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25.01.2022 Let’s face it. Content takes a long time to produce. From researching, interviewing case studies, designing graphics, analysing and more, there’s a lot that goes into this content marketing caper. Once you’ve published that winning piece, there’s no reason why you can’t use it again and again. This is referred to as repurposing content. Say you’ve published a blog that’s garnered comments and engagement a plenty. This is your cue to do something more with it. You can take tha...t blog post and repurpose it for social media, create a white paper or even a lengthy ebook exploring those very same themes. Not sure how? Check out our blog for our inside tips http://www.mintcontent.com.au//how-to-repurpose-existing-c

24.01.2022 COPYWRITING TIP This time of year brings with it a sense of busy-ness and overwhelm which can hinder the old creative juices. Combat it quickly by allowing yourself to free write. Grab a notebook (the paper kind), a pen and simply write. The topic can be anything. The key here is to let your mind wander. ... Trust us, it really helps harness that focus and creativity.

24.01.2022 Solidarity We too, are those people.

24.01.2022 He's here! Introducing the newest addition, Xavier Michael McPhillips! He's perfect in every way imaginable. Amy, James & Violet are completely smitten Rightly so we say, check out those cheeks! Naaaaaaw. Stay tuned for more baby spam

24.01.2022 COPYWRITING TIP Our resident Researcher, Editor & Writer, Yasmin shared this one with us and it's true. You are writing for your reader. Consider what is useful and valuable to them. Ask yourself how each piece of information you provide will benefit them.... If you're not hitting those metrics? Your writing isn't hitting the mark.

22.01.2022 Accurate Via @heyamberrae

21.01.2022 We're thrilled to let you know Amy is *officially* back on the tools! Her official workdays are Wednesday and Friday from 9am to 3pm and we have to say, we're thrilled to have her back

21.01.2022 The upside of social distancing with a newborn? You get to *enjoy* that bubble without the fear of drop-ins, the expectation of actually leaving the house and the pressure of the outside. One month into this 2 kid thing and we're LOVING it. On the work front? We've got our A-team working on current client work. As for new projects? We've committed to NOT taking on any new clients until 2021. That way, we can enjoy this magical time

21.01.2022 : , ? So, you’ve searched high and low and you’ve FINALLY found a talented copywriter to craft your copy. Congrats! You’ve signed the contract and chatted about the job, only to be sent a lengthy copywriting brief.... You were sure the job was organised and you could go back to building your business without a copywriting thought in the world. Wrong. A comprehensive copywriting brief is your ticket to an exceptionally executed piece of work. Bear with us while we explain on the blog: http://www.mintcontent.com.au//what-is-a-copywriting-brief

20.01.2022 COPYWRITING TIP This one is often overlooked and it shouldn't be because it's important. Using a positive frame will fill your copy with light rather than dark tones. Yes, we think in colours when describing copy. For example, instead of "don't drink excessively" use "drink responsibly" instead of "don't stay up too late" use "sleep well". ... See how that just feels better when you read it? Think about your readers' journey through your piece and how you want them to feel at the end. If it's positive, adopt this way of writing. See more

19.01.2022 Month 2/4 of maternity leave has now been completed. Learnings? Don't try and juggle anything once you've got 2 kids. ... You can't sleep when the baby sleeps because the toddler is up. ABC Kids, Coffee and The Couch are the real MVPs. #XavierSpam See more

19.01.2022 COPYWRITING TIP Succinct, active writing is much more powerful than using a passive voice. For example: "Website conversions increased by 13% with the addition of a new plug-in" ... Meh. "We were able to increase website conversions by a whopping 13% with the addition of the newest plug-in developed by our team." WAY better! Look for ways to be more active in your writing and your readers will naturally be more engaged.

18.01.2022 Now if this isn't the perfect little study-nook, we don't know what is. Natural light, plants and clean lines. Love! @mustardmade

16.01.2022 Happy NEW financial year team! Well, that's surely going to go down in history as one to remember. Being agile is something we're really good at here at Mint but COVID level of agility? Nope. I don't think anyone is. FY 20/21....just come in, sit down, don't touch anything and don't cause any trouble. Please?!

15.01.2022 What's the difference between awesome and average copy? For most IT and technology businesses, it's writing in plain English. Our top tips for plain-English writing? Ensure your message follows a logical path Remember who your audience is - do they respond to formal tones or slightly relaxed lingo?... Talk to the reader using easy conversational style sentences Short, concise sentences without repetition is key Don't use jargon you’ll alienate readers if you’re too heavy-handed with complicated industry terms Get it right and you won't look back! See more

