Michael Field | Public figure

Michael Field

Phone: +61 2 9299 8883

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28.01.2022 Wake Up and Smell the Penalties! Lorna Jane cops $5million penalty for breaches of Australian Consumer Law (ACL). Lorna Jane hyped up a simple fabric protecting spray as a shield against deadly viruses in a recent marketing campaign - without having any science-based evidence to back up the hype.... It was inevitable that Lorna Jane felt the full force of the law from the medical devices regulator and the Australian Consumer Law regulator for making this claim, as this article describes. Read the full article by Tony (Anthony) Cordato from Cordato Partner, Business Property & Tourism Lawyers with marketing commentary by EvettField Partners by following the link below: https://www.lexology.com/library/detail.aspx #law #marketing #ACCC #StrategySnapshots

24.01.2022 I will be chatting with Roy Kowarski from Out There Branding on Clubhouse tonight to discuss storytelling for business success. https://www.joinclubhouse.com/event/PNRq3rLl #clubhouse #storytelling

23.01.2022 Sydney: Business / Technical Copywriter - can be remote in Australia. EvettField Partners are a competitive strategy advisory and services business with a B2B client base in sectors such as manufacturing, industrial, construction, agriculture and mining. One of the services we offer is outsourced digital marketing that includes market research, strategy development, implementation planning, content development, channel management and content delivery.... Given the role that content plays in achieving the desired results for our clients, we are extremely particular about what we publish on their behalf. With the expansion of our business, we need help and are looking to engage a technical writer either as a freelancer or as an employee of the business. You must: + Be able to write for two audiences the customers’ of our clients and Google + Be comfortable with technical and engineering topics, and business speak + Be able to write readable and engaging content + Be capable of independent research and bringing new information to the table + Be able to write in an executive voice tone that resonates with senior managers We will specify the content that we need. Your job will be to interview subject-matter experts in our client’s business, supplement the information, as needed, with independent research and produce draft copy for internal and client review. Once finalised, we will distribute the content and manage its performance. You may be an experienced business or technical copywriter, a retired executive with an abundance of skill and newly found spare time, or someone looking to rejoin the workforce. If you genuinely tick all the boxes, we’d be delighted to hear from you. Please email [email protected] and include a brief bio / background and any other relevant information. www.EvettField.com

22.01.2022 Q: Is there anyone else in my network who needs/ wants a Clubhouse invite? I may have a few more circling around in the network. Contact me and I’ll let you know! #Clubhouse

22.01.2022 Wishing our clients, suppliers, team and extended community a safe, happy and prosperous New Year. #Marketing #Strategy

20.01.2022 SeekingDonations and Corporate Gifts for the Corporate Boxing Challenge in support of the Black Dog Institute You may be aware that I have signed up to compete in the Corporate Boxing Challenge in support of the Black Dog Institute The black-tie event will be hosted at Doltone House Jones Bay Wharf, Sydney on Friday 2 July 2021.... I am asking my associates, business buddies, clients, referral partners and suppliers to help me raise funds and / or provide giveaways, product samples or promotional goods for the corporate table of 20 guests. Donations If you, or anyone you know would like to donate directly to the Black Dog Institute, you can do so here. Please feel free to share the link: https://www.teamblackdog.org.au/fundraisers/MichaelField Goody bag / Promotional Items: As the event is both a charity fundraising night and a business networking event, we will be providing 20 goodie bags to our corporate guests. If you have giveaways, product samples or promotional items you would like to include in the goodie bag, please let me know. You will only need to provide 20x items. If you have a business friend or associate who would like to include a promotional item, they are more than welcome. We are happy to support businesses that want to promote themselves. Thank you for your generous support. I really appreciate it. Fight the good fight. #corporate #boxing #challenge #blackdoginstitute

18.01.2022 Good morning and Happy New Year from Valla Beach, NSW Australia 01.01.2021 The future is whatever you make it. So make it a good one. - Doc (Back to the Future)... #HNY #goals #future

16.01.2022 I have signed up for a corporate fight night to reclaim my fitness after the lockdowns and various interruptions to my normal routine. How are you staying fit, challenging yourself and staying motivated? Share your stories below:

