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23.01.2022 A great review on the Maurten range from the team at Bicycles Network Australia

23.01.2022 ATHLETE OF THE MONTH: SHOGO NAKAMURA 329... With the 32nd Summer Games originally set to start this weekend in Tokyo, Japan, we acknowledge the void of this great event and instead set our target to next year. One that is especially excited about next year is Japan’s own Marathon star - Shogo Nakamura. Having earned the top spot with a wild finish in the qualifying race last September and securing a coveted ticket to Tokyo, Shogo is now aiming for another great performance. We spoke to him about the running culture in Japan and his thoughts on his upcoming race next year. We have the EKIDEN in Japan which is quite unique as a long distance running race competed by teams instead of individuals and it has a huge following here. With regards to the Olympics, we are obviously all facing a very difficult situation in the world, but I hope that the games can provide hope for all athletes and also move the hearts of marathon fans all over the world by running an excellent race next year."

23.01.2022 World’s first hydrogel sports fuel with caffeine. Now available. INTRODUCTION: Caffeine tastes bitter. The sports nutrition industry has historically tried to hide the bitterness in gels by adding flavours and acid, or by simply just having low levels of caffeine. But added artificial flavours won’t help you go faster. And you want sufficient levels of caffeine. So, we decided to simply circumvent the problem. By harnessing our Hydrogel Technology we’ve built a biopolymer matrix that is dense enough to encapsulate both the caffeine and the carbohydrate mixture. The result: GEL 100 CAF 100 a true GEL with low bitterness, low sweetness, an effective level of caffeine and a lot of energy. #maurten #gel100caf100

22.01.2022 From the highest of peaks and to the longest of trails, we are thrilled to officially announce one of the brightest stars in the world of endurance sports: @kilianjornet. Born in the mountains, Kilian continues to stretch our imagination of what is possible for a human being. He triumphs in environments where most people struggle to even take one step. With his playful yet tenacious and relentless mindset that has taken him through every extreme challenge out there, Kilian embodies a true champion. Welcome to the family.

20.01.2022 An intimate interview with five time Olympian Bernard Lagat who is in Australia to compete in the Gold Coast Marathon.

19.01.2022 ATHLETE OF THE MONTH: KASIA NIEWIADOMA The month of January is always busy for elite cyclists. Intense training camps, equipment testing and time to shift focus for the upcoming season. Although times may be a little bit different this time around, the passion and love for the sport never ceases for pro cyclist Katarzyna ’Kasia’ Niewiadoma. We met up with her in the Mecca of Cycling - Girona - to hear her thoughts on how her mindset has helped her in her career: For me, cy...cling has always been about a sense of freedom, being able to clear the mind and also connecting with people through the sport. I feel at this stage of my career that I am much experienced and more mentally strong. Looking forward, I know what I want to achieve to feel fully satisfied with my career and that is winning an Olympic medal. We wish Kasia and the entire CANYON-SRAM team all the best for the upcoming season. #Maurten Photo: @jojoharper_

17.01.2022 We are very excited to announce that @jakebirtwhistle has joined the Maurten family. Jake is Australia’s number one male triathlete and currently sits in 4th place in the world standings. Jake finished 2nd at the 2018 Commonwealth Games and enters 2021 with the goal of winning gold in the Tokyo Olympics and also becoming World Champion. Jake hails from Launceston, Tasmania. He splits his time between home, Europe and the US training and competing with the best athletes in the World. #maurten

17.01.2022 NYC’19. You did it, Joyciline Jepkosgei & @geoffreykamworor. You won one of the most prestigious races in the World. We all knew both of you were fast on the half marathon distance. You faced some serious competition, but showed what running is all about. @marykeitany, @ruti_aga, @albert_korir, @tami_tola, @abdiruns, @kellyn_taylor, @diversinead, @ellieopash, @jackrayner7, @brett_robinson23 and all other Maurten fueled runners: we’re proud of you - you made this race. Congra...tulations: @demadonna @nnrunningteam @elitesportsmarketing #maurten #marathon #newyork Photo(s): @jojoharperphoto & @h.reutersward @ New York, New York

16.01.2022 Time flies. Especially when clocks are showing winning times. Thank you, all Maurten athletes out there. Happy new year. See you in 2020 #maurten #running #cycling #triathlon

16.01.2022 It’s not often the case, but sometimes numbers describe a feeling better than words. 1:59:40. @eluidkipchoge we’re speechless.#marathon #maurten #nnrunningteam @ineos159challenge

14.01.2022 Introducing: DRINK MIX 320 CAF 100 Together with the release of our new DRINK MIX 320 CAF 100 and highlight the fact that the elite have played an important role - we gathered some of them to make a short video that celebrates sports, even in a world without races and finish lines: Featuring: SIR MO FARAH - British long-distance runner ELIUD KIPCHOGE - Kenyan long-distance runner... TOVE ALEXANDERSSON - Swedish orienteer, ski orienteer, and skyrunner KILIAN JORNET - Spanish sky runner, trail runner, ski mountaineer and ultrarunner BRENDA MARTINEZ - American track and field athlete MUSTAFA MOHAMED - Swedish long-distance runner MOLLY SEIDEL - American long-distance runner ABDI ABDIRAHMAN - American long-distance runner BERNARD LAGAT - American middle and long-distance runner #maurten #thereisnofinish See more

13.01.2022 Bernard Lagat Q&A. What a legend! Video of the interview to follow.

13.01.2022 We always put athletes first, even if it means covering up our own logo. Launching Maurten Unofficial, a range of completely anonymous products for athletes who are sponsored by other brands but rather use our products. #maurtenunofficial

11.01.2022 Congratulations Ashete Bekere and @kenenisabekele_42. We’ll always remember this day in #berlin. Both of you showed what running is all about: never giving up. We’re truly proud with you are your team @nnrunningteam #marathon #maurten @ BERLIN-MARATHON

10.01.2022 What a great ambassador for running. Bernard Lagat at his best. Video from the Q&A Session to follow tomorrow.

