Melissa Fato | Consulting agency

Melissa Fato

Phone: +61 421 482 263

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• Local service
• Business service
• Consultation agency
• Consulting agency
• Graphic designer

22.01.2022 Many people just think well green is green, or navy is navy - but there are so so many variations and shades of each colour and each can have such a different impact. Research shows that up to 85% of consumers believe colour is the biggest motivator to choose a particular product, while 92% acknowledge visual appearance as the most persuasive marketing factor overall. Having a clear idea about what your brand’s aesthetic is and how you want your targe...t audience to feel will help you hone in on the most impressive colours to choose for your brand. A particular brand I absolutely loved refreshing was @pgaadvisory. Their colour palette consisted of a lighter green and block font and when they explained the target audience they were trying to attract, their identity just didn't fit. So I went away and developed an entirely new range of suitable identity concepts. The brief was to not veer off the colour green for the brand's colour palette but to look at deeper tones. Which worked wonderfully with the new identity I envisioned as green can be associated with meanings of growth, harmony and safety and also traditionally associated with money, finances, banking and ambition all of which fit beautifully with their service offering and mission. Looking at textures can often help picking up varying shades of a colour. For PGA Advisory, these images formed part of the journey I took the clients on to find the perfect green for their brand. Along with a sophisticated font, the chosen rich deep green now effectively communicates wealth, trust, wisdom and professionalism. So, does your brand reflect the feelings you want to evoke from your clients/customers? See more

20.01.2022 Releasing another lot of gun digital marketers into the workplace! Well done on nailing the 10 week rollercoaster with DM guru Stephen Toms, and I. Best of luck applying your new digital knowledge in the real world. Loved helping you along the way ... #generalassembly #digitalmarketing #digitalmarketing2020

15.01.2022 Last week was epic! After 10 weeks with these 17 legends, they presented their final projects and I’m happy to report they passed with flying colours! Congrats DGM47, you are now armed with the best Digital Marketing foundations and wisdom thanks to Stephen Toms of Smithfield Digital and General Assembly. Whilst they wrapped up, Steve and I also welcomed 16 newbies, our new class DGM49! Get ready for 10 weeks of digital marketing goodness, milestone celebrations with Uber Eat...s dinners and drinks, as well as some bad jokes (sorry not sorry) Let’s do this! #digitalmarketing #digitalmarketingcourse #digitalmarketingconsultant #digitalmarketingtraining #generalassembly #melbournega

13.01.2022 Amen! I love the power of how a brand can make you feel. There are reasons we are loyal to particular brands, and it comes down to their story and the way that story made us feel. Did it portray luxury? Quality? Craftmanship? Expertise? Masculinity? Transparency?... They say love what you do and you’ll never work a day in your life and I quite literally live and breathe bringing brands to life - conceptualising and communicating your brand with a thoughtfully-crafted visual identity and supporting branded content so that it is akin to a living being: it has personality, culture, vision, emotion and intelligence. Ultimately, connecting with your target audience on a deeper, emotional level which is where the magic really happens - product sales and client leads. If this is something you are struggling with... Let's make some magic! See more