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Meld Business Services

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25.01.2022 I've been on quite a few podcasts recently! Here's the why and how I do it.

25.01.2022 Do you feel like you spend waaaaaay too much time on creating content? The ideation, creation and scheduling takes up more brain space than you care to admit. And let’s face it, it’s a tough gig as a woman trying to run a successful business as well as do #allthethings, whilst keeping your game face on. I’m about to make your life a whole lot easier. No more last minute scrolling your photos to post on social media.... No more staring at blank screens waiting for inspiration. No more stress over all the fact you’d rather be poking yourself in the eye than writing more content. Join me for a brand new Content Creation Masterclass so you can create more content in less time and grow your business. It’s on Wednesday 21 October at 12pm. A recording will be made however live attendees will receive a special gift for turning up. Sign up here > https://www.meldbusinessservices.com.au/masterclass-spend-l I can’t wait to see you shine through your content!

25.01.2022 Do you want to shorten your sales cycle? Get from a 'say what?' to a 'hell yes' much quicker? And make real connections along the way? Many women feel as though the sales process feels a bit 'icky'. And that's fair enough. Because they haven't been shown how purposeful, aligned content can be the key to getting sales. The Content Roadmap is your sales blueprint. Learn which types of content to use at each point of the client journey so you can connect, nurture and convert wit...h ease and grace. Grab your free copy here > https://www.meldbusinessservices.com.au/the-content-roadma/

24.01.2022 Tee hee. Image via @maxandlaurenau

24.01.2022 This blog may cause a few raised eyebrows. But it's time to look past the numbers and see what really matters. And it's not engagement. Here's why. https://www.meldbusinessservices.com.au//does-engagement-/

23.01.2022 I'm happy to see personalisation and email marketing come in the top 3 marketing trends for this year. It is definitely possible to take a human, connected approach to your marketing and content strategy. Love it! Read more here https://www.canva.com/learn/marketing-trends-guide/

23.01.2022 It's ok to pull back and not be 'high vibe' or 'full throttle' 100% of the time. Sometimes we need time to regroup so that when we come back we have the energy and enthusiasm to give it our all

23.01.2022 I am so ridiculously proud (like mama bear proud) of Anni and Matthew from Fancy Boy Photography. We recently worked on a content strategy together and it gave them some great 'aha' moments. As a result, they have implemented their action plan and come up with a brand new lead magnet and on-brand email automations that speak directly to their ideal client. Go and check out their new lead magnet - free stock photos!... https://www.facebook.com/fancyboy.com.au/posts/2448107128815001

23.01.2022 This woman. So honoured to be the FIRST guest on Romina's brand new podcast. Make sure you subscribe for future episodes as this woman is a rare light in the world.

22.01.2022 I've started exploring Insta stories and learning how to use some of the features - there is so many! This is a great introduction to stickers for Insta stories. Check it out and make sure that you tag me in a story if you use them! https://later.com/blog/instagram-stories-stickers

22.01.2022 You know I love this quote! Let's make sure that our interactions are meaningful through our content by providing: > A genuine lead magnet that provides action and outcomes... > An automated email sequence that continues to provide value > Regular emails that meet your ideal client where they are in their journey with you I'm looking forward to more words of wisdom from Bianca McKenzie's New School of Marketing Podcast which launched this week! I'm particularly looking forward to Episode 3 - The importance of list building before launching - because, well, maybe there's something coming soon . . . Listen to the podcast here > https://www.biancamckenzie.com/free/

21.01.2022 A healthy, growing email list enables you to reach more people with your amazing offers And the way to do this is through a valuable, action driven resource that helps your ideal client. Here's 3 tips to keep in mind when you're creating your lead magnet. https://www.meldbusinessservices.com.au//how-to-create-a-/

21.01.2022 You have your ideal client. Tick. You understand your vision. Tick. Still struggling for sales? If youre having trouble translating your following into sales then the problem is not what youre saying, its when youre saying it.... Are you making sure that you provide testimonials? Providing easy ways to work with you? Automated emails that deliver continued value? Knowing what types of content to produce and when is just as important as knowing what to say. Mapping your client journey is the easiest way to understand your ideal clients challenges and feelings at each stage of their journey with you from first connection through to onboarding them as a client. If youre struggling with translating your content into sales, then look at what types of content you need to deliver in each stage of the client journey. So, its not your messaging that sucks. Its some other part of your content strategy that needs work.

