A Mathew Pictures in Sydney, Australia | Photography and videography

A Mathew Pictures

Locality: Sydney, Australia

Phone: +61 434 685 582

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• Local service
• Photography and videography

25.01.2022 Communicating with our clients is great, and we love doing that but what something looks like in my brain can be very different from what the next person imagines. To ensure we do not have any awkward moments on shoot day or worse, on final delivery, Andrew and I believe super strongly in vision boards. These boards really are the final product on a page. Whilst just a series of images, they show exactly what and how the scenes to the film will be shot and eliminates all th...e trial and errors on shoot day. We loved prepping for this shoot. Stay tuned for more snippets over the next few weeks!

24.01.2022 The Last Dance A lot of people we know have watched this series on Netflix and raved about it we are no exception. For those who havent heard of it, this series follows Michael Jordan during his golden years with the Chicago Bulls. When we decided to start watching it, we assumed it was yet another biopic and yes, I guess you could call it that since it told his story, his rise and his life.... Everyone knows Michael Jordan was a beast on the courts, but we had no idea what an amazing mind he has and his work ethic was just unparallel! We were floored by his level of motivation, his perseverance, and his ability to use anything and everything as a catalyse to constantly challenge himself to be better and better. This sounds so corny I know, but the series got to us so much that Andrew and I started saying what would Jordan do? to each other whenever we felt sluggish or uninspired. It started off as an innocent joke but it has become such a thing that we now actually take it seriously! It really gets us thinking, what WOULD Jordan do and I kid you not, it is working for us and I can foresee its a line we will continue to use on each other for a while. Just as an example, we were watching TV the other night and I had ZERO motivation to get off my bum. Andrew knew I had a few emails to respond to and off with what would Jordan do? he went as difficult as it was, I did send off those emails that night. This is a super difficult time for everyone. So if youre lacking motivation and need a bit a push or looking for a mindset change, ask yourself what would Jordan do? Trust us and watch this one. It was incredible! If youve watched The Last Dance, tell us what you think, we are so obsessed!

24.01.2022 Everything on purpose We're a fun bunch and like keeping the mood on set light. But there is a time and place for everything. When we need to, we are sharp, focused and mean business. This picture of the boss says it all!... We have amazing clients across diverse industries - fashion, fitness, jewellery, cosmetics, architects, fine-art painters and the list goes on. Whichever industry you're in, send us a DM. We love to help you create epic content for your brand.

24.01.2022 Were strong believers that having great content gives your business the power to connect with your customers. At A Mathew Pictures, we capture every detail but most importantly, we capture the soul of your business which and helps you stand out. We offer a free 20-minute strategy session to all business owners. Were here to help so get in touch with us and lets see how we can navigate these uncertain times together.

23.01.2022 Pro video vs DIY video Now just because we are professional film makers, youre going to expect us to say pro videos all the way!! NOPE! We are big big believers that every business should be engaging in both professional and DIY videos. However, there is a time and place for each.... DIY videos are great as you can make your own content with your phone for socials to take care of your day to day posts. Any phone these days has the capability to take decent videos and photos so I say snap away, and post away. Its a great way to keep momentum going and your customers engaged. There isnt a real need to engage professionals for this. Firstly, its too expensive and secondly, its not realistic to have a full-on film crew come to you on a daily. Professional videos are great when you are looking to make that first impression. Yes, you are definitely going to incur a cost but these videos are what you going to put out there for the world to see. Its going to be on your website, and it is how people are going to perceive you and it is whats going to leave that impression and you want to be as memorable as you can be. So long as you understand who youre speaking to and how you can help your customers with the problems they face, thats when youve truly unlocked the value of a video and its ROI. Whatever you decide is best for your business just make the investment. Whether its your time or engaging a professional crew to create video content for you, just decide and get started. The most important thing is to create helpful content for your customers.

