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Marketing Sense

Phone: +61 400 511 300

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23.01.2022 Changes are afoot ...

18.01.2022 Are you easy to buy from? These days we are all time poor, or at least feel like we are. Your customers therefore want a seamless and easy experience when buying from your business. Help your customer choose your product or service and tip the scales in your favour by making it as simple as possible for customers to make a purchase. This involves identifying and removing obvious barriers to purchase to deliver a smooth experience.... Providing different payment options, offering product guarantees, including free shipping and having a clear returns policy can all influence the purchase decision and help the customer choose your product or service over your competitors.

17.01.2022 Fact: You need an omni-channel marketing strategy. Question: How can you create one? While the role of technology is an important one, the needs and preferences of your customers lie at the heart of omni-channel marketing. Understanding the customer experience and how they interact with your business is the key to creating a solid omni-channel strategy that will deliver real results. This means you need to be able to answer the following questions:... How do your customers currently find information? (social media, Google, recommendations, reviews) What device do they use when searching? (smartphone, laptop, tablet, desktop) What are they looking for? (do they want to know your current prices, opening hours, stock availability or whether they can make a booking) How can you streamline their experience? (self-service options, improved site navigation, more communication avenues) Answering these questions won’t only provide the foundations for your omni-channel marketing strategy, they will also help you see your business from end-to-end. To assist you to plug gaps in service, adjust your existing processes or update the information you provide to your customers.

17.01.2022 In today’s competitive digital world an online presence is critical in order to convert your prospects to customers, engage your audience, and ensure that you meet your revenue goals. Digital has changed the business landscape, and for many businesses, turned the traditional sales process on its head, which is why some clients choose to engage us to develop their entire digital strategy. To ensure that your brand reaches the largest possible audience, we develop targeted dig...ital marketing strategies to help you achieve your business goals, and make sure your business gets heard. If you would like to read one of our client case studies then head over here - it's a good read! https://www.marketingsense.com.au//case-study-digital-mar/

15.01.2022 Some food for thought as we look towards the year ahead. I see great success in your future!

10.01.2022 This month I am going to throw down a few little marketing activities for you. Today is about how to find the UNIQUE way you can present your offer so that you can create something that is so IRRESISTIBLE that they can't help but say yes. So the first thing I want you to do is answer this...... What is unique about you? Not what you sell or what service you provide but what is unique about the way you deliver it. Is it a special way you communicate with your clients? Some extra value-add that no-one else gives? Is it your experience in your industry? Is it a brand value like sustainability that you uphold for example? Or something else entirely? Remember people buy YOU and your brand and the things about how you make them FEEL more than your product, service and price point. So what is it about YOU and YOUR BRAND that is unique?

09.01.2022 Digitalisation transforms the way businesses bring together customers, data and processes. When you think of digital transformation, you might think of it in the literal sense, with a focus on technology. In reality, technology is just a tool used in digital transformation it’s not the answer or the solution on its own. Digital transformation is about looking at every facet of your business to identify how you can adapt to improve efficiency, and improve your customers jou...rney. Here are some business benefits at a glance... Small businesses who embrace digitalisation see an overall increase in revenue due to diversified income opportunities The data produced by digitalisation allows business to connect with customers in a more engaging way Digitalising business processes creates efficiencies and improves workflows Products and services can be improved through digitalisation meaning higher customer satisfaction

08.01.2022 Do any of these sound familiar when it comes to marketing your business? You feel you need the opinion of a trusted professional You want to increase profits but you’re not confident how You want to develop self-confidence in finding additional clients You acknowledge that you need to be held accountable in order to succeed... You are ready to work with a coach that has an unbiased view of the business Then we should talk! Start 2021 off with a BANG. marketingsense.com.au

07.01.2022 Have you heard of spaghetti marketing? Whenever I think of spaghetti marketing - or spray and pray as I also call it - I think of shiny object syndrome meets target practice. It’s an unclear approach where you are literally throwing everything at the marketing wall, hoping something will stick. This means there is:... NO strategic plan NO understanding of the target market NO measurable marketing to determine ROI NO brand values NO unique positioning NO understanding of the problem you solve NO consistent messaging It's just doing things and praying it will work! Don't fret if this is sounding a little too familiar. This kind of thing is why I do what I do - so get in touch!

