Alicia Hagen in Lawnton, Queensland, Australia | Marketing agency

Alicia Hagen

Locality: Lawnton, Queensland, Australia

Phone: +61 499 000 486

Address: 2/557 Gympie Rd 4505 Lawnton, QLD, Australia

Website:

Likes: 1427

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25.01.2022 Im gonna have a guess, and say Plumbers are going to be THE MOST in demand service over the next few months!

25.01.2022 #smallbusinessSaturday To SMALL BUSINESS OWNERS - Post ONE picture of an item you sell, or something that represents your business... Feel free to include your links & prices! This is a good way to promote our businesses and support one another. If you can't buy something from one of these places, consider jumping across and liking their pages & commenting on a few posts for support xx

24.01.2022 Head over to my group for some tips on fixing under performing ads: https://www.facebook.com/groups/173893586617885 Ill jump online too and answer any questions you have about your ads

23.01.2022 Here we go! Full day of training with ActiveCampaign to learn how to level up my email & remarketing strategies for my own businesses as well as my clients

23.01.2022 I LOOOOVE Consult & Training Day! Got some beautiful clients lined up today for some intensive Facebook Ads training. Such a nerd that I get so excited coming up with strategic plans to help market their businesses.

22.01.2022 Not much has changed.... still working late at night with a baby attached to me

22.01.2022 Mid 30’s walk of shame....

22.01.2022 What do you see as the greatest opportunity to scale your business in the next 3 months? Getting more traffic Getting more lead Increasing conversion rate... Selling more product to existing customers Generating more / new high qualified leads Raising prices Converting a higher percentage of current leads into paying customers Depending on which goals you pick will determine what marketing strategy you implement! Keep this in mind when crafting your message and strategy for the next quarter.

22.01.2022 Scarily accurate!

21.01.2022 Awesome time chatting with Jimmy from My Online Guy about all things marketing & business!

20.01.2022 Are you using the Growth Method in your advertising? It's my go-to method when doing copy writing for ads: G = Give Value / Teach / Share Knowledge R = Resolve Urgent Pain point. Can also be aspirational. Want to continue building relationship with you... O = One CTA (Call to Action) W = Why! Why would they trust you, why this product/service, why not someone else, why right now! (Urgency) T = Transformation. What state are they in now (before) and what state will they be in after they use your product or service? H = Humanise! So much noise being authentic will help you stand out! And it's as easy as that! If you're struggling with ads that aren't converting, feel free to reach out for help here: https://www.facebook.com/groups/173893586617885/

20.01.2022 When you stay up working at 10:30pm so you can take your kids and little cousins visiting from South Australia to Movie World tomorrow!

20.01.2022 After analysing all my clients campaigns from 2019, here is one of my top tips for FB ads... Lifetime Budgets performed better than Daily Budgets, by reducing the Cost Per Result. On average they performed as high as 25% to 50% better!... I've done direct comparison tests the last few weeks, and every test I have ever run proves this again and again. Lifetime budgets are cheaper!

19.01.2022 Building out an engagement audience for your Top of Funnel is a great idea! However, ensure you don't choose the default setting and select Automatic Placements. This is because you need to unselect 'Audience Network'. The reason you can't have Audience Network selected is because it can't determine how long someone has watched your video in these placements, so if you want to create an audience of people that watched more than 3 seconds of your video, these people won't be included, which is wasting your precious advertising dollars. Videos are still performing the best out of all creatives! So get going with some video ads :D

19.01.2022 Life of a working Mum... Up working on clients campaigns and commercials because tomorrow Im out most of the day at appointments for my eldest. But still grateful I have that freedom! How do other working Mums survive the juggle?

