Aleph Studio | Artist
Aleph Studio
Phone: +61 421 194 941
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25.01.2022 #everyday ;) You may have noticed that I often refer to some of my niche clients as *Makers of Magick*... Ive been asked recently what that actually means, so Im here to explain the terminology. Many of my clients, and the people in the world that interest me the most, are doing something a little different. Theyre working and playing in realms that are not part of mainstream culture. They have their own rules, they dance to beat of their own drum, theyre intuitive and have rich inner worlds. To quote the wonderful Joseph Campbell, they 'follow their bliss' because it is a soul-level imperative to do so; the 9-5 routine of the masses destroys them. Most of the time theyre creative and bringing something special into the world; theyre artists, musicians, poets, philosophers, writers, mystics. They are often creating some form of transformation, or helping others to transform in some way; theyre healers, coaches, speakers, wellness professionals, astrologers, energy workers, witches. Theyre doing their part, often behind the scenes, to make life more interesting and meaningful. These clients come to me because Im a maker of magick myself, and they seem to sense that and appreciate it. And I appreciate them. To the makers of magick I work with, and those yet to find me - thank you. Thank you for your creativity and your courage. Thank you for the soul you inject into the world. Thank you for your passion and your perspective. Thank you for your service to others, and thank you for making the world so much more magickal. - Michelle To see some of my favourite work I've done for the magick-makers, visit www.aleph.studio/portfolio
25.01.2022 Just archiving a few artwork files from 2019 and came across this event flyer, designed for an online event by the deeply mystical Tara Zhinu. I didnt share it on Socials back then, and Im thinking I must have been saving it up or something because it was definitely on the 'favourites list' from last year! (actually, with a bit of space for some admin work this afternoon, I also realised I have some other key designs from last year to share - Ill show you soon...) But anyw...ay, here is the flyer for Ishars Black Rose. *Apologies if youre viewing this and thinking youd like to attend! Therell be more, Tara is guided to put these 8-week mystical journeys out at least twice a year ;) Black and starry are two of my favourite things, so being in creation mode for this artwork was so enjoyable. It was much more like play than work (although much of my work is these days!). Its quite big work to capture the essence of events of this nature often we dont have the visual language for the mystical, so thinking about designs of this nature strategically doesnt always work. It takes tuning in and relaxing into in the subtle mystical realms to develop the right feel. Not usually part of ones job description - and sometimes not for the faint-hearted, haha! Lucky I #liveforthis ;)
25.01.2022 Ive been a little quiet on Socials recently, deeply immersed in a magickal design vortex. Ill share some recent work soon enough (so much good stuff!), but for now heres a little outtake graphic from a current branding project. Im a little obsessed with fine geometric line work at the moment, especially how it throws cool effects when the lines are close together or overlapping.... Maybe one day when I have some time Ill create a little series. I just find them so beautiful! Whats everyone been up to lately? xo
24.01.2022 Recently Ive been doing a heap of work for the magical powerhouse that is @drdaniellearabena, and today we launch her refreshed brand aesthetic and website! This spunky witch doctor is a keeper of the crossroads between magic and medicine; an alchemic practitioner, acting as a bridge between two worlds. As a medical doctor (GP), specialist, educator and woman of Torres Strait Islander decent, Danielle has an amazing life story, and a particular passion for womens health, ...menstrual wellness and childbirth. She currently offers workshops (keep an eye out for Witch School in 2020), healing sessions and consultations, and is a powerful Doula. Id be lying if I said I wasnt drooling at the possibility of working with this woman. When we met here in Brisbane to discuss giving her brand a refresh and creating a stack of epic designs for her upcoming events I jokingly told her she was making all my design dreams come true with her edgy, witchy aesthetic and love of vintage alchemical imagery. (Those that know me can get a picture of how excited I was haha) As part of her brand refresh we kept her existing logo (it was perfect as is - if its not broke, dont fix it) but we tweaked her colour palette, updated font styles and then curated a range of illustrative elements and grimoire-esque textures to communicate the alchemical and shamanic nature of her work. (*Youll notice these sorts of graphic 'extras in my top level Branding Packages - quite often Im asked what the benefits are of having them well, see for yourself - this project is an excellent example of how additional illustrations and textures can expand your Brands visual presence.) Ill show more of the designs weve been creating soon so you can see other ways weve been using those extra graphic elements successfully. But for now, take a peek at the website design, visit Danielles new site, or go view her Instagram account for some magick, attitude and deep, deep wisdom. xo
