Multiplier Digital in Osborne Park, Western Australia | Marketing agency

Multiplier Digital

Locality: Osborne Park, Western Australia

Phone: +61 448 736 086

Address: Level 2, Building C, 355 Scarborough Beach Road 6017 Osborne Park, Western Australia, WA, Australia

Website: https://multiplierdigital.com.au

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25.01.2022 Our beautiful country continues to burn from coast to coast. There have been, and will continue to be, unfathomable losses of lives, homes and wildlife. There is an overwhelming feeling of helplessness as we watch our fellow Aussies battle together in a fight that seems so vast and will continue for weeks to come. Even though many of us are geographically so far away from the fight, we still want to help the people on the ground: the firefighters who are on the front line, th...e volunteers who are feeding displaced families and the carers who are rescuing burnt and injured wildlife. And then, once the immediate danger has eased, Australians will need to rebuild. Some of the organisations that you can donate to are: The Salvation Army Australia Disaster Appeal - The Salvation Army Emergency Services (SAES) teams deliver crucial support right when and where its needed, and then stay as long as it takes to help local communities make a full recovery. http://ow.ly/kv7w50xM7ED Foodbank Australia - National food relief organisation Foodbank is working to get food and drink supplies to affected areas, both to support first responders such as firefighters and affected communities. Donate online at https://www.foodbank.org.au//make-a-donation/donate-funds/ NSW Rural Fire Service - Donate to the Service as a whole or select a specific Local Brigade https://quickweb.westpac.com.au/OnlinePaymentServlet VIC Country Fire Authority - Donate to the Bushfire Disaster Appeal or direct to the specific brigades in country Victoria https://www.cfa.vic.gov.au/about/supporting-cfa SA Country Fire Service - Donate to the firefighters in South Australia https://cfsfoundation.org.au/donate Fallen Firefighters families https://www.rfs.nsw.gov.au//support-for-firefighter-famili Red Cross Australia - donate to the disaster relief and recovery work https://www.dfes.wa.gov.au/contactus/Pages/Donations.aspx WIRES - Wildlife Rescue https://www.wires.org.au/donate/emergency-fund Animals Australia - providing immediate support to expert wildlife vets to travel to fire-devastated areas https://secure.animalsaustralia.org/donate/bushfire.php

24.01.2022 The Rules of Advertising for Social Media Influencers In recent years we have seen the rise of the Social Media Influencer. Some may have a career where brand endorsement is a common perk of the job, however in most cases the Social Media Influencer tends to be a regular person, with a particular interest or hobby and a truck load of followers. The concept of ‘celebrity’ is now seen as more achievable due to the use of Social Media accounts. No longer, do people need to rely ...on honing a particular talent and becoming the top of their game, because now their platform of choice is immediately available right there in their own home. The problem with this of course is that brand endorsement or sponsorships is a paid relationship and, as such, is subject to the codes and rules of advertising. And a good proportion of these new Influencers are not only unaware of the existence of these rules, but also don’t realise that they apply to them. A Social Media Influencer is successful and gains followers when they are seen as trustworthy and credible and therefore their ‘choice’ of brands is seen as a recommendation. The paradox here is that by getting away with not highlighting that they are being paid by a brand for their recommendation is inherently dishonest. By the very nature of the beast, Social Media is a difficult industry to regulate. Since February, the onus is on the individual to identify whether a post is sponsored through the use of hashtags (#ad, #advert, #advertising, #brandedcontent, #PaidPartnership, #PaidPromotion) or mentions the sponsorship in the caption. However in recent cases, we have seen that the regulator will accept that simply tagging the sponsoring brand is enough to indicate that a post is sponsored. So what comes next for SM Influencers? We’re watching this space. https://www.smh.com.au//so-many-are-unethical-influencers-

24.01.2022 Google has announced their official May 2020 Core Update on the 4th May, pleasing Star Wars fans worldwide. This is the second core update of 2020 and the first since the Coronavirus pandemic and its safe to say that our search behaviour will have changed remarkably since the last update in January. So, as with any update, it is likely that your keyword ranking positions will change - we advise you to keep an eye on your analytics and your organic keyword traffic over the ...next few weeks and months and then check out where your competitors are ranking in comparison. Maybe, there are some changes you can make to improve your ranking position. We are always happy to have a chat about SEO keyword strategies that you can put in place to help improve your rankings. Feel free to email us at [email protected] https://www.searchenginejournal.com/google-confirms-may//

23.01.2022 Wondering what the key trends in Digital will be in the next decade? Microsoft has commissioned a study and identified the top 5 trends that will have an impact on business and media planning in the next ten years. Read this study and you can get ahead of the curve and find out why Zebras will eat Unicorns, why you need to understand what Private Social Trust and the Customer Experience Quotient is, how traditional media will mutate and why tracking and targeting will get harder. Make sure you click on the link in the article to get the study in all its colourful glory. Straight from Microsoft in Silicon Valley - its worth the time to read. https://about.ads.microsoft.com//2020-vision-trends-to-def

23.01.2022 Digital Life Hack - How to scan documents with your iPhone/iPad Its a crazy world were living in at the moment, isnt it? More people are now working from home, and our Victorian friends are moving into yet another 6 weeks of further lock-down (and homeschooling - may the force be with them!) As a result, more people are needing to be at home with the requirement of printing and scanning documents. But before you go out and invest in a scanner, there is something you should... know. If you have an iPhone, Apple has already given you one but you might not know it. The below article details how you can access the scanner you already have inside the iPhone Notes app. You can even turn them into PDFs and share them. Brilliant. Just a little digital life hack brought to you by Multiplier Digital. https://mashable.com/article/apple-iphone-scanner-notes-app/

23.01.2022 As we count down to 2020, Pinterest has pulled together the key trends for 2020 from searches and pins on the Pinterest platform which gives us a glimpse into what consumers are interested as the new decade kicks off. From Finding Balance to Beyond Binary, Conscious Consumption to Responsible Travel, these are the trends that you will be hearing more about in the New Year. https://www.pinterest100.com/en-us/ According to an article on Pinterest Newsroom this month, 320 million people use Pinterest globally. Whilst in August this year Pinterest reported that there were 4 million Pinterest posts each day across Australia and New Zealand.

