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Mediaglue Pty Ltd | Advertising/marketing



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Mediaglue Pty Ltd

Phone: +61 1300 884 757



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25.01.2022 5 Common Google Ads Mistakes Mistake 5: Enabling the wrong bidding strategy. By far the most common mistake in bidding settings is to select Maximise Conversions. Google’s artificial intelligence totally fails if you select this bidding option and do not have conversion tags on your website. ... ********************************** Every Google Ads campaign has at least 50 checkpoints which need to be monitored for the campaign to work at its best, to deliver you the highest possible return. DIY campaigns rarely come close to getting 20 right, the result being a financial sinkhole and the platform getting an undeserved poor reputation. Mediaglue has been assembling successful Google advertising campaigns for over 18 years helping hundreds of clients to beat their competition and increase revenue. We provide an independent review program where will review your campaign and show you in a simple, easy to understand report exactly how you can significantly improve the effectiveness and results of your account. This 50-point checklist is just $495; the information you will gain from it will likely result in the fee being recovered several times in a couple of weeks. Call us now on 1300 884 757 to make arrangements for your account to be professionally reviewed. While on the phone, ask about our website review product, a detailed list of easy improvements to increase the likelihood of your visitors contacting you. Usually $495, this report is yours for just $195 when you take the Google Ads report. Call 1300 884 757 now.



23.01.2022 5 Common Google Ads Mistakes Mistake 4: Not having a call to action on your sales pages. People mistakenly think visitors to their site will know what to do after reading what you have to say. They don’t unless you tell them. They may like what you say however how do they know if they should call, and what number to call. ... On many websites finding the phone number is close to impossible. It should be visible everywhere, top right corner of every page, in the footer and on the Contact page. You would be amazed to know this one simple tip can increase your rate of enquiry by as much as 200%. This is as simple as putting a sentence like this at the end of every sales page: For more information please call 1300 884 757 during business hours or complete our simple Contact Form and we’ll get back to you. Provide a link to the Contact Form and make the form as simple as possible. In most cases, name and phone number are all you require. Maybe an option to select Sales or Service if you have different departments. If you have How can we help you? Make it optional. Book a call with us to review your sales pages: https://mediaglue.setmore.com/

18.01.2022 Delivering to James Yuille a few copies of the latest book out by BNI Global, The Connector Effect. James made it in the book! Well done James and thank you for your contributions.

15.01.2022 Seems the social media world is in some kind of freefall. People's pages and articles being blocked, platforms being closed down, people leaving in droves. There is a media however which has run the same format of adverts now for close to 20 years, it's one we are very familiar with and one which gets great results both for branding & awareness, and for direct lead generation. Yep, you guessed it: Google' Ads. If you want some security and stability with your audience, if you... want to promote to people who are actually looking for you instead of interrupting them it's time we talked. Tag me, call me, share this; we make a positive difference to people's businesses. Let us put your 2021 marketing on a stable, dependable platform.



14.01.2022 5 Common Google Ads Mistakes - which are you making? Mistake 3: Taking all your traffic to the home page. Let’s use a general practice law firm for this example.... Your services list includes traffic offences, conveyancing, commercial, wills, and family law. Someone seeking help to avoid losing their license due to an accumulation of points wants to click to a page explaining to them how your firm will plead their case and reduce the pain. Similarly, someone seeking a child custody order wants to go to a page explain parental rights and how can help. Neither are interested in conveyancing or commercial matters so taking them to the Home page and expecting them to find the correct page marks you down in Google’s eyes and the will promote any competitive ad which takes visitors to a more appropriate internal page. Ideally, each service should have its own separate page. Want to talk about your Google Ads and how we can help: Book a call now: https://mediaglue.setmore.com/

08.01.2022 It's 2021 at last and time to start thinking about promoting your business again. While at Mediaglue we don't focus much attention on Social Media and Google Business, we recognise their importance. Managing your reputation is essential. Every now and again though, no matter how hard you try to serve everyone to your full potential, a client slips through the cracks and gives to a poor review.... Our friends and professional colleagues at Digital Surfer know all about this and have written a great article about how to handle all review; good or bad. Take a few minutes to read this, it's pure Gold: https://digitalsurfer.com.au//local-seo/manage-reviews-fo/

01.01.2022 5 Common Google Ads Mistakes - which are you making? Mistake 2: Not assembling a negative keyword list. Any word contained in a customer search which cannot result in an enquiry should be added to your negative keyword list.... Again, using plumbing as an example, these words should in your negative list: job, jobs, apprenticeship, images, parts, handbook, suppliers. Here are some examples of how these words are used in searches: plumbing jobs near me, images of drain cameras, hot water system handbook. Every click costs your money, having a substantial list of negative keywords will both save you money and generate more enquiries. Say your average cost per click is $5, and your daily budget is $20, you can only get four clicks per day. If two of those clicks come from searches which should have been identified s negative keywords, your campaign is wasting 50% of its budget. Solution: Research and build a robust negative keyword list. Want to know more about how we can help you with Google ads? Book a call with us here: https://mediaglue.setmore.com/



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