19.01.2022 If you're an ecom brand or handyman/tradie, now is definitely the time to advertise and refine your strategy! Here are no-bull stats that show from the huge budget ecom brands, down to the small $20 a day brands we assist, are across the board, are smashing it with results & sales. I understand not everyone has the budget to outsource the management of their campaigns, so I'm offering a full hour together on Zoom to go through your existing campaign together with a fine toot...h comb to help you optimise your campaigns, targeting, copy & creatives for only $99 AU (normally $299)! I only have a few spots available so PM me to schedule a time. This offer is for next week ONLY to help out small businesses needing to make sales, but struggling to do so. Here is a review from Sarah who owns the incredible Vanda Baby: "I have been working with Alicia since September 2019....and WOW! Ive had my business for a few years now, and I have tried and tried (and taken many courses, worked with several experts and watched no less than a billion YouTube tutorials) to nail Facebook ads with no luck. Its just never made sense. But working with Alicia its just clicked. I am now able to build my own funnels, and I completely understand facebook ads and seeing amazing results! Alicia is so amazingly understanding and just a great person to work with, the way she explains things and talks you through the process is the best Ive seen. And - she has these little business hacks. Stuff you dont find on YouTube or google, and theyre just game changers! Alicia has seriously reinvigorated my passion for my business and has given me full confidence that its just going to keep growing and growing. SO HAPPY our paths crossed".

19.01.2022 When you want to hold another retreat just to hand out these water bottles in your branding colours Seriously... I chose Mint & Peach over 2 years ago and now its everywhere!

18.01.2022 What are you all doing to 'coronavirus' proof your business? I've spent the day coming up with plans for each of my clients. Regardless, if you are worried about the actual virus, the economic impacts will still be felt by a lot of small businesses. So having a plan in place is VITAL. And no... just stopping your marketing and advertising is not a plan.... During a downturn, it's actually the easiest and fastest way for smaller businesses to increase their market share for when things do turnaround. Perfect time to start focusing on your SEO! Can your business alter for some aspects to run virtually? Can you create 'packages' that will help people during potential enforced quarantines? Have you created new ad campaigns to run during this expected downturn? I would be focusing on video ads... People are going to be doing online shopping, watching YouTube, on Facebook, Instagram and Pinterest a LOT more if we aren't allowed to venture out or if they get sick. Don't panic! Be resourceful and use this time to test your strengths and take advantage of cheaper impressions! Smart people and smart businesses actually flourish during hard times.

18.01.2022 Since Facebook is impression based marketing, getting your CPM (cost per thousand views) down is vital to ensure you get the best bang for your buck! Here are some helpful tips how to lower your CPM: Give Facebook more choice with various ad creatives... Test multiple audiences within a different ad set (Im loving campaIgn budget optimisation) Ensure your landing page or website has fast loading times, cookie notification, privacy policy and doesnt make any income claims Get people engaging with your content, and respond to all comments on your ads Avoid any heavy text penalties by using less than 20% text Making sure payment method is up to date and doesn't default If you feel you need more training or advice with your Facebook Ads, PM me and happy to chat!

17.01.2022 A lot of people dont realise they can actually ALT Tag their Instagram images! Among other things, this will help your SEO by having your images indexed by Google Images. Ill discuss in more detail over in my group why doing this is helpful https://www.facebook.com/groups/173893586617885

16.01.2022 Let's face it... being a business owner is HARD. Some days are AMAZING and you're super glad to be in control of your own time & finances. Other days are exhausting and you think 'WTF' to yourself about a thousand times, and perhaps even question if you're cut out for life as an entrepreneur.... But I'm a big believer in action breeds inspiration. Not the other way around. So on those tough days, just do it! Take those baby steps. Stop looking at the top of the staircase and wonder how you'll even get there. Just start taking a few steps at a time. Know that EVERYONE has bad days. You're not alone. But the difference with the people at the top of the staircase and those at the bottom is that they took that first step, and didn't stop until they got there. Sure.. they might have needed a quick break. But they sure as hell didn't wait to be inspired before taking action. They got inspired BY their actions, and that kept them going. Be proud of even the small things you've achieved, and that will push you into a positive mindset & breed even more action and MORE momentum. Just know you're not alone on this journey and reach out to fellow entrepreneurs. We get it! And we know encouraging others on our bad days will help our whole tribe, level-up! If you feel you need to chat about your business goals or how to get to where you want to be, PM me. I love chatting to small business owners and helping them achieve BIG things.