22.01.2022 Earlier in the year, we posted about how Google announced that it would be adding page experience to the Google Search ranking. Google has now announced a roll out date of May 2021 for the change. So, we have 5 months to optimise our websites and focus on one of our favourite things - excellent user experience. So, let's recap what Google considers good 'page experience', and what you need to focus on. Primarily you need to think about like page load time, is your website m...obile friendly, does it run on HTTPS, are there any intrusive ads, and does the content jump around as the page loads? 'Page experience' is made up of several existing Google search ranking factors, but now they will have weight and ranking in the overall Google ranking algorithm. In order to prepare for the change there are a number of tools listed in the linked article that you can use to test your page experience. You can also give us a call and book a UX review of your website. https://smk.co//google-announces-new-seo-ranking-signals-f

22.01.2022 The 2020 AusPost eCommerce Update has been released which looks at the online shopping trends in the Australian market. According to the report the Australian eCommerce growth has increased by more than 73% compared to last year since the start of the pandemic. The report also goes into detail about what Australians have been spending their money on during this time. While we have been lockdown, there has been a focus on Health & Beauty, Arts & Crafts and Books. ... Our friends in Victoria continue to live in lockdown for a further number of weeks and the report reflects how their online shopping behaviour has changed over the course of the lockdown period. In fact,a third of all Australian online shopping purchases during July were made in Victoria. For further stats and insights into Australias online shopping trends of 2020, you can access the report in the below link. https://auspost.com.au//access-data-and-i/ecommerce-trends

22.01.2022 All of us at Multiplier Digital would like to wish you and your families a Merry Christmas and a Happy New Year. After a year full of unusual events and surprises, we're looking forward to helping our clients and friends capture the opportunities in the digital space and continue to build on your businesses success in 2021

21.01.2022 Shes the person who juggles one hundred things at once, can always find that thing you have lost, and tends to remember (and share) the most unnecessary childhood facts. During this unusual time, spending the day with Mum on Sunday may look a little different - but the intent and the meaning behind Mothers Day remains the same. We love you Mum. For our Mums, for your Mums - Happy Mothers Day. ... Gorgeous quokka shot from @quokkadailyshow

21.01.2022 Another Digital Life Hack - how to take a screenshot by tapping on your iPhone. Ooh, this is fun, did you know that if your iPhone runs iOS 14 or later, you can set it up so that you can take a screenshot just by tapping the back of your phone? It's all because of the accelerometer in your iPhone, which let's face it, sounds totally Back to the Future.... You can configure your settings so that one, two or three taps on the back of your phone will launch certain actions on your phone. This helpful linked article will take you through the set up process. Game changer. :) https://www.howtogeek.com//how-to-take-a-screenshot-by-ta/

21.01.2022 Coronavirus Brand Communication: In times of crisis businesses need guidance on how best to connect with customers. This is not a time to be opportunistic but a time to carefully consider your approach. Twitter have compiled a range of suggestions to assist businesses during this challenging time. Read the following summary below or the full Twitter article at the end of this post. 1. Know your brand: Consider how you can and be useful and provide support to customers. If ...youre able, adapt your service to suit the latest situation. 2. Keep up to date: Ensure that your messaging is aligned to the latest news to stay relevant. 3. Tone of voice: Crafting communication with an in-depth understanding of your audience will allow you to articulate in the appropriate tone. 4. Behavioural changes: Anticipate customers changes in behaviour and adapt your approach to reflect consumers needs and desires. Read the full Twitter article here: https://tinyurl.com/ulmm3cg If you need help with crisis communications or your social media strategy for changed market conditions, reach out to us at Multiplier Digital via [email protected] and we can have a chat.

21.01.2022 The Next Google Update - Lets talk UX (User Experience) Oh, this is an exciting one. Google has announced a new ranking algorithm that will be designed to judge websites based on how users perceive the website experience. This means that if Google thinks your website users may have a poor experience using your site, then your Google ranking will suffer.... This update is called the Google Page Experience update and thanks to COVID-19, it is not expected to go live until sometime in 2021, so the good news is that there is time for you to prepare. So what does Google consider good page experience? Well, theres a detailed developer document that outlines the criteria: (https://developers.google.com/sear//guides/page-experience). But basically, were looking at considerations like whether your page loads quickly, if its mobile friendly, does it run on HTTPS, are there any intrusive ads, and does the content jump around as the page loads? This is not new stuff. In fact, page experience is made up of several existing Google search ranking factors, but now each element will have its own weight and ranking in the overall Google ranking algorithm. Read this article for more info on the current UX design considerations that are critical in supporting engagement and rankings. https://usabilitygeek.com/5-fundamentals-of-ux-design-that/ So why does this excite us here at Multiplier Digital? Well, its because we are all about UX (User Experience) - this is the stuff that jiggles our teabags. If youve worked with us before, you will know that UX is always one of our highest priorities. Google has made it clear that great content still reigns supreme, but now UX will have its turn to shine. Now is the perfect time to give us a call and book a UX review of your website. https://yoast.com/page-experience-google-ranking-factor/

