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22.01.2022 Unilever CEO Alan Jope says the direction of travel for marketing roles is specialisation over generalisation with senior marketing positions more likely to go to those that can draw on experience of several specialisations.

18.01.2022 Short on time? We get it. Tune into this weeks Podcast edition featuring a lively discussion with the board members of the Media Federation of Australia and Paul McIntyre on the young Agency talent and their insatiable curiosity, hunger and intelligence as well as the MFA's industry wide shutdown in October. #mi3australia #intelligencematters #podcast #mfa #agencies #discussion

07.01.2022 Big brands are twitchy on user-generated content. UGC creators cranky. Governments crankier. Pressure's building... A great Deep Dive on UGC, are we at its peak? https://www.mi-3.com.au/22-04-2019/peak-ugc-are-we-there-yet

06.01.2022 Intelligence Brief: Future creative will require more succinct copy marketers have three lines to get their message across and entice users to click. #facebook #newsfeed #digitalmarketing

05.01.2022 Despite rising pressure from the tech and consulting sector for star graduates, in-housing by brand owners and AI and machine learning, agencies' middle tier have the smarts, hunger and curiosity to compete, say Initiative CEO Melissa Fein, HYLAND founder Virginia Hyland, GroupM CEO Mark Lollback and Omnicom Media Group boss Peter Horgan. Media Federation of Australia.

04.01.2022 Chips for brains... Musk is raising the stakes, talking about telepathy between humans and interfacing with machines. It brings a new meaning to ‘direct-to-consumer’. bit.ly/2yboAFz