24.01.2022 Hey friends Im back in the Studio and 2020 is already shaping up to be a big one. There are some pretty nifty projects booked in and my next available Branding spaces are in March good thing I had the most freaking epic holiday over the break! To start the year off I thought Id share a Podcast Episode I recorded with Social Media superstar Stacey Cranitch from The Social Hub. Stacey approached me last year to come on and chat about Brand Archetypes, and obviously I jump...ed at the opportunity to nerd-the-hell-out with someone equally as interested! The result was fun and informative, and Stacey really knows her stuff. If youd like to have a listen head to http://thesocialhubau.com/episodethirteen/ Id love to hear your thoughts! If it piques your interest and youd like to have a more in-depth chat about how Brand Archetypes can help you in your Biz, get in touch. Michelle xo
24.01.2022 Some recent work for a different kind of Magician! This project involved the creation of a logo, colour palette and corporate stationery for an Ophthalmic Surgeon (totally magical, right?). I actually love changing up my usual design style with more corporate and mainstream work here and there. This type of client finds me from time to time, mainly via referral, and it helps keep me fresh in my work. In my last few years as Branding Designer Ive created identities for Doctor...s, Accountants, Restaurants, Fashion Labels, Authors, Medical Companies, Cryptocurrencies, Engineers, Building Designers so many industries and so many styles! So if youre 'a different kind of magician like Dr Leslie Manning, Im totally here for you too ;) **NOW TAKING BOOKINGS FOR APRIL**
23.01.2022 To those patient souls on my Wait List... THANKYOU for your patience. Sincerely. I will be contacting each of you in the coming days to let you know how the early 2021 schedule is looking.... I had given most of you rough estimates for a start date, and I am trying my best to stick as close to those estimates as possible. There may be some delays, which we can discuss. I got very busy very quickly this year and I had to experiment with how much work I could take on while staying on schedule and keeping the creative fires burning. I worked extremely hard to accommodate as many projects as I could (so many kickarse projects came my way, how could I possibly say no?!) and I may have fallen behind a little. You live, you learn. So keep an eye on your Inboxes (sometimes I randomly land in junk) early next week, and we’ll start locking in some details If you haven’t heard from me by end of next week, please get in touch. **If you are considering working with me next year - for Branding projects anyway - and are not currently on the wait list, it looks as though I won’t be available for those larger projects until July at this stage. I’m still working out how to manage being booked out for long periods of time - it’s a little daunting! If you have suggestions let me know, seriously haha. Michelle x
23.01.2022 Earlier this year I got to work on something a bit different to the brands that often come my way. And it was SO good to switch up design styles to create something epic for this guy. Brendan D. Murphy is a researcher, author, human-evolver and financial freedom creator a Truth Addict, and possibly the "baddest sage on the internet. This savvy guy came to me having done all of the deep-diving into his brand already, so all I had to do was weave my magick and bring it to lif...e! The Brendan D. Murphy brand is a powerful and awesome combo of the following brand archetypes: Hero, Rebel, Sage. This was my first project working with this particular combination of brand archetypes, and I freaking. loved. it. So powerful. So good. I easily channelled my inner Rebel to bring about the strength, boldness and visual potency needed to adequately express Brendans vibe. The logo is a punchy, edgy, type-based wordmark. In its 'full colour version it plays with light and dark, casting a subtle shadowy, mysterious feel (Hero/Anti-hero). I created a strong and simple colour palette of Black, White and Steel Blue (Hero, Sage) and typography styling that injects personality and communicates intelligence, wisdom and trust (Sage). These kickarse supporting graphics I designed for his web and socials banners feature super-high-contrast photography (Hero), imagery of urban decay, fire, and a lone white wolf (all portraying the Rebel!). Head to his website (brendandmurphy.com) or Insta account to see how we continued to play with the themes of Hero, Rebel, Sage in his visuals and supporting imagery. It was so good to flex my design muscles to create such a strong, powerful masculine brand. It remains one of my favourite projects to date. I think a good designer can bend and shape their style to suit the essence of any brand. Different projects like this definitely keep me fresh and inspired anyway! Need something a little different? Aleph Studio is currently taking branding bookings from March 2020 onwards (booked til then!). Get in touch if you want to know more about the process or to schedule a quick chat. xo
