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M.M. Rochford | Writer



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M.M. Rochford

Phone: +61 425 293 919



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24.01.2022 Sold before auction after 24 days on market and above vendors expectations!



22.01.2022 You might be wondering why there is such a fascination with reporting auction clearance rates every Sunday. After all, the number of properties sold by auction ...accounts for only a proportion of all properties sold in a given week. So, why are the auction results so hotly anticipated? Lead Indicator - The auction clearance rate can be a lead indicator of the health of the property market. According to ANZ research , there is a strong correlation between clearance rates and annual house price movements as shown in the following graph. Weekly Results - The information is available every week so it is easy to track trends and fluctuations over time. Barometer of Market Sentiment - Another reason is the results provide an indicator of market sentiment. High clearance rates are a result of strong buyer demand and consumer confidence. Auctions, as a method of sale also increase as prices start to rise as they are perceived as the best method of sale to capitalise on strong competition. If competition is low, private treaty is more often used. Buyers vs Sellers Market - The results also indicate if it is a buyers or a sellers market. In a normal market, clearance rates is between 60% and 70%. When results are above 70%, it is an indication of higher consumer confidence and higher prices are achieved as demand increases. This means it is more of a sellers market. What the clearance rates indicate today? During September 2019 the preliminary clearance rates in Sydney were consistently around mid-70%. This increased to 80% on 16 October as reported by Domain. Spring is one of the peak seasons for selling so these results are not unusual as seasonality (including school holidays etc) causes fluctuations in both then number of properties offered for sale and buyer demand. However, this Spring the market is different. New listings are well down, according to CoreLogic, with the number of new listings in capital cities being the lowest for this time of year since they started tracking this data in 2007. But this may change as pent-up buyer demand puts upward pressure on prices attracting cautious sellers back into the market. CoreLogic data also shows that the second week in November is usually the peak of the Spring selling season. We will know soon enough if sellers are responding positively to the improved market conditions.

20.01.2022 You can spend a lot of time and money on presenting your property perfectly online with professional photos and videos but it can be all for nothing if a buyer ...drives by or inspects the property and it doesnt match their expectations from the online advertisment.Here are a few tips to ensure the outside of your home is as inviting as the inside! See more

20.01.2022 Should you spend money on your investment property? Many owners have underperforming properties simply because they are in need of improvement. Most of them alr...eady know this, though are fazed by the work involved. Very often, we find that the very best investment return that Landlords can achieve is to improve their rundown property. It results in a much higher rental, being easier to rent, attracting a quality tenant, plus delivering a more saleable commodity as well. Using trusted contractors who can undertake cost-effective and timely renovations of kitchens and bathrooms, as well as the simpler jobs can result in a higher net return to the investor. Improvements & Renovations Current net rental returns are typically in the 3.0% to 3.5% range. A wisely spent $10,000 improvement can justify a $20.00 per week increase in rent. Therefore, the net return on this investment is 10%. A renovation of say $50,000 for a new kitchen and bathroom in a tired two-bedroom unit, can comfortably deliver more than a $120.00 per week rise in the rental amount, plus a valuable tax benefit through depreciation. Again, the return achieved on the $50,000 is considerably in excess of 10%. Such improvements also increase the capital value of the property forever. Good Agents will report on the opportunity for improvements to your investment in order to maximize the ongoing and capital return. Remember: The hardest properties to rent are the ones that are rundown.



17.01.2022 Its early morning at Darling Harbour. The water is still and the sun is up. Everything looks sparkling and clean after the rain last week. Thankfully the smoke... from the bushfires has dissipated. One of those days where its simply good to be alive and living in Sydney. #sydneypropertymarket #sydney #darlingharboursydney #sydneyharbour #sydneyproperty #sydneyrealestate See more

14.01.2022 In 2017 I read a lot of books. I read for enjoyment and relaxation and the majority of them are fiction. My favourites for the year were: Jasper Jones by Craig Silvey. Just loved this book. And the second book was The Secrets She Keeps by Michael Robotham. Both terrific Australian writers. What were your favourite books in 2017?