23.01.2022 With a scorcher like today, it's defo time for a coldie!

23.01.2022 Storyboards Have you ever wondered if your videographer has fully comprehended how you dream your video would look? Enter the magic of a storyboard! Because we are all built differently, what one considers minimalist can come off as cold to the next. To make sure we are capturing the essence of what the video is intended to convey, we find storyboards indispensable when it comes to sharing a vision. Where words fail us, storyboards save the day!... While basically just a series of images, storyboards show exactly what and how the scenes will be shot so It helps predict any potential problems on shoot day. No one likes a nasty surprise on shoot day, I promise you. Another plus we find is storyboards save so much time and money! Because everyone knows exactly what needs to done and what shots are required, it takes out all the guess work and trial and errors and it makes shoot time that much faster and enjoyable.

22.01.2022 Who doesnt love a good Kombucha?

22.01.2022 Deciding to engage a crew to help you with content creation is a pretty big deal but were here to walk you through at every step of the way. If youre interested in talking with us about our process, business, or anything else youre curious about, head over to www.amathewpictures.com.au to learn more and book a call

22.01.2022 With a scorcher like today, its defo time for a coldie!

22.01.2022 Behind every videographer, there is always a top notch assistant!

21.01.2022 When creativity and passion combine. Toward the end of last year, we embarked on a really exciting project. We created a little special something something for the launch of Matteo's new exhibition - The Cure. @matteo_berna_art... @cadenciaproductions @peach_black_gallery Here is a snippet of the video, watch the full version on our website at www.amathewpictures.com.au See more

21.01.2022 Even after doing this for a while, it still is an incredible feeling seeing the ideas we had on paper become a reality. The journey we take with our clients to bring a storyboard to life is indeed very special to us.

21.01.2022 Thanks for the kind words Anna and Matteo.

21.01.2022 On set filming a very exciting new project... and feeling very stylish at the same time @Oscar Hunt Swipe right for the DIY clip from a smart phone ... Have a new product launch or just simply need new material for your socials? Reach out to us for a custom proposal

20.01.2022 Everyone has a story. Own yours!

19.01.2022 Natural light VS Artificial Light Natural light is great and some of our clients are in locations where the lighting is beautiful. However, artificial light gives us control and consistency. This is especially so when a shoot extends over a few days or takes place at different times of the day. Say shoot day starts when its bright outside and then it starts bucketing down halfway through. That change from a clear day to an overcast sky is going to be a real problem if we... didnt have artificial lighting. For the sake of consistency, we are fans of artificial lights. That said, lighting is not a one size fits all. Because lights plays such an important role, we almost never go into a shoot without a site survey to determine what type of lights are required. We also bear in mind the size of the filming area since some of this equipment can take up a considerable amount of space. Double tap so we know you liked this post. If you have more questions, ask us by commenting below or DM-ing us, we love hearing from you!

19.01.2022 It's all in the detail

19.01.2022 Who doesn't love a good Kombucha?

19.01.2022 Because no one ever said there was too much chocolate! We loved working with #xsespresso in the creation of a promo video for the launch of their brand new outlet in Moorebank

18.01.2022 Where there is no struggle, there is no strength. SOUND ON New video content for @wpnwear... Athletes: @adamziyere @c1arencez_pt Is it time to power up your business to the next level?

18.01.2022 Our definition of fun Stoked to be busy shooting again!

18.01.2022 Perks of the job

17.01.2022 Rolling into the weekend on fleek

17.01.2022 To talk or not to talk? A lot of our clients shudder at the thought of having to speak in front of a camera. Yes, it can be intimidating in front of a crew, lights and cameras but the benefits of including an interview segment in a company story film are unparalleled. Interview segments usually sees the founder of the business talking about how the business came to be. It can also include interviews with your employees talking about workplace culture and their day-to-day life... working at the business. It’s these little things that give your customers an insight to you and humanizes your business which is what forms that personal connection. Being nervous in front of a camera is not unusual but this is also where the magic of editing comes into play. Even if you stumble, mmmm and ahhhh a lot, there’s nothing post production cannot fix. A company story film finds it’s spot very comfortably on your website. DID YOU KNOW?? Including a video on your landing page can boost your conversion rate by up to 80%?!

