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McLean Multimedia

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25.01.2022 Our project with Instil does not end at the Logo Identity stage - for this essential oil blends & skin care brand requires a new range of packaging labels for it's eco-friendly glass bottles. Our most challenging bottle out of the range is the 10ML essential oil bottle - with it's teeny tiny real estate space. Finding the balance between what we want to include, what we must include, the font size and font type for legibility is crucial. But we're up for the challenge! #Packaging #PackageDesign #LabelDesign #Branding #BrandingIdentity #Marketing #GraphicDesign #SkinCare #EssentialOils #LogoDesign #Design #Create #Creative #DesignStudio #McLeanMultimedia #instil #EcoFriendly #EnvironmentallyFriendly #WarOnWaste Instil

24.01.2022 Spoiled for choice with stunning hairstyling photos when creating this set of responsive banner ads for Lily Jackson Hair + Makeup. #responsivedesign #responsivebanners #responsiveads #googleads #googledisplayads #animatedads

17.01.2022 Knowing the values of the instil brand meant that helping advise on non-plastic options for packaging was just as important as producing the label designs for them. PS: This range of products will be available very soon! The website development is in the works and will showcase the complete product line... #brandvalues #brand #label #packaging #designs #waronwaste #plasticfree #waronplastic #plasticalternatives

15.01.2022 Just launched! Sporting club website overhaul from just being a presence online, to focusing on the club's business objectives (here are the top 4): 1. Increase club memberships; 2. Increase the club profile; 3. Increase sponsorships; and 4. Increase the profile of Lacrosse in Victoria.... Just a few ways we achieved this are: * Including a clear CTA button on the home page; * Present engaging & informative content on the home page; * Show a sense of club comradery; and * Sense of club community with imagery and video content. Along with an overhaul of the website design, major works were done to improve the quality of user experience by: 1. Creating an intuitive navigation system; and 2. Less clicks to find information. Having worked closely with the Altona Lacrosse committee on this one, I am proud to present the new website https://www.altonalacrosse.com.au/ #WebsiteDesign #WebsiteDevelopment #WebsiteStrategy #WebsiteDiscovery #BusinessObjectives #BusinessStrategy #BusinessGrowth #VideoContent #UserExperience #UX #SportingClub #Lacrosse #LacrosseVictoria #LacrosseAustralia Altona Lacrosse Club Australian Lacrosse Association Lacrosse Victoria

15.01.2022 Branding discovery. An essential component of any branding identity project, is to discover the brand first. This may sound obvious, however most "logo design" projects jump straight into the design stage with no thought given to the brand values, personality or beliefs of the brand. This mood board was presented as a visual summary of all that was discussed (using only words) and it connected with the client as though we had read their mind This is the foundation of the b...rand, that we can now base our next stage on - the logo design stage. #Branding #BrandingDiscovery #Marketing #GraphicDesign #MoodBoard #SkinCare #EssentialOils #LogoDesign #Design #Create #Creative #DesignStudio #McLeanMultimedia #instil Instil

12.01.2022 Helen has been instrumental in revamping our site. We’ve implemented all recommendations she advised in her assessment and are now seeing the results. Great to have an ongoing relationship with someone local that we can trust to look after our web development needs. Ian Gale, Sleepwise Clinic Not knowing whether your current website is performing as well as it should be, or if it was created using best practices during development can be a problem for search engine ranking ...and in turn, business growth. We can provide a fixed price Website Health Check to get you started. https://www.mcleanmultimedia.com.au/ #searchengineranking #businessgrowth #webdevelopment #websitehealthcheck #websiteoptimisation

11.01.2022 The jungle corner in the office #brandingagency #webdevagency #webdevelopmentagency #webdevelopmentcompany

07.01.2022 We filmed and edited a short advertisement for Tom Ryan Vendor Advocacy, now showing in cinemas. Story boarding and direction provided by Copilot Crew. Filming & editing by McLean Multimedia. www.tomryanvendoradvocacy.com.au www.mcleanmultimedia.com.au https://copilotcrew.com.au... #videoproduction #cinemaad

06.01.2022 What a gorgeous surprise on a Friday afternoon (and a drizzly Melbourne Friday afternoon at that!) from very happy clients. Thank you International Social Service Australia

03.01.2022 Moving on from the Branding Discovery stage and using our Mood Board to refer to, we were able to explore various fonts and graphic elements to begin forming the perfect identity for our client, Instil. We presented the various logo options in two colour ways (both selected from the mood board), in mono and mono reversed, plus (this was the most fun part) on various product mock ups. We love seeing the client's reaction and hearing "How did you do that?!" #LogoDesign #Logo #Identity #Design #GraphicDesign #Create #Creative #Branding #BrandingIdentity #Marketing #SkinCare #EssentialOils #DesignStudio #McLeanMultimedia #instil Instil

02.01.2022 How to make a laundry look really big without a wide angle lens? Shoot a really big laundry ofcourse! This one, is larger than my kitchen! I had the pleasure of shooting a portfolio of images as part of a branding & website development project for Laura Livingstone Interiors. #websitedevelopment #architecture #designer #webdevelopmentservices #interiordesigner #branding #interiors

01.01.2022 It can be a confusing process starting a new business. Figuring out what is important for your particular brand versus copying what your competitors are doing. Before approaching us for their brand new branding and website development project, our client had attended a small business marketing workshop run by AP Marketing Works, where they discovered what their focus services and who their target audience would be. During this discovery session, the client was also well equip...ped in knowing what various assets were required to set up a new brand. By the time they engaged McLean Multimedia to start the branding development process, they had a clear idea of what they needed and we had the information we required to get started. "I recently was lucky enough to have Helen recommended to me and after initially speaking on the phone with her, decided to go with McLean Multimedia. I am so glad I did as she was fantastic at understanding what I needed. She was professional, efficient and personable the entire time. A multi-talented and easy person to work with with, who offered great advice." - Teresa Brancatisano https://www.lauralivingstoneinteriors.com.au/ #brandingdevelopment #websitedevelopment #logodevelopment #logodesign #websitedesign #searchengineoptimisation #webdesign #businesscarddesign #websitephotography #socialmediabranding #interiordesignwebsite #interiordesignbranding #interiordesignlogo