Mastermind Consulting in Rozelle, New South Wales, Australia | Marketing consultant

Mastermind Consulting

Locality: Rozelle, New South Wales, Australia

Phone: +61 411 440 168

Address: Unit 4E, 1-15 Parsons Street 2039 Rozelle, NSW, Australia

Website: http://www.mastermindconsulting.com.au

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25.01.2022 When it comes to looking for a marketing partner to support your business it can often be confusing, especially when it comes to digital and social media, there are so many experts out there. Mastermind Consulting’s Managing Director, Trish Barry recently took to our blog to help differentiate the ‘marketing GP’ versus the ‘marketing surgeon’. Click here to learn what it is that you really need for your digital marketing -> www.mastermindconsulting.com.au//choosingsocialmediapartn/

25.01.2022 We never need an excuse to enjoy some Australian Pinot Noir, but given today is International Pinot Day, we have even more reason to open a bottle. We're clearly biased, but you really don't need to look any further than Holm Oak Vineyards in Tasmania, Best's Wines - Great Western in Victoria and Hunter's Scarborough Wine Co. There are some great offers to be had too, go check them out #internationalpinotnoirday #pinotlovers #pinotday #winemarketing

23.01.2022 Tune in this Tuesday night for the 2020 Women in Wine Awards. If you're in Sydney and at a loss for where to watch the broadcast, DM us and you're welcome to join our team in the office for a glass of wine as we watch on.

22.01.2022 There's often not a lot of data around social media usage in Australia, but some good tips in this article and it echoes a lot of the trends we are witnessing with campaigns that we are running. Worth a read

22.01.2022 Instagram has launched Reels in Australia today - its answer to competitor, Tik Tok. The new tool gives users the ability to create and discover short form, edited videos with audio and music. LEARN MORE -> www.bandt.com.au/instagram-launches-response-to-tiktok-wi/

21.01.2022 The role of digital in wine communication has always been multi-faceted. But in 2020 there's been a reliance on this medium more than ever to tell stories, help sell wine and drive visitation, even if it's been to a brand website and not the physical locations. An honour to be named as a finalist for Best Digital Wine Communicator, for the fourth time. We very much value the ability to tell the stories and partner with so many wine brands that are a true part of our Mastermind family. Congratulations to all the finalists across a number of categories. Our team look forward to raising a glass in the virtual celebrations when the awards are announced next month. Cheers, Trish

20.01.2022 In anticipation of #InternationalPinotNoirDay tomorrow, we will be going LIVE on Facebook with Holm Oak Vineyards' owner and winemaker Bec Duffy for a special virtual tasting. Join us at 1pm AEST today to learn more about the nuances of this exceptional varietal.

16.01.2022 Congratulations to our client Frankland Estate, who won 2020 Wine of the Year at the West Australian Good Food Guide Awards last night! Their 2019 Isolation Ridge Vineyard Riesling took home the top prize and we couldn’t be happier for them. Well done!

15.01.2022 It can be overwhelming deciphering what your business actually needs to thrive in today's online landscape. To make it easier for you, our Social Media Manager Melissa Goddard has put together a comprehensive (yet easy to understand) list of tools that you need to grow your online tribe. HAVE A READ -> www.mastermindconsulting.com.au//hospitalitydigitalmarket/

13.01.2022 Tune in and enjoy the celebration of the fabulous Australian Women in Wine... live NOW!

12.01.2022 We've definitely seen a growth in DTC sales in 2020 for the brands we work with. Online has been a critical part of the marketing mix and for many brands has paid dividends for the years of work they have put into cultivating a loyal tribe. Today the latest DTC survey results are released - a small sample size but a worthwhile read and a reminder to be measuring the data that matters ->>> https://www.wineaustralia.com//direct-route-to-consumers-p

12.01.2022 A new feature comes to Instagram, in an attempt to compete with Tik Tock! Have you had a chance to test out Reels as yet? https://about.fb.com/news/2020//introducing-instagram-reels

