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25.01.2022 Here's a recap of recent interview I did with branding expert Bella Natalia from House of Ayea. Excuse the dodgey internet - but there's some good little nuggets in here. As a part of this video we uncover: ... The difference between marketing, advertising and publicity How to build a credible brand through media My tips and trade secrets for how to reach out to journalists as an emerging entrepreneur How to create publicity angles within your business for best leverage for your business Is all PR good PR - how important is it to share authentically or put a spin on your story? How do I reach and find journalists without being palmed off and get past the gatekeeper? How can you be commercially friendly by also staying true to your message? How can I ensure I am media ready to get noticed to get the media coming to me How can we ensure our message is effective but remains credible and catches a journalists interest Drop me a message or comment below and let me know if you found this helpful!

23.01.2022 Come have breakfast with us next Tuesday morning and learn about getting your business featured in the media :)

23.01.2022 Creating copy that sells and speaks to your market helps you engage with your tribe and become an expert. Writing engaging copy that speaks to your target audiences is crucial in business. If you don’t know how to reach your audience and solve their problems then you’ll have a hard time communicating the right messages. We've paired up with General Assembly to deliver this media workshop for small business to help you create content that sells. ... Check it out here -

20.01.2022 Just finished up this huge project for a client for Agapi Restaurant in Richmond. From photography, web design, copywriting and build. The calamari ain't half bad either!

19.01.2022 Why only a certain type of business needs PR ...

19.01.2022 How to craft and create your own media story as a small business owner.

19.01.2022 Imagine the phones ringing and new leads flowing into your business as a result of your new clients seeing you on television. I speak to many business owners who want more leads and to become an expert in their field, but they aren't sure where to start when it comes to getting into the media. I've created a free resource - 5 Easy Ways To Get On TV and take away the overwhelm and frustration and build the confidence to take the plunge. ... Send me a PM and I'll send you the free blueprint! Or download it below here. www.secretsmediainstitute.com.au/5-ways-to-get-on-tv

19.01.2022 Love seeing startups gaining great publicity results with media - great for branding and helping you be seen! http://www.startupsmart.com.au//poverty-fighting-accelera/

17.01.2022 An interesting read about storytelling narratives - Customers interact with a brand because they connect emotionally and need a problem solved.

16.01.2022 We've been working with our client Basta on their rebrand and story. We put together a full media strategy and we've been hitting up media across Melbourne with some great results including this full feature in The Age. #winning

13.01.2022 Some very valid point on social media strategy here ...

13.01.2022 Why do you need a plan before you start approaching journalists? Contacting journalists without a plan is kind of just like stabbing in the dark, a scatter gun approach to doing media is never that successful or long lived. Instead, you want to be strategic in your approach, thinking about your organisational priorities and key announcements that are really going to drive interest and engagement across your organisation. ... You want your plan to be consistent and include announcements over the course of a year. Each month you can update that plan and look at the key areas of focus. It's always easier for a media professional to work with you when you're actually doing tangible things in areas of interest for the media and the public. And when you are driving big investment. For example: Are you driving innovation in key areas? Are you investing in research? Are you investing in building upgrades? education? What problems are you solving for government and communities?

13.01.2022 For small businesses and entrepreneurs, there are a variety of opportunities to promote yourself and drive customers to your business. It's crucial to first understand what makes a great story and how the public relations process works. Contacting journalists is free, and with the fast pace of the media cycle, reporters across the globe are constantly looking for new content.... Public relations is not paid advertising, its unpaid editorial and that’s why it’s so valuable. Essentially because it is written by a journalist in a way that can powerfully influence an audience. If you do it in the right way, getting published in the mainstream media lets your market know what you do and how well you do it. It is possible to ditch expensive PR firms, and generate free publicity so that you can become an expert in your field. Here’s my top tips to getting published in the media: Identify a news angle Effective public relations is about writing interesting and engaging content that people want to read about. So when thinking about your business try not to write a summary or sales pitch. Instead think about how what you do could fit into any emerging trends, upcoming community events or topics the media love to cover. Good public relations is about finding the news angle, generating media interest and knowing what journalists want to write about. Start reading the newspaper yourself and start noticing what makes a story interesting. A journalist’s number one priority is coming up with interesting and engaging content that will sell papers, boost ratings and get attention, not promoting businesses. If you follow these tips you will be well on your way to coming up with an attention-grabbing pitch that will land you in the media!

07.01.2022 How to prepare for any media interview

06.01.2022 Would you like to become a social media influencer and gain attention online in 2018? We need your help! Right now at The Media Institute, we are flirting with an idea that is very exciting for us. ... But this idea needs to be exciting for you, more than anything else! So, this is where we want your input... We’re thinking of running a 5 day (all inclusive) retreat in Bali with 10 emerging (or aspiring) bloggers, solopreneur's, Instagramers and vloggers. It would look something like this (poolside in the tropical Bali sunshine): Day #1 Social media marketing and sponsored content training. Blueprints to build a raving fan audience (and community) on key social media platforms so you can break out of obscurity into the social spotlight. Day #2 PR mastery. Strategies to market your brand and content to journalists for regular media exposure and rapid brand awareness, leveraging the media to generate overnight mass attention. Day #3 Storyboarding and presenting training. Learn processes to be engaging on camera and how to tell the best story so the marketplace consumes, shares and subscribes to (follows) your content on social media. Day #4 Creating video content. Create premium video content live, at the retreat (in beautiful Bali) for distribution across your social media channels to start seeing instant results from everything you’ve learned on days 1-3. Day #5 Editing and publishing content. Learn how to produce the highest quality finished content to increase the value, consumption and perception of your brand on social media. You'll learn valuable skills you need to produce viral videos online. HOW YOU CAN HELP US? Right now all we want to know is if an experience like this sounds appealing to you? Just comment below, ‘Yes’ or send us a private message to let us know. Like I mentioned, this is just a concept we are exploring, so based on gauging interest, will determine what we do next. We appreciate your help! Jess

06.01.2022 Very grateful for the nice little write up in the local Boroondara blog about the business :)

06.01.2022 How to select publications to target based on your business niche

02.01.2022 How to set awesome marketing and PR goals for 2019