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My Marketing Department

Phone: 04888 69 663

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• Hospitality service
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• Marketing consultant

25.01.2022 Last week as the MMD fam-bam enjoyed a mid-week lunch with a view at Bondi Icebergs Club we reflected on the full product suite journey the Bondi Icebergs Club took with us throughout 2020. #clubsnsw #ahansw #yourlocalclub #clubsact #clubsqld #clubssa #supportyourlocalclubsa #clubswa #myclubmycommunity #ccv #clubsnz #marketing #outsourcedmarketing #pubs #clubs #hospitality #hospomarketing #hospitalitymarketing #mmd #mymarketingdepartment

25.01.2022 Abracadabra! Photoshop skills from our talented Sara Buckley highlighted here with bespoke poetry from her daughter Lola. So cute! . . . #marketing #outsourcedmarketing #pubs #clubs #hospitality #hospomarketing #hospitalitymarketing #mmd #mymarketingdepartment #yourvenuemarketingentourage #mmdpro #professionalmarketing #outsourcedmarketing #photoshop

25.01.2022 My clever team photographed 70 (seventy!) dishes in one (huge!) day to set up Kogarah Clubhouse’s new in-venue ordering app. Our entire team were on site capturing every dish from every angle for the app, socials and website. I just wish I had a photo of the seagulls standing on the sidelines asking if we were done with that steak yet ... . . . . #foodphotographystyling #ondemandmarketing #marketingondemand #mmdactivate #campaignactivation #hospitalitycampaign #campaign #ondemandmarketing #outsourcedmarketing #mmdpro #campaignactivation #hospitalitycampaign #campaign #clubsnsw #ahansw #yourlocalclub #clubsact #clubsqld #clubssa #supportyourlocalclubsa #clubswa #myclubmycommunity #ccv #clubsnz

25.01.2022 Meet Trent, our Marketing & Business Development Manager. . In addition to setting himself up to work from home, Trent has spent the isolation period going for daily walks, cooking lots of fresh food and working on some exciting projects for our clients (and MMD for that matter) as they prepare to reopen. He's also dyed his hair blonde, just to mix it up, because crazy times call for crazy changes. . Trent is eager for Pubs and Clubs to reopen in the hopefully-not too distant future so he and the rest of the MMD team can get to kicking serious goals for our clients.

25.01.2022 The hospitality industry has had its fair share of challenges recently. At MMD, we've used this difficult time to develop a model of best-practice so that our clients can emerge from the Coronavirus crisis stronger than ever, and we'd like to share it with you! Download your FREE COVID-19 Survival Guide today: https://buff.ly/2WecPeD

23.01.2022 Power up your positioning....or perish. Just think about all the time thats been wasted before because your fundamentals werent in place as a reference guide for the creator: That poster that just went back & forth with the designer 72 times because it wasnt quite us and resulted in a $650 design fee.... That menu launch that got poor feedback because it didnt appeal to your locals. That promotion that you spent way too much money on getting off the ground but never really worked. That Facebook ad that cost $8 per click instead of $0.18c because it wasnt ever targeting the right demographics. That eDM that took some poor soul 2 x days to get right because they were trying to get the brand colours to match your website but couldnt find the colour swatches or font selection. I could go on for days. Read more on how to make it happen here:

23.01.2022 "We have sufficient resources (personnel, time, budget) allocated to marketing." 1. We have no resources allocated to the function of Marketing 2. We have very minimal time / budget to invest in Marketing practices, but we do some 3. Ample resources are allocated to marketing based on the revenue we generate... 4. We see marketing as a primary investment in our business' success, and sometimes increase our investment for future returns TAKE THE FULL (FREE) TEST HERE: https://bit.ly/2Z4hBwm

21.01.2022 How much is your current Marketing team structure costing your business? Could you do better? Use this free calculator tool to quickly suss out if there's a better alternative: https://bit.ly/3foCtV9 . . . #mmdpro #mymarketingdepartment #hospitalitymarketing #outsourcedmarketing

21.01.2022 So disappointing. And now all pubs pay the price.

21.01.2022 It might be only 10 people but at least pubs & clubs are now included in the easing of restrictions. Tick tock tick tock - were getting there....slowly!

21.01.2022 Flashback to February before all this madness. Coffee + sunshine + views at Cronulla RSL. Can't go wrong... #mmdpro #outsourcedmarketing #friendsbythebeach #clubsnsw

20.01.2022 HA HA HA now this is completely fair & reasonable, wouldn’t you agree?

20.01.2022 Style Guide: have you got one? It doesn't have to be a big [expensive] deal. But having one will save you truck-loads of time (and therefore money) in your design process. We've seen them span anywhere from 2 - 32 pages. And have heard of people getting charged anything from peanuts to tens of thousands. MMD ACTIVATE's "Positioning Power-Up" includes a Graphic Design Style Guide and SO MUCH MORE. We've halved the price for a limited time only. Learn more here: https://bit.ly/3joyU2T