20.01.2022 In today's market, any simple changes that you can make to your website that will help to improve your organic search visibility provide a win-win situation. The linked article discusses 4 tips that will help to improve your visibility to Google if you have a WordPress URL. That being said, the strategy behind the 4 tips can be used for any URL. Don't be concerned by the initial tech speak, the 4 tips are easy for you to follow and the explanations for each change help to cla...rify what Google likes and doesn't like. If you are considering an SEO audit of your current site, or are looking for ways to improve your organic search visibility, feel free to call Multiplier Digital. This is the stuff we love and we're always happy to help you improve your site. https://www.searchenginejournal.com/seo-friendly-wordpress/

20.01.2022 The Google algorithm is ever-changing, which means that the SEO landscape needs to evolve with it. Keeping an eye out on Google's updates helps us to identify which ranking factors are becoming more or less important to focus on. The linked article identifies 8 of the major ranking factors that are globally accepted as being the weightiest (at the moment). These are the factors that can make or break your SEO strategy. If you're interested in chatting about search engine op...timisiation, or running an audit on your current SEO strategy to see how you're tracking or where you can improve - call us at Multiplier Digital. https://searchengineland.com/8-major-google-ranking-signals

20.01.2022 How to screen share in a Facebook Messenger call. Being able to screen share makes life a little easier at times. Here at Multiplier Digital, we're all about digital life hacks that can help out everyday life. From personal experience, I can confirm that this is particularly useful when you're trying to talk your Baby Boomer parent through something technical on their phone. ;)... This feature is available for one-on-one conversations and in group calls with up to 8 participants. This article takes you through the 3 easy steps to start a video all with screen sharing in Facebook Messenger. https://www.searchenginejournal.com/facebook-messenger-//

20.01.2022 Let's start your 2021 Social Media schedule off with a bit of strategy. Finding the best time to reach your audience on Facebook is a great way to boost your engagement and gain new followers. Facebook Page Insights now offers the data you need to identify how to find the best time to post on Facebook to achieve the best reach, exposure and engagement with your audience.... You can identify when your followers are online so you can find the best time to post; you can look at audience insights and even video insights if you tend to post videos. The attached article takes you through the Facebook Insights tools, we highly recommend using them as you start your social media strategy for 2021. If you need some help designing your strategy, or want to talk through your options, feel free to call us at Multiplier Digital. https://later.com/blog/best-time-to-post-on-facebook/

20.01.2022 In the days of #stayhome and #socialdistancing, the humble podcast has all the qualities of being an entertainment go-to for many. Already, one of the fastest growing media channels in 2020, the COVID-19 pandemic is likely to have accelerated this growth. As with all media channels, businesses want to measure this growth and have access to audience demographics and insights to better understand their podcast listeners. There are Podcast Analytics Tools out there in the market... working to help track and improve performance - this article lists 9 of the best at the moment. https://shanebarker.com/blog/podcast-analytics-tools/ But now Google has come to the party - launching Google Podcasts Manager, "a new tool to help podcasters gain insight into the evolving habits of podcast listeners so they can better understand their audiences and reach them across Google products." Time will tell to see if Google can own this space. https://smk.co//google-launches-new-podcasts-manager-for-r?

20.01.2022 Instagram has recently launched a new Professional Dashboard for Instagram Business Account users which delivers all the data you need to track your online performance, access tools and even improve your own skills. This is a new feature for small to medium businesses using a Business Account, where you can now access your user data and a variety of tools in one place within your Instagram account. It is so important to look at the data and analytics behind your Business Ins...tagram Account, and all Social Media accounts. It allows you to identify your audience demographics so that you can plan out future posts that you know will receive the greatest interaction. Data and Analytics allows you to build a digital strategy based on history and fact. You can track your own performance and then develop further strategies to achieve your Social Media goals. With the Professional Dashboard, you can also access your tools in one place - such as Badges, Instagram Shop, Checkout and Branded Content and you have access to resources that can help you improve your skills and provide you with insights into how to get your Instagram account to work better for you. If you're not sure if you are using an Instagram Business account yet or are thinking of switching and upping your Instagram strategy for your business and you'd like to get some professional advice, then give us a call and we'd be happy to talk through the options with you. https://later.com/blog/instagram-professional-dashboard/

19.01.2022 Last week Google announced that it was rolling out a broad algorithm update called the January 2020 Core Update. Check your analytics over the coming weeks and months, and keep your eye on organic keyword traffic. If your keyword ranking positions drop, look at which of your competitors have improved their ranking against you. This process will give you an idea of what factors in the Google algorithm change may have caused your keyword rankings to fall. If you dont currentl...y have SEO keyword ranking reports or a clearly defined Keyword Strategy in place, talk to us at Multiplier Digital about SEO keyword ranking solutions. Email us at: [email protected] https://www.searchenginejournal.com/google-january-2020-//