21.01.2022 Do you ever get that feeling almost like your chest is about to explode, like your heart is in the process of being ripped out, and you think you might vomit but in a good way? No? Haha. That is exactly how I felt when I began working on this new branding project for Candice from The Divine Unearthing.... I know, a bit dramatic. But true nonetheless. I feel it each time I look at this moodboard, and I feel it when I see all the different elements of delicious occult graphics we are creating. Weve really upped the magick with this one. When witches come together powerful things stir and all involved are left with a sense that something very significant has happened, even if they cant quite put their finger on it. Feeling very blessed to have met at the crossroads with this woman. At the perfect time. In the perfect space. Both with new paths emerging before us. I cant wait to share more of this very special project with you. More divine darkness awaits... xo
19.01.2022 Wow. How beautiful is this? So inspiring. Someone asked me recently what my dream job would be. I said an Artist - a guerilla installation artist, creating art like this in secret, just for others to randomly stumble across. ... *guerilla = referring to actions or activities performed in an impromptu way, often without authorization
17.01.2022 Hows this fun little design for Little Witch School! Does it speak to the little one inside you that yearned for magick? As soon as I received the design brief for this project my inner child went nuts! She squealed with delight and jumped for joy and I couldnt contain it.... I saw myself as a 6 year-old tugging at my Mums dress Can I go, Mum? Can I go? Pleeeeaaasee???. And so when designing the artwork I created from 6-year-old's perspective a journey into the forrest animal friends, frolicking under the moon and stars old bottles and jars filled with magical treasures Little Witch School is the creation of Dr Danielle Arabena, and a sister of her original Witch School (for adults) which Ive shared the designs for previously. With the success of Witch School she felt a strong pull to create more, beginning with a version for Little Witches! The result is now running in various formats, with new locations to come, and is designed to bring Science, Medicine, Indigenous knowledge and Magick together in a safe format, with deep integrity. Danielle is there to nurture the spark that parents already see in their young ones, and support them to "greet the magical world with a curiosity that will not be diminished". *SWOON*! More Witch School formats (and designs) to come <3
16.01.2022 Earlier in the year I designed the graphics for Tara Zhinu's Golden Rose Mystery Circle - an online temple space dedicated to the soul flourishing of all women. The temple doors open each month at about this time, for an intake of interested women, in preparation for the monthly Sacred Soul Transmission event (this months event is happening tomorrow night!). Tara offers the first month of membership in this sacred space as a gift, and membership includes a 1.5hr Group Heal...ing / Guided Inner Journey, weekly feminine wisdom and communal support and sharing - for the mystics among us. The space is opening again today, with tomorrow night's event being an expansion into the starry realms of the Moldavite Rose, exploring the stillness and wisdom of the Void consciousness. Being in the middle of a massively busy period of work and life, I will be welcoming this theme big time!! Taras events are medicine for the feminine soul. If you feel called to join the Circle for a taste of this delicious medicine, visit Taras page (Tara Zhinu) or search for "Golden Rose Mystery Circle" on Facebook and request membership to the group. I might see you there. xo
15.01.2022 Sharing some magical night-garden feels with this recent event artwork designed for one of my favourites Tara Zhinu This flyer captures the beauty, sensuality, opulence and divine witchery that Taras events are known for. Breathe it in, my loves... It will be such a beauty-full evening!... Also, I know I keep saying it, but I have a tonne of work Im dying to share with you all when I have some more time. I dont like to just put it up without thought and love, you know? I know its just design, but its fucking sacred. Sacred design magick. Sacred visual spellcraft. _________ *Oh, by the way - Im now taking bookings for September 2020 for Branding Projects. Smaller projects before that time may be okay, just get in touch. The schedule fills very quickly currently, so if youre feeling the pull to work together let me know so we can lock in a date. xo