20.01.2022 How much do you spend on photography? Knowing how important great content is for marketing venues, it's included in our MMD PRO service. Learn more here: https://bit.ly/3hrSomh

20.01.2022 True or False? My venue has SOPs in place for Marketing-related tasks. In other words, there's a defined, documented method for making campaigns live, scheduling social media, making changes to our weekly activity etc etc. False? ... Best you click here: https://bit.ly/2DA1JtI

19.01.2022 Big fat restrictive scary signs in their faces are NOT what your 50 precious patrons want to see come June 1st. Positive messaging is the key. Its fair to assume that everyone (on the entire planet) knows that you need to stay 1.5 metres apart from each other. It's just a matter of demonstrating that your venue is welcoming and practicing that in reality.

19.01.2022 It's been a crazy year, but with the great news about capacity restrictions lifting to 2 square metres with no cap , what better time has there been to take stock of where your Marketing is really at? This 45 question, 10 minute ANONYMOUS assessment tool is a great place to start (and you don't even have to give us your email address to get your answers). https://bit.ly/39zmO4Y

18.01.2022 We couldn't be happier for our friends at Club Narooma who WON the Bushfire Support award at Clubs & Community Awards last night hosted by Your local club - Clubs NSW We travelled to Narooma earlier this year to meet Tony and the team, and heard to most amazing stories about how this local Club came to the rescue during the bushfires. He literally had us in tears. We're talking no power, limited food, horses in the foyer, an entire retirement home landing on his doorstep, te...rrified tourists seeking shelter - they took it all in their stride day after day as the situation developed, and they did it mostly by torch light! Such worthy recipients, along with Mittagong RSL Club to take out the award. Congratulations!

18.01.2022 So happy to see the Bondi Icebergs Club Winter Swimming season kick off yesterday. Thanks for having us!

17.01.2022 Ummmm, do we really need all those promos to return?

17.01.2022 MMD VALUES: #1 / 5: Our house is in order Respect the system - it has your back Always seek improvement Fail to plan, plan to fail... Being super organised is fundamental to most marketing related jobs, but in the dynamic hospitality industry (and especially running an Agency with multiple clients within it) having a structured, systemised and integrated process is paramount. Covid has thrown so many plans awry this year. A massive shout out to all of you who can relate to re-planning the plan and then doing it all over again. Turns out flexibility has been crucial in 2020 too, right?

16.01.2022 Our CEO + Founder Melissa McGroder was interviewed by Vanessa Cavasinni for this month's edition of Australian Hotelier. Vanessa's article "Cutting through the noise" is all about keeping your venue front of mind - is your venue in the top 3 on the "mental menu" of the right people? #strongertogether #pubmarketing #covidmarketing #outsourcedmarketing #mmdactivate #covid19marketing #marketing

15.01.2022 50 patrons from June 1! Are you ready for it?

15.01.2022 My Marketing Department is proud to support #StrongerTogether - the go-to hub for resources, news, support and insights for the nations pub operators and professionals. Check it out here https://bit.ly/3eHzaaH . . . #strongertogether #hospitalityindustry #pubs #hotels #australianhotelier #pubmarketing #covidmarketing

13.01.2022 Repost from our #friendsbythebeach at @cronullarsl Today is their first day of re-opening and this gets us all one step closer to the normality of busy clients and brimming inboxes! . . . #mmdpro #client #covid19 #marketing #hospitalitymarketing #clubsnsw #clubmarketing

12.01.2022 Set price menu design at just $495? Spell check, edit, reformat, design all inclusive for 1 set price. Menu designs feature are on our "a-la-carte menu" as part of MMD ACTIVATE. Learn more here: https://buff.ly/2AyKKGd

12.01.2022 Now that's what we call a grid makeover - the story of Kogarah Clubhouse continues this month with an EPIC amount of artwork being pumped out in record time. We've had a ball working with the talented Steve Sidd from Catering HQ on a revamped menu, in-venue online ordering and a brand new set of daily offers at Blake Street Kitchen. So many photos, so much artwork, fantastic collaboration and it's great to see the results starting to come through for this MMD PRO client al...ready. . . . #marketing #outsourcedmarketing #pubs #clubs #hospitality #hospomarketing #hospitalitymarketing #mmd #mymarketingdepartment #yourvenuemarketingentourage #mmdpro #professionalmarketing #outsourcedmarketing #photoshoot #instagrid See more

11.01.2022 Necessity is the mother of invention!

11.01.2022 Were happy to see our fancy pants signage (affectionately known as toblerones) has come to life at Drummoyne Sailing Club #thatview !

