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25.01.2022 One drink, one flavour combo. What's yours? Lemme break it down: If your biz was a drink, what would it be? ... Want me to go first? [You: Hell yeah Amy] Ok, here goes: Mine [pictured here] is a one-off. A blend of sweet fizz, balanced with zesty, vibrant lime and finished with a sprig of refreshing mint. Oh and vodka, a splash or several[it makes me funnier, right?] Over to you, hit me up with your biz flavour? Can be a drink or food. Annnnnd GO! Disclaimer: No vodka is consumed whilst writing. Although it could be fun to see what I come up with See more

24.01.2022 Want to know why GUFFAW is one of my favourite words? Because it's energetic, it's lively and it's powerful. Tell me that I made you laugh and I'll be, like, oh yay! And, of course, there's nothing wrong with that.... HOWEVER... tell me that I made you guffaw, and I'll *picture* you erupting in uncontrolled, hearty laughter. And that's the best - it makes my day. Now, while GUFFAW is a very under-utilised word [don't worry, I'm working on bringing it into mainstream lingo], this little example shows you how swapping out a word for a more powerful one can instantly conjure up an image, spark a feeling or trigger an emotion. Here's some more examples showing how power words can completely change the dynamic of what you're trying to say - something for you to think about when you next sit down to write: Large >> Colossal Motivate >> Power-up Take >> Seize Surprising >> Eye-opening Compelling >> Hypnotic Got your own go-to power word? Pop it in the comments below - I'd love to hear it! See more

24.01.2022 Is overwhelm crippling your ability to write for your business? Whether it’s a website update, new blog post, email proposal, or a memo to Linda in accounts requesting the milk arrowroots be replaced with Tim Tams (duh, obvious choice) you know it needs to be done... ... it’s just that sharpening a year’s supply of Staedtler HBs and refilling all the office staplers somehow always takes precedence ... But, procrastinate no more! Because these 6 tips will break down your writing tasks into bite-sized chunks and have you smashing out copy like there’s no tomorrow Here they are: 1. Determine why you’re writing this piece (what outcome you want) and who you're talking to 2. Put your head down and get researching. This is a big one. Look at industry papers, suss out your competitors, survey clients, check conversations on social media. Essentially you want to get the lay of the land and then make your content both better and unique 3. Determine your main point or message - this needs to address your topic in terms of how it will help your potential clients or in the case of Tim Tams how it will help you and your colleagues 4. Bullet point all the things that relate to and support your main message 5. Flesh out your bullet points into sentences, paragraphs and sub-headings 6. Treat yourself to a latte and milk arrowroot [c'mon Linda - approve the Tim Tams already]. THEN come back to your copy and edit it [it's super important to take a break and come back with fresh eyes] 7. Hit Send or Publish [and graciously accept your new status as office writing legend] Don’t forget, if you need an extra tip or two on beating writing overwhelm, I’m here to help. Simply send me a DM with the secret code, ‘Help me become the office legend’.

23.01.2022 THIS, is exactly how you want your clients to feel about your brand. And while it takes a village of biz strategies to forge and foster this deep ongoing connection, I want to show you some high-impact copywriting tactics that you can adopt right now. 1. Do your research Survey your clients. Check out competitor's client reviews. Follow social media conversations that are relevant to the services you provide. Why? Well, this enables yo...u to deep-dive into how your ideal clients think, the language they use, the outcomes they want and how they want to feel. 2. Use the findings from your research to clear, simple and compelling messages [Our attention span will take us to the next 'oooh shiny' thing in a matter of seconds if you don't hook/relate to us straight away]. 3. Avoid superfluous words and exorbitant language [see what I did there ] Why? Because 4. Write in a conversational tone. Try pretending that you're talking to your kid's teacher or an aunty . You want to be polite and impressionable, but also warm and relatable. And if you can bring a smile to their face, even better 5. Keep the comms rollin'. Make sure you're always quick to respond, check-in regularly with current and past clients and heck, why not pick up the for a chat? I find an actual conversation is so impactful, but often forgotten in our digital world. You can seriously change the course of a client's day [and forge a stronger bond with them] by initiating a friendly chat, a shared story or a good laugh over the phone. Okay, so clearly after this [rather long] spiel of tips, it's clear that I never want to leaf here either So, over to you now - what's your fave tip from above? See more

