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24.01.2022 @Zen Business explores practices and philosophies for experiencing greater flow, fulfillment, and business. In episode 30 of their podcast, I shared the first letter in the PROACTIVE marketing strategy which means Purpose. Fueling your content with purpose helps to create an emotional response.... This helps to sustain a longer lasting impression because people will always remember how you made them feel. Much love. Chris #proactivecontentmarketing #purposefulmarketing #purposedriven
24.01.2022 Gary Vaynerchuk is well known for promoting our pursuit of happiness and he's not talking about one off quick wins. He's talking about sustainable daily, weekly, monthly activities. "I think I'm selfish and selfless like a lot of people...and we need a little bit of both." - Gary Vaynerchuk Happiness for many of us means different things. Different undertakings and different results.... But one human biological trait which is embedded within all of us is our hormonal response to charitable acts and receiving positive human feedback. Oxytocin, Serotonin, Dopamine are some of the "happiness hormones" which are triggered when we do random acts of kindness, or make other people happy, or make ourselves happy because we did something we were rewarded for financially or simply by receiving a smile or a thank you. When our business exists to serve others we become compelled to repeat this process because.... it just feels good. #oxytocin #serotonin #dopamine #happinesshormones #purpose #values #itstartswithwho
24.01.2022 Author and speaker Jim Rohn famously said that we are the average of the five people we spend the most time with. Which means spending time in the office and with colleagues that share the same or similar values as you is more important than simply getting work done. Shared values = shared purpose. Shared purpose = shared winning spirit.
24.01.2022 A clear purpose guided by simple core values not only helps with leadership but also in guiding the team on their daily actions. Though it's easier said than done, team unity is an important aspect organizations should have to reach goals and fulfill its purpose.
23.01.2022 BenchOn Pty Ltd are paving the way with Talent Sharing We discuss their platform for employers and employees to ensure job stability In these uncertain times this is the type of innovation we need to embrace!
23.01.2022 Customers want to feel a connection with the brands they interact with. This is why brands must be genuine when they make their values known. It’s more than having these values written on the company profile. Authenticity is paramount. Your company values should always be aligned with your purpose, and these alignments must resonate, not only with you, but also with your entire team.... Running a company without a purpose is like operating a lighthouse with no light. Without a light there is no beacon to guide your team or your customers to you. Respect, Chris #purpose #purposedriven #purposebuilt #purposeled #valuesdriven #valueseconomy
23.01.2022 So good to have the #goldcoastpodcaststudio back up and running again. We’ve got a great lineup of guests soon to hit the mic Stay tuned on our socials for some inspiring personal and business stories #onpurpose @ MeMedia
23.01.2022 Web development can be challenging (to say the least). This was certainly the case with Sporty's Warehouse, who needed a single eCommerce solution that integrated five different businesses with different POS systems. Whether big or small, your online store can thrive with the help of MeMedia's web development experts. Discover more here: https://www.memedia.com.au/web/web-development
23.01.2022 Whether you’re already thriving in business or planning to venture on a new business journey, this is a good question to ponder for any business owner. To be in a business is to serve and to put the values of your customers first. This is what sets great business people apart from the mediocre ones.... While the mediocre think, What will I benefit from this?, the great ones ask, What else can I give?. Which one are you? Much love. Chris
23.01.2022 Despite what is going on in the world right now there are some businesses which are still operational and have the capability to serve. In saying this these businesses will need to continue marketing but so too will those who wish to rise from the ashes like a newly born Phoenix. Here's how long it takes for you to cement an idea in someones psyche before they will think about doing business with you. Google called this the ZMOT - Zero Moment of Truth.... Much love. #zmot #contentmarketing #marketingtips #dontstop #consistency #prolificbeatsperfect
22.01.2022 There's been a shift recently from creating vision and mission statements to creating a single "Purpose Statement" which we think is much easier for founders, C-suite, team members and customers to identify with. One reason why we believe this change is good is because your business purpose often aligns with your business and personal values. Meaning we would be not only lying to our team and our customers if we didn't live by our purpose and values, we would be lying to ours...elves. Your purpose is ultimately your strategic goal and differentiation from your competition, but it's not an initiative, it's your way of business. It's your reason to exist. It's why you and your team come to work excited everyday. It's the ultimate motivator! #motivation #problemworthsolving #purpose #values #purposebeyondprofit
21.01.2022 Consumers are likely to see through any attempts to push a purpose that isn't genuinely ingrained in your business. #brandidentity #business #marketingstrategy #memedia #brandswithpurpose #purposedrivenlife
20.01.2022 Given that #facebook is blocking news and government pages, it's more important than ever to consider a multi-faceted approach to marketing. #socialmedia #marketing #digitalmarketing #contentmarketing
19.01.2022 Google Advertising pricing and competitiveness can change overnight. Facebook can stop your advertising or close down your entire business overnight. Consumers might boycott a single social media or refuse to watch or listen to any traditional media channels like TV and Radio. Don't rely on just one channel to drive your lead flow. Instead build a PROACTIVE content marketing strategy which builds resilience in your customer attraction and conversion.
