Milk Creative | Marketing agency

Milk Creative

Phone: +61 1300 627 783

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• Businesses
• Local service
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• Marketing agency
• Graphic designer

25.01.2022 Marketing Fail: ALDI walked right into a marketing pitfall when the brand took to Twitter wanting to engage with the audience by encouraging them to share their experience with ALDI. They nudged followers to mention a product that made them an ‘ALDI lover’ with a caption ‘Fill in the blank!’ Obviously, they were riddled with sexual connotations and grotesque humour, certainly not what the brand was expecting!

25.01.2022 TIP: If you want to set your company apart from others, then unique branding is necessary. Your brand should create trust, support & compliment your marketing efforts, reflect your mission and vision, generate leads, and attract new customers easily. A logo is quick, but it is not possible to brand your business overnight. It takes time, consistency and dedication.

25.01.2022 I know you're not meant to care what people say behind your back... but with your brand, it's kind of important! #brandingtips #inspirationalquotes #branding #businesstips #brisbanemarketing #jeffbezosquote

25.01.2022 Marketing Fail: Victorian Taxi Association’s #yourtaxis campaign urged passengers to Tell your taxi story! #YourTaxis #PeopleOfMelbourne #TaxiYourWay. Things quickly went downhill when customers bombarded the Twitter hashtag with stories about sleazy, rude and abusive cab drivers, and filthy, vomit-covered taxis. Gross! The lesson here is simple: Before you market services that customers have complained about, improve them!

24.01.2022 Your logo design should leave a lasting impression on your market and the customers. Just a glance at a good logo can be enough to mesmerize a new client and get them to remember you. Need a new logo? Contact us!

22.01.2022 TIP: When you build a community via your brand's social media, you invite potential customers to be a part of your brand. Through online platforms, you can easily convert your marketing efforts into sales. But the key is to be authentic and share your knowledge and passion!

22.01.2022 New website and brand launched for iminvited.com.au. It’s like Gumtree or Carsales - but for things to do! Find what’s on near you or search by interests or budget! #getunbored #unbored #iminvited #brisbanebranding #brisbanemarketing #marketingagency #branddesigner #brisbanemarketing

22.01.2022 Seen a drop in Instagram engagement lately? You aren’t alone! Over the last month a range of new algorithm changes has meant business just aren’t seeing the exposure, comments or engagement they once were. ... How to fix it? In order to get your audience seeing your posts, and your page growing - you need to ensure you’re taking advantage of all that IG as to offer. An article this week confirmed that IG will roll back how often they display your posts in your followers feeds if you aren’t: - regularly posting (on a predictable schedule) - posting content your audience likes and comments on - posting stories - using IGTV - selling on IG if you have products Basically, if you want to ace IG you need to be using all it has to offer - and often! If you’re a selfie sharing public figure this might not sound too daunting, but for a busy business already struggling to find time to get on top of social, this may add more to your workload. Need help? Contact us!

21.01.2022 Another social campaign smashing it! And this is just 2 weeks... we’re just warming up! iminvited.com.au - Find things to do

21.01.2022 Love it when a brand comes together! Here's the brand we've just completed for start up, Madazin. Keep an eye out for their Organic and Vegan skin care products! Since Madazin's products are tailored for young adults we wanted to create a brand that was fresh, appealed to a younger audience, and would stand out against typical organic skin care brands.... The product bottles will be a range of different colors and therefore the identity needed to be suitable for different colored backgrounds and variations.

20.01.2022 Yes that’s 500+% more engagement and 1000% more likes!! One of the downsides to working so hard on our clients social media, is we don’t get much time to focus on ours! Take a look at these results for a Qld Holiday Park - just 1 month of our support!

20.01.2022 Everything, including marketing, has a learning curve, so it's okay to make mistakes. Have a wonderful week!

20.01.2022 A new brand for Elevates Cranes & Transport! Cabcranes has been serving Qld for 40+ years and decided it was time for a refresh. Amanda consulted with Dave and helped them transition to the new name and designed the new identity. Amanda also just helped with new photos of the freshly new signed fleet, and is now hard at work promoting the brand with billboards, email marketing, capability statement, Google and social media advertising!

19.01.2022 Are you looking to change the world? Have a great and productive week!

19.01.2022 Branding is essential for companies, being consistent creates a positive impact with customers and outlines the company’s commitment to be consistent with clients. Jeff Bezos says, Branding for a company is like a reputation for a person. You earn recognition by trying to do hard things well.

17.01.2022 We’ve just delivered a new website for Pelican Rest Tourist Park! www.pelicanrest.com.au Looking for an Oasis on the Edge Of The Outback? Pelican Rest at St George is your place!... Website Marketing Tip: make sure your home page images tell a story about what makes your brand or place special. In Pelican Rest’s case their lush green oasis amid the outback landscape, and their must see vivid starry nights are huge drawcard. So of course these are home page hero images!