23.01.2022 Craft Irresistible Website CTAs 2.0 Following on from my post about personalising your CTAs to give them more conversion oomph, I have an even more powerful tip for you! Drum roll please ... Switch your CTAs to FIRST PERSON YES! Put yourself in your readers' shoes. Because... first person CTAs are said to have a 90% better conversion rate than 'meh' CTAs written in the second person! So, how do you do this? I'm glad you asked - check out my examples below: Browse >> Show me an outfit I'll love Learn More >> Tell me more Shop >> Yes, I need this! Free Trial >> Take me for a free test run Download >> Get my eBook Play Video >> I need to watch this Subscribe >> I want to join the fun Now, over to you! Could your CTA's benefit from a first-person overhaul? [You] Yes, please help!

23.01.2022 Did you know that understanding your prospects' level of awareness is key to your copywriting strategy? Hint: You want your copy to move them in this trajectory: > Problem Aware... > Solution Aware > Product Aware > MOST AWARE Because, once you know where your prospects sit in their buyer journey, you can then tailor your copy to meet them where they're at, and most importantly, move them forward to the next stage. Ps. Your endgame is to get people to Most Aware: this is where you've converted prospects into clients who love your brand and your service offering. See more

21.01.2022 You write, I write, we all write, ALRIGHT! Already written your website copy, but would really appreciate a professional writer's review and advice? An experienced copywriter [just like me] can give you absolute confidence in the words you're sending out to the world by checking your copy and optimising it for:... readability flow use of language expression persuasiveness [without being too salesy] taking action GOOGLE ['cause you first need to be found] It's worth the peace of mind, right? Send me a DM if your words could use a strategic review, a little polish or some SEO dynamite.

21.01.2022 Invest in your WORDS.

21.01.2022 Is overwhelm killing our ability to achieve our goals? This is something I experience every day. And I have to keep reminding myself that trying to do all the things, means I generally don't complete anything! It's not uncommon for me to open a scheduling app while I'm waiting for a file to save. When that's taking too long, I'll hit LinkedIn, then soon after I somehow find myself down the Facebook rabbit hole. Simultaneously, I've begun responding to an e...mail, clicked on an industry blog post and began a new keyword research for a client. Arghhhh! So, I'm REALLY trying to do just one thing at a time. Really trying to focus and really trying to be patient. I'm currently quite hopeless at it. Am I alone? What overwhelms you in your business and how do you deal with it? Leave a comment below See more

19.01.2022 Why did the copywriter cross the road? She was about to begin a new project, so she crossed the road to run some errands, then go for a quick walk, admire the views and maybe buy a new toaster ... Adapted from a ripper joke of @julievickwriter See more

17.01.2022 Yes, it's Unprofessional Friday, where I post a fave word of mine - that not only has various meanings, but one of them happens to be fart. I just couldn't resist. Now, hit the comments and gimme your best sentence using the word GUFF! [Please keep it reasonably clean ]

17.01.2022 Craft Irresistible Website CTAs 2.0 Following on from my post about personalising your CTAs to give them more conversion oomph, I have an even more powerful tip for you! Drum roll please ... Switch your CTAs to FIRST PERSON YES! Put yourself in your readers' shoes. Because... first person CTAs are said to have a 90% better conversion rate than 'meh' CTAs written in the second person! So, how do you do this? I'm glad you asked - check out my examples below: Browse >> Show me an outfit I'll love Learn More >> Tell me more Shop >> Yes, I need this! Free Trial >> Take me for a free test run Download >> Get my eBook Play Video >> I need to watch this Subscribe >> I want to join the fun Now, over to you! Could your CTA's benefit from a first-person overhaul? [You] Yes, please help!

