daisychaindaydreamsblog See more

12.01.2022 In a recession, marketing is one of the first costs to be cut. But this is the opposite of what should happen! Think about it if all of your competitors are turning off their marketing, this opens up a huge opportunity for you to be the main voice for customers. Not only is there less competition, but people are literally looking for stability and reassurance.... You can be that voice AND have cheaper ad costs AND get in front of your competitors! Look you do what you have to do. But if you have the resources available, this is when you need to go even harder. Hit us up if you need help. Mastered Marketing See more

12.01.2022 Social media is one of the best tools weve ever had in the history of small business. Naturally, people want to use this to reach a new audience and tell them why they should become a customer. The problem is, this often falls on deaf ears because the messaging is wrong.... We wrote a blog called "How to sell yourself without being salesy" that you should definitely read! Check it out at https://bit.ly/sell-yourself-right (or visit the link in our bio, its the most recent blog article) Mastered Marketing

11.01.2022 Are you a #nonprofit with an amazing mission but not enough people know about it? We help you get more awareness, donations and community support! Our marketing team helps you make an even better impact by Building awareness and followers with social media and content marketing.... Increasing #donations with creative fundraising ad campaigns and improving your website. Streamlining operations and giving your team more breathing room by automating repetitive tasks. Giving you the digital tools you need to succeed on your #mission. We support people who make the world a better place, and by working with us you’ll also be choosing a socially-conscious company. Our agency... Donates 5% of profits to #charity. Plants 50+ trees on behalf of every client. Completes 1 pro bono project per quarter. Let’s use our skills to build a kinder, happier and more #sustainable future. Visit our website at http://www.masteredmarketing.com for more information and get in touch with our friendly team! Mastered Marketing

11.01.2022 We really love design so we are guilty of this sometimes too. But if you wait for everything to be just right or have a professional photographer, a perfectly edited video etc... you wont take enough action (if any) and youll get left behind. Remember... Done is better than nothing!

10.01.2022 If you want your content to stand out, the visuals need to grab your attention. We love a sexy photo but sometimes people think thats all it is. You might have an awesome caption that nobody reads! To make sure people actually read and consume your content, try these two things:... 1. Use animations and effects. When something is moving on the image (or video) it catches your eye. 2. Put a piece of text over the image that encourages them to read more. E.g if youre sharing a market update in the caption, put Market Update over the image so people know theres more. We were scrolling through the feed and Mel Robbins had a heading that said Are you a perfectionist? Watch this. And we did! Call out the customer or the topic in your visuals and it will help people stay engaged. Mastered Marketing See more

10.01.2022 Social media and digital marketing are the best tools weve ever had in the history of small business. Naturally, people want to use this to reach a new audience and tell them why they should become a customer. The problem is, this often falls on deaf ears because the messaging is wrong. ... Check this out -> https://bit.ly/sell-yourself-right to know how to promote yourself the right way. See more

09.01.2022 A fun person doesnt say hey, Im really fun Just like an expert doesnt say they are an expert. They show it. Instead of shamelessly saying Im the best, call me now (which just wont work), show your expertise by adding value.... One of the best ways to do this is with case studies. Tell a story about your customer, the challenges you overcame, the strategy you used and the result you achieved. This is selling yourself, without selling yourself. Its adding value but establishing authority at the same time. Only an expert would know how to do what you did. Then instead of you saying hey hire me, the customer is reading it thinking hey that looks pretty good, I might give them a look Food for thought! Mastered Marketing See more

09.01.2022 When we took on Club Bunker, they were competing with so many other gyms in the area. So we brainstormed what would make someone come here, and not somewhere else? We then came up with a strategy to target young, active people who live on Instagram because the local area is full of them.... Heres the story of what we did >> bit.ly/cs-club-bunker And even though gyms are still closed right now, weve been ramping up Club Bunkers presence with daily home workouts and innovating with online supplement store ads. Give them a follow on @clubbunkergym See more

08.01.2022 Social media is a two way street. If you want more organic engagement on your posts, engage with others! Search for a relevant #hashtag or a location, see what people are up to and join in the conversation

08.01.2022 Some kind words from our awesome clients Kathleen Luck at Harcourts Solutions. I have been doing my own social media marketing for years now. As I was getting busier, my time for this was getting less and less. I am fussy and appreciate attention to detail and prompt replies. ... I get all of this PLUS more from Mastered Marketing. I have been so happy with them I have recommended them to my family to use as well. If you want to grow with a reliable team, call us or visit our website and well help you put a plan together.

