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Master Marketing

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25.01.2022 Marketing is an ongoing effort, and often many start ups outlay all their expenses at the start of their journey. This can cause a sense of anti climax and result in a lack of marketing activities going forward. Think of your marketing as stepping stones, take one step at a time and enjoy the journey as others start to learn about and become familiar with your brand.

23.01.2022 Have you ever wanted a fully functioning and well designed HTML email signature? This fantastic and easy to follow tutorial shows you how to do just that using Adobe Photoshop and his own provided html template. Credit goes to Matt Lewis.

22.01.2022 Three business marketing rules: - Understand your audience. How do they use social? How can your product or service be part of that discussion in a positive and proactive way? - Test everything and find out what works - start small, test everything and go from there.... - Measure your success.

20.01.2022 What #marketing tips are hidden in British drama #DowntownAbbey? http://bit.ly/downtownmarketing #trashyTV #research

18.01.2022 If you would like to support a very talented local water color artist, check out Blue.ginger.design's market stall at the Manly Village School Markets today to pick up one of her gorgeous prints or gift cards!

17.01.2022 SEO ALGORITHM UPDATE . The great internet God Google has announced a SEO algorithm update called the ‘June 2019 Core Update’ (very creative ). . They tweeted the announcement on June 3rd with a link to their guidance about such updates.. An Update about Updates ... ... . To summarise the announcement: They have made broad changes to their core algorithm however there are no major fixes necessary for content owners. . Specific details of the update have not yet been announced but the key focus is said to be about improving relevance. . So what what does this all mean for you? . It means, they have taken mercy on us all by not completely flipping the game (this time) but have given a polite warning that relevant and up-to-date content is of vital importance. . So if you haven’t logged onto your website in a while and made some updates, this is the kick-up-the-bum to do so. . Or, get in touch with me and I can help you resuscitate your website with a content defibrillator to keep the Google Gods happy. . . . #digitalmarketingexpert #contentstrategy #digitalmarketing #google #growthhack #marketing #bossbabelife #contentisking #hustleandheart #biztips #digitalmarketingtips #creativemarketing #bossbabemovement #digitalmarketingstrategy #empoweringothers #bossbabes #growyourbiz See more

17.01.2022 Facebook Ads can be incredibly successful, but they are purposefully overwhelming. The big blue Boost Post button is easy to find, and when you’re starting out on Facebook they give you lots of tips and reminders to click on it. But I caution clients that this bright blue button is a bit like playing the pokies.... Having a Facebook Ads strategy in place and taking the time to review your data and adjust your audience can make all the difference between handing over fistfuls of cash and getting ROI. Before you spend anything, make sure you know how to utilise Facebook’s Business Manager, or that you are getting help from someone who does. Otherwise you may as well be flushing your money along with your toilet paper!

16.01.2022 Instagram for Shopify is the game changer that finally puts the power back in the Instagram account holder's hands. A free integration between Shopify, Facebook and Instagram this truly is a win-win for both businesses and customers. Instagram has redeemed itself as a worthy platform for businesses to invest in and Shopify have demonstrated that they are far above the curve in the online retail space!

16.01.2022 Many Mums make light work - Being a solopreneur can certainly have its drawbacks.... No office birthday cake and silly Santa isn’t quite the same! - But luckily for me I’m surrounded by some kick ass Mammas who all have their own drivers and hustle.... - There’s nothing better than sharing ideas, insights (and cookies!) with your gal pals! . . . . . . . . . . . . . . #whoruntheworld #likemindedbitches #girlswhohustle #bossladies #solopreneur #marketing #digitalmarketing #bossbabes So we shared our thoughts, insights (and some cookies!) while enjoying spending the day with each other as we try to take over the world!

