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24.01.2022 Why do you need a plan before you start approaching journalists? Contacting journalists without a plan is kind of just like stabbing in the dark, a scatter gun approach to doing media is never that successful or long lived. Instead, you want to be strategic in your approach, thinking about your organisational priorities and key announcements that are really going to drive interest and engagement across your organisation. ... You want your plan to be consistent and include announcements over the course of a year. Each month you can update that plan and look at the key areas of focus. It's always easier for a media professional to work with you when you're actually doing tangible things in areas of interest for the media and the public. And when you are driving big investment. For example: Are you driving innovation in key areas? Are you investing in research? Are you investing in building upgrades? education? What problems are you solving for government and communities?

23.01.2022 We've been working with our client Basta on their rebrand and story. We put together a full media strategy and we've been hitting up media across Melbourne with some great results including this full feature in The Age. #winning

22.01.2022 How to craft and create your own media story as a small business owner.

21.01.2022 How to select publications to target based on your business niche

21.01.2022 When you run a free publicity workshop and a startup gets featured in Smart Company as a result of spending one hour with you its a good day! We're thrilled with the feedback coming in from General Assembly. But here's what others have been saying ...

21.01.2022 So when's the best time to be posting on social media? Everyone wants to post at the right times for best engagement for their business following right? We've compiled a list here for you here get you social savvy: - On weekdays the best time to post is generally between periods when people are more likely to be online. ... - This is between the times of 8am to 9am when people are travelling to work, at lunchtime between 12pm and 1pm and in the afternoon between 5-7pm when people are travelling home. - On Facebook one of the best times to post for highest engagement is on Wednesdays around 3pm, on Linked In any posts around 12pm will preform better than others. Start experimenting with your various accounts to see what works best for you! Found this helpful? We've got a free ebook and other helpful information on our website www.mediainstitute.com.au

21.01.2022 More media coverage for one of our students today as a result of spending one hour at our media and publicity training. Congratulations Panel Hype! :)

19.01.2022 Would you like to become a social media influencer and gain attention online in 2018? We need your help! Right now at The Media Institute, we are flirting with an idea that is very exciting for us. ... But this idea needs to be exciting for you, more than anything else! So, this is where we want your input... Were thinking of running a 5 day (all inclusive) retreat in Bali with 10 emerging (or aspiring) bloggers, solopreneur's, Instagramers and vloggers. It would look something like this (poolside in the tropical Bali sunshine): Day #1 Social media marketing and sponsored content training. Blueprints to build a raving fan audience (and community) on key social media platforms so you can break out of obscurity into the social spotlight. Day #2 PR mastery. Strategies to market your brand and content to journalists for regular media exposure and rapid brand awareness, leveraging the media to generate overnight mass attention. Day #3 Storyboarding and presenting training. Learn processes to be engaging on camera and how to tell the best story so the marketplace consumes, shares and subscribes to (follows) your content on social media. Day #4 Creating video content. Create premium video content live, at the retreat (in beautiful Bali) for distribution across your social media channels to start seeing instant results from everything youve learned on days 1-3. Day #5 Editing and publishing content. Learn how to produce the highest quality finished content to increase the value, consumption and perception of your brand on social media. You'll learn valuable skills you need to produce viral videos online. HOW YOU CAN HELP US? Right now all we want to know is if an experience like this sounds appealing to you? Just comment below, Yes or send us a private message to let us know. Like I mentioned, this is just a concept we are exploring, so based on gauging interest, will determine what we do next. We appreciate your help! Jess

19.01.2022 Having goals and communicating your brand message is vital. Here's why you need a publicity strategy for your business ...

18.01.2022 Let's Meet Out Founder Loretta McGill using publicity to build her brand!

17.01.2022 An interesting read about storytelling narratives - Customers interact with a brand because they connect emotionally and need a problem solved.

16.01.2022 Want to score a strategy session with us to help you with your business publicity? Can you help us with this survey about attitudes towards publicity and marketing? You might learn something about your business and your actions and thoughts in the process!

16.01.2022 Love seeing this on our feed! Once you learn how to pitch to the media you can get endless FREE media - without having to pay for advertising that's costly and unmemorable! Five articles this year and counting :)

16.01.2022 Love seeing startups gaining great publicity results with media - great for branding and helping you be seen! http://www.startupsmart.com.au//poverty-fighting-accelera/

16.01.2022 For small businesses and entrepreneurs, there are a variety of opportunities to promote yourself and drive customers to your business. It's crucial to first understand what makes a great story and how the public relations process works. Contacting journalists is free, and with the fast pace of the media cycle, reporters across the globe are constantly looking for new content.... Public relations is not paid advertising, its unpaid editorial and thats why its so valuable. Essentially because it is written by a journalist in a way that can powerfully influence an audience. If you do it in the right way, getting published in the mainstream media lets your market know what you do and how well you do it. It is possible to ditch expensive PR firms, and generate free publicity so that you can become an expert in your field. Heres my top tips to getting published in the media: Identify a news angle Effective public relations is about writing interesting and engaging content that people want to read about. So when thinking about your business try not to write a summary or sales pitch. Instead think about how what you do could fit into any emerging trends, upcoming community events or topics the media love to cover. Good public relations is about finding the news angle, generating media interest and knowing what journalists want to write about. Start reading the newspaper yourself and start noticing what makes a story interesting. A journalists number one priority is coming up with interesting and engaging content that will sell papers, boost ratings and get attention, not promoting businesses. If you follow these tips you will be well on your way to coming up with an attention-grabbing pitch that will land you in the media!

