MKTG3002-Group9 in Newcastle, New South Wales | Dessert shop

MKTG3002-Group9

Locality: Newcastle, New South Wales

Address: Hunter St & Auckland St 2300 Newcastle, NSW, Australia

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• Dessert shop
• Chocolate shop

24.01.2022 What kind of business social media page interests you the most? I think #Lay’s US Facebook page is such a kind that interests me the most! Lay’s asks so many simple but interesting questions nearly every day on its Facebook page to engage its fans, and sometimes it gives #free bag of its products for followers’ engagement. It’s something #fun and #relaxed for me to have some seconds thinking of such questions related to my favorite snack! The feeling is just like wh...at Lay’s chips offers to me! For example, on September 7th, Lay’s gives a picture to let followers guess the Lay’s snack based on the picture. Followers who comment correctly get the chance to #win a free bag of the snack. I like such interesting game so much, and what if it can also give you the chance to win some delicious #chips! It’s fun Plus! Here’s the link to the post: https://www.facebook.com/lays/posts/10156597676263058:0 On August 20th, Lay’s Facebook page had another activity to celebrate #NationalPotatoDay. Followers can have the chance to win a free bag by simply commenting their favorite Lay’s flavor! #PickYourFlavor and Lay’s gave you the free chance to #MakeLifeFlavorful! Here’s the link to the post: https://www.facebook.com/lays/posts/10156546961828058:0 Now it’s your turns! Do you have the similar interests like me? Or are you more interested in some other kinds of social media pages of businesses? Show us some examples and how it/they do so well to interest you!

24.01.2022 Do you love eating #Doritos #chips or just want to have a new try? Doritos gives its fans a great opportunity to win a complete Inflatable Dinosaur Suit plus a pack of their new Doritos Colossal chips. While giving you such a great chance to have a fantastic #snack feast, this #contest may have the simplest way to join! You just need to tell Doritos in 25 words or less what your Doritos Dinosaur Name would be by commenting the post by Doritos on Facebook! That’s all of t...he entry requirements. However, it is only for AUS residents 18 + only. The post: https://www.facebook.com/DoritosANZ/posts/10156308604329178:0 Earlier this year, Doritos held another activity with #Pedestrain.TV to give fans the chance to win a VIP experience to see Dune Rats #DJ at a Doritos Crackers Gid in Sydney. However, this activity has higher requirements, you need to tell Doritos how you’d crack into a box of Doritos better than the boys and is recommended to upload a snap or a video. Anyway it’s still an attractive activity with a competition for #prize of a unique experience of music and culture! See the detais: https://www.pedestrian.tv//win-vip-experience-dune-rats-d/ If you are given the two chances, which one would you prefer? Why? Just let us know your ideas and we’ll randomly choose one who comments this post with a special gift! See more

21.01.2022 Lindt Chocolate has a very interesting campaign this month in the USA! Don’t miss this opportunity if you will watch the livestream of the 70th Annual #Emmy #Awards and wants the great #prizes of chocolates valued at $250 USD! The campaign is called Lindt Chocolate #SpotLindt Sweepstakes. Participants need to watch the livestream of the 70th Annual Emmy Award and snap a photo if they see Lindt Chocolate in the backstage Lindt Chocolate Lounge, and then upload the... photo to Instagram or Twitter using the hashtags #SpotLindt and #LindtUSA. This is such a great marketing campaign that has so little cost for participants but so greatly engage them with the brand: their memory of the brand is enhanced to benefit the brand awareness, their impression of Lindt Chocolate’s linkage with the Emma Awards and celebrities through the event is also enhanced to benefit brand image. Their sharing further contributes to more brand awareness, more potential new fans of the brand, and more participants to the campaign! See the details of rules here: https://business.facebook.com/notes/lindt/lindt-chocolate-spotlindt-sweepstakes/2157833460896238/ While having such great campaign for its brand, Lindt’s social media activities also make many efforts to make you understand more about their great products, like the marketing campaign to enable customers to win a YEAR’S SUPPLY of Lindt EXCELLENCE. Customers are guided to the blog page of Lindt EXCELLENCE to read the post and understand more about this great product, and then at the end of the post they are given the chance to win the one year’s supply of this product. Lindt also uses Facebook and Twitter to advertise this campaign for months in a heavy manner. It’s a great way to make us understand the features and benefits of this new premium product of Lindt! See the campaign post here: https://explore.lindtusa.com/lindt-excellence-pairings-giv/ It’s again the time of your turn! How do you think Lindt’s marketing event to cooperate with Emmy? Can such marketing event greatly influence your attitudes and feelings towards a brand? https://explore.lindtusa.com/lindt-excellence-pairings-giv/