15.01.2022 A grounded mystical brand to enjoy these are the main logos (and a few supporting graphics) in the logo suite we developed recently for Victoria Jade. Victoria is a Doula, Holistic Birthing Coach and Birth Photographer, among a number of other things - shes a very vast character! Weve had SO MUCH FUN designing her Brand Visuals and grounding her vibe to represent her two predominant Brand Archetypes. What we have here is a (quite rare and super cool) Angel-Maverick!... The Angel archetype has a huge capacity to inspire, and an ability to perform miracles. They are pure and humble, with infinite compassion. They serve the higher realms, providing care and comfort, guidance and instruction. I also see the Angel as a luminous guide toward greater truth and connection to spirit. And all this would sum Victoria up perfectly only, shes a sassy AF goddess who keeps it real and original and has this doesnt like to play by the rules type feel to her. Shell dance to Lauren Hill in her undies on Insta if she damn well pleases! Enter the Maverick archetype. Mavericks are independent thinkers and freedom lovers. They reject boxes and labels far too constraining for such a vast being! They are smart, creative and unconventional. Sometimes the Maverick can be a really strong archetype who easily ruffles feathers and can come across as a bit full on, but with the Angel to balance out the brand, and represent Victorias essence, this creates one of the most loveable archetype combinations around. I think so anyway (and I do have a type it seems - there are actually so many of these souls in my inner circle!). Were still working together on some other design items, and her new website, so Ill show some more of her brand when were done. Anyway, heres to the Angel-Mavericks I will always love you. xo
14.01.2022 A lovely little branding project from earlier this year to share with you (the brand and products arent actually launched yet but here's a cheeky peek!) The Supernaturel is a Sydney-based Startup that will be offering personal care, beauty and household products made from the magic of nature. The Design Brief was to create a classic, minimal brand that, through its graphics, communicates the prestige of brands like Aesop (one of my personal favourites!) with a down-to-ea...rth, natural, modern-witch element. A touchstone phrase throughout the branding process was Natural beauty and wellness with a touch of Woo. (Cute, huh?) Other keywords for the brand were: Clean + conscious living Plant Witch The magic of nature Natural remedies Simplicity The result was pure, simple, mid-weighted typography, complemented by an offset gold crescent moon (a well-recognised symbol of magic, the feminine, nature and beauty). The project had us creating a logo suite (Primary logo, Secondary Logo and Logo Submark), supporting typography styles and colour palette, and to top it off and inject some fun, some woo-inspired icons were developed and turned into patterns for use on packaging and other branded collateral. I cant wait to see this one launched!
14.01.2022 Its a busy time for this little Studio. Lots of very magickal projects happening, and more soon to begin! One day soon Ill make time to share some recent work, but for now Im fully immersed in a land of wonder, diving deep into the offerings of some truly special humans.... #bornforthis Current scheduling means that I am booked out until early November at this stage. If you have any small jobs I may be able to squeeze them in, but as far as logos, branding or web work, youre looking at a November start at the earliest. Available spaces are already beginning to fill, so if you have a burning desire to up-level your current branding, or launch your product/service before Christmas/New Year Id book in ASAP. If you are interested in working together and havent yet downloaded my Info + Investment Guide you can find it on the website. xoxo
14.01.2022 Todays the day that these two gorgeous twin flames release their sweet new tunes! On 11/11/15 they met. Sparks flew, stars were shooting and codes were unlocked. On 11/11/19 they share their new music with us in celebration of their love, shared past and shared future. Together they are raising the frequency and calling in the future with 'New Paradigms.... Working with these magick-makers recently on their logo was a co-creative joy. The symbol itself is a merging of divine masculine and feminine energies, creating the unified diamond in the centre. It also represents a portal to a new dimension - the 'new paradigm. Heres the New Paradigms cover. Logo, typography and layout by Aleph Studio. Stunning digital art by @stuz0r Visit Syren+Skyboy for a free download link! Or available for streaming on Spotify.