16.01.2022 Are your website images optimised for Google and helping you get found? Here's a quick tip you can action today: Each of your web pages should have a focus keyword phrase. ... Use this keyword phrase in your image file names So, if the focus keyphrase on your home page is 'extraordinary copywriter' - rather than uploading your image as DSC8573.jpg [or whatever generic name it's automatically given] - rename it to 'extraordinary-copywriter.jpg'. Then, re-upload that baby! It's simple, yet effective and will win you more brownie points from the Google gods See more

16.01.2022 One drink, one flavour combo. What's yours? Lemme break it down: If your biz was a drink, what would it be? ... Want me to go first? [You: Hell yeah Amy] Ok, here goes: Mine [pictured here] is a one-off. A blend of sweet fizz, balanced with zesty, vibrant lime and finished with a sprig of refreshing mint. Oh and vodka, a splash or several[it makes me funnier, right?] Over to you, hit me up with your biz flavour? Can be a drink or food. Annnnnd GO! Disclaimer: No vodka is consumed whilst writing. Although it could be fun to see what I come up with See more

16.01.2022 How to avoid the trap of writing please-all website copy, (which ends up pleasing no one, really ) 1 Be specific Pretend you're speaking to one person, and one person only. Make sure you know that person REALLY well (their problems, objections, desired outcomes, if they got their washing in before it rained today... you get my drift ). ... 2 If you have VERY different target markets - create a "This is for you if you're a..." section for each of them. The aim is to get right into their minds and specific needs with your copy, so it becomes a no-brainer for them to do business with you. 3 I know you want to tell your audience about ALL the amazing services you offer. And you should - it's just that some things may be better conveyed in a blog post or an email. The key is to keep your website copy as simple as possible, easy to navigate and read (just like a really good story), with clear value and calls to action. If you found this 'lil tidbit helpful, I'd love you to gimme a thumbs up (or just your fave emoji) in the comments! See more

16.01.2022 Pssst. Want in on a copywriting secret? 80 - 90% of the best copy you write is sourced straight from your clients' and prospects' mouths. YUP ... All you need to do is ask them the right questions. And today, you're in luck 'cause I'm giving you 2 of my go-to's. Here they are: What's your #1 problem that you just can't seem to fix? What would your life look like if that problem was resolved? These questions, along with a couple more gems I keep in my Q&A Bank, are your keys to nailing irresistible copy that'll get more people to do business with you How, you might ask? Well, by looking beyond the answers you're given, you'll discover the common words, phrases and language that your clients and prospects are using. Then you cleverly incorporate these into your content and wha-la! - you're well on your way to writing compelling, 'no-one-else-gets-me-like-you-do' copy Now, if this all seems a bit overwhelming or time-consuming for you right now, I totally get it! That's why I'm here - to help simplify the process and get you started

15.01.2022 Waffle. Unfortunately I'm not talking the delicious kind. Nuh-uh - I'm talking about writing that's vague, never-ending, goes on-and-on, wake me up when it's over, somebody get me a drink (See what I did there). Now, waffle is a-okay for your first draft - in fact, it's often necessary to get all your ideas down on paper. It's actually the next step - editing - that's crucial. This is where you need to work hard to cut, refine and... SIMPLIFY. It's actua...lly one of the most difficult elements of copywriting. But it's worth it. Because simple is incredibly powerful. See more

15.01.2022 SUNDAY READ > Six of Crows A YA fantasy series, Six of Crows is an incredible spin-off to @lbardugo's Grisha trilogy* (which is also amazing). This duology has action, adventure, romance, humour and mystery. Phew!... The story is centred around a complex mix of characters who are trying to pull off the greatest heist of all time. Their personalities are diverse, their backgrounds are tragic and each antagonist has a different end goal. It's survival of the fittest, cleverest and most calculating. And although the characters are often at odds with each other, they're a crew that sticks together with their own code of honour. I became totally enraptured with each of them. The sharp plot will keep you guessing at every turn, wondering how the heck they will get out of each new mess. Brilliantly written, I LOVED this series and I highly recommend you read it * While it's not essential to read the Grisha trilogy (Shadow and Bone) first, it's a fascinating read and gives you a good background for this story. See more

14.01.2022 Who's up for a GAME of Truth-Truth-Porky? The aim of the game? To have some fun! So, I'm laying down 3 statements about me > and I want you to tell me which one is the porky-pie (lie). You ready? Hands on buzzers ... A. I won't eat vegemite toast any other way than upside-down. B. I have a cold-sweat-inducing, jump-on-a-chair fear of dirty, filthy cockroaches. C. I grew up performing stand-up comedy to a somewhat unappreciative audience. Annnnnnd >>> GO! See more

