MCM Digital in Brisbane, Queensland, Australia | Marketing agency

MCM Digital

Locality: Brisbane, Queensland, Australia

Phone: +61 1300 723 107

Address: Unit 13 191 Hedley Avenue 4011 Brisbane, QLD, Australia

Website: http://mcmdigital.com.au

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• Marketing agency
• Internet marketing service

25.01.2022 Ever wondered how Instagram decides what ends up in your feed? The company has finally peeled back the curtain on how their mysterious algorithm works. (And nope, its still not chronological.)

25.01.2022 Instagram is launching its long-form video hub on June 20! Select content creators will be able to upload 4K, full-screen, vertically oriented videos that run much longer than the current 60-second time limit. Creators will also be able to add links to videos that drive traffic to URLs outside Instagram. ... Could this be a contender to YouTube and Snapchat Discover? Stay tuned...

25.01.2022 When it comes to your digital strategy, if youre not measuring your performance, you cant improve. At MCM we make use of analytical data to identify which components of your digital strategy are working and which arent.

24.01.2022 Would you let this man be your matchmaker? Facebook is taking on Tinder! Mark Zuckerberg has just taken to the stage at F8, Facebooks annual developers conference, to announce that Facebook is adding a new tool that will allow you to build separate profiles just for dating. CNN has the details: https://cnnmon.ie/2FyKCmY

24.01.2022 Well, this is one way to celebrate #WorldPasswordDay. Twitter is urging all of its users to reset their passwords immediately, after an internal bug potentially left 330 million passwords exposed. The company says theyre not aware of any actual breaches that have occurred as a result of the bug, but they havent revealed how long the passwords were exposed. ... Youve been warned!

24.01.2022 Facebook is using your Instagram pics to improve its image recognition tech! The company has announced its using billions of public photos to train its object-focused image recognition models. So remember, next time you plate up a particularly photogenic dish, youre not just doing it for the Gram youre doing it for the advancement of AI.... TechCrunch has the details: https://tcrn.ch/2rg5lb5 Image: Max is Drawing

24.01.2022 The social war continues. Twitter to launch direct me http://ow.ly/Ex8W30bN6uf ssaging platform after the success of live video push.

23.01.2022 The new Star Wars movie is great! Not sure about that opening crawl, though.

23.01.2022 500 million professionals are now connected on LinkedIn. Every connection made on LinkedIn reflects an average of 400 new people you can be introduced to and 100 new companies. Have you made a valuable connection on LinkedIn?

22.01.2022 Having trouble sleeping? Listen to the EUs GDPR legislation and youll be dreaming of privacy policies in no time at all.

20.01.2022 The biannual Taking Stock with Teens survey by Piper Jaffray asked 5500 teens their opinions about digital trends. Check out the results: http://ow.ly/OLOX30bN5oZ

19.01.2022 Wondering what action US Congress is taking against Facebook after they publicly roasted Mark Zuckerberg earlier this year? Absolutely none, as it turns out. As you were, everybody!

19.01.2022 Facebook is still top dog, according to the 2018 Yellow Social Media Report. The report, which surveyed 1,516 Australian consumers online about how they use social media, found more than 90% of Aussie social media users are on Facebook, and theyre spending a whopping 10 hours a week on the platform. Thats more than a full working day each week! ... Unpack a few more of the reports behavioural insights here: https://bit.ly/2tCZEnG

19.01.2022 #KingofContent: Choice Hotels need a break campaign takes a cheeky stab at encouraging workers to take breaks from the daily grind with an ad featuring stressed workers going rogue in the office. Check it out below.

18.01.2022 Weve got content marketing on the brain! How is your social media content looking? Here at MCM Digital, were all about committing to our clients and achieving the best message for them #MCMDigital #digitalagency #socialmediacontent

18.01.2022 #KingofContent. Emotion-laden advertising is a great way to deliver content over simply making ads. This ad delivers a story on soulmates and received over 6 million hits on YouTube. Are you using emotional storytelling for your brand?

17.01.2022 Our coveted #KingofContent spot means sometimes highlighting the latest advertising missteps. Dove has released a selection of body wash bottles designed to emulate the various shapes and sizes of womens bodies. While the campaign isnt a misfire on the same scale as Pepsis recent ad, the all inclusive, body positive approach seems to have backfired. What do you think?

