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Marketing Builder

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15.01.2022 You already know testimonials are important ... yet they are so painful to source. How do you source good, succinct, testimonials, real ones, but get them quickly? In the latest episode of Marketing Builder, I outline a simple process for sourcing great testimonials, quickly, that are authentic. A process that is painless for everyone!... For the full episode, search for 'Marketing Builder', wherever you get your podcasts or head to https://bit.ly/3oK5EFJ #digitaladvertising #marketing #digitalmarketing

06.01.2022 I don't have a dog but if I did, I'd definitely put a banner on it and make it run around at my local footy club! Hey, it's a channel, just like the legend, Josh Strawczynski, from JMarketing Agency, tells it in this snippet from the latest Marketing Builder podcast. Josh is super smart and provides lots of great advice in this episode including reminding us that the fundamentals of marketing have not changed ... yet so many businesses let themselves get so confused by a...ll the channels they think they need to be on! This is the second episode of a mini-series answering listener questions. For the full episode, search for 'Marketing Builder', wherever you get your podcasts or head to https://bit.ly/3qO1uh4 #digitaladvertising #marketing #digitalmarketing

02.01.2022 The pandemic has forced many businesses to refocus or pivot their offerings and marketing. In the first episode of a mini-series answering listener questions, that’s exactly what Todd Wright, from Threesides Marketing Canberra, joins me to help answer. While the listener question focuses on tourism, all businesses would do well to keep Todd’s advice in mind. In this snippet, Todd explains exactly how he experienced a business refocusing when on a recent family holiday.... For the full episode, search for 'Marketing Builder', wherever you get your podcasts or head to https://bit.ly/2LUu16i #digitaladvertising #marketing #digitalmarketing #tourism #toursimmarketing

01.01.2022 Why did I invite Peter Ring, from Altitude Brands, onto the latest episode of Marketing Builder to help answer Jacquie Tewes’ listener question which asks about the best way to name products and services within an existing business? Well, because Peter has been the creative architect of over one hundred brands and brand experiences. He is an expert in helping his clients make the invisible, visible, and he achieves this by distilling where a business excels, drawing out its positives, and promoting and exploiting that through its brand proposition to create relevance, resonance, and customer engagement. For the full episode, head to https://bit.ly/2PXnUjo or search for ‘Marketing Builder’ in your fav podcast player. #marketing #digitalmarketing #marketingcontent #podcast #branding