19.01.2022 Making an impact is so much more than having people remember you for a product or a service. Going back to your purpose allows you to bring the best out of your brand, and gives off the authenticity that your audience will greatly value. How has purpose defined the way you make a decision about your business? Please leave a comment. I’d love to hear your thoughts!... Much love. Chris
19.01.2022 Quality over quantity. Always. Taco Bell invested in improving their social media engagement, resulting in their followership skyrocketing to 42%. Purpose-led companies always seek quality in all that they do. That is why qualitative success that is backed up with numbers, happens.... Put people first. Chris #quality #qualityoverquantity #purpose #purposedriven #purposefulmarketing
19.01.2022 Influencer endorsements often come across as a bit phony, but that doesn’t have to be the case. Watch as Gary Vaynerchuk explains how to keep influencer marketing as real as possible. [Language warning]
18.01.2022 One of the most common marketing mistakes I see when new clients come to us is that they have been relying on a single source of lead flow and customers. And in most cases they've reached out to us in a panic because their Google Adwords config has been under performing or their Facebook or instagram campaigns have tanked or been permanently cancelled. There are alternatives and we hope this message helps you cast your marketing strategy wider.
18.01.2022 It's all too easy to lose sight of purpose among the day to day operations of business. Remember that every decision either works towards, or detracts from your purpose. #brandidentity #business #marketingstrategy #memedia #brandswithpurpose #purposedrivenlife
17.01.2022 What kind of company do you have? Is it profit-led or purpose-led? People nowadays are more drawn to companies with a clear purpose and set of values. This can be seen through the work that they do, the content they produce, and the genuine relationship they build with their customers. ... The company you lead should reflect your purpose, in your work and content. Be purpose-led. Much love Chris
17.01.2022 This is a time for Compassion, Community and Collaboration and we here at MeMedia want to help you anyway we can. We're offering free Marketing Mentoring calls (up to 45 minutes) for those of you who need some guidance on what to do with your marketing or taking your business online. You can call us on 1300 MEMEDIA (1300636334) or email us at [email protected] - we're here to help.... Much love and take care. #contentmarketing #ecommerce #goodnews #goldcoast
17.01.2022 How will you respond when asked by future generations what you were doing to combat climate change? Contemplating this very question led Dr. Simon Tannock to co-found AlgaEnviro - a Queensland company determined to improve our nation's waterways naturally. Catch his discussion about the best ways to preserve our most precious resource on the ProActive Podcast, available on Apple Podcasts and the MeMedia YouTube channel.... PROACTIVE Podcast: https://podcasts.apple.com//proactive-podcast/id1496881262 MeMedia YouTube: https://www.youtube.com/user/memediaagency
16.01.2022 Have you ever had one of those moments when someone started telling you human qualities about yourself that you felt were true but didn’t know anybody else thought? Meet Cody McAuliffe who has to be one of the most intriguing life coaches I’ve ever met. His passions include epigenetics, consciousness and flow. Which to me they mean get to know yourself, your environment and get out of your own way.... I thought our chat was very open and groundbreaking. I learnt things about me I didn’t really know and I certainly felt enlightened on the benefits of Cody’s world of coaching. Please leave your comments below. I'd love to hear from you. Much love. Chris
16.01.2022 Having an influence to any field or industry doesn't happen overnight. And should influence be the end goal? Why you are doing what you're doing? The goal is to serve and support other human beings inline with your purpose. With excellence, determination and hardwork influence can follow but it certainly should not be the goal.... When you put in the consistent effort to excel at something, you can't help but shine and later you'll realize you're already the person many people look up to.
15.01.2022 Do you want more leads, more sales, and more meaning in your work? Then it's time to get ProActive. The FREE Lead With Purpose webinar is back this March to explain how Founders, CEOs, and Managers can use purpose to achieve all the above and much more. $10 will be donated to the Currumbin Wildlife Hospital with every sign up. Simply follow the link below to reserve your in-person or online spot and support this very worthy cause.... https://us02web.zoom.us//register/WN_3bFtEJZNR4CxO_a_tdHjww
15.01.2022 Can authenticity and influencer marketing co-exist? One of the questions I got to ask Gary V at the Success Resources #NACGlobalTour #Brisbane 2019 is all about authenticity. It’s no surprise that the answer is yes. Wherever you are in the journey of business, authenticity is one of the most important things.... Authenticity means being genuine and being transparent about who you are, what you stand for, and what matters to you. This helps you to influence your customers in an emotional way. You need to authentically connect with them to form a great relationship. For content marketing, one thing you can do to be authentic is to ask yourself: What’s in it for them? instead of What’s in it for me? Always bear in mind the life journey of your customer. Consider their needs and wants based on their values. Your success will then, follow. Much love. Chris
13.01.2022 When you focus on who and not what innovation blooms. #purpose #innovation #businessonpurpose
13.01.2022 Refering back to a conversation I had with Matt Boyce on "Building Better Human Connection" we discussed how this is one of the most vital yet complex matters that we can work on. Connection is always associated with communication. In a more specific sense, as parents, it is defining what purpose amongst our youth can mean.... Watch the full episode here: https://youtu.be/1oT848-yfik
13.01.2022 It took years to develop the PROACTIVE marketing methodology, but the results are well worth it. To start achieving smooth, reliable, sustainable growth through our signature techniques, visit: https://www.memedia.com.au/marketing/content-marketing
12.01.2022 Sometimes a little can go a long way when it comes to SEO. You could be producing mountains of content but if you haven't fixed some of the most common SEO mistakes like not personalising the templated headings then you're going to hinder your results.
