My Marketing Partner | Advertising/marketing

My Marketing Partner

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25.01.2022 We all love a good story. This is an excellent post from the @ContentMarketingInstitute that reinforces why the way we communicate our message is just so incredibly important. #contentmarketing #mymarketingpartner #contentfirst > Ever wonder why one piece of content leaves you cold while another hooks you to the end? Contently's Joe Lazauskas explains how the right story taps deep into the brain. Looking for more? Check out the complete interview with Joe on the "The Neuroscience of Storytelling": http://ow.ly/3S9o50uwKWr

25.01.2022 Your partners in creative marketing

24.01.2022 5 Ways Brands Can Reinvent Their Digital Marketing Strategy https://bit.ly/38YtoQr #mmp

22.01.2022 Happy days. A couple of happy customers with a nice selection of fish caught recently on a trip to the Swain Reefs out of Gladstone on the Eastern Voyager. #easternvoyager #wishyouwerehere #sportfishing #reeffishing #sgbr #gladstone #wishyouwerehere #southerngreatbarrierreef

22.01.2022 It's always great to see what other companies are doing to get their message out there - particularly at holiday time. These top 19 campaigns that @Hubspot rounded up are great for inspiration for next year. Smaller businesses may not be able to afford the big names, but it's great to be inspired to do something different and think outside the box. The execution need not be expensive, but a well thought out unique idea is priceless. Check it out here. http://ow.ly/xkd250xvYWB

21.01.2022 According to @Gartner, campaigns integrating four or more digital channels will outperform single- or dual-channel campaigns by 300% from a performance perspective. So what does this mean? When you tell your story, use your same brand voice and imagery more than once without repeating yourself verbatim. Whether it's social, email, website, blog, in-store promotions, advertising, landing pages, videos and so on - it should all work in conjunction with each other, yet still be ...adapted to suit the channel used. My Marketing Partner works to make sure our clients messages are consistent across all channels. This article at @Newscred highlights six elements you should consider if you're serious about generating leads. http://ow.ly/3gLi50xthDN Contact us to find out just how affordable it is to create a unified voice and image for your business. See more

18.01.2022 Great quote from Ted Turner, and definitely part of our plan for 2020. Have you got your plan for 2020 yet? #mmp #marketingstrategy #2020plan #marketingplan

17.01.2022 Many companies have forgotten they sell to actual people. Humans care about the entire experience, not just the marketing or sales or service. To really win in the modern age, you must solve for humans. Dharmesh Shah, CTO & Co-Founder, HubSpot #mmp #marketingpartner

16.01.2022 SEO is incredibly important when it comes to organic search results. It's a long slow process that doesn't happen overnight, and usually takes a lot of persistence, man hours, and money. At My Marketing Partner, we are passionate about business owners and entrepreneurs having the same tools and know-how as the top end of town, and building a winning SEO strategy is part of that. This article from @SEJToday has some great ideas on how to prioritise, structure, and run SEO campaigns when you only have a small budget. http://ow.ly/yAbD50xrh9l #seo #smallbusiness #strategy #mmp #mymarketingpartner

16.01.2022 Google announced two major updates in June that may have an impact on your SEO. This latest article looks at what they are, and what you need to know about them. http://ow.ly/l8b250uQq6T

16.01.2022 If content is the cornerstone of a solid digital marketing strategy, then keywords are the foundation for those cornerstones to rest on. Keywords can be singular, several words, or long-tail versions. The major thing to consider these days is the advent of voice searches when you ask your phone to find something. You don't just mention short words, but ask a question. Coming up with keywords is not difficult, but there are some guidelines to consider. @Yoast is a great plug-in for Wordpress sites that helps with your SEO. This is a great article from Marieke van de Rakt at Yoast that goes through the steps of how to do meaningful keyword research. http://ow.ly/ELJt50xsi7E Well worth a read. #keywords #seostrategy #mmp #mymarketingpartner #digitalmarketing #longtailkeywords #yoast #keywordresearch

15.01.2022 My Marketing Partner only works with great owners and managers that know proven strategy mustn't fall victim to the perils of being busy. This video from John Jantsch about strategy embodies everything we believe in here at My Marketing Partner to make sure our clients get the right messages in front of their ideal client. To avoid using 'hope marketing', connect with us here ... http://bit.ly/31Y6uVa ... for a FREE, no obligation chat to see if our businesses will be a fit. http://ow.ly/9HKq50uNRi4