06.01.2022 Whatever your situation, the reality is that most digitisation in 2020 happened at speed and without warning. Instead of being the result of careful planning and strategy, most digital transformation activities were put quickly in place to keep businesses afloat during a crisis. In many cases, the need to rush through change to continue to serve customers, led to businesses skipping important stages of digitising their business. The result? Solutions chosen in the heat of the... moment that may not truly align to the overall goals or strategy of your business. But never fear - you can revisit everything that happened in 2020. This months blog article will help you out with all you need to know to make sure you're on track for 2021. https://www.marketingsense.com.au/rethinking-digital-trans/

06.01.2022 There is no magical "silver bullet" when it comes to marketing your business. Expecting a single magical tool to do everything for you is just not realistic. There are lots of tools at your disposal but you need to test out different tools and strategies to work out which one/s are best for you and how they fit into your greater marketing strategy.

05.01.2022 Want to be prepared if a crisis hits your business? Consider this checklist: 1. Understand the basics: Understanding the basics, especially your ‘why’, will help you see if your product or service is a good fit for your market and whether your business is viable. 2. Analyse your situation: analysing where your business is now, provides you with a baseline to measure against in the future. This identifies gaps in your strategy, the strengths and weaknesses of your business an...d helps set realistic goals, putting you on the path to success. 3. Know your numbers: to crisis-proof your small business, you need to become comfortable with your numbers and have a basic knowledge of finance. 4. Understand your levers - the elements of your business that you can tweak to increase your bottom line and the health of your business. Your levers control how much cash comes in (volume, frequency, pricing, cash flow) and how much cash flows out (costs, debts). 5. Embrace change: businesses that are agile, flexible and open to new ideas are the ones that ultimately succeed. This means you need to come to terms with disruption, embrace digital transformation, prioritise innovation and be ready to seize the opportunities that WILL come your way. If this sounds a bit overwhelming and you would like to be more confident in overcoming your sales and marketing challenges then you're in the right place. Get in touch for a free discovery call!

02.01.2022 What is Omni-Channel marketing and why does it matter? Omni-channel marketing is a multi-channel marketing approach that delivers an integrated customer experience with every interaction. Businesses use multiple online and offline tactics to engage customers. Why does it matter? Well, there's too much to say about it here, so head over to this month's blog article to read up on it! https://www.marketingsense.com.au/omni-channel-marketing-s/

01.01.2022 We've had enough waiting over the past 12 months. We've spent enough time waiting for things to return to "normal". If you've got something you want to do in your business, then take that bull by the horns and DO IT! I can hold your hand if you're nervous about the timing being right

01.01.2022 "It’s a wonderful gift Sara has. She’s able to cut through all of the marketing noise out there and offer real help, clarity and focus. I now have a to-do list that I feel capable of actioning. Can’t wait for future meetings. Client for life!" Thank you, Jenny! Such a gem of a testimonial, although the pleasure was mine!

01.01.2022 Do you feel you are doing all the things when it comes to digital marketing but you’re not seeing a return on your investment? As a marketing coach, I often work with clients who use a range of digital marketing tools, (like AdWords, paid and organic SEO and social media) to build sales and growth. They want to learn how to manage digital marketing for themselves but are struggling to get results they don’t understand why it isn’t working for them. There’s a good reason why... business owners struggle to get the most from their digital marketing efforts and it’s probably the reason you’re struggling with it too. It's a lack of understanding. It is possible to make your digital marketing work for yourself as a small business owner. But, this can only happen when you understand the fundamentals of marketing, know the difference between strategy and tactics and understand how everything works together. Is it time to join the dots to make your digital marketing really work for you? Head over to this blog article for lots of helpful advice: https://www.marketingsense.com.au/join-the-dots-make-your-/