12.01.2022 Hey friends! Well, thats a wrap for 2019. Heartfelt thanks to all of the incredible humans Ive worked with this year. You all know who you are - thankyou for the magic you bring.... To those booked in for the new year - Im so looking forward to working with you! (*Seriously, the first few projects and clients are delicious) For now, Aleph Studio closes its doors until 12th January while I take some well-deserved time off to re-group, renew and re-align. Big love to you all for the holiday period. See you in 2020, you magical mavens! Michelle xo
11.01.2022 Ahhh, it feels so nice to share this brand finally I posted a while back with a Moodboard for o Bess Bennett, one of the beautiful women I was working with *right* when Covid hit. Her project was like medicine to my soul at that time, and Ill share a little about why. When we began chatting and going through her Brand Discovery Journal together, we joked that the visuals should basically feel like a big, warm hug. And so in the middle of a very crazy time, I was surrounde...d by just that. The big warm hug is exactly Bess vibe; what a blessing to the women she works with, for whom she provides connection, understanding and support for healing after miscarriage. It was instantly clear to me what her Brand Archetypes were: The Companion The Angel The Guardian (with a hint of the Alchemist) Companions are a trusted support. They are reliable, honourable and encouraging. They hold a deep respect for others and see all as intrinsically worthy. (Think all the best characteristics of your best friend and your Mum wrapped into one.) Angels, as Ive written about recently, are a light in the darkness - a luminous guide providing aid, comfort and guidance. The Angel manifests miracles and healing and have infinite compassion. They bring in an otherworldly, spiritual perspective. To ground the Angel archetype, the Guardian comes in. A trusted hand to guide us forward, the Guardian takes the 'light and inspiring' Angel and adds a sense of strength and safety. There is a sense of calm strategy about them, and they use that to guide and protect others through hardship, and on to self-actualisation. And the alchemist is all about transmutation - turning lead into gold, and pain into love. This is exactly what Bess is all about; beautifying the cracks by filling them with liquid gold, *kitsugi-style (definitely look that up if you havent heard of it!). ___ So this is a small snippet of the resulting logos, supporting graphics and extra Highlights icons for the Bess Bennett brand. I hope you feel the warm hug from your screen If you, or someone you know, could benefit from Bess offerings you can reach out to her on Insta. I highly recommend that you do
10.01.2022 || Supporting Graphics in Identity Design || Part of effective Identity Design / Brand Design is about creating and pulling together an overall style that goes far beyond a logo family, colour palette and font styling. In the top-tier Branding Package offered by Aleph Studio I include some Supporting Graphics to give your brand a beautiful boost. These can be illustrations, icon sets, photographic filters and overlays, product mockups...... And sometimes this calls for curating a selection of visual elements from other creatives and designers! I love to do this, because not only does it help me support other designers and artists in my community, it also means I can stay true to my ultimate vision of a brand, without being limited only by the things Im great at creating. For this brand (which I will be revealing more of soon), I felt that a series of feminine line drawings would complement the vision I had perfectly. I set out to draw a few of these, but soon realised that within our community of creatives there was someone who could create *just* what I needed to supplement my own designs. So I purchased a selection of these illustrations for my client to use! Sure, I did tweak them and make them more my own in ways, but Im not afraid to share that they were designed, for the most part, by someone else. Curating is a part of what I do sometimes, and its all for the optimal result and brand-creation that is 100% true to my vision! #collaborationovercompetition always <3
09.01.2022 Some recent work from the creative cauldron artwork for Dr Danielle Arabenas newest offering in the works - the WAYSHOWER Podcast. In the podcast, Danielle - a medical doctor, clinical educator, healer and transformational leader - will be bringing together the worlds of magick and science, discussing a whole range of topics. Knowing her, the Podcast will be deeply informative, beautifully authentic and hugely entertaining (no one makes me laugh out loud like she does when ...we speak on the phone!). Many of you follow her already and know what a strong, loving and super sassy Witch she is, and I freaking love putting her magick into graphic form. Actually, she recently did an online presentation about Covid-19 and has shared snippets on her Insta account. Hugely informative - without the fear porn! Check it out if youre interested.