18.01.2022 Theres been a lot in the news about privacy issues with Zoom and "zoombombing" recently and many people are confused as to whether they can use Zoom safely or not to hold private online meetings. Wired Magazine covers the tech industry with a focus on the internet, digital culture, science and security and is a good reliable source of information when you need to check something in the digital space, but want it in plain English rather than techy terms. This Wired article ...published on April 5 gives you a good overview of tips to keep your Zoom chats private and secure. For quick reference, use passwords, dont share meeting IDs publicly and use the waiting rooms to manage who enters your meetings. For extra security you can restrict screen sharing and lock the meeting. Whilst its not end -to-end encrypted, unless you are discussing highly sensitive or commercial topics - it is robust enough for general use. If you need more security - theres some suggestions of alternatives in the article. Stay safe everyone - both online and offline! https://www.wired.com/story/keep-zoom-chats-private-secure/

17.01.2022 Last month, Facebook launched its new end-to-end online events solution. Online events are becoming more and more the norm in todays environment and now page owners can create an online event, set a price, promote the event, collect payment and host the event, all within Facebook. You will notice if you go into Facebook and add event that you will be prompted to see if you qualify to add this to your page. Within the process, you will be required to add bank details so that... your attendees can pay directly when booking the event. To check to see if your page is eligible for this feature, you can navigate to Creator Studio via this link (https://business.facebook.com/creatorstudio), click on Monetisation in the left hand panel and click the View Page Eligibility button in the Status widget at the top of the page. This is unlikely to be the last ecommerce feature offered from Facebook and we cant wait to see whats next. For any assistance in developing and promoting your online events, feel free to call us at Multiplier Digital and we can chat through your requirements. https://smk.co/article/facebook-launches-online-paid-events

17.01.2022 Last week, Instagram launched Reels a new short form video creation tool that has been introduced as a new feature accessible within your Instagram account. The launch comes amidst the growing global concern over the possibility that Tik Toks Chinese parent company is passing on user data to the Chinese government. The launch of Reels in competition with Tik Tok represents a similar move by Instagram where it launched Instagram Stories in competition with Snapchat in Augus...t 2016. The main difference in both instances is that these are launches of a feature within the app as opposed to the introduction of a competing stand-alone app. The linked articles discuss the differences between the two and also look at how exactly to activate the Reels feature in your Instagram account. Instagram Stories has made a definite impact on Snapchat since it launched, with 500 million people now using Instagram Stories every day. On top of that, 62% of people say they have become more interested in a brand or product after seeing it in Instagram Stories, which means that Instagram Stories represents a large opportunity for businesses. It will be interesting to see the level of adoption for Instagram Reels and whether it affects the use of Tik Tok in the coming months. https://www.howtogeek.com//what-is-instagram-reels-and-is/ https://mumbrella.com.au/instagram-launches-tiktok-competit Data from Instagram Press, via Hootsuite article https://blog.hootsuite.com/instagram-statistics/.

15.01.2022 The 2020 Yellow Social Media Report has been released. Over 2,000 Australians have provided details into their use of Social Media for both personal and business reasons. The report covers topics ranging from usage of Social Media channels, purchasing decisions and even responding to reviews on social. These types of insights, apart from being super interesting are also of high value to Australian businesses for when they are building a Social Media strategy.... In 2019, 56% of Australians went online more than 10 times per day, 89% of all users use Facebook and 45% use Instagram. If thats not enough to convince you that your business may need a dedicated SM strategy, then try this - 33% of Australians check a brands social account before deciding to buy. This represents a huge opportunity to help cast a swinging vote in the mind of your potential customers. For the full list of insights, you can download the report below and when you decide that you need to refresh your Social Media strategy, feel free to give us a call at Multiplier Digital to discuss your options. https://www.yellow.com.au/social-media-report/

15.01.2022 Instagram continues to be a key Social Media platform for Marketers in 2020 and it is constantly changing. Our friends at social media management software, Hootsuite have recently put together some exciting tips about new ways to increase your engagement and visibility on Instagram. - Instagram have expanded the create mode adding more content options. You can now share flashback posts with the "On This Day" button, enabling you to recycle popular content. Or add a countdown ...sticker to a post to create excitement for a new product launch. - The new Growth Insights tools shows you which stories and posts are growing your audience. This is useful for refining content to craft your Social Media Strategy. - Instagram have created their own version of Tik Tok called Reels. The feature allows users to add music and captions to 15 sec videos. Currently Reels is being tested in Brazil however it is likely to be rolled out to other markets in the future. - If you find that your posts are getting buried in your feed add them to Stories to increase their visibility. Its as easy as tapping "Share" and selecting "Add post to your Story." If you need some help to develop or refine your social media strategy, drop us a line at [email protected] and lets talk about how we can help you be more social. For further Instagram tips read the following article: https://blog.hootsuite.com/things-to-try-on-instagram/

15.01.2022 Multiplier Digital wishes all our friends and community a Merry Christmas and a Happy New Year. Over the holiday season we will be enjoying a well earned break. Our offices will be closed from Monday 23rd December and will re-open on Monday 6th January 2020. We hope you have a wonderful and safe festive season with your family and friends.