21.01.2022 I never used to burn my candles. I used to save them for a special occasion. Which now I see as totally ridiculous because a) who burns a scented candle on a special occasion b) what even is a special occasion and c) there's really no time like the present... I burn candles most days now. I like the smell. I like how it makes me feel and it kind of masks the puppy smell too Is there something that you keep 'for good' that you should start using now? Image: one of my favourite scents from Angel Aromatics

21.01.2022 Stop looking for the magic 5 step message formula! It's not your messaging that's stopping your business from growing. It's one of these five reasons. https://www.meldbusinessservices.com.au//its-not-your-mes/

20.01.2022 How do you know if your strategy is hitting the mark? Review and comparison! In our content strategy session we set at least 3 main objectives that you want to achieve with your content. It may be sales, list growth, brand awareness or website related.... Whatever it is, I not only give you the EXACT steps to use to achieve those objectives, but also a bespoke tracking sheet that you can use to make sure that you're on track. No more second guessing your content. Either it's working, or it's not. Let's get your content on track with the Map Your Client Journey Package. One hell of a piece of mind for just $925. Take a look at the value packed offer here > https://www.meldbusinessservices.com.au/services/#map

19.01.2022 It's been a long week. TGIF! Image via Sweatpants & Coffee

19.01.2022 I believe in order to move forward in your business you need an action plan. You have thousands of ideas, well meaning intentions and notes scribbled all over the place, but what you're missing is a step by step all station action pants guide for your content. That's why my Content Strategy Package not only includes all the info that you'll need to connect, nurture and convert your ideal client, but a 6 month action plan that details all the steps that you need to meet your b...usiness objectives. No wishy washy off the shelf template. Just the real deal bespoke plan that will help you get sh#t done. PM me or comment below if you'd like some more info on exactly what's included in the package.

19.01.2022 Today we're looking at time saving hack #2. It takes a little effort up front, but sooooo worth it! I've done this for the last 2 years and can't even describe how it's transformed my content creation.

19.01.2022 I cant get in the right flow of putting content out there. Like what does my ideal client need help with right now? The key to understanding what content your ideal client needs in this moment is your client journey. Once you have this mapped, then you know exactly what they are thinking and feeling at each stage of their journey with you. Mapping your client journey is an integral part of my Content Strategy Package. Lets give you a clear direction and action plan so th...at you know exactly what needs to be done over the next 6 months to get your content working for you, not against you. Book your Content Strategy here or PM me if you have any questions. https://calendly.com/meldbusiness/strategy-call-one-hour

18.01.2022 Are you at a loss as to how to pull all the pieces of your content together? Feel a little confused as to where to even start? Lacking inspiration? Lets go back to basics. Content is a powerful tool that when used in the right place at the right time will grow your business. It connects with your ideal client, gives them the information and confidence they need to purchase from you and results in business growth.... If youd like some clarity on what types of content you should be creating, then grab The Content Roadmap. Its your framework to creating content with purpose. Grab your free copy here > https://www.meldbusinessservices.com.au/the-content-roadma/

18.01.2022 Here's a little post I wrote. You might want to sing it note for note. Seriously though, not seeing any likes or comments on your posts doesn't mean people aren't reading / listening / taking notice of you and what you have no say. Our first goal should be consumption.... Ditch the vanity metrics and take a different look at your content. https://www.meldbusinessservices.com.au//does-engagement-/

