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25.01.2022 Australia has finally won Eurovision! Well, an Aussie IA program has. The winning song, titled ‘Beautiful the World’, was made by music-tech collective Uncanny Valley as a response to the Black Summer bushfires. The group trained an AI algorithm on Eurovision-style songs and included audio samples from local wildlife to give it a distinctly Australian flavour. Check out the winning track, it’s a banger. http://ow.ly/rZIi50AmBaC... #Eurovision #AI #AvionCommunications

25.01.2022 Remember when toilet paper shelves were empty because people were stockpiling it in apocalyptic levels? Believe it or not, some good news has actually emerged from that mess. After seeing sales increase by a wild 1000%, toilet paper company Who Gives A Crap has been able to donate $5.85 million to charity (750% more than they donated last year). http://ow.ly/SGlF50APUqZ... #ToiletPaper #LooNews #WhoGivesACrap #GoodNewsStory

18.01.2022 What do customers say about your industry or company? Remember the times before Carole Baskin and social distancing? Conducted at the start of 2020, this year’s Edelman Trust Barometer report has the finger on the pulse when it comes to how Aussies are thinking and feeling about the world around us. So how does your industry stack up? Read our latest blog, written by our very own Melinda Jennings, to find out more.... http://ow.ly/LSQI50C8zVo

18.01.2022 White papers. They’re kind of like blogs, right? Not quite. White papers are in-depth, informative reports on a topic. That means they can’t be a hard product pitch. White papers generally introduce and contextualise a problem and offer a solution. As such, readers are looking for meaty pieces backed by research and expertise. In our blog post, we explore how to write an engaging and authoritative white paper post and benefit your business and customers. ... http://ow.ly/RSqr50AAH6U #Whitepaper #MelbourneCopywriters #TechnicalCopywriting

17.01.2022 The COVID-19 pandemic has definitely hit a serious resourcing curve ball for many content departments. Bringing an agency in-house, rather than building a team solely internally, can help save time and money all without compromising on quality content. In this blog, our resident copywriter, Melinda Jennings, dissects the pros and cons of bringing an agency team in-house, and whether this could be right for your business. http://ow.ly/OAa350BG9zB... #workingwithagency #copywriters #agency

16.01.2022 Sure, working at home has its advantages (no commute is definitely a plus). But we sure are missing working side-by-side during this time. And we know we’re not along. A recent study from WeWork has revealed some new insights into how different people are responding to working from home. Depending on how you collaborate, who you work with and what kind of socialiser you are, you may be feeling the effects more or differently than others. Some stand out numbers from the surve...y are: 11 per cent drop in the ability to meet and collaborate effectively 17 per cent decrease in the ability to maintain social relationships 25 per cent drop in the ability to have unplanned interactions. Are you working better or worse at home? Let us know. http://ow.ly/1vAb50BmCaF #WeWork #WorkFromHome #Collaboration #AvionCommunications

16.01.2022 If you’re a small business owner, no doubt you’ve had to make some tough calls during this pandemic. As the world is slowly reopening its doors, you may be feeling unsure of how best to approach hiring and firing post COVID-19. Check out Natalie Khoo’s Medium blog ‘My Ultimate Guide To Hiring & Firing Post COVID-19’ for her insightful playbook. ... http://ow.ly/Qy5E50Aozpu #Leadership #SmallBusiness #COVID19 #Entrepreneurship #Recruiting

16.01.2022 Hands up who has found themselves scrolling through Uber Eats more than usual? Have you found yourself going back to the same greasy Thai or pizza places every time? You’re not alone. As Dan Monheit from Hardhat explains, we all suffer from what’s called the ‘choice paradox’. Our brains aren’t trained to handle too many choices, so we just revert back to what we know.... Now let’s bring this back to content marketing. Too much content, or too many products, can overwhelm customers. Less choice = better conversion. Do you find yourself suffering from the choice paradox? http://ow.ly/mnBk50BF3Rp #userbehaviour #digitalmarketing #contentmarketing #webcontent

16.01.2022 According to Forbes, checking your email first thing in the morning is the single best way to ruin your day. Why? Because you give away control first thing in the morning, and allow outside factors to determine how your day will unfold. Starting your day on your own terms, such as with movement, meditation or just a little ‘you’ time away from tech, can really set the tone for a productive day. What’s your morning routine like?... http://ow.ly/E8Jc50BF3TF #workfromhome #remotework #productivity

13.01.2022 Every year, millions of people join the Plastic Free July challenge. 2019’s participants avoided a whopping 825 million kg of plastic waste! Admittedly, avoiding single-use plastic during a global pandemic is a big spanner in the works. But they don’t call it a challenge for nothing! Nobody expects you to be perfect. Even minimising your plastic use as much as possible can make a huge impact. ... Plastic Free July has plenty of handy resources, tips and support to inspire you and keep you motivated. Avion is proud to be a PFJ partner and doing our bit to reduce our plastic while staying safe. Join us in being part of this important cause to keep our streets, oceans and planet cleaner. http://ow.ly/vx4450AnC7J #PlasticFree #Sustainability #PlasticFreeJuly2020 #SingleUsePlastic #BanTheBag

10.01.2022 Having worked with a number of iconic Australian corporates, we know a thing or two about the challenges (and opportunities!) involved in bringing an agency in-house. We lay it all out in our latest blog post. http://ow.ly/Xxt550AUQqO... #Agency #Copywriters #WorkingWithAgencies

08.01.2022 Having a Netflix subscription has been a must-have for everyone in lockdown. More than just hosting bingeable shows (hello Emily in Paris), it’s the way they deliver their content that keeps us coming back for more. Netflix’s ability to think audience first has allowed them to create impactful video-driven content marketing and storytelling. As content marketers, we can definitely take a leaf or two out of Netflix’s book. http://ow.ly/LxiP50C8Au7

07.01.2022 A style guide is your content road map, bible and manual. So, having a good one matters. Consistency is imperative to building brand awareness and providing your customers with a great experience every time. Check out this blog written by our resident copywriter Jacinta to learn more. https://www.avioncommunications.com.au/why-your-brand-need/... #Agency #Copywriters #WorkingWithAgencies

06.01.2022 Last month, Avion had the pleasure of sponsoring one of our favourite events, the Top Tech Trends Debate, run by the Churchill Club as part of the Victorian Government Digital Innovation Festival. We love this event because it gives real insight into the world of emerging tech and produces high calibre panellists every year. Although the event had to go virtual this year, this didn’t compromise on the quality of topics, panellists or debate. From new ways of computing to agr...itech, diversity and the green economy, this year was jam-packed with diverse visions for the future of tech. In case you missed this year’s debate, here’s a fantastic wrap-up of this year’s topics. http://ow.ly/DmeK50BG98w

04.01.2022 How many times have you heard the ‘we’re here to support you in uncertain times’ messaging in the past 6 months? While this message has helped organisations show humility in the past, it’s starting to feel overdone. So, what strategy can you use to refresh your messaging, all while still keeping brand humility front and centre? Go meta. Breaking down the fourth wall and using your product to market itself can be a clever way to draw attention to your products and services ...all while staying disarmingly honest. What are you doing to change up your messaging during the pandemic? http://ow.ly/3rDz50BF3Zs #contentmarketing #pandemicmarketing #marketingcommunications #contentstrategy

03.01.2022 Dry, boring content is a big no-no at Avion HQ. No matter what industry you work for, there are plenty of easy and effective strategies to make your content interesting and engaging. Read our top tips to get started. http://ow.ly/ILUM50AmAKe #Storytelling #Copywriters #AvionCommunications