13.01.2022 This represents a different approach for digital marketers - specifically focusing SEO strategies into pre and post purchase. Ideally, in order to achieve the best result from this strategy, you need to have easy access to your search data and the keywords and terms that your customers are using to search for you. The idea of using a traditional Marketing strategy - that of the Buying Lifecycle for SEO purposes is a very sound theory. Every customer goes through the lifecycle... whether in person or online. And now that we are purchasing more online, this strategy will help to take advantage of those customers who utilise Google as a research tool both pre and post purchase. If youre interested in defining specific SEO strategies for your business, feel free to call us at Multiplier Digital. We can take you through your search data and help define the best strategies for your business. https://searchengineland.com/why-marketers-should-break-seo

12.01.2022 Well, it would seem that TikTok has a competitor in the short-form video app market. Zynn is the newest app which hit the top of the US App Store chart last week. Zynn allows users to discover and create 15 second videos using a huge music library, in-app effects and then share them. Sounds just like TikTok right? The big difference is the inbuilt reward scheme where users earn rewards for viewing videos and inviting friends to the app. These rewards can then be used for i...n-app purchases or transferred to online gift cards. Which means it works perfectly for the #stayhome movement worldwide, who get to play with a new app and this time, get paid for it. Its an interesting read and highlights that the new competitor may result in a bigger shake up of this space. https://www.socialmediatoday.com//the-rise-of-new-/578733/

12.01.2022 Facebook have released The 2020 Topics and Trends Report, which is set to be a talking point as we start the New Year. The report details conversation topics that have gained momentum on Facebook, from Jan 2018 to June 2019. The data is been collected across 13 different countries and is presented by region. That means you can find out more about Argentines discussing Astrological Intuition or the rise of Vegetarianism in Germany. Or that Australias leading conversation is Wellness, with gut health recently taken centre stage. The 2020 Report is similar to Facebooks monthly Hot Topics and Topics to Watch reports, however presented with more in-depth data. To start a conversation about your Social Media Strategy email us at: [email protected] https://www.socialmediatoday.com//facebook-publish/569073/

11.01.2022 Google has released a significant upgrade to Google Ads in order to deliver more visual options across Search, Shopping and Display campaigns, with more features announced and yet to come. These new changes represent a Facebookification of Google which highlights the direction Google is now taking. In the past 2 years, Google has been working to future proof their shopping offerings against competitors such as Amazon and Facebook. And considering that we are now staying hom...e more (and doing more online shopping) now is the perfect time for that release. For Search Ads we will see an improved range of image extensions. There is already a wide range of existing ad extensions available, these offer further information and clickable CTAs (call to action). They are free and easy to set up and will work to drive your click through rate and conversions. For Shopping and Display Ads you will be able highlight features. Also later this year, you should be able to create a carousel of your most relevant products and include video content in your display ads. If you would like to talk about your current Google Ads Search and/or Display campaigns and find out how to make them more effective, contact us at Multiplier Digital. https://smk.co/article/google-ads-mega-visual-upgrade

11.01.2022 Many of us enjoy supporting a handful of local (or not so local) small businesses - whether it be the corner coffee shop, a favourite online retailer or that place where you always find the perfect birthday present. As we watch the slow easing of restrictions in the aftermath of the COVID-19 pandemic, we can see some of our favourite small businesses slowly return to trading. In addition to playing our part and returning to shop with our favourites, we can bump up our support... by recommending these small businesses on social media with a new sticker launched by Instagram. Just a note - if you cant immediately see the Support Small Business sticker in your sticker tray, try updating your Instagram app and then waiting a bit before trying again. https://later.com/blog/support-small-business-sticker/

11.01.2022 Wishing all our clients, friends and their families a happy and safe Easter for 2021. May the joy and peace of the Easter celebration be with you.

10.01.2022 OMG what does API, CDN or GUI actually mean in plain English? API is application programming interface, CDN is content delivery network and GUI is graphical user interface. Still puzzled? Read the following article from Hubspot and get the 411 on all the latest tech terms. https://tinyurl.com/vhclyk8 Find out why a Disaster Recovery Plan is important for your business. BTW (by the way) its got nothing to do with natural disasters or doomsday prepping but is a plan if your website goes down due to technical issues or hacker activity. Blitz your next meeting with IT by knowing what terms like Sandbox, Waterfall Development, DDoS Attack and Scrum mean. At Multiplier Digital we simplify technical jargon into easy to understand concepts. To start the conversation on all things digital contact us at [email protected]

10.01.2022 Improve your On-Page SEO. The search landscape is ever changing. Google likes to keep us on our toes and change the rules as often as they see fit. So, its our job to figure out the best way to make Google happy and get a place on that first page of search results. Succeeding in achieving higher rankings requires optimising a combination of factors that Google thinks are important. Weve spoken before about changes to the algorithms and search ranking factors, but today we ...want to focus on the small changes you can make to your website that will help in delivering a better ranking. The below article identifies 10 tips to improve your on-page SEO, some of these are changes that you can make yourself, or request of your web developer. Alternatively, feel free to contact us at Multiplier Digital and we can talk about how your website is currently ranking and what types of changes could be made to improve performance. https://www.searchenginejournal.com/on-p/essential-factors/

10.01.2022 How the Facebook Algorithm Works in 2021 and How to Work With It. The Facebook algorithm continues to change and become more complex for both users and Social Media Managers. Organic Reach for Facebook posts continues to drop, in 2020 the average reach was 5.2%, down from 7.7% in 2018. The average engagement rate for those organic posts is 0.25%, but if you have more than 100k followers that number drops to 0.08%. So how, as a small to medium business, do you use Facebook to ...reach and target your audience and also engage them with valuable content that can work to drive sales? Well, we're not going to sugar coat it - it's tricky. You need a Facebook strategy that combines both paid and organic content, but you also need a defined set of strategic marketing objectives before you start building your content. The linked article defines the four ranking signals that Facebook consistently considers the most important when deciding how high up in the news feed your post will appear. Importantly, even when you meet all of Facebook’s (or Google’s) requirements in order to improve your organic and paid reach, strong marketing strategy based on business principles remains as important as ever. Multiplier Digital works with the traditional business and marketing principles. We use research and define strategies with key targets and goals, we monitor progress and then look at the resulting data and analytics to refine strategy. We’re happy to assist with any of your Digital Marketing needs, just contact us to discuss how to improve the effectiveness of your Facebook strategy. https://blog.hootsuite.com/facebook-algorithm/