14.01.2022 One step at a time! That's how I'm taking on the last quarter of this (calendar) year I have a couple of big biz goals in the pipeline, with lots to do to get there. And this? Easily turns into overwhelm. Which I then avoid like leg day So my first mini-goal is to map out all the steps I need to complete to get me to the big wins. Then I cross 'em off the list. Step by step, day by day ... And if sometimes I don't get there as quickly as I want (hello busy client work), that's ok, because I'm moving in the right direction. And, in the words of ACDC: It's a long way to the top if you wanna rock 'n roll How about you? I'd love to know how you go about achieving your goals . Gimme your best goal-smashing tips See more

13.01.2022 Does your MEET THE TEAM page need a performance review? An epic way to create trust and connection, your team bio's put faces behind names and help give your business some solid street cred But be warned, if your team bios lack passion and excitement - are a bit dry and a lot yawnsome - they might be doing your business more harm than good. ... Luckily for you, I have some excellent questions for you to ask your team. And their answers? Will not only add real value and humanness to their bios - but will take your Meet the Team page from 'you're on your third warning' to 'give that page a promotion'! Here's a quick sample: 1. What are the top three things that keep you passionate in your role (you know, the ones that make your heart sing )? 2. Do you have any hidden talents that most people don’t know about ? 3. Run us through your usual weekend 4. What did you want to be when you grew up? 5. What ranks No. 1 on your bucket list ? Now, this is just a snippet of the questions I have in my word-nerd library [and of course are additional to the usual Meet the Team suspects, namely experience, qualifications, current role,etc]. If you'd like the full list , send me a DM or comment below! See more

12.01.2022 Do your CTA (Call-to-Action) buttons on your website irresistibly draw your readers in? Do they compel your readers to click through, explore, discover and convert? No? Then save this post and read on, my friend, because I have some easy DIY tips for you! First, a handy stat: According to @hubspot, personalised CTAs (ie. the non-boring ones) convert 42% better than those run-o-the-mill ones! ... So, lets look at how you can change-up those 'meh' CTAs and get more clickety-click-throughs. And yes, we're talking the usual culprits (come on down 'Submit' and 'Learn More'). Here goes: Submit >> Get started Read More >> C'mon, you know you want to Buy Tickets >> Avoid FOMO Subscribe >> Your subscription. Your way Contact Us >> Talk to us Sign Up >> Let's do it! Shop >> Make it yours Just a little snapshot of CTA goodness, hit my DMs to chat with me about a tailored CTA review and revamp for your biz! You: Yes, I need this See more

12.01.2022 You've got MAIL! But are you going to open it, let alone read it? And... if you do read it, are you getting the exact same vibe as you get when you go to that business' website? THIS? All comes down to your email strategy - an element that's often overlooked but SUPER important.... Whether it's a one-off email saying thanks to a new subscriber, or you have a structured email welcome sequence >> you gotta make sure they have the SAME: tone personality mood energy... ... as your website copy, brochure content, blog posts and all your business words See, your leads/prospects/subscribers have probably already read about you or maybe heard you speak... somewhere! So now, when they get an email from your business, you need to make sure they instantly recognise and further connect with your brand. Cause' when people are left scratching their head in confusion, it's usually not a sign that they're gonna purchase Here's a little tip for you: If you engage a copywriter to write your website copy, ask them to include your email sequence in their scope (they should already cover your contact & subscription emails). Because, trust me, after reading some very mismatched website and email copy - that's left me more than a little bewildered - putting some content strategy behind your emails will pay off big time

11.01.2022 Incorporating the right keywords into your website copy, while ensuring your message sparks an instant connection with your audience, well.... It's a balancing act! [And one you really shouldn't attempt at home.]... Luckily for you, this is what I do every day. It's something we word nerds like to call SEO copywriting. So, if your copy needs a healthy dose of optimisation to help you get found by Google without sacrificing your heart-winning message, let me help! All you need to do is send me a DM to get the ball rolling! Oh, also pour yourself a cocktail - because this will be FUN! See more

10.01.2022 Did you know that writing isn't always the main component of a copywriting project? Insert shock and disbelief Let me explain. Before we even get to the writing part, we do a LOT of research. Like, a truckload of it. We also spend eons of time thinking, brainstorming and strategising. Then, there's formatting to be done and of course the tweaking! In fact, maybe we should call ourselves copywritesearchstormers? I mean, it just rolls off the tongue right?

