Metric Labs | Information technology company

Metric Labs

Phone: +61 2 9098 4373

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23.01.2022 This week we're sharing three nifty Facebook features that we think are often overlooked. Spending a little bit of effort to learn these tools will help you better optimise your campaigns and net you long term gains. See the breakdowns on our blog:

23.01.2022 With the upcoming privacy changes in iOS14, Facebook has made plans to accommodate advertisers and their Facebook ads. We've compiled a list of the changes, what they mean and what you need to do to adapt to them . Read it all on our blog:

23.01.2022 Digital marketing is a constantly evolving beast, and it takes a lot of training to keep it tame In our second blog for 2020, we're sharing our favourite resources and courses that help keep us up to date with the latest tools for Facebook and Google Ads

22.01.2022 We here at Metric Labs are still committed to our AZWAP (As Zero Waste As Possible) initiative, even if we are working from home. We've documented our waste reducing journey over the last six months on our blog. Join us in helping the environment! Read more about it here:

20.01.2022 We're back with a part 2 of our look into Optmyzr's features We think that Optmyzr is such a useful tool for managing PPC campaigns, one blog post really wasn't enough to cover it. This time around though, we're looking at managing Google Shopping Ads Take a look on our blog:

18.01.2022 Congratulations to Santi for winning our second Weigh Your Waste Competition! As part of our As Zero Waste As Possible (AZWAP) initiative, we collect our non-recyclables to remind us to produce as little waste as possible You can read more here: https://metriclabs.com.au/the-as-zero-waste-as-possible-az/

17.01.2022 Dialogflow, Google's popular conversational chatbot platform , recently launched a beta of their own chat widget: Dialogflow Messenger. On the blog this week, we take a quick look at what it can do and how to set it up. Find out if it's right for your chatbot!

14.01.2022 Last year, Google launched the new version of their analytics platform: Google Analytics 4 (GA4) , a new analytics paradigm for a modern internet. But should you be rushing to adopt it now? Read our blog to see a few reasons that might give you pause.

14.01.2022 For our latest blog post, we're talking about Campaign Organisation on Social Planning out how you organise your social campaigns will spare you headaches down the line Read our approach to it on our blog!

12.01.2022 Here at Metric Labs, we love SEO. So when we find a tool that makes SEO easier, life's a beach . This week on the blog, we're giving a rundown of Surfer SEO and how it makes content SEO easy

11.01.2022 Sharing the love through our newest partnership with Sharetea Australia! Born in Taiwan but loved by many in Australia, Sharetea offers classic milk teas, fruity crushes, smoothies, bubble teas (or boba) and more to satisfy your cravings. You can find them just around the corner, offering quality and consistency. Metric Labs will be combining our love for research and attention to detail to run Paid Search and SEO for the brand. We're looking forward to helping shake things... up and get more franchise owners out there! Learn more about Sharetea at: sharetea.com.au or follow them on Instagram (www.instagram.com/shareteaaustralia).

11.01.2022 With web browsers increasing their privacy and security restrictions, the move toward server side tracking is all but inevitable. Shopify have made this transition easy with their implementation of Facebook's CAPI and their own server side tracking. Check out our guide on how to set it up on our blog:

11.01.2022 If you've been using Linkedin's mobile app , you may have noticed that Linkedin Stories has been launched for testing. If you're unsure what these circles appearing at the top of your feed are, then read our quick overview on Linkedin's new feature!

09.01.2022 This week on the blog we've got a quick tip on how to get Google Campaign Manager's click tracking working on Google Ads, as opposed to using DoubleClick Search It's as simple as appending a URL! Read all about it here: https://metriclabs.com.au/dcm-click-trackers-in-adwords/

09.01.2022 What is robots.txt? Is it machine or mannequin? Can it make your website index better, higher, faster? Read our blog post to see if you can improve yours!

09.01.2022 Our monthly newsletter, Lab Report, is how share what we've learnt on the ground We've also committed to including news that educates us on the environment and how we can help better the earth Click the link, sign up in 2020, and let's make the most of this decade http://eepurl.com/dzdc7z Drita Ajredin

09.01.2022 Have you heard of Google Display's Automatic Targeting? It's a relatively new feature and it could be impacting your remarketing campaigns Read more about it on our blog!

06.01.2022 Another year has gone by - it’s been a flurry of keywords, data, and ads Amidst the whirlwind of SEO, PPC, and socials, we’ve achieved some major accomplishments and started some fun projects, and we’re more than proud to show them off! We wrap up 2019 in our last blog of the year

05.01.2022 Audiences are the most important aspect of Facebook targeting and its important to be able to quickly identify audiences at risk of saturation and plan for new audience builds. On the blog this week, we talk about how to diagnose audience fatigue on Facebook.

05.01.2022 Check out our models for the new Metric Labs S/S '20 collection

05.01.2022 Metric Labs is proud to announce our latest partner for 2021 - College of Event Management! This Australian-based organisation is a fantastic place to train in event management and related fields, offering accredited courses and qualifications, industry connections, and practical experience whether you want to upskill or have a complete career change. We'll be working to give them a data-based boost with our paid social media and paid search services, so keep an eye out for... their name! Find out more about College of Event Management at: https://coem.edu.au/ or give them a follow on Instagram (www.instagram.com/collegeofeventmanagement/) or LinkedIn (www.linkedin.com/school/sydney-college-of-event-management).

05.01.2022 When working on PPC Campaigns, one of our favourite tools to use is Optmyzr. It's one of the best automation and optimizing tools for us because it's easy to use and saves us a heap of time. We wrote a quick overview of some of our favourite features:

04.01.2022 Need something to do while at home on the weekend? Why not be productive and learn something new? Here's a list of some free online courses you can do now!

04.01.2022 We have a short blog this week on Linkedin Ad Campaign Roles and how to assign access to users! Helpful if you ever need to give access to a digital marketing agency, like us!

03.01.2022 Have you heard of Google Tag Manager but aren't sure what it is? Or are you trying to setup Google Analytics and other tracking for your website? Read our Intro to Google Tag Manager and learn about how it can make the process of setting up tracking scripts easier:

02.01.2022 It’s a whole new year, which means it’s the perfect time to get organised! We compared a bunch of project management tools to find out which one was the most useful for our team. Read our research to help start the year off on a coordinated foot

01.01.2022 When it comes to strategy, nothing works better than the human brain But if your eyes and hands are struggling between 46 open tabs in business manager, our latest blog will show you how to create reports in Google Data Studio that can access all of your client accounts for a clear and quick understanding of client performance https://metriclabs.com.au/multiple-account-dashboards-in-g/

01.01.2022 Today is Earth Day 2020 and marks the 50th year of the environmental event. There are many ways you can still get involved while at home: - Make a pledge to reduce your waste and energy usage (like we have with our AZWAP initiative) - Watch the 24 hour Earth Day Live Stream - Take Melbourne Museum's virtual Forest Secrets Tour - Binge watch an environmental documentary... You can find out more here on the official Earth Day website (https://www.earthday.org/). And check out this page for more ideas on what you can do from home: (https://lnkd.in/dBwEQem)

01.01.2022 This week on the blog we're all about Attribution Models! Gary, our Data Scientist, breaks down the basics of Attribution Modelling, its different types and how you can use them to better direct your marketing budgets.