10.01.2022 Last week, our friends at Typeset Pty Ltd released some really enlightening research into the harsh reality that businesses large and small face in writing for SEO. Thanks to Sarah Mitchell for the opportunity to provide some SEO advice in response to the research and give some perspective on SEO as a service versus writing for SEO. Weve seen the same struggles with the clients weve worked with at Multiplier Digital. Check out Sarahs blog here. Theres some helpful tips in the Typeset blog for everyone. https://typesetcontent.com/b/writing-for-seo-is-a-struggle/

09.01.2022 The industry is currently awash with talk about the impact of the coming iOS 14 update on Facebook and more specifically, Facebook advertisers. If you're not quite across what's happening, here is a brief update. When Apple announced the iOS14 update last year, there was quite a fall-out. As part of the update, major changes would be made to data tracking permissions that would significantly impact Facebook advertisers, publishers and app developers.... In particular, users would be delivered a prompt upon opening an app to opt in to Facebook tracking activity. As it seems unlikely that the majority of users would choose to opt in to being tracked, Facebook was understandably unhappy with the change. Facebook relies heavily on user usage information in order to provide data, help develop advertising campaigns, identify target markets and create remarketing campaigns. Without this tracking data, all of this becomes much more difficult. All apps within the Facebook family will be affected plus apps that monetise with the Audience Network, which is a placement utilised by Facebook advertisers worldwide. This includes both large and small businesses that use the platform for advertising. The linked article looks at some of the impacts of this change but also suggest some recommended next steps for Facebook advertisers. As of Aug 2020, approximately 52% of the Australian market were Apple users - this means that more than half of the available target market for Australian businesses using Facebook advertising will be affected by this change. We are following this very closely at Multiplier Digital and will continue to keep you updated. https://www.searchenginejournal.com/facebook-advertiser//

08.01.2022 Most business today have a LinkedIn company page. At its very best, a fully optimised LinkedIn page will allow you to communicate, not only with employees and prospective employees, but also with your customer base. It can also generate new leads, partnerships and business opportunities. So, the best strategy then is to build your profile in order for it to work to its optimum for your business. LinkedIn has an excellent little completion meter which allows you to track y...our progress as you build your page. Remember, as with all marketing (digital or otherwise), consistency is key. The information you use in your LinkedIn profile should reflect what is on your website, your other SM profiles and your Google My Business profile. This will ensure that your page acts as an extension of your business that has been indexed throughout Google and other search engines. Once complete, you need to use your profile to add value to your followers. Helpful articles, updates and content that works to build engagement and trust in your brand. The article linked has some fantastic tips for building out your profile and then using it to ensure your company page is a true digital asset. Reach out to us at Multiplier Digital to find out how to use your social media profiles as part of a considered digital marketing strategy. https://www.searchenginejournal.com/linkedin-company-pa//

08.01.2022 Theres a lot of jargon thrown around in the Digital Marketing space. One of those terms that you may often hear is Evergreen Content. What you may not understand however, is how evergreen content can provide an answer to delivering your website with consistent organic traffic over an extended period of time. Evergreen content refers to content that isnt topical, its not of the moment, it is essentially content that will never go out of style. People will always be search...ing for and find value in an article that is evergreen. The linked article provides useful examples of evergreen content that you can add to your company blog or news reel and looks at how and why you should create it. One of the major benefits of being evergreen is that in slow times, you can build up a library of content that you will be able to draw from when business picks up and you just dont have time to dedicate to writing a blog article. Multiplier Digital works to drive online traffic to the websites of our partners. Organic traffic represents potential sales and an audience in which we can build brand awareness and trust. Feel free to reach out and have a chat with us with regards to how to better harness the potential of your website. https://www.searchenginejournal.com/evergreen-conte/362554/

07.01.2022 Are you curious about how your local business compares to a recent Google Analytics study? You can benchmark your business and gain valuable insights with key metrics from a BrightLocal study of over 11,000 websites: - Over 50% of local business websites receive less than 500 visits per month. Conducting an SEO audit can provide valuable information for optimising your website rankings to improvement website traffic. - 54% of websites dont have goals set up in Google Analyti...cs. Setting up goals to track conversions and creating a plan to regularly check Google Analytics will give you valuable data for your business. - Less than 5% of traffic to local business websites comes from Social Media. Whilst this percentage is low it may be higher for your industry. When considering if Social Media is right for your business ensure you have the budget and resources to plan, execute and monitor your Social Media Strategy. - Local businesses receive 50% of their traffic from organic search. This statistic highlights the opportunity to leverage free traffic to your website, consider Local SEO via Google My Business or Link Building Strategies to improve your rankings. If you need some help with your Digital Strategy or to set up goal tracking in Google Analytics, drop us a line at [email protected] and lets talk about how we can help you. Want to find out more about the study? Read the following Search Engine Journal Article: https://tinyurl.com/sewyxv4