08.01.2022 Todays work (and probably the next months work) is brought to you by: Fear Inoculum the new and ever-so-long-awaited album from a band that has enhanced my existence over the last 25 years in such a phenomenal way, the depth of which is difficult to articulate.... Tool is the closest thing I have to a church, and their songs are my hymns of praise to this earthly experience; this holy gift. From the anger-infused early work, to the transcendent and mystery-revealing music of their mid-career (I believe the Lateralus album contains the meaning of life!), to the new offering that I am only just scratching the surface of today, Tools music and creative expression has mirrored my own growth, seeking and inner-world ponderings over time. They are a part of me. So to say that today, the launch date of their first album in 13 years (aligning with the years most significant Super New Moon), is important to me is really quite the understatement. Im not sure what Im loving more about this album - the music, or the cover typography! Ok, its definitely the music but how MINT is that typography?? Perfection! Killing me. Cover art by visionary artist Alex Grey, whose mystical works have illustrated Tools magick for many years. To those who follow me from the US - enjoy the treat as it becomes available overnight across the timeline. Any fellow Tool fans - say hi, I want to know who you are :)
08.01.2022 Events! Does your business put on public events? You may have noticed that to optimise your events exposure your graphics need to fit in a variety of spaces. One poster or flyer doesnt really cut it anymore does it? Ideally your artwork should fit in at least 3 spaces - and thats just for Social Media. Here are some powerful witchy graphics I designed earlier in the year for Dr Danielle Arabena, for use as 1) Square Instagram Post 2) Instagram Story and 3) Facebook Event +... Website Banner. Other instances for using Event Graphics include Printed Posters or Flyers, Facebook Posts, Eventbrite Banners. Aleph Studio offers a Promotional Graphics package that includes artwork to fit 3 sizes, depending on your needs. (visit the website or get in touch if youre interested in pricing) _____ Now can we just take a moment to drool over the gorgeous vibe we created for Witch School 2020?? Vintage alchemical and astrological drawings, etched custom illustrations, moon phases, fire oh my! Powerful symbols of magick, transformation, cycles, awakening, destruction and deep sacred feminine power. So good. Ill be posting more graphics for this clients events in the coming weeks, and if you havent seen them already I think youre going to love them! I gotta say, I am one happy Designer this year. #bringonthemagick
08.01.2022 The further I travel on the path of magick, the more magick infuses with my work. The two are one these days. My two thematic loves together. Perfectly intertwined.... This event artwork came to me in a vision I had during a guided journey to the constellation Ophiuchus in a recent channelling with Tara Zhinu. It is for her newest, and final course for 2020. O P H I U C H U S : A Serpentine Journey to the Stars Id love to know how these visuals make you feel. The analyst in me is always seeking to measure and understand the effects of my craft, so if you have a response please share it. *course for previous initiates only*
08.01.2022 With larger Branding Packages I offer some additional designed items to begin the roll-out of the newly-created style onto various collateral. These additional items take many forms, but for a recent project we created Report Templates for this business's core services. That included cover design, as well as clearly structured inner pages that could be updated for each client. Here are the final cover designs. All use a similar layout and style, with an original brand-appropr...iate Hero Image developed for each. This makes them look all look cohesively-branded but also unique. As this woman's work is very much tailored to each individual client, and we both felt existing Stock Imagery was not appropriate for her brand (plus if youve searched for well-design spiritually-themed stock images you would have noticed that finding *just* the right one is quite a task!!). It was also important to me that each hero image feature specific symbolism relating to the content of the reports. The additional items in Aleph Studio Brand Packages can include Business Cards, Social Media graphics/templates, Website graphics, small eBooks, Workbooks, Powerpoint Presentation templates etc. Each project has very unique needs, and Im always happy to customise package contents to suit different needs. Extras are sometimes needed with bigger projects and re-brands, but are discounted if we complete them all at once as part of the Branding/Re-branding Project. Aleph Studio is currently taking bookings for July 2020. Get in touch if youd like to have a chat about your upcoming project xo