10.01.2022 For the last few years we’ve welcomed a final year marketing graduate into the Mastermind family on a part time basis. It’s a paid role, and I love nothing more than being able to help pass on our knowledge and as a team have someone to mentor. The last 18 months we’ve had Rebecca Assaf as our shining star and what a rock-star she’s been. She’s made such an enormous contribution, hard working with such a calm, reflective nature. For a graduate in 2020 finding a role through ...COVID has presented its own set of challenges, but her attitude, willingness to embrace every learning opportunity thrown at her and just get on with the tasks assigned have set her apart. It’s a day of mixed emotions, as we say good luck to Bec for the next chapter. She’s got a fabulous full-time role as a Marketing Specialist working on some awesome coffee brands. As a team we’re so going to miss you and all the great work you’ve done for our clients, but know that you’ll just thrive with the challenges ahead of you. It’s not goodbye, just thank you. We look forward to watching you fly! Trish x x

10.01.2022 If you’re mad about Pinot, then you’ll love this video from Winemaker Bec. There’s nothing like a Tassie Pinot Noir and Holm Oak Vineyards produce some of the very best Well done for embracing IGTV Bec, another string to your bow!

09.01.2022 Holm Oak Vineyards' owner and winemaker, Bec Duffy chats to Trish Barry about the winery's pinot noir in the lead up to #InternationalPinotNoirDay. Watch to learn more...

08.01.2022 A very Happy Birthday to our Business Manager Emily! Lovely to celebrate with you, and a little Nútie Donuts treat!

08.01.2022 Have you seen Instagram's latest feature? You no longer need a website to sell your goods and services - all can be done through the Instagram app. Unfortunately alcohol brands cannot use this feature, but it's still one to be aware of. LEARN MORE -> ... https://business.instagram.com//introducing-shops-on-insta See more

04.01.2022 HAPPY INTERNATIONAL CABERNET DAY!Cheers to the king of grapes Some of our Mastermind clients have some great offers if you need to stock up on some wine - checkout Redman Wines, Margaret River Wine, Best's Wines - Great Western, Brown Hill Estate and Flowstone Wines - the best Cab’s off the rank!

04.01.2022 As a family-led digital partner we're proud to say that we work with many inspiring family businesses across the country. On National Family Business Day we wanted to recognise these amazing and resilient families we feel so privileged to work with. Please keep buying local and supporting our farmers, producers, winemakers, artisans and providores. Thank you to everyone who keeps supporting our family business!

04.01.2022 We were very excited to get our delivery of Holm Oak Vineyards pinot the other day! The Holm Oak Wizard Pinot is one of the office favourites, particularly with a cheeky cheese platter (our personal go-to is manchego truffle cheddar enjoyed with fresh fig). We loved the personal touch of a handwritten note and jar of bush pepper relish. It's the little things that your customers will always appreciate most.

03.01.2022 Honing our inner creativity on Friday night with a fun session at our local Pinot & Picasso Balmain. A great chance to enjoy some of our clients Pinot Noir wines and creating some masterpieces, all in the eye of the beholder of course! A whole lot of laughs!

03.01.2022 We're looking for two new members to join our Mastermind family, a Digital Copywriter and a part time Digital Experience Manager. We've been holding the fort throughout the last few months driving some great results for our clients, but now it's time to take things to the next level and bring in some different skills to add to our little work family! Intrigued? Well we'd love to tell you some more.... We are a small and specialised team and are looking for digital marketers w...ho have a love of the online ecosystem. The right person needs to be happy to be hands on, with lots of practical expertise, and importantly a love of food, travel and wine. Yes, one of these roles (the copywriter) we've been really picky about - the candidate needs to understand how to convey stories about wine given the amazing brands we have the privilege of telling stories for. So knowing your Shiraz from your Sauvignon Blanc is important. The Digital Experience Manager is a new part time role - working across a range of digital platforms (email, SEO, paid ads, website optimisation) to ultimately help our clients sell more online and grow their communities. The world of COVID-19 has shown us that flexibility is critical, and with many part time members of our team it's been something we've valued and championed over the years. However, we've acknowledged that there is a value in face-to-face communication and ideally these roles will be based in our Rozelle office. Know someone who might be suitable, please tag them and spread the word! FIND OUT MORE -> https://www.mastermindconsulting.com.au/about-mastermind//

01.01.2022 Our own Trish Barry is a finalist for Marketer of the Year in this years The Fabulous Ladies Wine Society Australian Women in Wine Awards! Well done to all the finalists. This year has been about survival for so many, and great to see so much hard work across the Australian wine industry being recognised. Congratulations to fellow finalists Emily Hay (BGWA) and Kristen Zirk (Z WINE - Barossa Valley). We'll be raising a glass and toasting at the end of November when the winners are announced.