08.01.2022 Want to build more awareness around your #mission? Social media is the BOMB for getting what you do in front of more people That said it can be a bit of struggle coming up with ideas. So here are three quick tips!... Creating heartwarming stories about whoever you help (could be an animal, a person, a rainforest whatever you do!). If you can, people LOVE a before and after or a #transformation story. Share educational content. A lot of people would gladly #support your cause but they are uninformed. E.g people don’t realise the impact of single-use plastic, cage eggs or the big problems you solve. Share that on social media and then use ads to boost your posts. This will send it to thousands of people who aren’t already following you, allowing you get more #awareness and build a following. Once you’ve done this, here’s how you know if its working... Reach how many individual people saw your brand. Impressions how many times it was seen in total. Engagement Rate the % of those people like/comment/share Number of new followers per month and the follower growth rate Percentage of website traffic that comes from social media. Go on and try it out! And if you need a hand with your marketing, we’re here to help Mastered Marketing

07.01.2022 Social media is becoming more competitive, saturated, expensive and difficult. But the truth? It could become twice as expensive, and still be the #1 way to build brand awareness. ... Yes it might be noisier but if you keep your content fresh, leverage ads to reach the right people and have a flexible strategy, you can win. If you arent already investing in social media, we seriously recommend it. Photo from @mrdrowlands

07.01.2022 As a #nonprofit or #charity, getting donations is super important! It’s a constant battle, but we’ve got three tips to help you increase #donations online. 1 Use ‘dollar labelling’. Rather than simply having a #donate button where the person picks a random figure, have set amounts (like a gift) and show what that actually gets. It’s much more impactful to give a tangible, #meaningful gift rather than a random $10, and you’ll find your average donation will increase. Orange... Sky Laundry does a wonderful job of this. On their website they have $24 provides clean laundry and a shower, $115 provides XYZ etc. They also have one-off and ongoing options. 2 Make donating incredibly easy. It’s surprising how hard it can be to donate to some causes, either because it’s hard to find on their #website or the payment process is challenging. Make sure it’s easy to find on your website, there are a few options to choose from and it’s easy to pay. 3 Share #stories, and promote them. Sharing engaging #content on social media and then boosting it with ads is one of the best ways to get new supporters. Not only do the ads increase your reach, but they will go to people who aren’t already #following you, allowing you to build your #community. We’d go into more detail but this post would be too long! If you’re a nonprofit, charity or #sustainable organisation, we’d love to help you make an even bigger impact. Visit our website or reach out to us on #socialmedia and let’s see how we can help. Mastered Marketing

07.01.2022 Planning to run ads? Facebook ads are a fantastic way to grow your business and weve had some great results for our clients. But even for us, they can be frustrating! Weve learned a thing or too, and here are a few tips for when its not working: ... Check Your Offer. Ask yourself...do people actually want what youre offering? If your answer is no, youve already found your problem. This is a common issue people face the offer simply isnt something people want. Check Your Targeting. If you put your offer in front of the wrong people, it will fail! Dont go too broad. Get into the shoes of your customers to know who they are and test multiple audiences to see what works best. Check the Creative. Your text and visuals need to really strike a nerve with your audience, call out their problems to hit a pain point, and then position your offer as the next step. Check the Landing Page. Your landing page not only needs to look great, it needs to have a message match with your ad. (If the landing page content is different to the ad, it will confuse people) If you assess all 4 of these areas, you will have a higher chance of running a winning campaign! If youd like to discuss a Facebook campaign for your business, feel free to reach out. Happy advertising! Photo from @appleandcoffee See more

06.01.2022 Want to rank higher on Google? Here are some practical #SEO tips! Fitness is very competitive. SEO is even more competitive. So how the heck did we get our client Club Bunker to #1 on Google for the phrase "Newstead gym"? (Yes position number 1, not just page 1).... Here’s the interesting part... we didn’t really do any traditional SEO tactics on a monthly basis. What we did was optimise the heck out of the #website as much as we could when we created it, and then implemented a #socialmedia and paid traffic campaign. There’s a (slightly controversial) #quote that says SEO isn’t something you do, it’s something that happens when you do everything else right. We tend to agree. If you’re creating useful #content, sharing frequently on social media and running ads, all that will contribute heavily to your #rankings. But that said, your SEO #strategy and setup is SUPER important. Here are a few things you can do right now to improve your SEO and site health Choose a few relevant keywords that you could realistically rank for (eg Newstead gym not just gym) Place those keywords in your page titles, page descriptions, headings and throughout your content. But make it relevant and natural, not spammy or just stuffing keywords (that will backfire). Make your website easy to use, make sure loads quickly and works great on mobile (tip: compressing images is a quick way to make your site faster) Get the basics covered: Fix broken links, have an SSL certificate installed and keep your URLs short (eg not new-page-02849) Give all your images alt tags and descriptions. Delete any duplicate pages or pages you’re not using, then submit your website to Google Search Console for indexing. Create a free Google My Business listing and fill out all the information. This is huge! Once you've done all that, have a content marketing and advertising strategy to drive traffic to your site. There are a lot of moving pieces with SEO but those tips are a great start if you’d like a complete list and want to chat about improving your website, SEO or general marketing strategy, shoot us a message! Mastered Marketing