07.01.2022 Some metallic gold geometric overlays for the Crystalline Queen Alexandra Crystalline. As part of her recent rebrand we created overlays of key sacred geometries and a series of original gold symbols for her to use throughout her materials. Her predominant brand archetype was the Sovereign. Not a common archetype, but they're growing in number (I'm currently working on another brand with the Sovereign in her mix!).... Sovereign brands value the timeless, the substantial and the highest quality. They are noble characters and exemplify dignity, benevolence and serenity. They are often connected with tradition and are interested in growth and expansion. This is definitely the case for Alex who offers crystalline support for people to "alchemise every part of themselves into golden luminosity". More of the work we did together to come! xo
07.01.2022 Hello magical ones. Im just jumping on to wish you all a calm and very well-deserved break and also to share this mystical little portal, an outtake from a recent project, with you. I find it pulls me inwards and helps to focus and centre my energy.... Ive been consciously taking time to ground, centre and shield daily throughout this significant time in our lives. Each day there is much to pull us apart and yank us into the illusion. Ive been *extremely* lucky to be working on some beautiful brands for the most wonderful, soulful, grounded and focused women since Covid hit. I see their beauty reflected and symbolised on the screen in front of me every day, and its helped keep my spirits high. It reminds me daily of all the magic that exists in our world. There has been so much to keep me busy during this time, and I sincerely apologise to anyone who has put in an enquiry that I have not yet responded to. Im getting there! And Ill respond as quickly as I can. Im also deeply fucking grateful for those Ive been working for throughout this time - youve been very patient with me, having to stretch a few deadlines to keep integrity in my process. Thankyou for loving me and acknowledging the effort I put into your projects. I hope you all get the opportunity to wind down, go within, and surround yourselves with love over the break, despite possibly being away from families and friends. Im back on deck next Tuesday. See you soon xo
06.01.2022 The last several weeks have been tough for many people I know, and for the collective. (And ok, Ive had my struggles in coming to terms with everything too.) But throughout this time of upheaval, Ive been soothed and kept sane by the Branding Projects that were underway when Covid-19 hit. This is a little moodboard share for one of them.... Here we have a heavenly Brand Archetype combo of The Angel The Caregiver The Alchemist Keywords: transformation, wisdom, understanding, support, calm, nurturing. The design brief that led to this moodboard: To capture the feeling of a warm hug from a trusted friend. So Ive been surrounded by these visuals, and this feeling and wrapped up in a WARM HUG this whole time! Good timing or what? Were not *quite* launching the brand just yet, but I felt like you all needed to experience the Warm Hug for yourselves. Can you feel it?
06.01.2022 Well, its been a little while in the making But Im now very happy to announce that the shiny new Aleph Studio website is ALIVE! *Cue massive round of applause* (mainly from me)... I have softly breathed the final breaths of magick into her, and I feel at last like my little design studio has a home. Id love for you to stop by sometime. www.aleph.studio
05.01.2022 A fun little self-portrait of my creative process ;) #magick #tapthat
05.01.2022 The Companion, the Angel and the Guardian Brand Archetypes, captured in design collateral for the beautiful human Bess Bennett. As part of Aleph Studios 'Alchemy Gold' Branding Package, for this project we rolled the visual style out onto a Podcast Cover, Social Media templates (designed for her own use in Canva), and a Business Card. We also created an eBook Template in Canva, complete with Cover, Contents and inner page styling, so Bess can add content and edit herself. T...he Branding Package offers some flexibility in deliverables, so Bess was able to get allll of the elements shed need to launch her new business with impact. *She hasnt yet officially launched this new side of her business yet, so youre getting a peek before anyone ;) Like it? Let me know :) xo
