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25.01.2022 I love this quote for so many reasons. Firstly because it echoes the power of Mum to Mum word of mouth A Mum is more likely to take the recommendation of a brand when it is coming from another Mum - even if she does not personally know that mum, purely because she can relate to her, her lifestyle and is experiencing similar frustrations. Do you know what consumers are saying about your brand? And is what she is saying helping or hindering the sale?

25.01.2022 I love this quote by popular Mum-Influencer Nadine, as it sums up why busy Australian mums are buying brands that have a greater purpose. Nadine's been a part of the Mumpower family for many years now and was recently one of the thousands of Mums who shaped our research study into the sales effect of purpose driven brands.

25.01.2022 Are you a conscious shopper? A global pandemic has not distracted consumers growing preference for sustainable products. In fact, 33% of Mums surveyed in the Mumpower Shopper Insights Report said supporting sustainable products/brands is more important to her now. While for 55% of Mums buying sustainable is just as important as it ever was. Are you still consciously shopping for sustainable products or is this less of a priority at the moment?

24.01.2022 Have you ever thought about filtering or removing negative brand reviews? If so - remember (generally speaking), that a balance of reviews, i.e. positive, neutral and negative doesn’t mean that your brand is tipped to fail. A balance of reviews enables the consumer to collect information, process information, relate the information to her needs and then ultimately make an informed buying decision. And - a balance of reviews is believable. Mum shoppers want to know the facts (pro's and con's) and then decide, based on how important it is to her motivation to purchase.

22.01.2022 "Pester Power" is a thing. And finally we can rejoice when we see it's not just for junk food, the latest collectible or to sign up for TikTok. Latest preliminary research shows evidence that kids can just as easily influence parents to adopt the healthy eating habits they learn about at school. Great to see the power of the playground effect on promoting good habits. When was the last time your child convinced you to buy something? ... #pesterpower #marketresearch #kids #mums #schools #marketingtochildren

22.01.2022 If you missed out on our recent webinars, "How to stay relevant and in demand with Mums today", check out this article for a sneak peak of key data extracts presented #mumshopper #marketresearch #shoppinghabits #shopperhabits

22.01.2022 Totally agree with key points and trends here about Influencer Marketing. Influencer Marketing is tipped to grow faster than other advertising channels. People are now making more considered purchases (we see this in great detail in the Mumpower Shopper Insights Report). And as a way to validate her decision to buy, she is doing more research about the brand beforehand, and listening to what others say about the brand is more important to her. So it makes sense that Influence...r Marketing is part of this journey. A key benefit to partnering with Influencers is due to the fact that they are at the forefront of what their readers want and are going through and can adapt campaigns fast and personally to maximise emotive contentedness between brands and their readers. Loved seeing how the relationship between our brand partners and our influencer network has evolved recently. It’s become more personalised, more fluid and ultimately even more engaging because all parties have become extra responsive and intricately aware of the changing needs of the customer. Interesting space to watch.

21.01.2022 Who else has become a green thumb duirng #iso? Jess and her twins most certainly have. Creating these fabulous overalls with Spotlight - iso is certainly what you make it. And if you can't get enough of the twinning outfits, these overalls can also be made for adults too, so the whole family can twin it. If you want to learn how to make these overalls, head to the link below and find out for yourself - There is a step by step guide to create this cutness for yourself. ... : MrsJessRolley (via Instagram) https://www.spotlightstores.com//sewing-projects/kids-gard

21.01.2022 Giveaway Alert The secret’s out The extremely talented Susie O’Brien has just launched The Secret of Half-arsed Parenting. She wants mums and dads to drop their standards, ditch the guilt and ignore anyone on social media who says they're #blessed because they are probably #fullofcrap. Mumpower is a little bit stoked that the book also draws on some of the Mumpower research conducted recently, that tracked the changes and challenges Aussie Mums were faced with.... To celebrate the book launch, Mumpower are giving away two copies of The Secret of Half-arsed Parenting. So, how do you win? Simply, share your favourite half arsed parenting moments below for your chance to win! Good luck. You must be following Mumpower for your entry to be valid, and must be living in Australia. Entries close 14th February. Winners will be announced by the 28th February.