15.01.2022 So what exactly is Local SEO? Put simply, it's doing the things that make the biggest difference when it comes to being found by the people that are in your targeted geography. SEO is not a quick process, but more of a long-term strategy that benefits from consistency. This article from @WebCEO (available through @SEJToday) summarises their report on things you need to consider for your Local SEO strategy in 2020. Definitely worth a read to see what you can focus on to get the results you want. http://ow.ly/MWXk50xno7l

14.01.2022 Landing Pages should be an integral part of your marketing campaign to reassure your target audience, align with your message, and reinforce the features and benefits. @WordStream have just released a guide outlining 11 best practices to consider. For SMEs that are running their own marketing campaigns, your will find this link useful. http://ow.ly/ZtOn50yB2lt #mmp #marketingcampaigns #marketingstrategy #plantosucceed #marketingbestpractice #wordstream

13.01.2022 It's hard to believe it's Christmas Eve. Merry Christmas to everyone that has supported us in 2019. Our wonderful clients we love working with, suppliers that make our life easier, and to all the friends and family we enjoy spending time with over the holidays. We hope you have a wonderful break, and that you have 2020 vision for growing your business successfully next year.

13.01.2022 A lot of our clients know they need content to engage with their ideal audience, but struggle to think of what to do. In the spirit of not 're-inventing the wheel', this great article from @JodiHarris of Content Marketing Institute outlines the approach we believe should be taken towards developing content. 1) Figure out who is responsible for what, 2) how it aligns with your overall strategy and what you're trying to achieve, and 3) the best way to make it appeal to your target market. Click here to read the full article, and if you have any queries, feel free to reach out: http://ow.ly/ZOO050Axuz2

12.01.2022 I think everyone has a love-hate relationships with email marketing. Every now and then we get those few that we enjoy seeing, and then we see others that we just can't unsubscribe from quick enough. Email is an important part of the marketing mix, and must be treated seriously, because it should be more than seeling - it needs to offer value to your target audience. This is a great article from @CampaignMonitor that looks at what a well-crafted email strategy should look like. Note the word 'strategy' - this is important. http://ow.ly/1XVB50xo9Zy #marketingstrategy #emailcampaigns #contentfirst

12.01.2022 Today's topic - Marketing Attribution. If you're unsure what this means, it's simply figuring out the best way to give credit to which marketing and advertising brings you in the customers. Most people are only interested to find out that their new customer found them because they just clicked on their Facebook ad. Marketing Attribution is about making sure you don't sacrifice all the elements along the way that made that person feel comfortable enough to click on the ad. It... could have been a webinar, downloading a whitepaper, vising your website through another social media link, watching a YouTube clip, and more. @HubSpot have put together this great 8 minute read that looks at marketing attribution. Have a read here, and reach out if we can help you figure out what's working best for you. http://ow.ly/tILr50xGkL9 #mmp #marketing #attribution #campaignmanagement #knowwhatworks See more

11.01.2022 A brand represents everything the consumer knows and remembers about a particular business - their voice, their service, quality, and of course, how we remember them visually. Logos are the cornerstone of that visual communication, and should represent the business, conveying the message of what they stand for - fast service, cheapest prices, exclusivity. This is all represented by the graphic, font and colours chosen, adaptability across all media, as well as its uniqueness ...in the marketplace. This article from Design Your Way is a great example of how a single logo in the hands of an expert can still be used in various forms without losing that identity. As branding experts, My Marketing Partner works with businesses of all sizes to ensure their brand is on point, and reinforces their message to their target audience across all visual communications. Call us to discuss your brand and how we can improve recognition across your customer touchpoints. http://ow.ly/pAUm50xejqj #branding #yourbrand #identity See more

11.01.2022 Have you heard of Bert? No, I'm not talking about Ernie and Bert, although I must admit I always had a soft spot for Ernie. BERT is the new algorithm that Google has released. There's been a lot of discussion about how it might impact on your digital marketing strategy, and this article from SEJ Today is a great summary of what it's all about. Definitely one worth checking out. If you need a hand to understand it better, please reach out. http://ow.ly/OC6k50xlDfA #bert #googlealgorithm #marketingstrategy #digitalmarketing

10.01.2022 "Nobody reads ads. People read what interests them. Sometimes, it's an ad." A quote by Howard Gossage, an advertising innovator and iconoclast during the "Mad Men" era of the 1960's. This is as true today as it was then because it works at a basic human level. It is the reason why a lot of advertising and headlines either work or don't work. Think about who you're talking to, and make sure if you were in your ideal client's shoes that you'd want to read more about what you've just said.