18.01.2022 Hey! Do you want to have a #Philadelphia #baseball team #WinterHat! And even an additional T-shirt! Just become the first 200 fans of #Herr’s to comment with a photo of your favorite Philadelphia #sports fan(s) snacking on their favorite Herr’s snacks on Facebook for the hat and the first 80 for the additional T-shirt! It’s really a simple task but very great prize! Starting from 8th September, there are only 28 comments currently and you still have 100% chanc...es to win these great prizes! Here’s the link to participate in the activity: https://www.facebook.com/herrs/posts/10156983611330676 It’s such a fair #competition that even does not need to cost your luck and only need to be the early participants! Don’t wait to the last minute! As you can see, Herr’s is not like many other snack brands that only gives free trial of products as prizes in social media #competitions. Another activity that just ended on 18th September gave you the great chance to win 4 suite #tickets to the #PhiladelphiaUnion #match on October 21 against the #NewYorkRedBulls. Fans who wanted to participate just needed to caption the photo in the promotional post and would gain the chance to win the tickets. Here’s the link to the activity: https://www.facebook.com/herrs/posts/10156941784280676 These campaigns gave great opportunity for fans to have a close contact with the match and the team they love! Now it’s your turns! What does it mean to you when a snack brand is connected with a team? How much such connection will increase your liking and purchase intentions of that snack brand?

15.01.2022 What a pity if you are a #PopcornFans but never have encountered with #Butterkist! It is the #Nation's #Favorite #popcorn brand in the UK, offering a big range of popcorn products with a variety of flavours. This fantastic popcorn creator also frequently gives free chance for its fans to win its products on social media. An example is the #Sharing #Giveaway campaign held across Facebook, Twitter and Instagram earlier this month, when it has got the perfect midweek ...pick up for its fans, and if they would like to comment below the promotional post about who they’d share the pick up with, they’ll be in with a chance of winning ALL SIX Bags of this pick. What a great campaign for us consumers, as we can express our love to the one we love, while having the chance to have double times of fun if we win the prize and share the fun with the one we love! Click here to see the promotional post: https://www.facebook.com//a.13011510706/2745175922222856/ On #YorkshireDay, Butterkist held another social media #campaign, but in the same simple manner! Fans were given the chance to win a snack box containing FIVE bags of Butterkist if they let Butterkist know their favourite thing about #Yorkshire. It’s a good campaign to share our feelings with others who also like Butterkist and Yorkshire. Click here to see what these people having similar feelings with you say about Yorkshire: https://www.facebook.com//a.13011510706/2652830168124099/ Now I want you to let me know something below! Do you love popcorn? If so, what is your favourite thing about popcorn, and when and where do you eat them the most?

15.01.2022 Pringles prepares a lovely gift for you! It’s a football like silicon sound #amplifiers! To win this lovely #gift, you just need to participate in the #FavouriteFlavour promotion activity by Pringles on Facebook. You need to purchase any 134g flavour #Pringles and tell Pringles which is your favourate flavours & why, then you’ll have a chance to win 1 of 50 silicon sound amplifiers. The great advantage of this activity is that you are allowed to have multiple entrie...s! It’s an activity to encourage you to buy Pringles’ #LIMITEDEDITION and purchase different flavours (see the post: https://www.facebook.com//a.1015010800/10156228061150449/). However, is this activity attractive enough to you for the purchase? Or you would only participate it when you happen to buy an eligible product? Why? Just let me know your ideas and we’ll choose one that impresses us the most in the comments to send a special gift! Pringles also has engaged with its fans with other approaches, like its post on June 3rd, to let followers tag that mate who always shows up empty-handed. In this way, Pringles is able to attract more visitors to its page and potentially more fans, as its existing fans will tag their family and friends in this interesting post. See here to know how Pringles’ fans respond to this interesting question: https://www.facebook.com/PringlesDownUnder/posts/10156175076670449 See more