10.01.2022 If your business copy were a sock, what type would it be? Random question, yes. Worth sticking with me? YES! It's a hard task trying to work out where your brand personality sits and what tone of voice you should use in your copy [hint: the best tone of voice is one that your clients use and love].... But what if you were to think of your copy in terms of socks ? Because, giving it something tangible to compare to is a REALLY helpful exercise. If you haven't already, have a little swipety-swipe and check out my magnificent sock collection. [Take your time, I'll play some on hold music while you look ] When it comes to MOMO, I'd describe my business copy as a lovely mix of Sock Type A & D - bright, fun, quirky & bold. How about you? Which sock type best describes your copy? [A] Bright, fun & energetic [B] Conservative & traditional [C] Warm & welcoming [D] Quirky & bold [E] Understated, less is more [F] I have holes, please fix or replace me! See more

08.01.2022 A second-cousin, twice removed from Bill Shock, Copy Shock will often catch you unaware. But, unlike Bill Shock (who's well known for delivering ghastly power bills after a sweltering summer), Copy Shock will prompt oohs and aahs of delighted surprise. How? Well, when you receive your first draft of website copy, it will, without doubt, elicit explosive exclamations of WOW ... WOW > the insightfulness WOW > the conciseness WOW > the personable and engaging words that hands-down nail your biz story and convey the perfect message to connect with your ideal clients Yes, you will be gleefully shocked upon reading your new copy and realising that... hey this is ME, this is my STORY, I sound (and am) AMAZING, I have so much to OFFER. And even better? Is when your sparkling new biz words begin to work their magic, attracting and converting more of your tribe #buildyourcommunity #humanconnections See more

08.01.2022 Last night I had the strangest dream I sailed away to China In a little row boat to find ya And you said you had to get your laundry cleaned ... DREAMS totally fascinate me. I love trying to work out what they mean I have a recurring dream where I find out I've failed uni, but keep it a secret from my mum and dad. And I FEEL SO BAD I've now totally deciphered it and it translates to GUILT! It has to. See, I did a Bachelor of Arts many years ago & although I had a hectic class schedule of 12 hours per week , I usually only made it to 2 - 4 hours of classes. Suffice to say I was on a first name basis at the uni bar So, I'm curious - do you have a recurring dream? Or maybe you can remember a really weird dream? Pop it in the comments and let's decrypt it *Disclaimer: Mum & Dad, I did actually pass and get my degree! Song lyrics dreamt up by Matthew Wilder in his 80's smash hit 'Break My Stride'. See more

06.01.2022 Why do I LOVE my job? Because I get the privilege to write words for stunning brands like Bowy Made An online retailer, Bowy Made design and create chic, snuggly, show-stealing baby accessories. [Seriously, if you have a bub or need a pressie for a bub, you need to check out their store ] Recently launching their freshly-painted new website, Bowy Made engaged MOMO to write their website copy. A distinct brand, they needed words that delved deep into the... benefits that their unique designs and signature fabric provided for both bubs and their mamas . But more significantly, they needed to create a warm 'we get you' and 'we've got you' connection with mamas. And so, we incorporated these key empathetic messages throughout the copy: We get that you need easy-to-wear, functional clothing for your baby - turbans and beanies that stay on, knotted gowns that easily slip over bub's head. Our range delivers exactly this. We get the importance of luxuriously soft, ultra-breathable swaddles that keep your bub feeling womb-like secure (and sleeping longer ). Our range delivers exactly this. We get that amazing feeling of pride and elation that's sparked when family, friends and passers-by stop to comment on how CUTE your baby is in their striking outfit. Our range delivers exactly this. And the feedback from Bowy Made on their new copy? Here's a teaser : "Amy was able to tap into [our distinct brand] perfectly. She understood what we were about and reflected that in beautifully detailed copy that speaks directly to our customers." Now, if you need this kinda 'nobody gets me like you do' copy for your business, you know what to do [hint: send me a DM to get started.] See more

06.01.2022 One step at a time! That's how I'm taking on the last quarter of this (calendar) year I have a couple of big biz goals in the pipeline, with lots to do to get there. And this? Easily turns into overwhelm. Which I then avoid like leg day So my first mini-goal is to map out all the steps I need to complete to get me to the big wins. Then I cross 'em off the list. Step by step, day by day ... And if sometimes I don't get there as quickly as I want (hello busy client work), that's ok, because I'm moving in the right direction. And, in the words of ACDC: It's a long way to the top if you wanna rock 'n roll How about you? I'd love to know how you go about achieving your goals . Gimme your best goal-smashing tips See more