05.01.2022 If you’ve ever gone to #write something and stared at a blank screen, you’ll appreciate the difficulty of #creative copywriting! Not only is copywriting an #art, it varies greatly depending on what you’re writing. In today’s post we wanted to share an important difference between #socialmedia captions and ad copy. With social media, story-telling is great. Obviously stay on topic, but you can waffle a little to build #personality and context, writing casually as if you’re tal...king to a friend (like what you’re reading right now). With #ads, you need to do the opposite. Be incredibly clear, get straight to the point and cut out ANY words that don’t have a purpose. For #Facebook ads it’s also good to use bullet points (or emojis) so they can easily skim/digest what you’re selling. You also need short, concise and benefit-rich #headlines so even if they don’t read anything else they know exactly what it is, why they should care and what to do next. This is even more true with #Google Ads, since you only have a 30 character limit for headlines and 90 characters for descriptions. Make every single character count! It takes skill and patience but well-crafted copy can make such a big difference for your #marketing results. And we haven’t even talked about websites or sales copy yet! If you want a hand improving your messaging, send us a DM or visit our website for more #tips Happy Saturday!

05.01.2022 DONT do this! Look were really not a fan of hacks and little tricks you can do that might get a small win now, but wont have sustainable results (and may come back to bite you later) Things like buying followers, hashtag spamming, commenting bots and especially cheesy lead gen campaigns.... We see a lot of real estate agents trying to get instant leads, with really click-baity headlines and unrealistic promises. This does two things: 1) The lead quality isnt going to be good. Someone isnt going to hand over their biggest asset and be an engaged lead because you offered a 3 minute instant appraisal 2) It damages your brand. Firstly the messaging comes off as very spammy which hurts your credibility, and it also implies that what you do is easy. Think about this a proper home appraisal takes more than 3 - 15 minutes. And even if you could do it in a few minutes, are you really giving off the perception that you add value? If its that easy, why hire you? Focus on adding value and establishing credibility with authoritative content and consistency, not short term wins that dont last! Mastered Marketing Awesome photo from @thefab20s See more

05.01.2022 Is it possible to sell without being salesy? Absolutely, and its insanely effective if you do it right. Heres how... Dont say youre an expert. Just like a fun person doesnt say hey Im really fun. They show it. When youre saying hey Im really good call me now its doing nothing for your brand. SHOW youre an expert with case studies and advice.... Dont actually sell anything. When youre showing expertise but not selling anything, it creates a different perception. It makes people want to come to you because you know what youre talking about and youre not needy. Dont discount yourself. Apple never says 50% discounts on iPhones! Sale on now, come quick!. They just have an awesome product. If you want it, you can buy it. If not, it makes no difference to them. Think like a customer. Its such a simple shift, but if you start seeing your marketing through the eyes of a customer (instead of a business trying to sell something), youll be able to give them content and information they actually want. Answer questions. If you treat your marketing as one big FAQ you will add value, showcase your expertise, and actually be a business thats helping them, while everyone else is just asking for their money. Implement these tips and youll see a shift in your business and the way people perceive you. If you need a hand with your social media or digital marketing, heres more info - > https://bit.ly/mm-services-info See more

04.01.2022 Ever thought about setting up a home video studio? Its actually quite easy and not expensive. Heres what you need: Smartphone (which you likely already have) ... Lapel microphone (that plugs into your phone). Check out Rode, they are about 60 bucks and work great. Soft box light stand. You can get these online for like $40. The lighting makes a HUGE difference especially if you have a white wall background. Whatever video editing software you have on your computer (e.g iMovie is fine) Thats it! If youre thinking about shooting videos, its a great investment. (PS if youre doing podcasting, check out the Blue Yeti microphone) Photo credit goes to @whoismocca See more

04.01.2022 The other day we shared a post about how to run a #fundraising campaign on social media. (Go check it out if you missed it!) Setting up a campaign is great, but how do you know if it’s working? Here are a few #metrics you want to look at (we promise not to get too technical!)... Click Through Rate The % of people who see your ad and click it. The higher the better, because it means your ad is resonating with them (aim for at least 1%) Cost Per Conversion How much it costs to get a conversion (e.g a #donation). Average Order Value In this case, the average amount a person donates. Return On Spend The most important! How much money did you make vs spent? Ideally for every $1 you spend on ads, you want $2 or more in donations. If you’ve ever stepped inside an ads manager or analytics platform, it’s like an avalanche of information. All you want to do is focus on the most important metrics, and ignore the rest! If it seems like a lot to wrap your head around, our team can help. Get in touch and let’s chat about your #strategy! Mastered Marketing