07.01.2022 Google is pushing back the launch of the next algorithm update which focuses on Page Experience. Originally scheduled to launch in May, the new timeframe gives us at least another month to get ready, with the new roll out date somewhere in mid June (Google likes to keep us guessing). We have been keeping an eye on this one for you as we have written about the update previously and how it could affect your rankings in the future. So, let's recap what Google considers good 'pag...e experience', and what this roll out means to your website. Primarily, you need to think about the following: How quick is your page load time? Is your website mobile friendly? Is it secure, meaning does it run on HTTPS? Are there any intrusive ads? And does the content jump around as the page loads? 'Page experience' is made up of several existing Google search ranking factors, but now they will have weight and ranking in the overall Google ranking algorithm. Google has announced that even though the roll out will begin in June, it won’t be complete until the end of August. This means that we won’t really see the results of the roll out until a few months after that. If you have any concerns as to how your website needs to be optimised, feel free to give us a call at Multiplier Digital. And as always, we will continue to keep you posted. https://www.searchenginejournal.com/google-page-experie//

06.01.2022 Weve previously talked about improving your Google My Business and your LinkedIn Company profiles. Now its time to optimise your Company Facebook page. There are currently 16 million monthly active Australian users of Facebook as of May 2020 with 50% of the country logging into Facebook at least once a day. (socialmedianews.com.au) Your company Facebook profile can be part of your overall marketing strategy to reach both existing and future customers. It can also help promo...te your brand, share your promotions and assist with customer support. As Social Media Managers, we often have to unravel the administration side of company Facebook pages before we can start managing an account. By following the below guide and setting up your account correctly, your ability to manage the page becomes much more flexible and user-friendly. In addition to managing your page, the below guide also looks at how to best optimise your page to ensure that the platform is working at its very best for your business. Feel free to give us a call and discuss how your Facebook page can become an active and useful part of your digital strategy. https://www.searchenginejournal.com//completely-optimize/

06.01.2022 Making the most of Google My Business. Last week we looked at how to improve your LinkedIn company profile. This week, were going to focus on the benefits of optimising your Google My Business (GMB) listing. Think of how often you as a customer use the GMB listing when you are searching for a particular product or service. Your listing tells prospective customers what you do / sell, where you are located and also provides social proof in the form of other customer reviews.... More importantly though, if you regularly post on your GMB listing, you can win a coveted spot in the local 3-pack, which is the top 3 business listings for relevant search terms that sits at the top of the search results page. The below article provides some useful and applicable tips as to what type of content you should be posting, how regularly and how you can make the most of this tool as part of your wider digital content strategy. Feel free to reach out to us at Multiplier Digital to talk further about a digital marketing strategy for your business. https://www.searchenginejournal.com/google-my-business-c//

06.01.2022 How to Own the Customer Relationship Beyond Search The global pandemic has changed the way Australians (and indeed the world) now shop. In April 2020 there was a 31% increase in the number of online sales as compared to the average monthly amount in 2019. (2020 Australia Post eCommerce Industry Report) As a result, the importance of your businesss online presence is paramount and taking advantage of every facet of digital marketing is key. ... The Google Local Knowledge Panel is the information box that Google displays on the right hand side of your Google results page on desktop and at the top of your results on mobile. This is a free feature that is available to you. As a prime source of leads, this is a Google feature that you need to manage so that when people search for your business, you have the best chance of conversion. The linked article takes you through how to optimise your panel and how best to use this Google feature so that you can own the customer relationship beyond that initial search. If you would like to chat about how to improve your online presence as part of a wider digital strategy, feel free to chat to us at Multiplier Digital. https://searchengineland.com/how-to-optimize-your-google-lo

05.01.2022 Here at Multiplier Digital, weve been working as a virtual team for almost 5 years. Weve been making the most of online communication tools and software to keep our team virtually in sync long before COVID-19 darkened our doorsteps. As a result, were always on the look out for whats new in the market. Google has added another video-conferencing service to its suite, Google Meet is similar to Zoom with a few differences, the biggest being that Google Meet is free. Google M...eet can add up to 100 participants on a video call for an unlimited time until Sept 30, when it will be capped at 60 mins, which is a bit more than the Zoom cap of 40 mins. Granted, it doesnt have all the bells and whistles of Zoom - like the recording feature. But if all you need is a simple video conferencing tool for your team members, then this could be a great option to look at. https://www.howtogeek.com//what-is-google-meet-and-how-ca/

05.01.2022 Warning Coronavirus Cyber Crime Alert: This week an ABC news article reported that there have been 94 cases of COVID-19 scams since the start of this year. Cyber attacks include donation scams and phishing attempts, emails which bait people to give scammers their bank or personal details. Businesses who have staff working from home need to be cyber aware. Protection measures may include using work devices, patching computers, locking down home wifi, password protection and de...ciding on a chain of command if online disruption occurs. To stay protected dont click on any content from unfamiliar sources. To check if a link is trustworthy hover over it and search key terms in your web browser. If youre still unsure check with a friend or colleague or visit www.cyber.gov.au or www.scamwatch.gov.au for the latest alert updates. Read the full ABC article below: https://www.abc.net.au//coronavirus-phishing-scam/12079486