15.01.2022 Plant hoarding doesn't count as *actual* hoarding though, does it? Asking for a friend West Elm

13.01.2022 Unless you’ve been living under a rock since 2002, chances are you’re familiar with terms like ‘keywords’ and ‘SEO’. What do they actually mean though? Fear not. The team at Mint Content have your back. We know it can be easy to get lost in the mumbo jumbo of digital marketing. We’re experts in the field and we’re more than happy to share our knowledge with you. Why? Because your success is OUR success. If you generate leads on leads and smash your sales targets as a result o...f a tight content strategy, well then, we’ve done our job. So here’s the short story. Google is smart. Like super smart. Its algorithms and the work its coding team does is enough to make even Dan Brown’s head spin (yup, that was a Da Vinci Code reference #booknerdsunite). What’s more, Google’s algorithms are constantly updated and improved to ensure that only the best content is ranked. Just when you think you have the golden recipe, the rules change. Working with talented content marketers (*cough* us), has never been so crucial. Not sure how to use keywords? Check out our latest blog post http://www.mintcontent.com.au/mint-condition-blog

12.01.2022 The time has come for our founder, Amy, to return from maternity leave. Xavier is now a roly-poly little man who can function [with grandparent help!] without his mama for 2-3 days per week. We can't wait to have Amy back on deck working on some super exciting projects! P.S. 'Dem cheeks #swoon

10.01.2022 It was BBQ by the way

10.01.2022 Feel like you're fresh out of content ideas? Fear not, it happens to the very best content marketers out there. Whether you're selling cybersecurity software or professional services, chances are you find it challenging to maintain a content calendar without compromising quality. And you're not alone. Around 46% of content marketers rank consistent content production as one of their key challenges. ... While it's true that coming up with creative content ideas to tight deadlines can be stressful, it may not be as difficult as you think. To help you out, we've compiled a foolproof guide for generating content ideas quickly and with minimal fuss. Bookmark this page for the next time you're suffering from the infamous content writer’s block. Read it here http://www.mintcontent.com.au//6-simple-stress-free-conten

10.01.2022 PSA: The value you bring to the table is what you should be charging for

08.01.2022 : + There’s no denying it. We live in a content loving world and we’re content loving girls (and guys). Content marketing is arguably the cornerstone of any marketing strategy. Why do we love it so? ... Content marketing enables you to connect with your audience and grow your online presence. The downfall? Content takes a long time, and then some, to produce. Blog posts, electronic direct mail (EDMs), social media posts...the list goes on. So, what if we told you we have a fuss-free way to produce 50+ pieces of content from one piece alone? You can. Read how http://www.mintcontent.com.au//the-easiest-way-to-produce-

06.01.2022 It would save a LOT of time and confusion #IntrovertLife

06.01.2022 Who votes 'yes' for these to be included in the Mint Content client welcome pack?! Via Newton + The Apple / Etsy

06.01.2022 In 2021, we're opening our books again! First off the bat? We'll be working with clients who need a website update. Thinking of upping your digital presence game? Start with your website. ... Your website is your first point of contact for potential clients. For this reason, it needs to be poised to convert. Our team is highly skilled at writing content strategised to appeal to your demographic. We optimise for SEO but do it in a way where the copy speaks to your customers rather than SEO robots (this is important!). Email [email protected] to book your spot

05.01.2022 Accurate. Unfortunately, I don't use it for that

05.01.2022 COPYWRITING TIP Great copy reads like a well-spoken person talking to a friend. There's a friendly, casual air to the lingo. It's not easily achieved if you're a newbie to the copywriting game. Our advice? Write your first draft. Leave it for 24 hours. Then, go back and read it aloud. If it's not something you would say to a colleague over coffee, take it out.

04.01.2022 ' ! The first fathers day as a dad to two. Safe to say, Xavier + Violet are big fans of yours. You're excellent at dad jokes, competent in the art of tantrum shushing and a very good hugger. In addition to being a totally devoted and present dad, you're always strategising Mint's future and helping our clients smash through the glass ceiling. ... Talk about super amazing. We hope you enjoy your breakfast in bed and homemade gift, James. You deserve it!

03.01.2022 We just wanted to let all of you know we're taking a brief hiatus from socials. With many, many deadlines to compete with, we need to dedicate all resources to client work. We'll be back SO soon!

02.01.2022 COPYWRITING TIP The four u's formula is a winning one for crafting copy. Make it urgent. ... Make it unique. Make it useful. Make it ultra-specific. This will help you keep your copy tight.

02.01.2022 Do you spend more time thinking about what content to create than actually developing articles, videos and white papers? Every content creator has been there. Not only do you want to come up with a new and unique idea, but you want to create something that will be helpful to your clients. There are ways to ensure you are creating valuable content that will resonate with your audience. By paying attention to what your target market is saying in both the physical world and digi...tal worlds, you can find out what content topics will resonate the most. Over on the blog, we're sharing 3 simple ways you can do just that http://www.mintcontent.com.au//how-to-come-up-with-content

02.01.2022 We've been really fortunate to have lots of new enquiries lately, thank you! Right now, we've closed our books to new clients for 2020 so we can focus on our current client needs. However, we will be taking new clients in '21 [I can't believe I just typed the year 21!] so if you're looking for content strategists who understand the technology, IT or even political landscape, we'd love to hear from you. Email [email protected] to chat

01.01.2022 Hi there! We're having website and email troubles, which *should* resolve in 24-48 hours. Rest assured we're still available by Facebook message and phone. Thanks for your patience!