Marketing Scientist Group in Darlinghurst, New South Wales | Advertising/marketing

Marketing Scientist Group

Locality: Darlinghurst, New South Wales

Phone: +61 2 8317 3114

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24.01.2022 Pete will be heading over to Portugal in September to present some of our work at the asi International Publishing & Data Conference. Do check out the content on their website : https://www.asiconferences.com/agenda-for-the-2019-asi-int/

23.01.2022 According to Millennial mythology, the younger (18 34) consumer is less loyal to brands. But does data tell the same story? Find out more here https://www.linkedin.com//millennials-really-less-loyal-p/

21.01.2022 Im trying something new . #thinkingthursdays . snippets of research I find interesting. The first one is that US data from Nielsen shows that most #video is still watched on a #TV screen. You can read more here : https://www.marketingscientist.com//Most-video-is-still-wa

21.01.2022 Are you sitting on a gold mine? https://www.marketingscientist.com//Are-you-sitting-on-a-g

20.01.2022 We didnt have time (pun-intended) to write about TikTok last week. In this post, we look at some recent data on social media usage in Singapore showing it relative to other brands : https://www.totalvideo.co//has-tiktok-clocked-up-much-reac #tiktok #socialmedia #video #singapore #research

20.01.2022 We have a webinar coming up ... and so we wanted to share some of the fast facts about Gen Z ... https://www.marketingscientist.com//Some-Fast-Facts-About- And if you want to join our webinar, you can register here : https://www.marketingscientist.com/events

19.01.2022 We didn’t have time (pun-intended) to write about TikTok last week. In this post, we look at some recent data on social media usage in Singapore showing it relative to other brands : https://www.totalvideo.co//has-tiktok-clocked-up-much-reac #tiktok #socialmedia #video #singapore #research

19.01.2022 The IAB recently reported that Connected TV is now the dominant device for video inventory expenditure. In this post, we share data that shows how Connected TV varies in usage and the number of people viewing per stream, and why this is important for advertisers. https://www.totalvideo.co/post/focus-to-connected-tv... #video #bvod #connectedtv

17.01.2022 InternetRetailing.com.au recently published our piece about the differences in device usage. Read more below : https://internetretailing.com.au/dont-forget-desktop-e-com/

16.01.2022 Mobile apps changed the way kids played games in 2013. Could this provide us insight to what might happen in 2017 for TV consoles? Read more here : https://www.marketingscientist.com//Kids-have-big-app-etit

16.01.2022 Quibi was one of the highlights of CES 2020. But is the mobile-only strategy a smart move? Find out our thoughts in the latest blog post https://www.totalvideo.co//is-mobile-only-a-smart-move-for #quibi #mobile #video #research

14.01.2022 Is desktop dead? Not by a long shot. Find out more on our blog ... https://www.marketingscientist.com//Desktop-isnt-dead-but-

14.01.2022 We’ve heard a lot about 2020 being the year of the streaming wars Data collected from mid-December shows that Disney+ has come out guns blazing, and is already attracting household access numbers similar to Amazon Prime Video. Find out more here : https://www.totalvideo.co//streaming-wars-disney-plus-matc... #svod #video #disneyplus #amazonprimevideo #appletvplus #streamingmedia

13.01.2022 We recently conducted some research on Australian consumers aged 14 to 54, finding that those in Smart Speaker Homes were much more likely to have made a voice assistant request in the past month, compared to the broader population. Source : https://www.marketingscientist.com//Smart-Speaker-Househol

13.01.2022 Not all users respond to advertising in the same way. Find out the difference between advertising recall for brand users and non-users : https://www.marketingscientist.com//Broadening-the-Empiric

13.01.2022 You might think that #truecrime is the hottest genre in #podcasts. But recent research from the Marketing Scientist Group suggests that other genres are keeping more listeners entertained https://www.marketingscientist.com//17/Podcasts-Make-em-la #podcasts #research #thinkingthursdays

13.01.2022 Given Spotifys recent acquisitions of Gimlet Media and Anchor, are podcasts an effective way for music streaming services to extend their reach? Our recent blog post helps to shed some light on the issue https://www.marketingscientist.com//Will-Spotify-increase-... #podcasts #spotify #research #musicstreaming

12.01.2022 WARC has delivered us an early Christmas present by publishing our research for Network 10, which shows that ads contained within liked programs were more effective. If you have a WARC subscription - its available here : https://www.warc.com//theres-lots-to-like-about-lik/130757 Or if you want to know more, please do get in touch!

11.01.2022 Apparently market research clients still like PowerPoint! Great research from Heineken and SKIM in the Netherlands #esomar

11.01.2022 We hear a lot of mutter about clutter. But have you ever thought about what happens when you expose people to more ads? For example, does doubling the number of ads make them half as effective? You can find out more at our latest blog post : https://www.marketingscientist.com//How-Clutter-Affects-Ad

09.01.2022 Does size matter ... for VOD screens, that is?! https://www.marketingscientist.com//VOD-Does-screen-size-m

09.01.2022 Peter Hammer from the Marketing Scientist Group will be speaking at the DIGIMARCON - Digital Marketing Conference next week on August 29 at ANZ Stadium. You can find out more about the event here : https://digimarconaustralia.com/

08.01.2022 Thanks for sharing our research Publisher Research Council!

07.01.2022 Are Millennials different from older generations in terms of media consumption and advertising impact? Find out more at our blog : https://www.marketingscientist.com//Millennials-Same-Same-

06.01.2022 One of the things we found interesting in our 7 Things to Know About Total Video research report was the size of drama consumption across total video viewing. You can read more about it here https://www.totalvideo.co//there-s-a-lotta-drama-about-aus

06.01.2022 While light TV viewers are worth reaching generally ... can we expect them to offer additional benefits in terms of advertising effectiveness? Find out more from my latest post : https://www.marketingscientist.com//How-Light-TV-Viewers-R

05.01.2022 Weve heard a lot about 2020 being the year of the streaming wars Data collected from mid-December shows that Disney+ has come out guns blazing, and is already attracting household access numbers similar to Amazon Prime Video. Find out more here : https://www.totalvideo.co//streaming-wars-disney-plus-matc... #svod #video #disneyplus #amazonprimevideo #appletvplus #streamingmedia

05.01.2022 Were holding an event at our new office at WeWork to share some research we produced. You can find the details below and you can get free tickets here : https://www.eventbrite.com/e/the-abc-of-xyz-understanding-m

03.01.2022 We hear a lot about how Millennials, and now Gen Z, have changed the game when it comes to marketing. But is there much evidence to support these claims, and are they really that different from older Australians? Come join us for this FREE WEBINAR to see research looking at media and advertising consumption for Generations X, Y and Z. https://www.marketingscientist.com/events

03.01.2022 Were told that shorter ads work better on digital video platforms especially for Millennials but is there any evidence to support this? Read more on our blog : https://www.marketingscientist.com//Do-shorter-ad-lengths-

03.01.2022 Peter has written a piece for IAB Australia looking at research on branded content. It is available to read here : https://www.iabaustralia.com.au//building-our-knowledge-of

02.01.2022 IAB Australia asked Peter to share some thoughts on the recent MeasureUp 2018 conference. You can read more about it here : https://www.iabaustralia.com.au//en/it-s-time-to-measureup

01.01.2022 Thanks for sharing our work GROWTH TANK!

27.10.2021 Thanks for sharing our research Publisher Research Council!

30.09.2021 Pete will be heading over to Portugal in September to present some of our work at the asi International Publishing & Data Conference. Do check out the content on their website : https://www.asiconferences.com/agenda-for-the-2019-asi-int/