15.01.2022 If you only do ONE thing today... make sure it's this please.... Go to business.facebook.com and then up to settings (top right)... and then down to Security Centre on the left. PLEASE PLEASE PLEASE make sure 2 factor is set to ON!... Hacks into ad accounts are becoming more and more common! They hack into your account and run VERY expensive ads to their own pages (I'm taking upwards of $6000 a day!). Eventually you get it back through a disputed transaction... but still.. that's stressful! So please... go check you've got this turned on!!!!

14.01.2022 Top Tip Tuesday: Social proof matters, especially for ecommerce businesses!! What I like to do with a new campaign, is run a PPE (page post engagement) to the ad first, and optimise for engagements.... Ideally, you run a warm audience to the ad because your fans are more likely to like, comment and share the post. Then, once you have some traction on the ad, get the post ID and pop it into a Conversion Campaign. Boom! High relevance score + Low CPA = $$$

14.01.2022 What are you doing to invest in yourself? Today I committed to a full day training with Active Campaigns to get even more out of the platform! And, doing a half day workshop tomorrow to improve my public speaking I cant wait! Next year my goal is to give back even more and hold a lot more workshops and training days! But Im actually quite introverted so stepping up in front of people is something I need to practice and get over my slight awkwardness. Once I start, I LOVE it! But I do tend to prefer hiding behind my laptop from my office

14.01.2022 Some days I feel guilty I'm not 100% dedicated to mothering my children all day every day. And sad that sometimes I have to say, "Sorry honey, but Mummy has to finish some work". BUT then I read statistics like this and I realise apart of my job as a Mother is to set good example for my children, especially my daughter, that carving out your own career and income is important. I'm super blessed I've been able to create a business where I can work from home and be fairly flexi...ble around my children. That still means sometimes they have quick dinner (aka cereal or eggs on toast) when I'm madly trying to finish a website or client's campaign. I think it's important I can show my children I can thrive, not just survive, on my own as a woman. And I feel apart of my journey is to help other women create an actual profitable business from home that allows them security and flexibility so we can drastically improve statistics like this!

13.01.2022 Let's talk pricing! Are you charging correctly, so your business can survive in the long term? Your pricing needs to:... Reflect the gross profit targets/margin your company requires. Ensure you take into account GST & expected tax. Effectively covers the cost to have employees (as you'll need to factor this in from the start to grow in the future). Recover your overhead costs (are you considering all your overheads- rent, electricity, insurances, internet, admin costs) Cover any variable costs that may occur. Especially if you're a service based business where delays due to weather can come into play. Allow for fluctuations in material costs (Important if you're dealing with USD for importing your goods & materials). You don't need to be the cheapest. But you do need to be able to communicate your value clearly.. be it higher quality service, product or warranty!

13.01.2022 How innovative is this! One of my awesome clients and now friend, Michelle from TWIGS Toy Boutique has now launched Personal Shopping Experiences in her amazing toy store. This way, people can safely shop without anyone else around. Plus the store gets sanitised after each session. We had such a fun time putting this together. Isla was somewhat cooperative hahaha. ... Of course, she has online available too... but we know some people will get a bit of cabin fever being locked away. So this is definitely a smart & safe way to have a bit of a breather! Plus a great opportunity to stock up on things to entertain the kiddies :D

12.01.2022 Now is your chance QLD business owners to apply for a $10,000 Business Grant! If you've been wanting to upgrade your website, increase your marketing or get intensive 1 to 1 support, now is the perfect time. To qualify you must:... - been impacted by coronavirus shutdown restrictions (forced closures or drop in revenue) - have employees - valid Australian Business Number (ABN) active as at 23 March 2020 - be registered for GST - have a Queensland headquarters - have an annual turnover over $75,000 for the last financial year The idea behind the grant to assist in rebuilding your business. Find out more click the link below or contact me via Messenger.