21.01.2022 "I love giving feedback. Especially since I’m the one who usually does the shopping. It makes me feel like this brand is listening to me and I think more highly of them. I’ve been involved in testing baby wipes, bedding, food. It’s fantastic when I see the product on shelves and know I played a role in making sure Mums would like it" If you want to be a part of a community that quite literally, gives you the power to shape and create the brands of tomorrow, all in return for some awesome incentives - head on down to the link below and sign up today! https://lp.constantcontactpages.com/su/0TwP6yt

19.01.2022 We are proud to support a new charity campaign by our friends over at Passage Foods - "curryforacause" supporting the people of Bali. You might have met the team and tried their awesome dishes at a previous Bloggers BBQ we hosted - If not, now is a perfect excuse for a feast! Through Curry for a Cause, Passage Foods will donate 100% of the money from all sales of their Balinese Curry to the people of Bali via the Yayasan Solmen Indonesia Foundation. ... Eat consciously. Get your hands on the mild and tangy curry and know your meal is helping those who need it most. Link below to get yours today https://auspantry.com/

19.01.2022 What is one thing that you wish you could be doing right now but cant? Ours is our #Bloggers_Brunch. This is our favourite day in our calendar year and we are pumped for the day we get to put on another one ! Uniting Australia's much loved brands and favourite influencers in one room for, what many have said is like an influencer/brand speed dating session on steroids, is the event that keeps us on our toes all year round! Take a trip down memory lane with us!

19.01.2022 How beautiful is this bump? Throw back to when wonderful Michelle Banares spoke about her breastfeeding Journey with Medela Australia If you are an influencer and want to connect with some of Australia's 'Breast' brands, head up to the link below and join our Mumpower Network. ... https://bit.ly/3ls32fQ : Michellebanares (via instagram)

18.01.2022 Today, we want to celebrate some of the incredible work our friends over at Spotlight have been doing keeping Australians safe with their very handy pattern on how to make face masks for you and your families PLUS sharing tips and tricks on how to make wearing masks a little bit more comfortable. If you're looking for yet, another iso project - perhaps one that keeps you safe, head up to the link below and download their free pattern. https://www.spotlightstores.com/pro/how-to-make-a-face-mask

17.01.2022 Flashback Friday! Is there anything better than a comfy bed? @eversohomely (via instagram) for Spotlight

17.01.2022 This is a Mum's secret weapon to staying protected against headlice all year round! Mumpower collab featuring: Licetec V-Comb x @the.lyons.life (via instagram)

15.01.2022 To succeed in Australia’s changing landscape, it is critical for businesses to humanise technology and ensure its meeting people’s desires and needs right now." Good point raised about "humanising technology." This is going to be an important part of the changing digital landscape. While on one hand, we will have more people online shopping, brands will need to be conscious of ways they will instill 'emotional connectedness' between their brand and their customer in an onli...ne space. It's critical because emotional connectedness is what influences us to buy. Humanising technology will be one way to achieve this, alongside other extremely critical factors. i.e. language, tone, crafted messaging Mums continue to tell us how important it is to them that brands "speak to us like people". They want to feel a real connection - even if it is online.

15.01.2022 It's breastfeeding awareness month. We'd like to give a special shout out to our very good friends over at Medela Australia. Medela continuously strive to empower the community with essential products, valuable information and ongoing support that help Mums in their breastfeeding journey. : Houseofkinghorne (via Instagram)

13.01.2022 We recently asked Mums as part of our Mumpower Shopper Insights Report what were your top 20 daily issues (separate to the big picture/overiding life issues we're all going through due to the pandemic). This is what Mums rated as her biggest frustrations. Do you agree?