17.01.2022 Having a blast marketing Poona Palms Holiday Park! Last month we got them 3000 new fans! Plus, we've just completed - New website - new photography - new social media setup - new brand - new map... and more to come!... Can you tell why this image is one of it's best performers!? We can... #roomwithaview #holidayathome #goodtogo #qldtourism #qldholidays #frasercoast #poonapalms #queensland #brisbanemarketing #socialmediamarketing #milkmarketing

16.01.2022 TIP: Networking is important no matter what career a person has, but it’s especially critical when you run a small business. By getting to know as many people as possible, an entrepreneur can expand their customer base. If a business associate is happy, they’re more likely to come back again.

16.01.2022 Marketing Fail: Anti-weed campaign #stonersloth went viral for all the wrong reasons in 2015 when it was suggested the ads presented its stoned sloth character as an aspirational figure. The ads were meant to deter drug use ... but some social media users thought it actually promoted it! Backlash ensued, and the National Cannabis Prevention and Information Centre demanded its name be taken off the ad. Whoops!

15.01.2022 Indian Man Live-Tweets His Epic Story Of Bulk-Buying Rice Gone Wrong And It’s Going Viral On Twitter https://www.boredpanda.com/rice-story-truck-lorry-india/ via @boredpanda

14.01.2022 Simple but not common! ‘...really successful people say no to almost everything’...

13.01.2022 Business cards might seem old-fashioned in the digital age, but they’re still really effective. They allow entrepreneurs to prominently display their logos. This is helpful because customers will begin associating the logo with the company. Business cards are also a quick and efficient way to share relevant information about a company. For example, the phone number, address, and owner’s name.

10.01.2022 Marketing Fail: It’s pretty hard to offend anyone with fast food, but McDonald’s UK pulled it off with spectacularly bad taste. A popular ad from the fast-food giant in 2017 showed a young boy asking his mother about his dead father believing they had nothing in common. Apparently, one of the things they both shared was a love for filet-o-fish sandwiches. The ad received triple-digit complaints & high profile criticism from a Child bereavement group. Yikes!

09.01.2022 Big changes are coming to Facebook for businesses! Content will be more important than ever. Make sure you’re regularly providing posts that are relevant and engaging so you get those followers!

09.01.2022 TIP: Join the local Chamber of Commerce near you. Businesses that belong to the chamber usually have a bit more credibility locally than those who do not belong. Further, it’s a good way to get involved events for your area and find ways to give back to the community. Remember, people respond really well to companies that show they care about the town they’re in.

08.01.2022 When a photo says 1000 words! Had a great time capturing Elevates moving Glengariff Historic Estate’s new vintage tram carriages in to place today. Watching the skill these guys had to navigate some seriously tight bends & steep hills (1 while going backwards!) was mesmerizing! Not to mention how beautiful the location was!

06.01.2022 Are you prepared to take risks? Get inspiration from this quote!

06.01.2022 Business has only two functions - marketing and innovation. Milan Kundera

05.01.2022 Things are changing for Facebook if you’re in business and run a page. Be nimble and flex! - Make sure your page is verified - Remind your fans to follow you not just like you... https://about.fb.com//01/introducing-the-new-page-experie/

05.01.2022 Now that’s cool!...

05.01.2022 We just delivered a fresh new website for Poona Palms Holiday Park! Check it out! poonapalms.com.au

04.01.2022 TIP: Building an email list is vital. As a small business, you should send out regular newsletters to your customers with special promotions or helpful info embedded in the mail. This is one of the most efficient and low-cost ways to retain customers long-term.

03.01.2022 Marketing Fail: Supermarket chain Woolworths attempted to cash in on Anzac Day, by superimposing its logo over photos of former soldiers in a 2015 campaign. It also allowed users to upload photos of themselves or their family under the headline, Lest we forget ANZAC 1915-2015, and also featuring Woolworths’ logo and the tagline, Fresh in our memories. Not unexpectedly, the images were labelled insulting, crass and sleazy and Woolworths faced major backlash. The thought was there.. but eep!

03.01.2022 DYK - memes are great for ad images! They create more engagement and reactions than all other post types!

02.01.2022 TIP: The first thing a customer encounters is your website. Therefore, the look, feel, and design of the website should be consistent with your 'offline' experience and brand. Along with this, creating an engaging logo, impressive stationery, and well-defined brand style guide helps you build a winning visual brand across all your channels.

02.01.2022 TIP: Building a social media presence for your business is very important in the digital age. Additionally, it’s a free way to advertise upcoming promotions or special deals for followers. Social Media makes it easy for your customers to give feedback and allows you to interact with them.

02.01.2022 Take a look at this short clip we put together this week of Elevates, moving vintage train carriages in to place Glengariff Historic Estate! What a beautiful location and fascinating to watch how these talented guys navigated some tricky slopes and corners backwards! We captured some great photos and video clips for use on social!

01.01.2022 Running a business usually brings a personal venture into uncharted lands, but you'll learn from each experience. Have a great week!