11.01.2022 Merivale will be employing its own staff as couriers rather than partnering with delivery platforms such as Uber Eats and Deliveroo. JobKeeper continues to prove its value and is being adopted in creative ways

10.01.2022 OMG OMG OMG a real life meeting with our real life team in a real life cafe after a real life site inspection of a real life client . . . @esplanade_events @cronullarsl @cronullaslsc #events #marketing #hospitalitymarketing #clubmarketing #covid19 #cronullabeach

10.01.2022 TAKE THE TEST: We've developed a free, no obligation 45 question assessment tool that walks you through the 5 x pillars of Marketing and lets you gauge how well your marketing is working for you. https://bit.ly/3121ErY

09.01.2022 Five Dock Dining are doing whatever it takes to make patrons feel welcome!

09.01.2022 How organised is your venue marketing team? Can you access what you need easily? Have they sorted your media & photography library so you can find the best imagery you need? Can your management team access all your bands, DJ's and performer bookings in 1 calendar? ... If a newbie started tomorrow is there a thumbprint somewhere with all the basics like opening & closing times, kitchen times, trivia deets etc all listed in one place? Do you have an annual planner that maps out all campaign periods for every single revenue opportunity coming in 2020? Yes? Well done! No? You might want to road test our PRO PORTAL. Click & scroll here for access to a dummy account: https://bit.ly/3coVnIX

08.01.2022 Low budget hospitality marketing checklist: A growing, active email database that is being communicated with regularly A strong Facebook community of engaged followers and fans... Instagram followers regularly engaging with your posts and stories A regularly updated website that navigates well and has important updates in easy view from the home page and beyond. It should also be an active tool contributing to your database growth Pre-prepared "copy banks" - drafted with all the campaign wording youll need when you re-open. Think about the types of sentiments you think will be appropriate. Keep the messaging positive and upbeat, not restrictive and frightening. We call it LOW HANGING FRUIT. This is the stuff nobody can afford to get wrong right now.

08.01.2022 So, what's your budget? Ummm...

07.01.2022 Totally nerding out on dashboards today - all our marketing metrics sitting right next to revenue, visitation and conversion rates pulling to the one screen gives me unspeakable joy . . . #marketing #dashboard #marketingmetrics #klipfolio #outsourcedmarketing #pubs #clubs #hospitality #hospomarketing #hospitalitymarketing #mmd #mymarketingdepartment #clubsnsw #ahansw #yourlocalclub #clubsact #clubsqld #clubssa #supportyourlocalclubsa #clubswa #myclubmycommunity #ccv #clubsnz #yourvenuemarketingentourage #mmdpro #professionalmarketing

07.01.2022 LATEST FROM CLUBS NSW: "Importantly, a clubs patron capacity may further increase beyond 50 patrons in increments of 50, up to a maximum of 500 in accordance with the number of restaurants and cafes inside the club. For example, a club with two restaurants and one café can admit up to 150 people at any one time, on the basis of 1 person per 4 square metres and on the condition that those eateries are open at all relevant times."

06.01.2022 Tomorrow’s MMD Christmas party will be interesting! We’re booked at Byron Bay’s most talked about restaurant Beach Byron Bay for lunch! Looking forward to even closer views apparently. Wish us luck!

06.01.2022 PUB / CLUB MANAGERS: If you're spending more than $35K / year on the following we need to talk: Graphic Design Photography Reporting (marketing)... Website updates Training & development (marketing) See more

05.01.2022 MMD VALUES: #2 / 5: Make it happen Be resourceful Demonstrate initiative Done is better than perfect... Words from our CEO: Asking me something you can find the answer to on Google is a waste of my time and yours. Hearing the words "this is what I did" is what I'm looking for. Not "what should I do?". Have a crack, I grant you the freedom to fail, and I wouldn't have employed you if I thought you were capable of grave mistakes. And finally, procrastinating in order to achieve perfection is the greatest handbrake on forward momentum. A good plan today will always beat a great plan tomorrow. Who's with her?

04.01.2022 Ahhh the great Aussie road trip. Our recent Covid-safe visit to Mollymook Golf Club was a hit - branded MGC masks and all . .... . . #mmdpro #roadtrip #mmd #mollymookgolfclub #hospitalitymarketing See more

04.01.2022 If PRO is our dine-in menu, ACTIVATE is our take-away service. Learn more about how an outsourced marketing solution can work for your venue here: https://buff.ly/2X7o1Zx

03.01.2022 Want to view a Function Pack for Manly Greenhouse? You won't download it from their website, but it can arrive in your inbox as soon as you ask for it - 24/7. This simple database building technique resulted in an additional 355 valuable contacts in their database within the first 2 months. Ask us how... . .... . #marketing #pubmarketing #hospitalitymarketing #ahansw #clubsnsw #hospomarketing #hospitality #database #functiontracking #functions See more

03.01.2022 We've whittled the development of Marketing SOPs for pubs & clubs down to 5 steps. It always starts with the WHO...

02.01.2022 Nothing is more fun than putting out a new menu. SAID NO HOSPO EVER. 56,475 spelling mistakes, capitalisation changes, font increases and ingredient shifts later it's a hair-tearing experience that bewilders even the best of us. And thats before the design process starts.... This 7 step guide includes a handy Microsoft Word template to help you from the initial stages right though to design success: