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Moved by Design

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22.01.2022 The first touch of a brand should MEAN something. So pleased with these cards for Every Daughter Matters.

16.01.2022 This school was the best-kept secret in the area. Recently Joyanne became Principal of Port Macquarie Adventist School and needed to revitalise the school. It needed growth, transformation and a story that could be clearly communicated to others. We started from the ground-up, identifying PMAS uniqueness and workshopped the secondary school idea (year 7-12). It was like reinventing a classic car, blending:... Learning = growth + stretching School = playful child-like Adventist = classic professional Our conclusion was pure joy! We stretched the typography and logo to show growth, we combined icons into the text to show the playfulness yet retaining the Adventist symbol as a classic trust point. The rollout has brought new energy and vision to the School as it becomes known in the region for doing learning differently. Check out the full brand rollout here: https://lnkd.in/e67Aw4b #brandidentitydesign #logo #brandingexpert #designstrategy #branddevelopment #designprocess #designprocess #brandidentity #brandidentity #graphicdesign #logodesigner #businessbuilders #transformation #school #portmacquarie

15.01.2022 Watch how a brand comes to life with this development process. Merging these two core values of mine together this was a fun project. Full of life and a little quirky :)

14.01.2022 What is it that brings a brand to life? Is it a logo, the colours, the personality, the writing, the audience? What ONE element is the glue? I'm keen to hear your thoughts on this...... I'd argue that its the brand vibe - the feeling that is expressed through all touchpoints. Lately, I've used graphic elements (below) to help bring brands to life and it's like glue that holds the big idea together.

11.01.2022 Listening ears on! 5 tips on creating a CUT-THROUGH brand with me and the amazing Glen James. Listen to it here: https://podcasts.apple.com//5-ways-to-create/id1536869134... or here https://player.whooshkaa.com/shows/my-millennial-business