12.01.2022 Creating an effective FB ad strategy can be very tricky. There's so much to learn about Facebook's Ad Manager and we'll explain 5 pro tips to help you maximize this platform for your business.
11.01.2022 It’s such a treat to produce works of art like this thanks to talented drone and camera operators, our editor and boat skipper and especially Stessl for their years of manufacturing improvements.
11.01.2022 We’re on the lookout for an ace multimedia marvel and creative problem-solver to join our family. We need someone eager to join a fun-loving culture and inspire and support our clients by producing creative assets and assisting the marketing team in distributing them via paid social media advertising. Flexibility is key to ensuring our team are being the most creative, caring humans our clients need. We believe it’s possible for you to deliver outstanding results by doing a combination of remote and regular in-office work at our Gold Coast studio. We welcome conversations around what the best balance would be for both parties. https://www.seek.com.au/job/50287207
08.01.2022 Marketing and sales go together like beetroot and sandwiches. That is to say, perfectly! Focussing solely on sales without any form of marketing won't satisfy your cravings long term, so combine the two well and the taste of success will consistently follow. #brandidentity #business #marketingstrategy #memedia #brandswithpurpose #purposedrivenlife
08.01.2022 If you’re simply creating content because you had a great idea yesterday then you’re most likely creating content for the wrong reasons.
08.01.2022 My view point on how to best invest this gift from our Government. Stay Safe, Stay Well, Soldier On. Respect.... Chris See more
07.01.2022 Communities increasingly connect with, and support, corporations with a strong sense of purpose at their core. #brandidentity #business #marketingstrategy #memedia #brandswithpurpose #purposedrivenlife
07.01.2022 Consistency is vital when it comes to marketing your business. Watch as MeMedia Founder Chris Hogan explains the importance of having a uniform strategy and tone of voice. #brandidentity #business #marketingstrategy #memedia #brandswithpurpose #purposedrivenlife
06.01.2022 BenchOn Pty Ltd are helping business continue to operate and keep their staff employed during our current crisis... How? With their innovative "Talent Sharing" platform In this video, BenchOn founder Tim Walmsley explains Talent Sharing, and how they paving the way with this initiative
05.01.2022 Incorporating your personal values into everything you do, whether at work or at home, is key to leading a happy and fulfilling life. #digitalmarketing #marketingwithpurpose #memedia #brandswithpurpose #companyculture
04.01.2022 Being able to successfully translate your firm's purpose to your team, and organization as a whole, is the way to create clarity to where you're heading, and the milestones you're aiming to achieve.
03.01.2022 Expecting results from your marketing requires more than just a single person marketing team. Theres the copywriting, graphic design, camera operator, video editor, website design, website development, social media distribution, social media advertising, Google advertising, data analysis... did I miss anything? Oh year. A #marketingstrategy #tone ofvoice #brandguidelines and team leader to overlook everything. #commonmarketingmistakes = expecting results from a one person m...arketing team. I hope you build an awesome team.
03.01.2022 When your talk doesn't match your walk, people won't follow.
03.01.2022 BenchOn Pty Ltd is bringing stability to freelancers via their "Talent Sharing" platform! With the current situation we are facing, many solo operators are desperate for gigs Often taking whatever work they can get! Founder Tim Walmsley explains how BenchOn is leading the way to help struggling freelancers!
02.01.2022 BenchOn Pty Ltd is helping employers stem the tides of redundancy with their innovative Talent Sharing platform! This not a job board site, it's a proactive approach that keeps people in a job by sharing their skills across the workforce. Founder Tim Walmsley explains
01.01.2022 Recently the we enjoyed a #teamouting visiting @witchesfallswinery for a fantastic #winetastingexperience and then onto a private #popuprestaurant experience thanks to the talented @chefdylanofficial Dylan really got our tastebuds going with his spices and rubs which our founder @chrishoges also got to enjoy thanks to some vegan alternatives. Checkout gourmetfoodco.com.au for those spices and rubs! @ Witches Falls Winery
01.01.2022 Every growing business wants more website traffic, but few know that these 3 simple steps can get more eyes on their content, faster.