03.01.2022 Hands up all the Introverted Brands out there Social Media can feel very loud sometimes to introverts. There seems to be so many businesses vying for our attention, all posting regularly, having lots to say, many adding wonderful value for their audiences. I havent heard much being said about the quieter brands from a business and marketing perspective. All the coaches seem to sell the hustle, tell us to post constantly, be visible, talk a lot, share your knowledge, gro...w your email list, convert sales But what if your brand personality is quieter? Was if your brand is an Introverted Brand? For me, and perhaps some of you (especially if you are a more sensitive and creative soul) it doesnt feel authentic to use the extroverted strategies promoted by most business and marketing advisors. I have zero drive to hustle, and for a while Ive felt called to take a different approach to growing my business. There are solid, potent strategies for Introverted Brands to employ; they just happen quietly and more behind the scenes. Before I list those strategies for you, you may feel relieved to know that there are a few Brand Archetypes that are naturally more introverted, more sensitive, and quiet than others. In fact, 25% of brand archetypes can be considered to be more introverted brands! Head to the Blog to read more: aleph.studio/musings xo
03.01.2022 Leonie is offering a free course on Introvert-specific business secrets Sign up if interested. Xo
02.01.2022 Sharing a moodboard for one of the beautiful identities Im working on currently... The visuals for this brand have been curated to capture the archetypes of: MAGICIAN... CAREGIVER SAGE SOVEREIGN Are you feeling it? Other keywords I wanted to express in the creation of this brand were Vast, Deep, Regal, Mystical, Passionate, Grounded. I love how visuals can give voice to the non-physical. The businesses I work with, and the humans behind them, certainly have a presence that goes beyond the details of what they offer and those they service. These businesses run deeper than that, and operate in a realm where feeling is a language of its own. This realm is subtle... mysterious, yet grounded. Infinitely vast. For some, a wondrous playground, for others a place of deep healing and remembrance. Those that work from this space are bridging worlds. Is this slowly becoming the new normal? I hope so. Ill share the final logos for this project in time xo
01.01.2022 A little preview of a sexy brand mark, created collaboratively with the most beautiful cosmic twin-flame musicians recently. The sparks were flying as we sat at a cafe and put the final touches on the brand for the soon-to-be-launched music of SYREN+SKYBOY. Theyd just had a meeting with their producer and there was serious electricity in the air. (Seriously, you know those bzzzzt' electric feels you get when youre making magick with others? So good.)... People were looking over to see what all the fuss was about as we chose final colours and shapes and put it all together with their existing imagery. Ill show more once these beautiful souls officially launch If you like Australian Conscious Electronica you may know of SYREN already - she was actually given a mention in my very first Blog post on the website about Muses - go check it out if youre interested: www.aleph.studio/musings SYREN is completely divine and I listen to her music often as I work to keep me inspired and feeling in flow :) Working with other creatives makes me so happy. If youre a creative soul who needs some visual magick you know how to find me. Michelle xo
01.01.2022 Just about to wrap up this divine project :) For the past month Ive been working with Kittea Ásdis to create a powerful visual brand and identity system that will set the stage for her most recent offerings in the world of Quantum Health and Alkemy. Kittea is a powerful magick-maker, a conscious entrepreneurial mover-and-shaker, a gorgeous change-creator and advocate for making quantum leaps in all areas of life. A very vast and multi-dimensional being, Kittea's brand coul...d have fallen under any number of the Archetype groupings I work with. However it was instantly obvious to me that her predominant Brand Archetypes were The Magician and The Alchemist. (Cool combo, right?) Her new range of products go 'beyond the physical to evolve our health, wellbeing and self-care in a carefully crafted, complete Symbiotic System; one vitality and beauty system to rule them all. (Love it.) Kittea's ethos of Alkemy, Sustainable luxury, Beauty and Adventure formed the basis of our creative visual strategy, and her logo brings together symbols that represent balance and creation, sun and moon, male and female, heaven and earth, god and goddess. Part of the creative brief was to develop a visual style that appealed to a market of women who value self-enquiry, leadership, innovation, health and wellbeing, beauty and those focussed on building an incredible future In Kitteas words clean and green, meets '50 Shades of Grey' mystery, meets cosmic. (Possibly the coolest brief ever.) How did we go? Did we hit the mark? Go follow her, shes super inspiring! xo
01.01.2022 I mentioned this lovely strategist for Introverted Entrepreneurs in my recent Blog post. Leonie shares a lot of valuable information on her FB page, so I recommend following her if youre a quieter business seeking a more authentic way to engage online. If you missed the blog, and are interested in my thoughts on Marketing for Introverted Businesses, head here:... aleph.studio/musings