12.01.2022 Signing off for a much needed weekend! Will respond back to inquiries Monday xxSigning off for a much needed weekend! Will respond back to inquiries Monday xx

12.01.2022 Congratulations to my amazing client Lucy Jean Clothing on their 1 year anniversary!!! Anyone who owns their own business knows this is no easy accomplishment

11.01.2022 How do you interact with your customers post purchase? Once someone buys from you, are you hitting them with a remarketing campaign to continue building your brand? Are you following them up via email to ask for a review?... Are you offering a referral program or offering incentives for upsells? It's a known fact that on average you make 80% of your income from 20% of your customers. BUT - so many businesses forget about this core group of customers. They are so focused on getting new customers or clients into their sales funnel (which takes a lot longer to encourage these 'strangers' to purchase from you), rather than encourage repeat customers to buy again. So ask yourself... what can I do today to reach out to my existing audience and ensure I'm keeping a positive relationship going between us!

11.01.2022 This is why good graphic design matters

11.01.2022 Probably my fave meme so far

11.01.2022 Here is a recent Before & After of a rebrand we've recently completed. Absolutely LOVED working on this rebrand for Cheeky Little Monkeys Jewellery! She does the absolute most amazing custom unique miniature food jewellery. Be sure to check them out! The aim was to create a fun, colourful, memorable yet clean & professional logo to truly reflect the joyfulness of the brand.

10.01.2022 Since we cant go to the Ekka this year, the next best thing is definitely these super cool mini showbag earrings locally made in Brisbane by Cheeky Little Monkeys Jewellery! Be sure to check out her designs and give her a like or share #supportlocalbusiness #buylocal #madelocally #brisbanesmallbusiness

10.01.2022 This was mine... clearly they know me too well My spirit guides told me that the day you get the kids to bed early enough that they can make you feel better.

10.01.2022 Potentially a new payment option to offer customers

09.01.2022 Another amazing initiative by a small business.... jump onboard!

08.01.2022 I get asked this question a lot from new and prospective clients "Why does Google spend more than my allocated daily budget sometimes?" Google campaigns can spend up to double their daily budget on any given day, however over a 30 day period Google will spend no more than 30.4 times the daily budget. For example; if you set your daily budget for a campaign to $50 a day.... on some days it might spend up to $100 a day on other days it might spend $25 a day over a month period, it will spend a maximum of 30.4 x $50 (roughly $1520) Google adjusts the daily spend according to search volume fluctuations. If you'd like to book a Google Audit on. your account, shoot me a PM!

08.01.2022 I probably laughed harder than I should have at this...

07.01.2022 Love this ad! Good way to turn a negative into a positive

07.01.2022 On my Christmas list... But in all seriousness, what a great weekend! Client campaigns smashed it and I launched a new ecom business myself which was super exciting/ exhausting! What offers did you put up for Black Friday/ Cyber Monday? Or what was your favourite thing you purchased?

05.01.2022 Lunch break! Trying to take better care of myself including going to the gym first thing in the morning everyday and taking time to prepare better and more nutritious foods. One week in and feeling better already. Now just need to tackle the lack of sleep issue!

05.01.2022 I think I might be undercharging for our logo designs!

05.01.2022 Whats some of your fave podcasts to listen to?

04.01.2022 Today is a quick Google Adwords tip. If you're running Google Adwords, be sure to check your location targeting. Nearly all accounts that I audit make this easy mistake. The default is set to: People in, or who show interest in, your targeted locations.... However... it's best to manually select 'People in or regularly in your targeted locations' If you don't, you're almost guaranteed to get spam calls from overseas trying to sell you their own services, which unnecessarily eats up your ad budget!

03.01.2022 How amazing and supportive of working Mums are the staff at Chipmunks Australia! Obviously being school holidays they were completely full, knew I came to do work while the kids played so opened up a party room that was free. I said they should advertise one of the rooms as a co-working space for work from home Mums as I know I’ll be here everyday

02.01.2022 Christmas Tip: When you walk past your partners phone, yell out what you want for Christmas and soon FB will start showing them ads for those products Christmas Tip: When you walk past your partners phone, yell out what you want for Christmas and soon FB will start showing them ads for those products

02.01.2022 School holidays be like....

01.01.2022 If you haven’t set up server conversion API.... your ads are in for a bit of trouble! Step 1 is to verify your domain! If you don’t even know what I’m talking about shoot me a PM