14.01.2022 What kind of spark would you expect to find when crisps meet fashion? #EmilyCrisps will give you the answer this Sunday! Emily Crisps is the official crisps of this season’s London Fashion Week Festival #LFWF. It offered UK people the opportunity to attend the festival with their besties in its recent social media competition!! The Instagram #competition offered a pair of silver tickets and also a 1 month’s worth of Emily crisps to each winner. Participants just neede...d to like the promotional post, follow @emilycrisps and @lfw_festical on Instagram, and tag their bestie! Here is the link to the promotional post: https://www.instagram.com/p/Bn363j4nVo-/ Emily Crisps also celebrated the new launch of their New Sweet Potato Sticks seasoned with #SaltandPepper this month with another #competition on Instagram! The competition requires participants to tag a friend who loves #SweetPotato with a sprinkling of salt and a dash of pepper. 3 winners of the competition will be given a stash of Emily Crisps! It’s a great chance for you to show your love with somebody you think of when participating this competition, and have some fun and luck to share with her or him!!! Here is the link to the promotional post: https://www.instagram.com/p/BnD9YaSAAQB/ As we can see, so many snack brands are cooperating with festivals and shows, like Emily Crisps in this post, and Lindt Chocolate with Emmy Awards in the US as we formerly discussed (see our post on September 17th: https://www.facebook.com/MKTG3002GROUP9UON/posts/327015307853708). How do you think about such collaboration? Do you think they are effective in improving market performance of these snack brands? Please let me know your opinions below!

12.01.2022 Tell us #whichflavourisyourfavouriteamong the five flavours in the Christmas package in the comment and use no more than 25 words to tell us why! You’ll be given the chance to win 1 of 30 Woolworths coupons valued at $50!!! Click here to see our T&C http://www.tyrrellscrispsaustralia.com/whichflavourisyourfa #happychristmaswithtyrrells

09.01.2022 Do you know how much a #Chocolate #Festival means for a chocolate fan? If you are a #ChocolateFan, there was a great chance for you to have a free round trip to the #Ghirardelli Chocolate Festival in San Francisco by entering the Cost Plus World Market campaign on Ghirardelli’s Facebook page. This social media campaign was held on July this year, and winners were drawn from participants who entered a Ghirardelli Cost Plus World Market store, take a photo of or with pro...ducts inside the store, and then post the photo to Facebook using the hashtag #GhirardelliWinaTrip. This marketing campaign is considered to be a great way to engage the followers of Ghirardelli’s Facebook page, and also attract them to enter and experience the Cost Plus World Market store. Their sharing of photos of the brand with others would not only increase their recognition and feeling with the brand and enhance their memory, but also improve the brand awareness and product awareness through the word-of-mouth on social media. Also, Ghirardelli can also attract more followers and participants with such a form of campaign. For details of the campaign, please see https://contest.fbapp.io/amaikh. Ghirardelli also has another good marketing campaign recently, namely the Ultimate Summer Smores Contestwith Feedfeed. This campaign requires participants to share their best #smores pictures and videos with Ghirardelli to show how smores can be made better (see how Ghirardelli does this with the video https://youtu.be/tJVE-wywVtY). This contest even better engages customers by encouraging them to win with their own efforts and skills. Also, fans can enjoy the sharing of experience, knowledge, skills, and also sense of achievement in the campaign. It’s a good way to develop brand community as well. OK, now it’s your turns. Which campaign is more attractive to you and why? https://www.facebook.com//a.3995493585/10155933502098577/