17.01.2022 A new Facebook feature now allows users to follow topics, as well as pages. Categories cover topics such as sports, movies and science and users have the ability to see and have conversations about specific topics theyre interested in. However so far Facebook has kept topics on neutral ground, so dont expect "Trump" or "Immigration" to pop up anytime soon

16.01.2022 Last week, the MCM Digital team tagged along to the Networx "Content Marketing: Phase II" event held at the Loft West End. Was fantastic to meet so many like-minded digital fanatics! We loved these amazing guest speakers, who gave us further insight into what is going on in the digital scope.

14.01.2022 It doesnt seem that long ago that Facebook breezed past 1 billion users and now it looks like theyre about to be the first social media platform to reach the 2 billion users mark.

14.01.2022 This just in: Millennials still prefer Snapchat. Since Instagrams very Snapchat-like upgrade to Instagram Stories in 2016, Snapchat has seen considerable decrease in user base. But new research confirms Snapchat is still millennials pick - more here https://goo.gl/iowUh5

12.01.2022 Hot and fresh out the kitchen.

12.01.2022 Congratulations are in order for our clients at Gold Coast Turf Club on the success of the inaugural Gold Coast Cup! We loved working on the digital execution for this campaign, and were happy to report The Dome Canary Bar Experience was a sell-out! Were already picking out our outfits for next years Cup...

12.01.2022 Facebook is rumoured to be launching its own cryptocurrency! The company has just appointed some of its top executives to an exploratory blockchain group. Blockchain is the technology that underpins Bitcoin and other cryptocurrencies. What do you think Facebooks currency should be called?

11.01.2022 It had to happen eventually the taxman has set his sights on Facebook and Google. The government is considering a new tax on digital services, sparking fierce debate among advertisers and publishers. Mumbrella has the details: https://bit.ly/2J5SL88

11.01.2022 Wondering how the Cambridge Analytica scandal has affected Facebook users behaviour? It hasnt. Carolyn Everson, Facebook VP of global marketing solutions, says most users havent changed their privacy settings, despite the uproar. ... "We have not seen wild changes in behaviour with people saying Im not going to share any data with Facebook anymore," she says. Everson says the company wont be making any major changes to its business model as a result of the scandal. The Wall Street Journal has the details: https://on.wsj.com/2GYqpZm

10.01.2022 Gone in 60 seconds. : @LoriLewis & @OfficiallyChadd

10.01.2022 The ABC tapped into the power of AdWords over the weekend, dipping into its publicity budget to ensure it topped Googles Royal Wedding search rankings. The broadcaster claims it spent less than $1000 on Search Engine Marketing to ensure those who searched Royal wedding on Google saw an ad for ABC News. We spend on SEM purely to ensure our audience can easily find ABC coverage of significant news, television or radio programs or events, a spokesman said. ... B&T has the details: https://bit.ly/2IABS22

10.01.2022 Cambridge Analytica, the data firm at the center of Facebooks privacy scandal, is declaring bankruptcy and shutting down. In totally unrelated news, Cambridge Analyticas principal owners and several senior executives have just joined a new firm called Emerdata. The New York Times has the details: https://nyti.ms/2w6q7yz

09.01.2022 TFW you accidentally schedule your April 1 content for May 24.

09.01.2022 This weeks #KingOfContent goes to Sportsbet with their new ad campaign promoting thier Andriod app. The latest ad features weightlighter, Valdimir, who truly puts the roid in Andriod. This tongue in cheek campaign references many drug cheat sport stars. Whilst we do not condone this behaviour, we cant object to injecting humor into advertising.

06.01.2022 Donald Trump claims Google search results are "rigged" against him, and has asked his top economic advisors to "take a look" at the tech giant. If you want to improve your search results but you dont have the power to regulate Google, just follow these simple tips!

05.01.2022 This weeks #KingofContent goes to Messina. After shutting up shop early on New Years Eve, the manager of the chains Fitzroy store allegedly opened the following day to discover a voice message from an unidentified woman who was less than pleased about the companys closing hours in her time of need. In a bid to find the woman, the social team posted the voicemail online. The woman was not found but the video still makes us chuckle. http://ow.ly/ALlV30bN6vz

04.01.2022 Never underestimate the power of a good visual. MCM Digital can help you produce social media content and campaigns that will capture your customers attention. Give us a call today 1300 798 759 to find out how we can help your business.

03.01.2022 McDonalds UK have pulled their latest tv add Dad after immense backlash. Critics claim the ad exploits childhood bereavement. It has been labelled offensive, exploitive and cynical. Do you agree with the critics? http://ow.ly/SySE30bN5yM

01.01.2022 Are you one of the 60 per cent of Australians who check their social media accounts as soon as they wake up in the morning?