MHF Marketing Pty Ltd in Melbourne, Victoria, Australia | Advertising agency

MHF Marketing Pty Ltd

Locality: Melbourne, Victoria, Australia

Phone: +61 411 184 112

Address: Suite 14, 333 Canterbury Road 3126 Melbourne, VIC, Australia

Website: http://MHFMarketing.com.au

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08.01.2022 Don’t Cancel Your Trip To Cape Town! One of the key concerns noted by potential tourists who are considering Cape Town is that they would make the situation wat...er worse if they visited the region. Wesgro believes that this is not only incorrect, but that the opposite is true. This is why: During peak season, international tourists only add 1% to the population of the entire Western Cape province on average. These tourists on average only spend a few days in Cape Town, and then travel to other parts of the province, and then up north to attractions such as the Kruger National Park. The tourism industry has led the way in reducing the consumption of water by tourists, ensuring that each tourist ‘saves like a local’. Tsogo Sun, the largest hotel group in the Cape, has cut its consumption of water by 40%. Despite this extremely small addition to the population size, tourism supported 206 000 direct jobs, 55 763 indirect jobs and 56 243 induced jobs. Therefore in total, tourism supports over 300 000 jobs across the Western Cape. As a result of these visitors, R38 billion (2.6 billion) was added to the Cape economy in 2017. If one calculates foreign direct spend by visitors, visitors spent R9.9 billion (670 million) in the Western Cape in the first half of 2017 alone. The drought has had a devastating impact on the agricultural sector since last year. Thousands of jobs have already been lost. Tourism can assist in shouldering this impact especially in the smaller towns. Wesgro says: If we encourage tourism during this time, and highlight the many attractions that exist across our beautiful province, we can continue to stimulate growth in the Cape.