13.01.2022 I really enjoyed this short video from Simon Sinek about why people start a business and are successful or fail. Its all about your Why.



13.01.2022 Great new apartment for sale in Crows Nest.

11.01.2022 These three things are predicted to disappear in our lifetime. Do you agree?

11.01.2022 A few more of my favourite books...

10.01.2022 If you live in an apartment in the North Sydney Council area you may be interested in this programme. https://www.northsydney.nsw.gov.au//Futureproofing_Apartme

10.01.2022 Will Sydney property prices increase in 2020? According to a recent NAB report, prices for Sydney houses will rise by 7.4% and units by 4.3%. Moodys Analytics ...have a similar predication with house values expected to rise "7.7% in 2020 and a further +7.6% in 2021, while units will climb +7.9% in 2020 and up to +8.4% in 2021". # hashtag#sydneyproperty hashtag#propertymarket hashtag#sydneyrealestate hashtag#realestateinvestor hashtag#realestateagent hashtag#sydneypropertiesprices See more



10.01.2022 JUST LISTED | Auction Sat 28th Sep at 10:00 am Part of a boutique Art Deco block, this apartment is positioned on the first floor and offers light-filled modern... living while retaining its original 1930s period charm. High ceilings, sleek cornices and an ornamental fireplace in the classic formal lounge are complemented by new carpet and fresh paint. Please join us for the first open for inspection this Saturday, 7th September 2:00 pm - 2:30 pm #justlisted #newlisting #marriottlane #realestate #crowsnest #forsale #auction #lowernorthshoreliving

09.01.2022 I have just created a new FB page to promote my book, Tinity, and my blog and website. Would love your feedback and comments!

09.01.2022 I love libraries. And bookshops. Theyre my haven, a place I go to when in need of some quite time, inspiration, or escape. Whenever I go to the library I cant leave without taking at least three new books home with me. If Im not reading at least two books at once I begin to worry, and if I dont have a few books in reserve panic sets in. https://mmrochford.com//24/libraries-are-like-lollie-shops/

06.01.2022 Committed to delivering results for her clients, the benefit of working with Margaret Rochford is her focus on the strategy and execution of the sales process, ...as well as genuine and caring personal service. With a degree in Business studies and an MBA, Margaret initially pursued a profession in marketing and communication in senior roles working in Australian and multi-national companies. Margaret was educated in North Sydney and, having lived on the Lower North Shore for the past 20 years, has a comprehensive understanding and perspective of the area that comes from being a local. She has bought and sold several properties in her own right on the Lower North Shore. To continue reading about Margaret Rochford, use this link to access her profile. http://bit.ly/margaretrochfordprofile #marriottlane #crowsnest #neutralbay #sydneypropertymarket #helpingpeoplemove #communityagent #lowernorthshoreliving

04.01.2022 It’s early morning at Darling Harbour. The water is still and the sun is up. Everything looks sparkling and clean after the rain last week. Thankfully the smoke... from the bushfires has dissipated. One of those days where it’s simply good to be alive and living in Sydney. #sydneypropertymarket #sydney #darlingharboursydney #sydneyharbour #sydneyproperty #sydneyrealestate See more

04.01.2022 This is what the property looked like after styling. Welcoming and warm, the perfect home for a first home buyer or as an investment.

02.01.2022 A great story of one writers journey to write a childrens book inspired by personal circumstances and linked to supporting a worthy cause. http://mmrochford.com//a-meaningful-childrens-book-finall/

02.01.2022 The Anzac Park Community Garden on Cammeray is flourishing on spite of the recent water restrictions due to the hard efforts of all tbe volunteers and assistance from North Sydney Council. It is always a pleasure to go there and help out.

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