16.01.2022 We never lose focus on set, until. Who else loves a doggie distraction?

16.01.2022 It was an absolute treat working with @pda_personaldevelopmentacademy to create their brand video for their launch! A video like this is quite simply your modern day business card. It sums up everything about your brand - who you are and what you do, all in a video.... And no one picked reading a whole webpage over watching a video, ever! Are you ready to create your own brand video?

15.01.2022 Todays post is more of a personal one. I have never been much of a reader. My attraction has always been toward imagery and colours as opposed to words and letters. However, Atomic Habits is one book that I could not read fast enough. For those who have not heard of Atomic Habits, it is a self-help book about how small changes can have a transformative effect in all aspects of your life. There are countless takeaways from this book and my favourite is that the techniques ar...e actionable! This is an excerpt of my favourite takeaway: Imagine two people resisting a cigarette. When offered a smoke, the first person says, No thanks, Im trying to quit. The second person declines by saying, No thanks, Im not a smoker. Its a small difference in the responses but the second statement signals a shift in identity. Smoking was part of their former life, but not their current one. They no longer identify as someone who smokes. The idea behind this is that to reach your goal, you need to change the way you look at yourself, you need a shift in identity. Without a shift, your old identity can sabotage your plans for change. At this time, the shift I am working on is from No, Im so not fit to Yes, I go to the gym three times a week. What are some shifts you need to make to better yourself? Im keen to hear from you, let me know! Andrew

15.01.2022 HAPPY FATHERS DAY! We love everything about you dad, the countless 'JOKES' included!

15.01.2022 We love showing you snippets of what goes on behind the scenes. If you want more of this style content, we would love to hear your thoughts.

14.01.2022 BTS: The Offerings of War, 1923. Gilbert Bayes PRBS

14.01.2022 The biggest mistake we see in video marketing is going into making a video without having a clear objective. Meaning there isnt a clear idea of what you want to do and what you need out of the video. Before taking the plunge of engaging a video crew, these are three questions you should already have solid answers to 1. Who your clients are?... 2. What are the challenges your clients face and what are their pain points? 3. How you can solve their problems? Once youve sorted these questions out, youll understand who youre speaking to and how you can your clients with the problems they face. Then, its all about talking to your clients, through video, like its a one-on-one conversation. Making any ol video is not going to help anyone. But once you have a clear vision of what you need a video to do for you, thats where youve unlocked the true value of video marketing. Looking to get your story off the ground? Contact us today to see how we can work together to achieve your visual goals. Website link in bio, comment, or DM us!

14.01.2022 Its all in the detail

13.01.2022 Sneaky shot of the boss lady hard at work

13.01.2022 We have had opportunities to work with some amazing brands to design, build and drive conversations through brilliant content. Regardless of the size of your business, we'd love to chat about what we can do for your brand. Shoot us a DM! In the meantime, keep your eyes peeled for our recent work with @ottercraftdistilling

13.01.2022 Where words fail, music speaks... To see more of our work, head on to our website. Link in bio

12.01.2022 Our gear shiny and prepped, raring and ready to shoot! New video on its way, stay tuned!

11.01.2022 Adios weekend and heres to kick starting this week with a punch!

11.01.2022 Where would our small businesses be without client testimonials? A good client testimonial means the world to a small business owner. It shows them that not only have they done a good job which has been appreciated, but that it was also valued enough for someone to take the time out to let other potential clients know.