09.01.2022 This is a fantastic webinar from BrightTALK that looks at the intelligent connection between marketing and sales, and fundamentals you should consider when assessing how well your sales funnel is working. http://ow.ly/gj1h50xjmZR #targetmarket #youridealcustomer #salesfunnel #marketingandsales

08.01.2022 The cornerstone of any successful campaign is the content - knowing what peak's your ideal client's interest, by providing clear and branded information they find valuable and worthy of sharing. This is an excellent article from Yoast that discusses 8 practical tips you can use to engage with your audience online effectively. http://ow.ly/KXty50yhJlU

08.01.2022 As if marketing your business wasn't hard enough already, zero-click searches accounted for more than 50% of Google searches ending without a click. This was based on data from 40M+ browser-based searches on desktop & mobile in the US in June 2019, and that’s a huge threat to our websites. Why the push for ‘zero-click’? Because Google wants to create the best possible experience for the searcher, which means putting the answer right on the search engine results page (SERP).... It’s also likely the BERT algorithm will increase these zero-click searches in the future. This article from @SearchEngineJournal suggests three ways to try and avoid this zero-clickpocalypse, putting the focus back on traffic, revenue, and leads. Click here to read more: http://ow.ly/BbMO50ym87Q #seo #zeroclick #mmp #digitalmarketing #mymarketingpartner #sejournal #helpingsme See more

07.01.2022 With more emphasis on spending hard-earned budgets on digital marketing, the real benefit comes from tailoring your message to suit your intended audience. This is a double-edged sword though, because if you don't understand the person it won't work, and you need to take the time to get to understand them. This Hubspot article looks at smart targeting, and using buyer personas to fine-tune your campaigns. https://blog.hubspot.com/marketing/smart-targeting. #smartmarketing #mmp #mymarketingpartner #buyerpersona #targetedmarketing

06.01.2022 Far too often businesses try to target everyone with everything hoping someone will bite. Understanding who you're talking to and what they want helps to frame messages that will resonate. This is a great read from Yoast about integrating surveys into your website. Done in conjunction with analysis of your actual client data and other statistical information available, you can get a good base to build solid buyer personas on. Click here for a great read: http://ow.ly/Pdi050x7ayY #targetmarket #youridealcustomer #whatyourclientwants

06.01.2022 No matter the situation, the simplest things should be addressed FIRST so we KNOW what to do, and don't just GUESS.

06.01.2022 Youtube can be a fantastic platform for those businesses that would benefit from using this as part of their marketing strategy. This article from #SearchEngineJournal is great for anyone that has identified potential in building a Youtube channel, wants to get started, and would like to know the best way to go about it. Don't hesitate to reach out if you'd like some help. http://ow.ly/JZOV50ytLaC #marketingstrategy #youtube #mmp #marketingforbeginners #channelsetup

04.01.2022 Small businesses are an important part of our economy. As a small business, we thank everyone who supports us. It's appreciated.Small businesses are an important part of our economy. As a small business, we thank everyone who supports us. It's appreciated.

03.01.2022 A lot of time and effort goes into getting people to your website or landing page. Here is some great advice we came across from the team at Search Engine Journal to keep in mind when making the most of your visitors. http://ow.ly/w3KL50x8awM

02.01.2022 The content used to inform, educate, inspire, and motivate your ideal customer is critical in today's digital marketing landscape. This is a great article from Orbit Media that reinforces one of the cornerstones of our strategy at My Marketing Partner, and discusses the key elements to writing blog posts that rank. Every piece of evergreen content should start from a fundamental post like this before being developed into several other versions. Click here to read more. http://ow.ly/8jnF50xbvx9 #contentmarketing #strategybeforetactics #writeforseo