15.01.2022 Very grateful for the nice little write up in the local Boroondara blog about the business :)

15.01.2022 How to prepare for any media interview

15.01.2022 Creating copy that sells and speaks to your market helps you engage with your tribe and become an expert. Writing engaging copy that speaks to your target audiences is crucial in business. If you dont know how to reach your audience and solve their problems then youll have a hard time communicating the right messages. We've paired up with General Assembly to deliver this media workshop for small business to help you create content that sells. ... Check it out here -

12.01.2022 "Were experiencing a new wave of what people want as consumersthey want value, they want to like you, they want to be educated, and they want you to offer solutions to their problems. If you dont meet these needs, then one of your competitors will." Published in Foundr Magazine today - have a read!

11.01.2022 Imagine the phones ringing and new leads flowing into your business as a result of your new clients seeing you on television. I speak to many business owners who want more leads and to become an expert in their field, but they aren't sure where to start when it comes to getting into the media. I've created a free resource - 5 Easy Ways To Get On TV and take away the overwhelm and frustration and build the confidence to take the plunge. ... Send me a PM and I'll send you the free blueprint! Or download it below here. www.secretsmediainstitute.com.au/5-ways-to-get-on-tv

11.01.2022 The media can be powerful, especially when you take over the headlines and find yourself all over national TV. Melbourne girl boss Charlotte Knightly's profits suffered when the lines from Kayne's pop-up shop stopped her customers from acessing her store. So she gave Kayne and the media something to talk about.... We call this newsjacking - basically its injecting your ideas into a breaking news story and generating tons of media coverage and engagement. Kudos to you Charlotte Knightly, whether this was intentional or not, I'd say you'll be gaining a lot more business than you lost with that kind of exposure...

11.01.2022 Why only a certain type of business needs PR ...

09.01.2022 A company's visibility will increase with powerful publicity. That's a fact. The basic weapon you need to bring your news and your company to the world is with a press release. The more newsworthy you make your business the more coverage you will get. There is a knack to writing a press release. You either know how or you don't. Last chance to get a media release written for your business and learn life long skills that will set you up to consistently market and promote your brand. Click on the link -

09.01.2022 No budget for marketing? Here's some low cost ways to build your business up.

08.01.2022 Here's a recap of recent interview I did with branding expert Bella Natalia from House of Ayea. Excuse the dodgey internet - but there's some good little nuggets in here. As a part of this video we uncover: ... The difference between marketing, advertising and publicity How to build a credible brand through media My tips and trade secrets for how to reach out to journalists as an emerging entrepreneur How to create publicity angles within your business for best leverage for your business Is all PR good PR - how important is it to share authentically or put a spin on your story? How do I reach and find journalists without being palmed off and get past the gatekeeper? How can you be commercially friendly by also staying true to your message? How can I ensure I am media ready to get noticed to get the media coming to me How can we ensure our message is effective but remains credible and catches a journalists interest Drop me a message or comment below and let me know if you found this helpful!

08.01.2022 Want a FREE e-book to help you get into the media fast? Head to our website www.mediainstitute.com.au and snap up a copy!

07.01.2022 Some very valid point on social media strategy here ...

05.01.2022 How to set awesome marketing and PR goals for 2019

05.01.2022 Just finished up this huge project for a client for Agapi Restaurant in Richmond. From photography, web design, copywriting and build. The calamari ain't half bad either!

04.01.2022 What is influencer marketing? It's super interesting - basically it's where influencers with high followers on Instagram get paid or sent free items in exchange for posting and mentioning a brand on social media. We've been engaging brands using influencer marketing, which works well for product based businesses especially given Instagram is about taking amazing pictures works great for fitness, food, travel and product based businesses. But use it with caution, or wind up o...n Media Watch... http://www.abc.net.au/mediawatch/transcripts/s4511280.htm See more

03.01.2022 Need a business media release but not sure where to begin? Want to gain more leads and build your brand up fast? Unsure if journalists will even like your story or how to write engaging copy that can be published? If you're a small business owner or startup, you're probably working like crazy and want to get noticed and get out there into the public domain. By now you've probably tapped into the importance of continuing to invest in marketing your business and how critical t...hat is for your business survival. By getting published in the media you're accessing a much larger audience than your email list will allow, you're becoming an expert, gaining serious cred and building your brand. We think publicity should be accessible for all not just those who can afford to pay for a PR agency. That's why we've teemed up with our old pals at Collective Campus to deliver this copywriting workshop where you'll actually build a media release with our guidance on the spot. Here's what you'll learn and walk away with - - How to contact journalists and gain FREE media opportunities - A written and completed media release edited by a former journalist who knows what journalists want and what they'll publish - All the advice, tips and tricks to get you started on your media journey and get you published fast. This is a steal seriously. Register on the link below!

02.01.2022 Shooting food today at Agapi Richmond - the best way to spend a Wednesday :)

02.01.2022 Come have breakfast with us next Tuesday morning and learn about getting your business featured in the media :)