18.01.2022 Oh crap. Im going to run out of things to say in a week. This is too hard. How do I put all of these ideas into words? These are all comments that I hear regularly when it comes to creating content.... If you feel a sense of dread when it comes to your content, then lets take a step back. Content is the way in which your ideal client goes from not knowing anything about you to purchasing from you. So if youre using it in the correct way, and you know your ideal client instead out, then this process should be easy! My latest free resource The Content Roadmap is your blueprint to creating content with purpose. Use it to map out your own content at each phase of the client journey. Knowing what to create just got a whole lot easier! Download your free copy here > https://www.meldbusinessservices.com.au/the-content-roadma/

18.01.2022 It's all about perspective.

17.01.2022 Rightio, hands up. Whos experimented with Insta Reels? Heres my first effort with me actually in it. Needless to say I wont be showing off my dance moves any time soon Post a link to yours in the comments!... https://www.instagram.com/reel/CE21O2pHzsI/

17.01.2022 In order to build your email list, you need a lead magnet. But once it's created, what do you actually DO with it? This blog outlines the steps you need to take so that you can get your lead magnet into the hands of your ideal client. https://www.meldbusinessservices.com.au//your-step-by-ste/

16.01.2022 Sending you some Friday love Image The Organised Housewife

16.01.2022 If youre losing subscribers faster than youre gaining them then there may be a couple of issues. Either the lead magnet didnt deliver what you said it would, or the automated sequences that follow delivery of the lead magnet are nonexistent or miss the mark. This comes down to how you write your copy in your promotional posts, the lead magnet itself, as well as the carefully crafted emails that follow. Revisit your ideal client avatar to get this back on track. Building yo...ur email list is an important part of growing your business. It can help you reach more people, target your message according to where your ideal client is in the client journey and can do much of the nurturing process for you. If youre not sure where to start with building your list, or need a bit of a boost, then take a look at my Build your list package > https://www.meldbusinessservices.com.au/services/#build Together we craft the perfect lead magnet, automated emails and social media promotional posts to give your email list the love that it deserves.

16.01.2022 A recent poll of my Instagram followers showed that many of them find it hard to find time to create content. Today I'm giving you 3 ways to become laser focused with your content creation so it takes up less of your precious time.

14.01.2022 There's this place I know of. It's a beautiful community of women with service based businesses. There's no negativity, bitchiness, sly spamming or eye rolling. Just genuine women, learning from each other about all things content. It's a real place! If you want to add to this beautiful community, come and join us at The Content Project ... https://www.facebook.com/groups/thecontentproject/

13.01.2022 Think this sums it up pretty nicely

13.01.2022 Oh I love this quote. So often we get caught up in comparisonitis, which does not serve us. It's ok to take your time. It's ok to have different priorities in the different seasons of your life. As long as you're living life on your own terms.

12.01.2022 Be Yourself. Coming from a corporate background, I’ve found this the most difficult thing to do. I laugh when I think about my start-up self. I used to eye-roll the use of the word biz, cringe at posting a selfie and feel physically sick at the thought of doing a Facebook Live. But now, my language is far more friendly, I’m more willing to share my story and I’m happy to turn up to do a Facebook Live (I still need notes though )... This has come about because of personal growth. I’m more in tune with my purpose and values. I know why I turn up and serve my ideal client every day. I’m also very clear on my unique selling point as it’s connected to my purpose of teaching and empowering and my values of family and community. It’s based on creating relationships, rather than transactions and numbers. This business journey is as much about you as it is your ideal client. See it as an opportunity to learn new things, test and research. Most of all, enjoy the ride!

12.01.2022 It was such a joy and honour to speak to Melissa Kay Coaching recently about content. As you know, it's my favourite topic in the world and I could talk for hours. Save this one for later by clicking on the three dots and choosing save video.... https://www.facebook.com/melissakaycoaching/videos/662835524588130

12.01.2022 What I'm loving 1. Tea2 Gingernut Chai 2. Becoming by Michelle Obama 3. Head Red Shiraz... 4. Small Business Made Simple podcast by Jenn from Social Media and Marketing Australia But maybe not all at once