13.01.2022 Ahhh, those simple bath time bonding moments are the best ones! : Tegan_jean Collab: QV Baby

12.01.2022 Keeping the pesky head lice away all school term with @Licetec V-Comb : the.lyons.life for Licetec V-Comb .. #repost #muminfluencer #melbournemums #sydneymums #brisbanemums #mumsofinstagram #mumlife #mumpower #aussiemums #motherhood #mumssupportingmums #influencers #schoolholidays #school

12.01.2022 Even in the middle of a pandemic, you can still celebrate your birthday in style with Spotlight : Catja_em (via Instagram)

10.01.2022 Over the years, we've loved partnering with ABC Reading Eggs to deliver mum fuelled brand advocacy for their educational tools and programs. So naturally, when ABC Reading Eggs was nominated by Mums for our Vote On-Purpose Awards that celebrate and recognise how brands go above and beyond to better the community we were super stoked for them! Their efforts helping disadvantaged students build essential reading and digital literacy skills with their ongoing partnership with ...Click Learning in South Africaare being noticed and shaping brand sentiment. As one of the thousands of Mums voting recently commented: I had no idea ABC Reading Eggs were involved in projects in South Africa. My son has just started with their product and it makes me feel proud to be using ABC Reading Eggs because they are helping to uplift and educate others in disadvantaged areas overseas. How do Mums you talk with, view your purpose driven commitment? Jess Rolley via our most recent influencer campaign with the ABC Reading Eggs Team

08.01.2022 We recently asked Mums as part of our Mumpower Shopper Insights Report what were your top 10 daily issues (separate to the big picture/overriding life issues we're all going through due to the pandemic). This is what Mums rated as her biggest frustrations. Do you agree?

06.01.2022 Last month our incredible friends at Colorific celebrated their 30th Birthday why is this so special? Because that is 30 years of making kids happy and what’s not to celebrate here? Colorific is a family run, Aussie business that continues to inspire families globally. We have had the privilege of partnering with the team across campaigns and events over the years to fast-track brand advocacy and it has been our pleasure, given their ultimate mission is to spread joy to ki...ds everywhere. Happy Birthday team Colorific. In light of this, we thought we’d give a major shout out to our awesome family of influencers who brought these campaigns come to life! : Cinta & Co. | Macarenapaz.co (via Instagram) | house of Harvey (via Instagram)

05.01.2022 Did you know? Proceeds from Mater Baby Products support Mater Little Miracles, enabling Mater to invest in life-saving research, care and equipment to give seri...ously ill and premature babies the best possible start to life. Voting is now open for Mumpower's 'Vote On-Purpose' Awards, and Mater Baby Products have been nominated in three categories! Please support us at https://mater.li/vote and choose ‘Mater’ in all three categories. By voting, you’ll also have the chance to win 1 of 22 prizes from the $3 459 prize pool! *excl size 0 @australianmadecampaign @mumpower_au #mumpower #materbabyproducts #australianmade #materlittlemiracles #voteonpurpose

04.01.2022 If you partner with social influencers as part of your marketing strategy, this is an interesting article. A new report outlines how Influencer Marketing Campaigns lack luster when not implemented with the right strategy. Totally agree with these points extracted below this is critical to a successful influencer marketing campaign. We’ve been advocates for all 3 points over the past decade. We've seen first hand if you take the time to get this right, it makes a huge d...ifference to campaigns: 1. Brands need to think about finding the right influencer for their brand particularly one where there may be organic mentions from influencers, the report says. 2. Brands should also look to find smaller influencers that are compatible with their brands to build a steady stream of traffic. 3. Transparency is also critical in using influencers, the report says, particularly where there are large partnerships, to mitigate controversy. #influencers #influencermarketing #mums #marketingstrategy

04.01.2022 We continuously reach out to our growing network of over 21,000 mums to hear what Mums have said about life today and how her shopping habits have evolved. One (of MANY) key things we have taken away from our research is how critical it is for brands to communicate with Mums in a way that is relevant, engaging and empowering. If you want to shape a full proof communication strategy, then read this and prepare to stand out.... https://mumpower.com.au//5-ways-to-impactfully-market-to-/

02.01.2022 We're on the search to promote purpose-led brands that give back to the community for the greater good, for an upcoming publicity blitz with Australian Mum Shoppers. Both Mums in our research panel, and Mums in our vast influencer network continuously tell us they want to know more about the heart of the brand and what else the company behind the brand values that isn’t obvious on the packaging. We’ve seen time and time again, how genuinely purpose-led brands, that share their mission and their message with Mum shoppers, fast track emotional appeal and stand out for all the right reasons.