McGrath Collective | Local business

McGrath Collective

Phone: +61 2 9341 6222

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23.01.2022 We are going crazy for highlighted stories! We can manage your engagement with audiences so you can save and gather content together for a good highlight that will provide a catch-up tool for your new consumers.

23.01.2022 This is something often forgotten. Through your insights, on various platforms, you'll be able to see that most of your visitors will be viewing your profiles and website on their mobile devices. Your Facebook cover photos, newsletters and websites need to be formatted to suit these devices - simple to do, but often neglected.

23.01.2022 If you have meaningful interaction with your content it will have more reach to your consumers. Create content that becomes a destination. Make your consumers reach out to you and seek your content.

18.01.2022 It's crucial to keep in constant and consistent contact with your customers and followers. But, we don't want to bombard them with sales ploys! So, what else do we post? Well, did someone recently have a birthday? Did someone have a baby? Get married or engaged? Whilst I haven't found any published studies to prove this, in all my experiences, followers respond best to this kind of content!

16.01.2022 Going on holiday? Don't mention it. Consumers often have a negative response to hearing that doctors and their cosmetic physicians are going on holiday ( ) However! If you're going to a conference or any event in order to expand your knowledge and skill, definitely take photos and make sure you post them. Consumers like knowing you're making effort to develop your skills to provide them with the best results possible.

10.01.2022 It's crucial not to be too focused on selling. That may sound counterintuitive, because of course we're here to develop our business. However, it has been shown through many studies that consumers do not respond to 100% sales focused posts. Instead, we look at a 80-20 ratio: 80% aspirational, 20% sales. Within that 80%, we include education, light-hearted posts and what's going on within the business.

10.01.2022 Does your whole location fit in with your brand? Most clients we speak to think that their brand stops at their logo and colours. Your brand extends to your tone of voice in communications, how you address your customers, your waiting room and even the smell. All these factors affect how people feel about you, so should be consistent on their every interaction with you and your business.... Need help defining your brand? Feel free to get in touch and we are happy to help you develop it.

06.01.2022 Lighten up your posts with texture! Posting too many images of pretty, young girls can have a negative affect (especially if these young girls aren't your target market). Texture is a simple, yet effective, way to convey your message in a different method - do you offer hair removal? Dermaplaning? Think about some satin, silk or even fur!

04.01.2022 Want more info? Contact us at [email protected]

04.01.2022 Did you know organic reach of content has gone down, where clickbait content no longer is the desired content. Tag baiting and comment baiting will result in your content being pushed back in the news feed and demote its relevancy. So dont ask the public to tag, react or comment as this will red flag your content.

02.01.2022 One of the fastest way to sabotage your brand's credibility is to be inconsistent in the way it is presented visually. If you are going back and forth between how your brand is presented, you're hurting your business.

01.01.2022 Your insights can be found on (most) platforms you use to advertise yourself and your business: WordPress, Google Analytics, Facebook, MailChimp, Instagram. These are golden! They show you how people are moving throughout your sites and can show you what people are responding to (or not!)