10.01.2022 Friday Motivation - Share this to your story!

10.01.2022 Reason 1 - Your customers may not always be able to turn on the volume and if you dont have subtitles, youve lost them. Remember all the volume-less videos you watched in the office? Youre not alone because a staggering 85% of Facebook video is watched without sound!! Reason 2 - If your customer is learning the language and an accent is unfamiliar to them, they may struggle to understand. And if theyre not getting you, youve lost them.... Reason 3 Weve all come across videos where terminology we are unfamiliar with have been used. For me, I get thrown off by certain medical terminology. With subtitles, you dont have to worry about your customers missing out on any jargons or names that theyve never heard of. For a small fee, well include subtitles in the final cut of your film. Get in touch with us if you need help creating a film for your business. @ Sydney, Australia

10.01.2022 BTS @wpnwear Model: @adamziyere Location: @acceleratestrength Final video dropping soon stay tuned!

09.01.2022 We had a small window of opportunity last week and we took off to the country. The past few months have been intense so this break was very necessary to recharge - creatively, mentally and physically. We spent some amazing days vineyard hopping in Orange, NSW. Chilling out with wine and food for days in a row what could be better? We had some really heartfelt conversations with local winemakers who were kind enough to share their stories and struggles they faced in the past... year; from the horrendous bush fires to the current pandemic both of which have kept tourists and interstate visitors, like us, away. It was heart-breaking to learn that aside from the obvious, immediate impacts to businesses, almost all the grapes which would have been used to make wines were damaged from the poor quality of air and ash caused by the fires. The thick blanket of smoke and ash did not do the grapes any good and some winemakers will end up with no vintage for 2020. But it wasnt all bad news! One business owner told us that once restrictions on interstate travel was lifted, business went up 110%! For us, the one big take-away from the weekend was how resilient the human spirit is and to have witnessed it in action amongst the amazing community in Orange, was incredible. Today, everything is uncertain, and everyone is worried in some way, shape and form. Andrew and I are no different, we have been working together to navigate the current and the future of A Mathew Pictures and we are finding there isnt much space to focus on the future because its so uncertain. So for now, while sipping on the (too) many, many bottles of delicious wine we bought home, were working on plenty of self-care, the foundation of our business and (some tweaking) of our goals. From the A Mathew Pictures family to yours, be kind to yourself and to one another x

09.01.2022 HAPPY FATHERS DAY! We love everything about you dad, the countless JOKES included!

08.01.2022 Videos are arguably the most important tool in any marketing strategy and its popularity has gone hand-in-hand with the rise of social media. Its important to remember that videos can and should be used throughout the buyers journey, not just to build brand awareness and increase engagement. The options are truly endless in what you can develop and some video suggestions you can consider are:... Brand videos How-to/Explainer videos Behind-the-scene videos Product review videos If you have any questions about creating video content your business, you can always book our free strategy session or send us a message. Let us know if you found this helpful, we love hearing from you!

07.01.2022 Fresh kit - keep your eye out for us!

07.01.2022 OCD x A Mathew Pictures (coming soon) Epic content on its way..

06.01.2022 Today is International Dog Day and the perfect excuse to share a picture of our favourite pooch. Although shes gone, shell forever have a piece of us

06.01.2022 This is a video we recently worked on for Otter Craft Distilling. They are an impressive Whiskey and Vodka distillery based here in St Peters, Sydney. Head on to our website at www.amathewpictures.com.au/video to watch the full version.

06.01.2022 Deciding to engage a crew to help you with content creation is a pretty big deal but we're here to walk you through at every step of the way. If youre interested in talking with us about our process, business, or anything else youre curious about, head over to www.amathewpictures.com.au to learn more and book a call

06.01.2022 Covering you from all angles If youre keen to have us cover your business, send us a message!

05.01.2022 Rolling into the week with this sexy snap from our shoot with @_themarkofstyle @ducatiausnz @ducati @friscohotel

05.01.2022 This shoot with @xsexpresso made us so so very hungry

05.01.2022 Lights, camera(s), action! Were back and ready to roll!

04.01.2022 A brand story or as we prefer to call it, a Docu-Film shows off why your business special like no other medium can, all in about 2 minutes. You already know the benefits of incorporating videos in a marketing plan well so we won’t go over them. Today we’re talking about specifically about Docu-Films, which is what we are all about.... These films go for about two minutes and gives your customer a quick but a solid understanding into your business. Our Docu-Films take your customers through your story - how you got started, what you believe in, what motivates you, your company culture. Yes, a Docu-Film is really about YOU! After all, more people are buying products and services based on emotion rather than logic, which is one reason why appealing to your customer’s psyche is so important. When people associate familiar faces and feel a strong connection to your business, they ultimately have a more positive experience with your brand. Let us know your biggest struggle to video below or DM us!