09.01.2022 #HappyChristmasWithTyrrells

08.01.2022 What will you do if you win a 5,000 #prize? #WalkersCrisps is now holding a marketing campaign #WalkersRegionalFavourites that offers you the opportunity to win this big prize! The campaign is now marketed on all its social media pages, including Facebook, Twitter, and YouTube. The video advertisement for the campaign is sourced from: https://www.youtube.com/watch?v=N3ch5GVind4. The link to the campaign page: https://favourites.walkers.co.uk. This campaign is effective ...in grabbing the eye of consumers by being marketed on the covers of the social media page and offering big prize. In this way buzz can be created and contribute to the awareness of the campaign! Also, as the campaign requires purchase, sales of Walkers Crisps can be improved. Walkers Crisps held a much simpler social media campaign two months ago. It engaged its fans to comment its post, and the first 50 fans who replied to the #promotional post would get the #LimitedEdition packs of Walkers Crisps! A very generous offer as well though the prize was not big, because fans had nearly no costs to participate! Only comment was needed and there was no requirement for the comment! For me personally, I prefer such simple campaign and it will make me give more attention to the future updates of the business. Here is the link to the promotional post: https://twitter.com/walkers_cris/status/1018162997762641921 Now again, it’s the time for questions! What will you do if you win the 5,000 prize? Do you want to purchase Walkers Crisps for the aim to participate in the campaign? Why? Please let me know your opinions below!

05.01.2022 Have you ever participated some social media #MarketingActivity that involves #creative #thinking? #Tyrrells #Crisps AU held such an activity on social media on June this year. This is a promotion of the Sweet Chilli & Red Pepper Hand-Cooked Crisps by Tyrrells. On the package of this product, there are three boys. Tyrrells asked its followers to comment below the #promotion post and name the 3 boys and it would pick the winners giving the favourite answers. Winners c...ould get a sampler box. It’s a prize not for the lucky ones but those who had creative thinking! What an interesting activity! Check here to see how the activity worked and how creative participants had done: https://www.facebook.com/TyrrellsCrispsAU/posts/2077221365866436 Sometimes the marketing activity can also offer #fun to customers in addition to the #prize! Tyrrells does well in doing so as shown in its last marketing activity on Facebook! It was a social media #competition: Tyrrells posted an advertisement of it with some crisps out of the bag on the photo, and let customers to count the crisps and comment below the post. 3 closest guesses won a sampler box of Tyrrells crisps. While you were having fun, you should get more acquaintance with this promoted product. The post for this activity is: https://www.facebook.com/TyrrellsCrispsAU/posts/2077221365866436 Now please let me know if you like such marketing efforts by Tyrrells. Are such games encouraging #creative thinking or having #fun in games more attractive to you than simply sharing feelings with a brand or product?

01.01.2022 Do you love #Vegemite? This totally #Australian food has been the favourate food #spread for so many Australians! It now offers a good opportunity for you to win a complete case or a VEGEMITE mini collectable on Instagram! To go in the draw in this competition, you’ll need to follow @vegemite on Instagram and tell Vegemite about what you love most about #Vegemite. This is a celebration of the new Coles Little Shop! Don’t miss this good chance to win the delicious Vegemite ...products, and also to share feelings with Vegemite and with people who have the same tastes and lifestyles with you! Don’t wait to go to https://www.instagram.com/p/BnFSB8kgapp/ to participate this activity! Vegemite is also encouraging you to vote Vegemite for Australia’s Next Big Thing held by Wotif.com #WotifBigThing. Snap of the vote posted on Facebook will let you have the chance to win a MITEY big jar of Vegemite! The vote link is: https://www.wotif.com/nextbigthing, and the post for this activity is: https://www.facebook.com/VEGEMITE/posts/10151175086709987 How do you like spread product and what does spread means for your lifestyle? Share your favourate spread product here with us and you’ll have the chance to receive this product sent by us!