04.01.2022 This year, #Australia experienced one of the largest natural disasters in history. The wildfires burnt up nearly 15 million acres of bush, and the homes of many icon Australian #wildlife is rapidly declining. One of our social impact incentives is to help #savetheplanet, by planting 10 trees a month per client, for every client! ... We also plant 50 trees for every website we build. So if you need a hand with marketing, by choosing our agency you’ll also be choosing a socially conscious company, and we’ll plant some trees on your behalf! Mastered Marketing

03.01.2022 Need ideas for your social media? If you’re in the #animalwelfare space, The Dodo is an awesome example! We love The Dodo’s content and we think you will too. With beautiful photos and heartwarming stories, their instagram feed is guaranteed to make you laugh, cry and hit that follow button! ... As much as we love cute animal content (who doesn’t?) what we really love is that their brand and posts consistently tell a story. You know exactly who they are and what they do. Definitely check them out for some #inspiration (or a good happy cry) and let the ideas flow. Or if you’re still not sure where to start, get in touch and let us help! Mastered Marketing

03.01.2022 A big warm welcome to our latest client Hands Across The Water! HATW is a #charity that connects underprivileged and disadvantaged children in Thailand with homes, food, #education and future pathways so they can live a life of choice, not chance. They currently run seven homes throughout #Thailand with over 350 children in their care ... One of the coolest things about HATW is they address the root #cause, not just the symptom. In a perfect world, they wouldn’t need to create homes and every child would be experiencing their ideal life, but unfortunately, this isn’t possible yet. Their goal isn’t to create more homes or have more kids it's to provide opportunity and guidance that can set them up for life. They are committed for the long term, creating a world where every child is provided with an equal opportunity to live the life they deserve. And with your help, it’s possible! By donating or joining one of our experiences, bike rides, these kids don’t have to go hungry, be fearful of an abusive household or be forced into a terrible working lifestyle. We can't wait to help HATW grow even more in 2021 and beyond!

02.01.2022 Need more funding for your #nonprofit or #charity? Social media and digital advertising can be a fantastic way to attract more supporters. Lucky for you, we’ve got a few quick tips for running a #fundraising campaign online! Use Facebook’s built-in fundraising tools to make donating easier. You can also set it up so that when people donate, their friends see it too! ... Set up an ad targeted to people with similar interest to what your organisation does. Make sure it’s SUPER compelling and attention-grabbing. Retarget your existing database by using ‘Custom Audiences’ on Facebook. These people will then see ads on social media, and will be more receptive to donating seeing as they’ve already supported you in the past. If you can, use ‘dollar labelling’ to make donating more compelling (e.g $10 can feed a child for a day, vs just a random $10 figure). Once this is done, keep an eye on the campaign and tweak it accordingly. You might ask how do you know it’s working? Great question! We’ll share another post with an exact breakdown, follow our page to stay updated! Mastered Marketing

02.01.2022 A HUGE congratulations to one of our amazing clients @nyreeewingsproperties who is officially the #1 agent for LJ Hooker in Queensland and Northern NSW! Weve never met someone who works as hard as Nyree, she deserves it!!

02.01.2022 Ever wondered how to make animated posts? Its pretty easy to do with Canva. All you have to do is select the slide and choose the type of animation. They currently have 12 types and you can pick one per slide. ... Canva also has animated clips that you can use to make it look more awesome. Just go to their elements section and browse through their collection of stickers. Then when you download it select Video or Gif to make sure it moves and voila...you now have a shmick looking post that only took a minute to create. Happy animating! See more

01.01.2022 Hiring Mastered Marketing to handle the social media and website re-design has been one of the best business decisions Ive ever made. I wake up every morning not feeling stressed because I know the advertising is in good hands. - When I tried doing it myself I thought what the hell am I going to post. I needed someone to understand the business like I do, who could handle this for me and suggest their own ideas. Now when I get emails from Mastered Marketing with a week o...f posts already pre-planned, its fantastic because I dont have to think about that now. - Freeing up that time to focus on other things has allowed me to grow the business in other areas that needed a lot of attention, and I can feel more confident that our team is going to do an amazing job. Even little things like flyers and presentations, they make us look good across the board and its so helpful. - Couldnt be happier with the Mastered Marketing team, Id recommend them to anyone and Im excited to keep working together. - This is one heck of a review Fabian! Its amazing to work with clients like this one and were thankful for the stunning review. See more