12.01.2022 Wondering what the heck a lead magnet it? Why on earth do we need one? And how does it help me grow me business? Join me on this week's episode of Laptops & Lattes podcast where the beautiful Michelle Marks was kind enough to have me as a guest. We talk all things lead magnets and how it fits with your client journey. Come on over and have a listen!... https://www.laptopsandlattes.com.au/episode19

09.01.2022 We've been brought up to think that happy is good and anger is bad. But anger can be used for good! I love this blog from Suzi Petrozzi which explains how anger can be good for us. http://suzipetrozzi.com/m/power-of-the-right-kind-of-anger/

09.01.2022 Why start from the beginning with every piece of content you create? You can save a bucketload of time by thinking about how you can take the content that you already have and turn it into something else! Reimagining is easy once you have a process in place. Each of my blogs becomes a Facebook Live, series of Instagram stories, several tips and quotes. ... You may like to transcribe your podcast, turn it into quotes and tips, promote it on social media and use it as the basis for starting conversations in your Facebook Group. There’s no limit to your imagination when it comes to reimagination! For more tips on how reimagining can play a part in your content creation, join me for my Content Masterclass. Wednesday 21 October at 12pm. https://www.meldbusinessservices.com.au/masterclass-spend-l

09.01.2022 If you're creating content on the fly then you're confusing your ideal client! They are on a journey with you, from not knowing anything about you to becoming a raving fan. That's a logical and often linear journey. So, content should be created with the whole journey in mind. Not just what image is on your phone that you can use today.... Where are you in our journey? Did you need to hear this today? Let me know!

08.01.2022 3 fun facts about me that you might not know. . . 1. I can play the drums 2. I'm the only one in the family that can roll their Rs 3. I don't like feet so having a pedicure is my idea of torture!... What's something about you that's not common knowledge?

08.01.2022 Knowing what to create when it comes to your content is one of the biggest roadblocks to strategic content. If you're constantly chasing your tail, then try this 3 step process. Find out more inside of Master Your Content > www.meldbusinessservices.com.au/master-your-content

06.01.2022 Less than one week to go! Have you signed up yet? Come along to this new Content Masterclass where we’ll cover everything you need to know about creating more content in less time so you can get back to working in your zone of genius. By the end you’ll know: ... What you need to say and when The best time saving hacks for content creation How you can apply them to your business How to gain momentum through content to grow your business Join me on Wednesday 21 October at 12pm. A recording will be made however live attendees will receive a special gift for turning up. Sign up here > https://www.meldbusinessservices.com.au/masterclass-spend-l

06.01.2022 Is your strategy working? How can you tell? Will someone let you know? Like everything in business, in order to MEASURE you need to TRACK. Then you can take action and tweak your action plan. This blog outlines 3 of the most popular analytics you should be tracking.... https://www.meldbusinessservices.com.au//how-to-track-you/

05.01.2022 Sick of staring at a blank screen wondering what on earth you want to create today? I'm going to give you my time saving hack #1!

05.01.2022 Let me say it again. Understanding your vision and objectives needs to be the driving force behind your actions. Are there tasks that you do that don't contribute to achieving your objectives? Eliminate them! Focus on what will get you one step closer to your dream. Do that instead.

05.01.2022 I don't care how often you show up. It could be once a week. It could be 20. Show your ideal client that you care about them and are ready to help them back that transformation that will change their lives.

04.01.2022 A small business's worst nightmare Go check yours. Right now!

04.01.2022 What does your ideal client need to hear from you today? Understanding your client journey is an easy way to pinpoint the types of content you need to use in your strategy to grow your business. Nail this and content creation will become a breeze.

03.01.2022 The client journey is a powerful tool to use when creating content. Once you understand how to use it, then content becomes so much quicker and easier to create!

02.01.2022 Bit of a controversial one today! We are constantly told by 'experts' that getting engagement on our social media posts is the be all and end all. I don't agree. ... Today I'm talking about why engagement isn't everything and what you really need to do to make those sales with your content. Here's the link to my freebie if you're looking for how to use content in each stage of your client journey > https://www.meldbusinessservices.com.au/the-content-roadma/

01.01.2022 I love helping you get sorted with your content! Thanks Sam Winch