06.01.2022 This is just the BEST!

05.01.2022 YES! Words to live by

05.01.2022 Want to get more of your EMAILS opened? I've got a quick 3 for you: 1. Keep your subject line snappy! Try for 9 - 10 words only 2. Make the subject line about... your subjects! ... Eg: "Holy Smoke, you're going to look great in this outfit!" 3. A/B split test your emails. A great start is to change up your subject line, creating two versions Psssst. An A/B split test means you send two emails (changing one single variable) out to a small portion of your database. Your email platform will measure which email gets the most opens & highest CTR (click-through rate). You then send the winning email out to the rest of your audience. Winning Now, over to you - what's your biggest challenge with email marketing? Drop it into the comments below and let's begin brainstorming! See more

04.01.2022 You've got MAIL! But are you going to open it, let alone read it? And... if you do read it, are you getting the exact same vibe as you get when you go to that business' website? THIS? All comes down to your email strategy - an element that's often overlooked but SUPER important.... Whether it's a one-off email saying thanks to a new subscriber, or you have a structured email welcome sequence >> you gotta make sure they have the SAME: tone personality mood energy... ... as your website copy, brochure content, blog posts and all your business words See, your leads/prospects/subscribers have probably already read about you or maybe heard you speak... somewhere! So now, when they get an email from your business, you need to make sure they instantly recognise and further connect with your brand. Cause' when people are left scratching their head in confusion, it's usually not a sign that they're gonna purchase Here's a little tip for you: If you engage a copywriter to write your website copy, ask them to include your email sequence in their scope (they should already cover your contact & subscription emails). Because, trust me, after reading some very mismatched website and email copy - that's left me more than a little bewildered - putting some content strategy behind your emails will pay off big time

04.01.2022 A second-cousin, twice removed from Bill Shock, Copy Shock will often catch you unaware. But, unlike Bill Shock (who's well known for delivering ghastly power bills after a sweltering summer), Copy Shock will prompt oohs and aahs of delighted surprise. How? Well, when you receive your first draft of website copy, it will, without doubt, elicit explosive exclamations of WOW ... WOW > the insightfulness WOW > the conciseness WOW > the personable and engaging words that hands-down nail your biz story and convey the perfect message to connect with your ideal clients Yes, you will be gleefully shocked upon reading your new copy and realising that... hey this is ME, this is my STORY, I sound (and am) AMAZING, I have so much to OFFER. And even better? Is when your sparkling new biz words begin to work their magic, attracting and converting more of your tribe #buildyourcommunity #humanconnections See more

04.01.2022 Are you struggling to write your lead-gen copy? Before you begin typing, ask your clients these four questions (hint - their answers will form the basis of your copy ): 1. What prompted them to look for the services you (and your competitors) offer? 2. What triggered their decision to engage your services? ... 3. What objections did they have before they engaged your services? 4. What outcomes have they achieved and how do they now feel, after working with you? And the answers to these four magic questions? Are EXACTLY what you need to address and will have you well on your way to smashing out high-converting copy See more

02.01.2022 Pssst. Want in on a copywriting secret? 80 - 90% of the best copy you write is sourced straight from your clients' and prospects' mouths. YUP ... All you need to do is ask them the right questions. And today, you're in luck 'cause I'm giving you 2 of my go-to's. Here they are: What's your #1 problem that you just can't seem to fix? What would your life look like if that problem was resolved? These questions, along with a couple more gems I keep in my Q&A Bank, are your keys to nailing irresistible copy that'll get more people to do business with you How, you might ask? Well, by looking beyond the answers you're given, you'll discover the common words, phrases and language that your clients and prospects are using. Then you cleverly incorporate these into your content and wha-la! - you're well on your way to writing compelling, 'no-one-else-gets-me-like-you-do' copy Now, if this all seems a bit overwhelming or time-consuming for you right now, I totally get it! That's why I'm here - to help simplify the process and get you started

01.01.2022 Well, I must say I'm THRILLED with these wonderful words from @ecoliv_buildings Feedback like this is what I strive for. It just makes my day! Thanks Esme - love working with you and the team