06.01.2022 Above and beyond performance from Dani Martínez this past weekend, bringing home the classic Critérium du Dauphiné. Executing the final stage to perfection, Martínez grabbed the top spot in a thrilling finale on Sunday. Our congratulations to @danielfelipemartinezp and the entire @efprocycling team. Photo credits: @ashleygruber & @jeredgruber Gruber Images

06.01.2022 Something new is coming. September 23. Stay tuned.

06.01.2022 1:59:40 Today we reflect on one of the most monumental performances in running history. Exactly one year ago in Vienna, Eliud Kipchoge broke the elusive 2-hour barrier in marathon distance in a way only he could - with dedication, focus and outstanding humility. We are still all in awe. #maurten #marathon

04.01.2022 Running is like life, anything can happen. If you want to enjoy sports, you have to accept the results. If it does not go as planned we must accept and move on. I hope, through running, to inspire people around the world and I know together we run as one towards an even greater future. - @kipchogeeliud #marathon #maurten

04.01.2022 Our sincere congratulations to @joshuacheptegei for breaking the 5,000-meter World Record on Friday night in Monaco, also smashing his own PB by a whopping 20 seconds in the making. An incredible feat in every way, Cheptegei managed to best the 16-year old previous record set by legend @kenenisabekele_42 back in 2004. Pacing himself to absolute perfection through the race, Cheptegei delivered an astonishing performance for the world to witness and we can’t wait to follow his bright future. The new king of 5,000 meters - Joshua Cheptegei.

03.01.2022 On the 6 7th of June, we run as one in a worldwide virtual Marathon relay. Assemble a team of four, or be assigned a team with three other runners from around the world. Run against, or even possibly with, NN superstars like Eliud, Kenenisa, Joshua and Geoffrey. Registration opens 30th of May. #runasone

03.01.2022 ATHLETE OF THE MONTH: PERES JEPCHIRCHIR In a year where racing have been scarce, Valencia Marathon was something very special. Peres Jepchirchir won the race and completely obliterated her previous PB by a whopping 6 minutes plus crossing the finish line in 2:17:16 (5th all-time) . We spoke to Peres, the 27-year-old Kenyan, about her incredible performance and what running means to her: "It was a fantastic day and I knew I was ready to run fast. Already having set the WR in... the half-marathon earlier in the year it gave me confidence that I was in the right direction also for the marathon distance. The mind was ready and the body responded." "Running means everything to me. It has changed my life - allowed me to help my family and also visit so many countries in the world and meet so many people. My goal for next year is to be selected for the Kenyan Team at the Olympic Games and try to win a medal in Tokyo. #maurten

03.01.2022 True greatness is showing strength through adversity. Something you have shown time and time again. Your absence on the starting line tomorrow will be felt but if we can be sure of anything it’s that you will come back stronger than ever. Always a legend.

02.01.2022 ATHLETE / EMPLOYEE OF THE MONTH: MUSTAFA MOHAMED This weekend @mustafamohamed79 fulfilled his dream and broke the #Swedish marathon record, finishing the #sevillamarathon in 02:10:03. Mustafa (a.k.a. Musse) is a household name in Sweden after an outstanding career on the track where he challenged the steeplechase world elite for years. ... Besides being a national icon that covers 160+ km per week and goes to altitude training camps every now and then, he also spends his days in our Gothenburg HQ taking care of our Nordic customers. The last ten years has been all about longer distances and chasing the national marathon record. And finally Musse made it, at the age of 40. Congratulations. #marathon #maurten photo: @notafraid2fail

02.01.2022 ATHLETE OF THE MONTH: TOVE ALEXANDERSSON Reigning Skyrunning World Champion and multiple orienteering World Champion - we are beyond excitement to welcome @tovealexandersson to the Maurten family. Seemingly without any limits when it comes to endurance, Tove truly embodies everything we admire in an athlete. Born and raised in the heart of Sweden with nature always present, she does it all with a sincerely humble approach and let her performances do all the talking. While her list of triumphs and accolades goes longer than some novels already, Tove shows no sign of slowing down anytime soon. We look forward to the journey ahead and many more extraordinary moments.

02.01.2022 You turned hard work and determination into gold. Congratulations on being the best runners in the world. We’re proud of working with you: @hellenobiri 5 000 m World Champion... @consesluskip 3 000 m steeplechase World Champion @joshuacheptegei 10 000 m World Champion @muktar.edris 5 000 m World Champion @lelisadesisa Marathon World Champion #doha #maurten @demadonna @nnrunningteam @2runningclub @elitesportsmarketing #one4onesports @ Qatar Doha