15.01.2022 Latest podcast interview with Darren Krakowiak from CRE Success where we discuss Competitive Strategy and Value Propositions for the Commercial Real Estate sector. #commercialrealestate #CompetitiveStrategy #valueproposition https://cresuccess.libsyn.com/michael-field-evettfield-comp

14.01.2022 Did you have a focus word for 2020? Do you have a focus word (or words) for 2021? My focus word for 2021: Indestructible My objective/s for the year: ... + Clarity + Connection + Collaboration + Creation + Commercialisation + Celebration My measure/s: + Personal performance + Powerful communities My superpowers: + Insightfulness + Ingenuity + Industriousness What are your focus words? What are your objectives? What are your superpowers? I would love to hear your thoughts and feedback. #2021 #HNY #objectives #goals #superpowers

12.01.2022 Clubhouse or Crackhouse? What are the pros and cons of Clubhouse? - Is it the new ‘audio university’ where you can listen and learn?... - Is it the new ‘live broadcast’ instant podcast or ‘pop up’ radio? - Is it the new shiny thing in social media dominated by vanity metrics? Join Roy Kowarski and myself tonight at 8pm on Clubhouse with special guest Toni McLelland. Room: Ask The Audience Topic: Clubhouse - The pros & cons! Are there more cons than pros? Share some of the things that you have really enjoyed & others that annoy you. #clubhouse #socialmedia

06.01.2022 Are We Connected on LinkedIn? Connect with me on LinkedIn for regulars updates on advertising, brand, digital, competitive strategy, marketing and value propositions. #B2B #Marketing #CompetitiveStrategy ... http://linkedin.com/in/michaelfieldcom

04.01.2022 ACCC follows TGA and Pings Lorna Jane for False Covid Claims https://amp-abc-net-au.cdn.ampproject.org//article/13003536

02.01.2022 ACCC wipes KCA’s previously clean record with $200,000 penalty for misuse of the Made in Australia logo. Read the full Lexology article here with legal analysis by Cordato Partner, Business Property & Tourism Lawyers Tony Cordato and marketing commentary by EvettField Partners #Lexology #Cordato #ACCC

27.12.2021 Latest Lexology article by Anthony Cordato from Cordato Partner, Business Property & Tourism Lawyers with marketing commentary by Michael Field from EvettField Partners The Federal Court of Australia has ordered two Australian 4WD Hire company directors to personally compensate customers, pay a large fine and be disqualified from managing a corporation for being ‘knowingly concerned’ in unconscionable conduct by their company and ‘causing it’ to make false or misleading repre...sentations, in contravention of the Australian Consumer Law. The lesson is clear. Engaging in unconscionable conduct in an attempt to add revenue and increase profit will make you a target for the ACCC and may result in prosecution and a substantial fine and personal exposure for the directors. Follow the link for the full article. #lexology #cordato #law #ACCC #StrategySnapshots

20.12.2021 Check out my good friend and business buddy Ivan Brewer - Restaurant Profitability Expert from Peiso being interviewed by Angela Vithoulkas for SME Association of Australia

19.10.2021 Q: Is there anyone else in my network who needs/ wants a Clubhouse invite? I may have a few more circling around in the network. Contact me and I’ll let you know! #Clubhouse

10.10.2021 Clubhouse or Crackhouse? What are the pros and cons of Clubhouse? - Is it the new ‘audio university’ where you can listen and learn?... - Is it the new ‘live broadcast’ instant podcast or ‘pop up’ radio? - Is it the new shiny thing in social media dominated by vanity metrics? Join Roy Kowarski and myself tonight at 8pm on Clubhouse with special guest Toni McLelland. Room: Ask The Audience Topic: Clubhouse - The pros & cons! Are there more cons than pros? Share some of the things that you have really enjoyed & others that annoy you. #clubhouse #socialmedia

22.09.2021 Check out my business buddy Angela Vithoulkas interview my other business buddy Ivan Brewer on his new restaurant profitability app called Peiso.

13.09.2021 Your future is whatever you make it. So make it a good one. - Doc Brown, Back To The Future (1989) This is possibly one of my all time favourite movie quotes. What is your favourite quote and why? ... #famousquotes