04.01.2022 In February of this year, 42% of the Australian population were on Instagram, with the majority of these being women (56.9%) Considering that Australia is one of the biggest social media growth populations, this is only likely to get bigger. Many of Australia’s well known brands and businesses are taking advantage of the new shopping features available on Instagram. However, only 32% of Australian SMBs have an Instagram account and only 22% actually advertise on Instagram. ...Instagram’s current e-commerce offerings include 7 different Shopping features. There are also various additional options that are powered by Instagram Stories AR filters, including my current favourite the ‘virtually try on’ filter, which has made purchasing my 6 year old her new glasses a much more palatable experience. The Instagram shopping features are constantly evolving and we encourage you to spend some time researching the options available to you to take advantage of the massive captured market that you have online. The linked article goes through the options available to you on Instagram, and if you want any further help, feel free to reach out to us at Multiplier Digital. Source: NapoleonCat.com https://later.com/blog/instagram-shopping/

04.01.2022 How Instagrams algorithm actually works has always been fuelled by rumours and debate. There have been lots of questions since Instagram moved away from chronological feeds in March 2016. If youve been wondering how the Instagram algorithm works in 2020, then these insights from Instagrams new @creators Instagram account have been shared to shed a bit more light on questions around feed ranking, account types, photos and videos, fake interactions, comment timing and rankin...g. Social Media Today has pulled all the insights together in one quick read but also notes that there are still grey areas amongst them that will continue to spark debate. To get future updates direct from Instagram, follow @creators. If you need some help to develop or refine your social media strategy, drop us a line at [email protected] and lets talk about how we can help you be more social. Social Media Today article: https://tinyurl.com/vmgd2fb

03.01.2022 There is a lot of talk about the Australian proposed legislation which will change how Google operates in Australia. Our friends at Search Engine Land have provided a third party perspective on what is happening, how it differs to what happened in France and, of course, implications for Australians if the changes become law. In Australia, Google accounts for just over 94% of the search market which means it has a huge influence over how people access information and where t...hat information comes from. The News Media Bargaining Code seeks to compensate news publishers for links to their content in Google’s search results. Google has objected to a number of the code stipulations including the payments, the provision of 14 days advance notice of algorithm changes and the installation of an arbitration process. Google has threatened to turn off search in Australia if the proposed code was to become law, and they can and could do it which would have wide reaching implications for not only Australian news publishers but for everyone. Microsoft Bing search engine has been in discussions with the Australian Government and has indicated that they're ready to step in and fill any gaps. We’re following the progress of this very closely and will continue to provide you with further updates. https://searchengineland.com/australias-showdown-with-googl

03.01.2022 Wishing all our clients and friends on Facebook a very Happy and Safe Easter from all of us at Multiplier Digital. We hope the Easter Bunny spoils you with plenty of chocolate and any other essentials that you might have on your wish list during this period of social isolation and social distancing.

03.01.2022 Have you noticed a change in how Google search results look? On 14th January, Google announced that they were rolling out a new look for Google search results to streamline how Google Ads look versus organic search results. However, very quickly the industry pointed out that the new design makes the ads and organic search look almost identical, which could result in confusion and people clicking on ads thinking they are organic results. Want to find out more about this issue?... Techcrunch has helpfully spelled out the differences in this recent article. https://techcrunch.com/2020/01/23/squint-and-youll-click-it/ If youre currently running Google Ads campaigns, keep an eye on your campaign spend over the next few months as you may find you are running through your daily budgets quicker than before, but you may also see the benefit of higher Click Through Rates. We are all waiting to see how Googles changes impact on paid and organic search. If you need some help getting your Google Ads campaigns to perform, the team at Multiplier Digital would love to help. Drop us a line via email [email protected] and lets have a chat.

01.01.2022 Did anyone notice their Facebook Messenger icon change colour last week? This represents a move from Facebook to merge Messenger with Instagram DMs. At the start of 2019, Mr Zuckerberg set out the roadmap for the future of Facebook and we saw the idea of the entire family of Facebook apps working together with messaging as a core piece of this move. More than 100 billion messages are sent across Facebook's apps every day. Therefore, consolidating all of these messenger touchp...oints does make sense. The best thing about this is that you no longer have to remember which app you were using when you had a particular conversation, they will all be on one. Your friends on Messenger can now contact you on Instagram without them having to download the app, similarly those on Insta will be able to reach people who have Messenger without opening that app. Hooray, for making things easier. Of course the move has some critics, the linked article takes you through a few of these. It also outlines the list of all the new features involved with the change. The move is unarguably going to make it easier for users to stay in touch and let's face it, that's never a bad thing. https://smk.co//facebook-messenger-merges-with-instagram-d

01.01.2022 Interested in trying out the new Instagram Reels feature? As we wrote about a couple of weeks ago, Instagrams take on TikTok is now live and allows you to record and edit multiple 15-second videos set to popular songs. Rather than having to download a separate app, Instagram allows you to create a Reels video in your existing account. And you can create, share, and view Instagram Reels all within Instagram.... The linked article takes you through the process of creating and uploading an Instagram Reels post in 3 easy steps. Its a bit of fun for the weekend :) https://later.com/blog/create-instagram-reels/

01.01.2022 Another Digital Life Hack and this one is perfect for the school holidays :) Did you know that you can limit features on your child's device? Even better, you can set a time limit on a device - that's right, you can cut them off (with a passcode, so they can't wiggle around it). Guided Access is a feature available on iPhone, iPad and iPod touch. The linked article takes you through how to set up the feature, start the session and then how to control and end the session.... School holidays can be both wonderful and enormously tricky to navigate. Plus, our kids are continuing to get smarter, especially when it comes to devices and wheedling extra time out of us. This can help. https://support.apple.com/en-au/HT202612