03.01.2022 Adios weekend and here's to kick starting this week with a punch!

02.01.2022 He doesnt need any introduction. If youve been following or worked with us, youve already met Andrew. Hes the boss man and also our resident film-maker. When it comes to the art of film making and coming up with ideas, this fella sure does know a thing or two. Best yet, hes also known as the The Ideas Guy. So if something does go south on set, its Captain Andrew to the rescue!

02.01.2022 The weak get eaten

02.01.2022 There is a general opinion that making a video is expensive. True, it is an investment and not something that is decided on in a spur of a moment. When we draft a quote, there are many factors we take into consideration and one of the big ones, is time. It takes many, many unseen hours to bring a vision to life which starts with pre-production.... This is where we take your ideas and combine it with our expertise and creative eye to create a story board, coming up with concepts and figuring out how to execute those concepts. This includes research, location visits, creating shot lists, emails and much more. And all this before we get to shoot day. On shoot day, shooting can range anywhere from 2 to 8 hours with some taking more than one day. On set we are adjusting lights, moving heavy equipment, styling props, fixing clothing, and making sure everything stays on track and on time. Were thinking through every detail, if the shots accomplish the goals you set, if they will fit the dimensions for your platform, were adjusting shooting specifications according to lighting and the list goes on. Once we get to post production, we start by going through every file and decide which ones to cull. This takes a few hours depending on how long the shoot went for. Then its finally time to edit which can vary greatly. But generally, for a 2-minute video, we are looking at spending anywhere from 4-10 hours on editing, not including any adjustments after the videos are delivered. So, creating a video is so much more than just clicking record. Just like if you were cooking a Lamb Shank Stew, it needs time and love on a stove for hours for it to get to point of it falling off the bone. This analogy is similar with the process of making a video where it just cannot be rushed. And dont get us wrong, while it is a LOT of work, we love what we do and would not trade this for anything else. Its true when they say, find something you love doing and youll never work another day in your life. Let us know if you found this post interesting!

01.01.2022 Up your ability to sell Customers are inundated with choices today. But if we peel off all the fluff and layers, the core to upping your ability to sell can be answered with these two questions. Say you have a customer who needs what youre selling, youre a little ahead of the game as all you need to do is convince them to choose you.... If youre in this boat, ask yourself this WHY SHOULD THEY BUY FROM YOU? Are you unique? Is your service better? What is the one thing that makes you stand out from the oversaturated market? Would YOU buy from you? If they dont need what you offer (yet), you need to ask yourself this question first, WHY THEY NEED IT? Does what you have solve their problem? Does your business cater to the problem they dont know exists yet? The answers to these two arterial questions are what you need to keep repeating to your customers. As with all videos we produce, heres what your video needs to address: 1. Heres the challenge 2. Heres how I solved them 3. Heres who Ive worked with and how Ive helped with their problems Improving your selling game is all about telling people about your business and how you can solve their problems. Every platform you use needs to clearly address the above so people know exactly what you do and why they need you. Ready for a customer to choose you over someone else? Contact us today

01.01.2022 As humans, were programmed to want to reach the finish line. We crave completion and crossing off items on a to-do list. But not everything is so easily measured. Large (and often more meaningful) projects dont get crossed off in a day. To stay committed to the work that matters most, we need to find ways to measure, track, and feel good about the progress we make every single day.... I created this video to show my process from taking the photo to final delivery. This video was done a fair few years ago. At that time, I was SOOO proud of my video making skills. But watching the video now was almost like remembering yourself being the coolest kid in school but flipping the yearbook now makes you want to burn every copy ever printed. That said, although my video making skills have developed and fine-tuned with time, I certainly respect the work and effort that went into it. Often, to see growth, you must know where you started. How do you track your progress?