14.01.2022 Nurturing both my business and myself by getting myself outdoors for some #movement and #vitaminD

14.01.2022 This post was originally a Mother’s Day post. A tribute to all the working Mums out there. And an introduction to my own little one. My little interrupter. My excuse for being quiet for so long. However, as those working Mums would know, intentions don’t mean squat when there’s a baby around. And even though we’re 12 months in now, the juggle and struggle is still an ever going guessing game. And sometimes I get it wrong. So as I re-emerge back into the social stratosphere, ...I am grateful for her patience and understanding as I figured this whole working Mum thing out. Like most Mums, I have a tendency to put my needs last. And as a marketing professional I’ve been using any and every opportunity to provide and nurture the businesses of my clients before doing anything on my own. Squeezing what I could into those 40 minute cat naps. So now while I have this little moment to dedicate some time to my first baby, my poor neglected business socials, I want to reconnect with those of you who know exactly what it’s like to be constantly chasing that to-do list. To wake up in the morning with the greatest intentions and motivations only to have your day go completely sideways. So here’s to staying hopeful, to slowly getting back some semblance of stability and sanity. To feeling like we’re on top of it, instead of always behind. Tomorrow is a new day and I for one am aiming just to be a little bit better. To take each victory, no matter how small. Starting with this post. So hopefully you’ll be hearing from me a bit more and I’ll be able to help you in any way I can. As a Mum, as a business owner and as a marketing geek. My ear is yours.

13.01.2022 I am so excited for my client @blue.ginger.design who this morning had her Instagram approved to have her products appear as clickable links inside her posts. A feature that was only available to accounts in the U.S has finally become available for Australian accounts and after having her Shopify store, Facebook Business Page and Instagram all ready for the go ahead, we received the email this morning and were approved in a matter of minutes (it says it can take up to a few ...days). This game changer finally puts the power back in the Instagram account holder’s hands after the agonising struggle against Instagram’s algorithms, this truly is a win-win for both businesses and customers. Instagram has redeemed itself as a worthy platform for businesses to invest in and Shopify have demonstrated that they are far above the curve in the online retail space! . . . . . #shopify #shop #instagram #marketing #facebook #instagramforbusiness #shopinstagram #digitalmarketing #businesshelp #marketingadvice #businesstips #socialmediamarketing #instagramtips #socialmedia #socialstrategy #seetapshop See more

12.01.2022 #hashtag ? or #hashtag? - Does punctuation affect your hashtags? http://honeypotmarketing.com/twitter-hashtag-tactics/

12.01.2022 When you've been unwell for a while there's nothing more inspiring than a beautiful thank you from one of your clients to rev you up again! And featuring one of her gorgeous watercolor prints on the card, check out all the other stunning prints at @blue.ginger.design

10.01.2022 Copywriting is the job of using the right words, to say the right thing, to the right people, to get the right response

08.01.2022 We've had a make over! Since launching our marketing and design business in 2015 we have been working side by side with our clients to create some amazing things and now it's our turn to shine! Please visit our new website and tell us what you think!

04.01.2022 Running any sized business isn’t easy... Often small business owners are exhausted, overwhelmed or feel completely lost. But driven by the sheer passion they have for their service or product, each day they get up, go out (or boot up their laptops) and try their best to deliver what they believe in. And when that small win comes in, that feeling of relief, satisfaction and reaffirmation that what you do does make a difference, is what drives you to charge forward each da...y again and again. So don’t worry about being the best of all the rest, there is a lifetime of achievements ahead of you. Simply aim each day to be a little better, a little smarter or a bit more of whatever it is that your business needs. And enjoy being led by the carrot and not the stick. #marketing #business #smallbusiness #passion #smallbiz #digitalmarketing See more

01.01.2022 Sometimes, life as a freelancer can be a round-the-clock vocation... I confess that the only tan I get is from the blue light of my laptop and even though I can hear the sounds of the crashing waves from my bedroom at night, I can go weeks without even glimpsing those turquoise waters. So, with a snuffly nose and puffy eyes (#daycarelife) hubby suggested I dry out for a bit and take some time to soak all that Vitamin D goodness in ... As I did so, I realised that I help my clients achieve - the freedom to work from home, the freedom to step away from the tools AND scale your business. And although I *really* love marketing (and can never quite ever turn off) I love the freedom to have a quiet moment on the beach and just take it all in! So here’s to those moments between the churning and earning. The moments that refill and re-energise... ...And trying to catch a little sun before I return to the batcave #freedomist #freelancer #solotrepreneur #marketing #business #smallbusiness #passion #smallbiz #digitalmarketing #mumsinbiz #freedom See more